From Scream VI to Fast X, Super Bowl 2023 saw a string of enticing new trailers
The Super Bowl 2023 brought us more than just an epic football game between the Kansas City Chiefs and the Philadelphia Eagles, it also gave us a sneak peek into some of the most anticipated movies of the year. Major movie studios including Sony Pictures, Universal Pictures, Paramount Pictures, Warner Bros. and Disney all paid big bucks to promote their hottest titles.
From big-budget blockbusters to captivating dramas and spine-chilling thrillers, this year’s Super Bowl was a showcase of what’s to come from Tinseltown. Whatever genre it is you fancy, there was something for everyone during the trailer segment of the Super Bowl 2023. Here’s a rundown of all the movies that got a promotional boost during this year’s event.
Creed III
Release Date: 2 March 2023
30-second spot from Creed III at Super Bowl 2023 showcases more of the training and rivalry between Michael B. Jordan’s title character and Jonathan Majors’ Damian Anderson.
65
Release Date: 2 March 2023* (*Could be pushed to 9 March 2023)
Sony Pictures promoted 65 – a science-fiction thriller starring Adam Driver as a pilot who crashes and becomes stranded on Earth 65 million years ago. Written and directed by Scott Beck and Bryan Woods, the film also stars Ariana Greenblatt and Chloe Coleman.
Scream VI
Release Date: 9 March 2023
Courteney Cox, Jenna Ortega, and Melissa Barrera headline this new minute-long Super Bowl 2023 spot that offers a longer look at one of the thriller’s set pieces briefly glimpsed in the previous trailer.
Dungeons and Dragons: Honor Among Thieves
Release Date: 20 April 2023
The Dungeons and Dragons: Honor Among Thieves Super Bowl 2023 trailer goes a long way to promise how action-packed it will be. Though brief, the teaser is a fast-paced, breathless montage of multiple action set-pieces, mythical creatures and even a titular dragon.
Air
Release Date: 6 April 2023 (International Release)
Ben Affleck’s next directorial offering sees Matt Damon play the man whose brainchild saw the birth of Nike’s Air Jordans. The first trailer for Air was revealed before Super Bowl LVII, with a big game spot along for the ride.
Guardians of Galaxy Vol. 3
Release Date: 4 May 2023
Disney used the Super Bowl broadcast to spotlight the third installment of Guardians of the Galaxy starring Chris Pratt, Zoe Saldaña, Dave Bautista, Karen Gillan, Pom Klementieff, Vin Diesel and Bradley Cooper as the titular band of Marvel superheroes.
Fast X
Release Date: 19 May 2023
10 main movies in, it’s impossible not to know what you’re getting with the Fast & Furious franchise. The Super Bowl Fast X teaser and the full trailer released before it showed off all of the best parts: a new ostentatious villain in the shape of Jason Momoa, returning heroes and anti-heroes, major set-pieces, ludicrous physics and some good old-fashioned racing.
Transformers: Rise of the Beasts
Release Date: 08 June 2023
There’s more than just a sneak peek in this Transformers: Rise of the Beasts TV spot, because it’s not only a short promo for the film, but also an ad for Porsche, which is what Autobot Mirage transforms into in the trailer.
The Flash
Release Date: 15 June 2023
The first trailer for The Flash not only gives us a pretty good idea how the story might play out, but also reveals Michael Keaton in the Batsuit (and his Batmobile), Michael Shannon’s Zod, and Sasha Calle’s Supergirl, among other things. We also got a shorter minute-long TV spot for the film containing a lot of the same footage.
Indiana Jones and the Dial of Destiny
Release Date: 30 June 2023
Indiana Jones and the Dial of Destiny, the fifth installment of the hit Indiana Jones franchise featuring the return of Harrison Ford as the titular swashbuckling archaeologist.
Click here to check out the leading brand commercials that aired during Super Bowl 2023.
