Thirteen experts will lead the Dubai Lynx juries to award outstanding creativity in branded communications from across MENA
Dubai Lynx, MENA’s premier Festival and Awards for creative excellence in branded communications, has announced the thirteen industry experts who will lead the 2022 juries.
The Jury Presidents will judge work entered across 20 different categories, including the newly launched Social & Influencer Lynx and refreshed Creative Effectiveness Lynx and PR Lynx.
About the Jury Presidents, Philip Thomas, Chairman, Dubai Lynx, said, “This is an exceptional group of global talent from across a spectrum of disciplines. We are delighted that, together with their juries, they will be responsible for setting the creative bar in the region as they view, discuss and award work from across MENA. It’s a privilege to be working with them and we’re already excited to see the outcome of their judging.”
Ian Fairservice, Vice Chairman of Dubai Lynx, added: “Dubai Lynx, MENA’s premier festival of creativity, is making an eagerly awaited comeback. In 2022, a newly designed two-day learning and development experience will replace the full festival, with a smaller programme of community-focused networking and talks taking place in a number of venues across Dubai.”
The 2022 Dubai Lynx Jury Presidents have been announced as follows:
Brand Experience & Activation Jury President
Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide, Global
Creative Effectiveness and Creative Strategy Jury President
Nadja Bellan-White, Global Chief Marketing Officer, VICE Media Group, Global
Design and Industry Craft Jury President
Marta Swannie, Senior Creative Director, Superunion, United Kingdom
Direct and Outdoor Jury President
Chaka Sobhani, Global Chief Creative Officer, Leo Burnett, Global
Digital and Mobile Jury President
Wesley Ter Haar, Co-Founder, Media.Monks, Global
Entertainment Jury President
Asawin Phanichwatana, Deputy Chief Creative Officer, GREYnJ UNITED, Thailand
Film Jury President
Alex Grieve, Chief Creative Officer, AMV BBDO, United Kingdom
Film Craft Jury President
Khalil Bachooali, Founder & Managing Director, Offroad Films, India
Healthcare Jury President
Veronica Trujillo, Managing Director, TBWA\WorldHealth Mexico
Media Jury President
Anna Chitty, CEO, Starcom China
PR Jury President
Kat Thomas, Founder & Global Executive Creative Director, One Green Bean, Global
Print & Publishing and Radio & Audio Jury President
Tseliso Rangaka, Chief Creative Officer, FCB/HC Johannesburg, South Africa
Social & Influencer
Catalin Dobre, Chief Creative Officer McCann Worldgroup Romania & Creative Director McCann CEE, McCann, Romania
The winners of the 2022 awards will be revealed and celebrated at the Dubai Lynx Awards Show. Taking place at Dubai Opera House on 16 March 2022, the black-tie awards dinner is a night of celebration and networking for the whole industry.
Entries into Dubai Lynx are being accepted until 2 February 2022. For further information please visit the Dubai Lynx website
Tickets for the two-day learning and development experience will be available from 26 January 2022.
Source: Dubai Lynx
UAE creative agencies bag two gold, six silver and thirteen bronze lions at the recently concluded virtual Cannes Lions Festival 2021!
The Cannes Lions Festival 2021 drew to a close on Friday 25th June, which for the first time in history – due to the ongoing pandemic, took place online via the LIONS Live platform.
The UAE bagged 21 Lions in total for 2020 and 2021 – 2 Gold, 6 Silver and 13 Bronze Lions, across multiple categories, including newly introduced categories such as Sustainable Development Goals, Creative eCommerce and Creative Strategy.
This year’s winning agencies from the UAE included Impact BBDO, Memac Ogilvy, FP7 McCann, TBWA\RAAD, Mullenlowe MENA and VMLY&R.
Addressing the Cannes Lions Live audience during the Awards Show, Simon Cook, Managing Director, LIONS, said, “Over the past five days we’ve seen the return of the global creative benchmark, and the winning work that sets the bar for the entire industry. We’ve seen inspirational talks, taken part in learning programmes, celebrated creative excellence through our Award Shows and Debriefs – and come together as a community, united in the belief that creativity has the power to build business, shape society, and change the world for the better.”
2021 also witnessed 10 leading advertising and media professionals from the UAE represent the country as jury members at this year’s Festival.
