James Cameron’s ‘Avatar: The Way of Water’ has finally released, and as expected, taken the box office by storm. According to Box Office Pro, the sequel has already grossed US$855 million at the global box office, and is expected to reach the milestone of US$1 billion before the end of end of the year.
This impressive performance has solidified the film as one of the top box office hits of 2022.
Advertisers too were eager to secure prime spots within our pre-show to promote their various products and services – ranging from luxury watches, perfumes and cars (to name a few), to be featured alongside this highly celebrated cinematic event.
Check out the ads booked to follow or coincide with the release of Avatar: The Way of Water:
Sharjah Performing Arts Academy
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE
Locations: Select VOX locations
Rolex
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE & KSA
Locations: Select VOX and Reel locations
Red Cresent
Campaign Type: 16 Dec 2022 – 04 Jan 2023
Country: UAE
Locations: Multiple VOX and Reel locations
Guess Perfumes
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: KSA
Locations: Multiple VOX, Muvi and AMC locations
DP World
Campaign Type: 15 Dec 2022 – 11 Jan 2023
Country: UAE
Locations: Select VOX locations
Samsung – Galaxy Z Fold 4
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE
Locations: Select VOX and Reel locations
Bentley – Bentayga
Campaign Type: 15 Dec 2022 – 11 Jan 2023
Country: UAE & Qatar
Locations: Select VOX and Reel locations
Ford – Al Tayer Motor
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE
Locations: Select VOX and Reel locations
Mercedes
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE & KSA
Locations: Select VOX, Reel, and Muvi locations
Authority of Social Contribution – Ma’an
Campaign Type: 15 Dec 2022 – 11 Jan 2023
Country: UAE
Locations: Select VOX locations
Chevrolet – Tahoe
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: Bahrain
Locations: All VOX Locations
Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: KSA
Locations: Select VOX,AMC,Muvi locations
Parkville Pharmaceuticals
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: Egypt
Locations: Select VOX Locations
McDonald’s
Campaign Type: 15 Dec 2022 – 17 Jan 2023
Country: Egypt
Locations: Select VOX Locations
McDonald’s – Super Mario
Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: KSA
Locations: Select VOX, AMC, Muvi locations
Amideast
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: Egypt
Locations: All VOX Locations
TAG Heuer – Aquaracer
Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: KSA
Locations: Select VOX locations
Telecommunications Regulatory Authority of Bahrain
Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: Bahrain
Locations: VOX Locations
CAIA Café & Restaurant
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE
Locations: Select Reel locations
Chery – Tiggo 8 Pro Max
Campaign Type: 15 Dec 2022 – 31 Dec 2022
Country: Bahrian
Locations: VOX Locations
Servcorp
Campaign Type: 15 Dec 2022 – 11 Jan 2023
Country: KSA
Locations: Select VOX, AMC and Muvi locations
Lexus
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: Kuwait
Locations: VOX Locations
LC Waikiki
Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: Bahrian
Locations: Bahrain City Center
Awqaf
Campaign Type: 15 Dec 2022 – 31 Dec 2022
Country: KSA
Locations: Select VOX and Muvi locations
Gazebo
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE
Locations: Select VOX Locations
Farah Experience – FERRARI WORLD / Warner Bros
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE
Locations: Multiple VOX and Reel locations
Central Bank of Kuwait
Campaign Type: 15 Dec 2022 – 21 Dec 2022
Country: Kuwait
Locations: The Avenues, Kuwait
Gulf Bank
Campaign Type: 15 Dec 2022 – 21 Dec 2022
Country: Kuwait
Locations: The Avenues, Kuwait
Rident Dental Clinic
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: Egypt
Locations: All VOX locations
Aldo
Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: Bahrain
Locations: The Avenues – Bahrain
MG Cars – RX5
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE
Locations: Multiple VOX and Reel Locations
Miral Experiences
Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: UAE
Locations: VOX Locations
With an exciting lineup of movies releasing in 2023 – from action-packed superhero tales, epic science fiction journeys, thrilling adventure films, classic horror movies, and animated movies, don’t miss out on aligning your brand alongside these highly anticipated blockbusters.
Contact a member of our sales team for on and off screen cinema advertising opportunities in the year ahead.
Lexus booked a car display with Motivate Val Morgan, through Play Dooh at VOX Cinemas – City Centre Mirdif during the Eid Weekened (7-14 July 2022).
The car display featured the all-new Lexus IS 350 2022 in the foyer area of the popular cinema location, and was timed to coincide with the release of the long-awaited Marvel blockbuster Thor: Love and Thunder.
Perfectly blending power, enthralling performance, striking design and sophistication, Lexus IS delivers a driving experience that stirs every emotion.
Motivate Val Morgan offers a range of off screen promotional activities to compliment and support on screen advertising, ranging from Digital Screens, Sampling Inside Cinemas, to Lighboxes, and much more.
Contact a member of our sales team for more information on how off-screen cinema advertising could help move your brand closer to its target audience, and click here to read more on Lexus IS.
The Men in Black (MIB) have always protected the Earth from the scum of the universe, and in this new adventure (Men in Black: International), the agents tackle their biggest, most global threat to date: a mole in the organization, in the new Lexus RC F sport coupe.
Lexus vehicles are the official global fleet of the agents in the latest film from the MIB franchise. The Lexus RC F (US 2020 model) stars as the MIB agents’ most elite weapon and vehicle of choice for high-velocity pursuits. The luxury sports coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe; in the film, it also boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in alien encounters in scenes in the film.
Lexus worked with VOX Cinemas in Saudi Arabia and UAE to promote their partnership with Sony Pictures as the official vehicle of the Men In Black: International film, which released across cinemas on 20th June 2019.
A car display was booked to exhibit at VOX Cinemas – Red Sea Mall (Jeddah) during the ‘premier’ of the movie. Additionally, a 30 sec. on-screen ad was also included as part of the Lexus package from VOX Cinema – which screened during the two premier sessions at Red Sea Mall.
A car display was also booked to exhibit at the premier of Men in Black: International in the UAE at VOX Cinemas – Mall of the Emirates, and remained on display till Monday 1st July 2019.
The team at Motivate Val Morgan assisted Lexus in getting their on-screen material – which screened at the premier, approved by GCAM in Saudi Arabia (on short notice) and also connected Lexus with VOX Cinemas in order to successfully plan and execute the car display during the premier of Men in Black: International at VOX Cinemas – Red Sea Mall and Mall of the Emirates.
Is your brand featuring in/collaborating with any upcoming movies? Contact us for cinema advertising opportunities to amplify reach and recall for your brand.
Sources: Lexus, Deadline and Top Gear Philippines