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Source: Empire, Variety
In this edition of ‘What’s Buzzin Behind the Screen’, we bring you the latest industry news – everything you need to know about what’s happening behind the scenes in Hollywood. From the latest trailer releases to box office collections and movie announcements, here’s the January 2022 update:
Stay tuned for the latest industry news in our February 2022 edition.
Source: The Hollywood Reporter, Empire Online
Ford v Ferrari – featuring Academy Award-winner and nominee Christian Bale and Matt Damon, will race into cinemas across the Middle East on 28th November 2019.
Based on the remarkable true story of the visionary American car designer Carroll Shelby (Damon) and fearless British-born driver Ken Miles (Bale). Together they battle corporate interference, the laws of physics, and their own personal demons to build a revolutionary race car for Ford Motor Company and take on the dominating race cars of Enzo Ferrari at the 24 Hours of Le Mans in France in 1966.
Ford v Ferrari by 20th Century Fox had its world premiere at the Telluride Film Festival on August 30, 2019, and received positive reviews from critics who lauded the performances and racing sequences. The movie is presently sitting at 89% on Rotten Tomatoes.
With standout performances from Matt Damon and Christian Bale, this story makes for one of the most electrifying films of the year.
Watch the trailer of Ford v Ferrari 2019:
Here’s what you should know about The Ford V Ferrari movie:
Massive Budgets and Authenticity:
Action movies in Hollywood are known to have big investments to carry out action-packed sequences. Films such as Rush (2013) had some amazing racing sequences in it, with a budget of mere $35M, but Ford v Ferrari reaped the treasure chests of Fox before it was handed over to Disney and has a massive $100M budget. With such a big investment, audiences are in for a visual spectacle.
Did you know: Despite a majority of the film being shot in various locations in the US, including California and New Orleans, the racing sequences were shot on location at Le Mans – with the intent to capture and deliver a true essence of such an important moment in sporting history.
Director
Ford v Ferrari is James Mangold’s latest film after the highly successful Logan (2017), which broke genre barriers and managed to get him nominated for an Academy Award for Best Adapted Screenplay.
Mangold directs Matt Damon and Christian Bale in this high-speed biographical drama that pits an underdog team of American automotive engineers against Ferrari in the 1966 “24 Hours of Le Mans” endurance race. Ford v Ferrari will be Jim Mangold’s debut directing a film about racing, or even cars for that matter of fact.
After an initial run of low-budget films—including Girl, Interrupted (1999) and Cop Land (1997), Mangold’s movies have progressively marched toward bigger-ticket works. However, regardless of the movie budget, Mangold has always stayed pure to character-driven dramas such as: Walk the Line (2005), 3:10 to Yuma (2007), Knight and Day (2010) and The Wolverine series.
On the basis of the trailer, it appears that Mangold will be sticking with the core motorsport fans on this one – telling the story which deserves to be told on the big screen, rather than making this a major mainstream film (just for the popcorn entertainment).
Who are the other characters alongside Shelby-Miles?
The film also stars Jon Bernthal as Lee Iacocca. Bernthal is a highly underrated Harvard educated actor who has starred in films such as Wind River (2017), Widows (2018) and the popular Netflix show The Punisher.
Tracy Letts plays Henry Ford II himself. The actor has several major Hollywood credits under his belt, with movies such as Lady Bird (2017), The Big Short (2015) and The Post (2017). He has also received the Pulitzer Prize for Drama and multiple Tony Awards in his career.
Here’s a special look of Ford V Ferrari 2019:
According to BoxOfficePro, Ford V Ferrari starring Christian Bale and Matt Damon is currently in the range of $25-35 million which would place it in a good riding for potential opening in the top spot for that weekend.
The combined star appeal of Matt Damon and Christian Bale is a major driver behind this biopic, as is the success of director James Mangold. With potential appeal to both men and women, car enthusiasts and racing fanatics, advertisers are guaranteed to target diverse audiences with this movie.
Contact a member of our sales team for advertising opportunities alongside this blockbuster.
Sources: BoxOfficePro, DriveTribe and The Numbers.