Paul Shearer (Chief Creative Officer, Impact BBDO Dubai), Jennifer Fischer (Chief Innovation Officer, TBWA\RAAD) and Dida Atassi (Design Director, Accenture Interactive Middle East) were part of the Awards jury across Industry Craft, Innovations and Design categories respectively, and joining them as Shortlist jury members were Asad Rehman (Director Media and Digital Transformation, Unilever MENA) for Media, Amy Brill (Head of PR, M&C Saatchi) for PR, Vidya Manmohan (Founder and Creative Chairwoman, V4 Advertising LLC) for Brand Experience & Activation, Serena Abi Aad (Head of Content, Havas Dubai) for Film, Akanksha Goel (Founder & CEO, Socialize) for Social & Influencer, Alex Pineda (Creative Director, TBWA\RAAD) for Direct and Fabio Silveira (General Manager, Havas Dubai) for Outdoor.
Running parallel to the Cannes Lions Festival are the Young Lions Competitions (for young creative below the age of 30 years) and Roger Hatchuel Academy (a mentorship programme for university students in the field of creative communications).
Having won Gold at the UAE Young Lions Digital Competition 2021, Moemen Metwally and Fernando Montero from Memac Ogilvy Dubai represented the UAE at the International Young Lions Digital Competition.
Kamilla Bakytova – a student at American University in Dubai (AUD), pursuing a Bachelor of Fine Arts in Visual Communication (majoring in advertising), was selected to represent the UAE at the prestigious Roger Hachuel Academy.
As the official UAE representatives of the Cannes Lions International Festival of Creativity, Motivate Media Group and Motivate Val Morgan warmly congratulates all winning agencies, jury members and both Young Lions and Roger Hatchuel Academy participants from the UAE, and look forward to yet another successful Festival in 2022.
Sources: Cannes Lions and Campaign Middle East
Thought-leaders, authors and coaches join a roster of creative leaders to deliver an impactful learning experience at LIONS Live in March 2021
LIONS has published the agenda for its March edition of LIONS Live. Designed as a toolkit for the creators of tomorrow, the interactive digital experience has been created to drive measurable gains in both personal and professional development.
About LIONS Live, Charlotte Williams, VP Content, LIONS, said, “When we launched LIONS Live last June, it was always with the intention that its format and purpose would evolve. This edition – ‘The New Creators Toolkit’ – is about providing a purposeful learning resource to our community and supporting those in pursuit of creative excellence. The programme will equip individuals with a host of skills by delivering insider training, expert guides and resources, all designed to propel development.”
Offering advice for the year, creative legends – including Madonna Badger, God-is Rivera, Tiffany R. Warren and Jim Stengel – will share their vision for the future as they reflect on the past. While in the popular ‘What I’ve Learnt’ series Jeff Goodby and Rich Silverstein will speak separately about their individual journeys to becoming one of the greatest creative duos.
As part of the programme, leading practitioners and innovators will teach future-proof skills. Experts include: London Business School’s Greg Orme, author of the 2020 Business Book of the Year – The Human Edge – on how to grow the human superpower of curiosity; Alison Chadwick, a host of Made Not Born podcast and a leadership coach with thirty years’ experience working with world-class creative companies on how you can transform yourself into a leader for tomorrow; and Todd Henry, author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and The Motivation Code) and host of The Accidental Creative podcast on new ways to unleash your best work.
Uncovering trends and insights from 65+ years’ worth of awards data, three unique LIONS Intelligence Guides will be released – Navigating Market Disruption, Emotional Storytelling and Unconventional Creativity – to accelerate personal creative development and raise benchmarks.
LIONS Live will conclude with the release of a unique LIONS insight report unveiling the big creative topics for 2021 and launching the key themes that will set the framework for discussion, debate and insight at Cannes Lions and beyond. The report is the result of LIONS’ biggest research study to date, with 1,500 members of the global creative community taking part.
The agenda for LIONS Live: The New Creator’s Toolkit is now available online. Over 80,000 people have registered to be a part of the LIONS Live community and anybody wishing to join them can do so here. All content is streamed live through official streaming partner YouTube and is available on-demand, for free, to all registered users.
LIONS Live will take place from 1-5 March 2021.
Source: Cannes Lions (Press Release)
LIONS Live, the five-day virtual broadcast, will run from 19-23 October, 2020.
Cannes Lions is back with its second edition of LIONS Live – five days of practical insight and an insider’s view of creative excellence as Grand Prix and Gold Lion-winning teams share honest accounts of how their work came to light (or perhaps nearly didn’t).
Hosted on the Cannes Lions global platform, LIONS Live is free to access, for the entire global community, from 19-23 October 2020.
Each day is themed and designed to offer practical insight to impact careers, transform business and drive progress through creativity. The event will conclude with an expert “how to” guide from creative stalwarts, provocateurs and agitators who will provide a breakdown of the day’s learning into practical next steps.
What’s On:
Day 1: Creative Culture & Leadership
Industry leaders from around the world reveal the practicalities behind driving a creative culture.Hear from multi-award-winning creatives on how they’re remotely leading transparent, inclusive and flexible work environments that enable creativity to thrive.
Day 2: Creativity in Action, Part One
Celebrate the brilliant thinking and craft that goes into delivering the world’s best creative campaigns. The team will lift the lid on Grand Prix winning work from Berlin, Copenhagen, London, New York and Warsaw and one can hear brutally honest accounts from the people who worked behind the scenes from beginning to end.
Day 3: Creative Effectiveness
In June, LIONS introduced new research around Creative Effectiveness and a new framework for measuring creativity – the Creative Effectiveness Ladder. The line-up will explore work that has driven consistent business growth, what “creative commitment” actually means, and how one can produce outstanding results on a smaller budget. At a time when marketers need to justify every buck, this day will provide some answers.
Day 4: Creativity in Action, Part Two
Thursday is part two of “Creativity in Action series”. Work from Dubai, Stockholm, São Paulo, Tel Aviv will be dissected by the people who actually made it as part of the “Behind the Scenes” format devised by the team at LIONS, based on the feedback that one wanted more case studies on award-winning campaigns. Tune in for another day of the world’s best work deconstructed.
Day 5: Creative Capabilities and Processes
On the final day of LIONS Live, interesting talent from all over the world will share how they are producing fast, cheap, good work right now, from home. Does one need an entirely new set of capabilities to keep up with consumer demands or can one just make some easy tweaks? This day will turn some of your existing thinking on its head and may even ask you to reconsider whether what your current way of doing things is actually the best way.
Join LIONS Live:
LIONS Live has partnered with Google to live-stream content through YouTube, with all content also being available on demand through the LIONS Live platform.
Click here to register for LIONS Live for free.
Click here to access the full programme.
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Related Article:
LIONS Live – A Global Meeting Of Minds
Source: Cannes Lions
From 5-7 October 2020, LYNX Live comes to LIONS Live, bringing together talent from across the world to talk about what’s next for creativity in MENA.
Now, more than ever, the importance of creativity is fundamental. LYNX Live will provide a platform for the industry to collaborate, learn and be inspired by MENA focused content.
Enjoy a daily programme of original series, creative conversations, debates and interviews in a beautifully produced magazine show format. It is open and freely accessible to the whole advertising communications industry, with content for the young Lynx community, as well as agency and brand leaders.
What’s On:
KEYNOTES
In-depth talks and discussions presenting fresh thinking on topical issues which will both inspire and challenge MENA’s creative industry.
LYNX STORIES – MY CREATIVE JOURNEY
MENA’s greatest storytellers and creative stars share lessons from, and secrets behind, a long-lasting career in creativity. Success stories with their own uniquely creative spin.
MENA, WHAT’S NEXT?
Diverse thinkers share thoughtful and provocative future scenarios – based on science, data, insight and their own ideas on what will matter most in the years to come.
MARKETERS FROM MENA
How to manage remote leadership in lockdown? Will the world of marketing in the MENA region change forever? What keeps the brand leaders in the region awake at night? These are some of the talking points the ‘Marketers from MENA’ series explores.
LYNX SHORTS
Extraordinary brands, agencies and people talk about creativity. Surprising and original, these films showcase some of the region’s finest minds and the sharpest thinking in the industry.
The LYNX Live Debate
Industry leaders come together to figure out what’s next. We tackle a hot topic affecting MENA’s creative community, with perspective from important people across the business of creativity.
The Talent:
The schedule is being confirmed and will be released soon, in the meantime here are just a few of the confirmed speakers:
Ali Rez, Regional Executive Creative Director, Middle East and Pakistan Impact BBDO
Vidya Manmohan, Ex-ECD, GREY Dubai
Kalpesh Patankar, CCO, VMLY&R, MENA
Asad Rehman, Unilever
Zainab Salbi, Humanitarian, Author, and Media Personality
Christine Harb, VP Marketing CEMEA, VISA
How to Register:
Register on the LIONS Live platform where LYNX Live will be streamed. You can use your existing Dubai Lynx account details to log in to LIONS Live. Otherwise, you will need to create a new account.
Click here to register
Visit Dubai Lynx for more information: www.dubailynx.com
Sources: Cannes Lions and Dubai Lynx
Cannes Lions is presenting LIONS Live, a curated digital experience for everyone, everywhere, who believes in creative possibility from 22-26 June 2020. LIONS Live will bring the global creative community together to address the future of creativity.
LIONS Live will be broadcast from a London studio, hosted by BBC journalist and presenter, Tina Daheley, with a week of compelling, live-streamed and on-demand sessions. A wide range of creative people and companies from around the world are contributing beautifully-produced content and experiences, in a range of compelling digital formats. LIONS Live will be available to watch from any screen, anywhere in the world, for free.
The full programme offers original thinking and expert perspectives on what’s coming next, masterclasses and beautifully produced short films, crafted by some of the most creative people on the planet. LIONS Live unites experts from across the creative industry, from the brands adapting to fast-shifting consumer behaviours to the agencies adjusting business models and the pioneers innovating future solutions.
Sessions and talent announced so far: Saatchi & Saatchi New Directors Showcase celebrates 30 years of New Director talent and identifies some new names to watch; renowned innovators and VFX specialists, Framestore, will demystify deep fakes and unlock the future of creativity with the help of celebrity guests. Wyclef Jean, musician and Chief Strategy Officer, Carnival World Music Group, looks at how Entertainment and marketing are collaborating in new ways; Scott Galloway, Professor of Marketing, NYU Stern & Founder, Section4, will provide a highly provocative view of where we go from here; and Creative Director and Founder of Quiet Storm, Trevor Robinson, will share some of his sharpest learnings.
Unilever’s newly-appointed Chief Digital & Marketing Officer, Conny Braams, will give her first address to the creative community in an important CMO Spotlight; and Global Co-president, dentsu mcgarrybowen, Merlee Cruz-Jayme, will explore how creativity will be crucial for brands trying to bounce back in the new normal. Plus LIONS Live will include a forecast on what’s next for creativity in a Future Gazers session with Cheil Worldwide’s Group CEO, Pully Chau.
Tune in for a LIONS Keynote from creative agency Alma and diversity and inclusion advocates We Are All Human, showcasing how a creative idea allowed the Hispanic community to emerge from the shadows and support recovery from the global pandemic.
What to expect from LIONS Live
Compelling formats
Some of the world’s best creative talent sharing what they have learned; CMO Spotlight sessions from global brands; Cannes Lions President briefings; plus networking events to inspire and connect throughout the week.
Celebrating sustained creative success
The Lions Creativity Report of the Decade, compiled using unique data on Lion-winning and shortlisted work, will present the definitive rankings of sustained creative success over the past ten years. Winners will be announced throughout the week and the report made available to all.
Exploring The Work
A week of free access to The Work – the Lions learning and intelligence platform. It’s home to decades of Lion-winning work, insights and data from nearly 70 years of creativity. As well as big thinking from the brands, agencies and people behind the global community’s greatest ideas.
Cracking the effectiveness code
Marketing effectiveness experts, James Hurman and Peter Field, present a major new global study of creative effectiveness, for Cannes Lions and WARC. Hurman and Field will showcase a new framework – The Creative Effectiveness Ladder – designed to create a universal definition and shared language of effectiveness, and help marketers use creativity more effectively, involving an analysis of nearly 5,000 effectiveness case studies from 2011 – 2019.
Driving a culture of progress
LIONS Live is a reboot moment and a confidence forum. Over the LIONS Live week, the global community can access a host of whitepapers, creative resources and online courses to inspire creative output, impact culture and drive business results.
Learning for everyone
In collaboration with 42courses, we’ve selected lessons from our Cannes Lions online course series, and launched a free masterclass for all. The course is a whistle-stop tour through ten key lessons for a career in the creative industry. Each lesson brings Lion-winning work together with insights from experts like Quiet Storm’s Trevor Robinson OBE, Ogilvy’s Rory Sutherland and VMLY&R’s Debbi Vandeven.
Join LIONS Live
LIONS Live is free to access, for the entire global community, from 22-26 June 2020.
The full LIONS Live programme will be available on the platform from 18 June 2020.
Click here to join the LIONS Live community
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Related Article:
Cannes Lions to Release The Global Lions Creativity Report of the Decade
Ahead of LIONS Live (22-26 June, 2020), Cannes Lions has launched the Young Lions Live Award. The global challenge gives creatives from 18-30 years old the chance to answer a brief from humanitarian organisation, the United Nations World Food Programme.
The brief calls on extraordinary young talent for creative ideas to help rebalance the food waste-starvation equation.
Participants will have until 14 June to enter their work. Entries will be judged by Cannes Lions jurors and winners, announced on 26 June, will receive a complimentary pass to Cannes Lions 2021.
In partnership with humanitarian organisation, the UNWFP, our brief calls for creative ideas that can help to rebalance the waste-starvation equation –encouraging people to waste less food and contributing to ending world hunger at the same time.
The briefing pack is now available and you’ll have up until 14 June to create a 90 second film and a 500 word description explaining your idea. Please note both must be in English though your film can be subtitled.
The competition is open to individuals or teams of two and you must be aged between 18-30 years old. Please note you will be required to supply proof of age when registering. Winners receive complimentary passes to Cannes Lions 2021.
Click here to download briefing pack
When will the winner(s) be announced?
On Friday 26 June as part of Lions Live, we will announce the winner(s) to the world.
What is the deadline to submit my entry?
You must submit your entry no later than midnight in your country on 14 June
Can I have a deadline extension?
Unfortunately no deadline extensions will be granted.
Can I enter more than once?
Yes but each entry must be unique.
Does my video need to be 90 seconds?
Your entry can be less than 90 seconds but it should not exceed 90 seconds in length.
What kind of video should I produce?
Judges are looking for a 90-second or less case film, describing your idea and detailing how any online executions could work. Your film can include visual or design elements and, if a TV spot or online video is part of your idea, you can include that, too.
What should the 500 word description include?
Creative idea or insight
Description of the strategy, target audience, planning and approach
Explanation of implementation, integration, timeline and scale
How much does it cost to enter?
Nothing. There is no fee!
Am I eligible to enter?
Anyone aged between 18-30 can enter. You might be a student, working as a creative in an agency, a brand marketer, a coder, an artist etc etc. Everyone is welcome providing you are born on or after Jun 27, 1989.
Click here to enter.
Source: Cannes Lions
The Global Lions Creativity Report will celebrate sustained creative success
Winners will be announced throughout the week of LIONS Live
Cannes Lions has announced that it will release a Global Lions Creativity Report of the Decade in June to celebrate and recognise sustained creative success.
It is the first time in Cannes Lions’ history that data from across ten years will be used to compile a global rankings and benchmarking report. The winners will be announced throughout the week of LIONS Live, 22-26 June, with acceptance speeches and reels of work screened live to the world through the platform.
About the report, Simon Cook, Managing Director, Cannes Lions, said: “Every year, our global juries only award around 3% of entries, which means if you win a Lion – whatever the metal – it’s recognition of truly game-changing, creative excellence. This first of its kind report will recognise and celebrate those that have performed to that level, consistently, over the last decade. It will celebrate a body of work that has made the recipients the most creative companies in the world. We hope the report will also serve as a valuable and inspiring learning resource and clearly show what sustained creative success looks like.”
The Global Lions Creativity Report of the Decade will announce winners in the following categories:
The report is being produced together with Cannes Lions’ sister company, WARC, who will provide editorial commentary and insights on the rankings. The full report will be made available to everyone after the results have been announced at LIONS Live, the new digital experience and platform for the creative community.
LIONS Live will unite the world’s global creative community with a free agenda of live-streamed and on-demand content running from 22-26 June.
Click here for further information on LIONS Live.
Source: Cannes Lions (Press Release)
Lions Live is a digital education platform to support the creative community
Cannes Lions has introduced ‘Lions Live’, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June.
Lions Live will comprise masterclasses and hangouts with creative industry legends, lectures from experts, talks from speakers confirmed for the Festival, and a selection of the most impactful professional classes and learning modules from the world of creativity, effectiveness and marketing. The platform will also feature Future Gazers – a collection of industry experts who will assess how Covid-19 has transformed the way the industry will need to approach Cannes Lions’ already-announced 2020 themes. It will also showcase the best of the hundreds of responses to the current crisis from the global creative community currently being shared on the newly-launched Creativity Moves us Forward platform. Access to Lions Live: Creativity Matters will be free of charge to all.
The Work – the subscription-only archive of more than 200,000 Lions campaigns and 1,600 Festival talks – will be made freely accessible to all throughout the original Festival week, providing access to case studies and inspiration to help fuel ideas and creativity. Additionally, during June anyone will be able to access a specially curated course of lessons taken from the Cannes Lions masterclass series on 42courses.com. This will include lessons from the likes of Rei Inamoto, Keith Reinhard and Debbi Vandeven, on topics such as Creative Effectiveness, Strategy, Storytelling, Behavioural Science and Digital Marketing. Meanwhile, Cannes Lions’ sister companies MediaLink and WARC will also be bringing their Cannes activities to life, with a virtual MediaLink networking beach, and lessons on the very best effectiveness strategies from around the world presented by WARC.
Simon Cook, Managing Director of Cannes Lions, said “In order to drive progress through creativity, and support our community at this difficult time, we want to provide the global industry with the opportunity to learn and network throughout June and beyond. For the first time in nearly 70 years, we are unable to bring the industry together in one physical place in June. Lions Live: Creativity Matters will provide a virtual platform for the industry to collaborate, learn and problem-solve, because now more than ever, creativity really does matter.”
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
