Check out the ads that featured in cinema during the Eid al-Fitr 2024 long weekend!
The spirit of Eid al-Fitr once again filled the region, transforming the long weekend into a vibrant celebration. Families and friends flocked to shopping malls and entertainment hubs, eager to connect and revel in the festivities.
With more than 14 highly anticipated movies from various genres and languages being released, movie theaters resonated with laughter and excitement as audiences rushed to see the latest releases on the big screen. This festive atmosphere provided a perfect platform for brands to capture hearts and minds through cinema advertising.
From riveting ads by fast food chains, automobile companies, and airlines, here are the commercials that lit up the big screen during Eid al-Fitr 2024:
McDonald’s – FTM Dune: Part Two
Country: Qatar
Operator(s): Select VOX locations
BYD – FTM Dune: Part Two
Country: KSA
Operator(s): Select VOX & AMC locations
Almarai – FTM Kung Fu Panda 4
Country: KSA
Operator(s): Select VOX, Muvi, AMC & Reel locations
Birmingham University Dubai – Godzilla x Kong: The New Empire
Country: UAE
Operator(s): Select VOX locations
Lulu
Country: UAE
Operator(s): Select Royal, CinemaCity, Cinépolis, Oscar, Reel & VOX locations
WWE 2K24
Country: KSA
Operator(s): Select AMC & Muvi locations
Abdul Samad Qurashi
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Dallah Hospitals
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Disabled Children’s Association (DCA)
Country: KSA
Operator(s): Select AMC, Muvi, Reel & VOX locations
Green Farms
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
National Transformation Program (NTP)
Country: KSA (Saudi Arabia)
Operator(s): Select AMC, Muvi & VOX locations
Gulf Air
Country: Bahrain
Operator(s): Select VOX locations
Oman Post / Asyad Express
Country: Oman
Operator(s): Select Cinepolis & VOX locations
Royal Opera House
Country: Oman
Operator(s): Select VOX locations
Burger King
Country: Egypt
Operator(s): VOX locations
Garnier
Country: Egypt
Operator(s): VOX locations
Hardees
Country: Egypt
Operator(s): VOX locations
Misr Life Insurance
Country: Egypt
Operator(s): VOX locations
Noon
Country: Egypt
Operator(s): VOX locations
CBK
Country: Kuwait
Operator(s): VOX Cinemas
Kuwait Finance House (KFH)
Country: Kuwait
Operator(s): VOX Cinemas
Porsche
Country: Kuwait
Operator(s): VOX Cinemas
Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.
Check out the ads that featured in cinema during the Eid al-Fitr 2023 long weekend!
The region witnessed an upswing in activity during the Eid al-Fitr long weekend, marking one of the most bustling periods of the year thus far, with residents gathering at malls and entertainment venues to partake in the festivities.
With the release of several blockbusters during the extended weekend, cinemas were buzzing with patrons eager to watch their favorite titles in the company of their loved ones. This presented brands with a unique opportunity to engage a captive audience and leave a lasting impression through both on-screen and off-screen advertising initiatives.
From product promotions to messages of unity and support, here are the ads that lit up the big screen during Eid al-Fitr 2023:
WWE 2K23 – FTM John Wick: Chapter 4
Duration: 30 Secs
Country: KSA
Please Note: In compliance with the country’s regulations, a revised and concise version of the WWE 2K23 advertisement screened in KSA.
Abu Dhabi Public Health Centre
Duration: 30 Secs
Country: UAE
Al-Futtaim Automall
Duration: 40 Secs.
Country: UAE
Prime Healthcare Group– FTM Kisi Ka Bhai Kisi Ki Jaan
Duration: 15 Secs
Country: UAE
Sharjah Children’s Reading Festival
Agency: 30 Secs x 2
Country: UAE
Cultural Development Fund
Duration: 30 Secs
Country: KSA
Dallah Home Care
Duration: 20 Secs
Country: KSA
Diriyah Gate Development Authority
Duration: 30 Secs
Country: KSA
Galaxy Jewels
Duration: 20 Secs
Country: KSA
Al Theeb Specialist Centre
Agency: 15 Secs
Country: KSA
Boubyan Bank
Duration: 1.10 secs & 1.08 Secs
Country: Kuwait
Kaya Skin Clinic – FTM Kisi Ka Bhai Kisi Ki Jaan
Duration: 15 Secs
Country: UAE
McDonald’s
Duration: 30 Secs
Country: Kuwait
Talabat
Duration: 15 Secs
Country: Kuwait
Elabd Foods
Duration: 15 Secs
Country: Egypt
Magdi Yacoub Heart Foundation
Duration: 15 Secs
Country: Egypt
Private Natural Cotton
Duration: 30 Secs
Country: Egypt
American University of Bahrain
Agency: 45 Secs
Country: Bahrain
Information & eGovernment Authority Bahrain
Duration: 2 x 50 Secs
Country: Bahrain
Escape Code
Duration: 1.06 Secs
Country: Bahrain
In addition to the on screen ad, ElAbd booked two sampling activities at Mall of Egypt and City Center Almaza for a period of two weekends.
Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.
Check out the cinema ads booked through Motivate Val Morgan in July 2021
With school summer holidays in effect, Eid al-Adha just around the corner and an exciting line-up of highly anticipated blockbusters set to release over the coming months, cinema is the ideal destination for all this summer and the right time for advertisers to display their brand on the BIG screen.
Here’s a list of cinema ads screening over July 2021:
Hampton by Hilton
Ad Duration: 35 sec.
Campaign Duration: 24th June 2021 to 18th August 2021
Country: UAE
Cinema Locations: VOX Cinemas: The Galleria Al Maryah Island, Nation Towers Galleria, Mercato Mall, Mall of the Emirates and Nakheel Mall, and Reel Cinemas: The Dubai Mall
BMW X3
Ad Duration: 30 sec.
Campaign Duration: Follow the movie – Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates, Nakheel Mall, YAS Mall and Riyadh Park Mall
Atlantis
Ad Duration: 30 sec.
Campaign Duration: Follow the movie– Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates and Reel Cinemas: The Dubai Mall, Dubai Marina Mall and The Pointe
OSN
Country: UAE & Saudi Arabia
Ad Duration: 30 sec.
Campaign Duration UAE: Follow the movie – Black Widow
Campaign Duration Saudi Arabia: 8th July 2021 to 28th July 2021
Cinema Locations: VOX Cinemas: Mall of the Emirates, Riyadh Front Mall and Red Sea Mall, and Reel Cinemas: The Dubai Mall
*Please Note: The final frame of the ad in Saudi Arabia was in Arabic
MBC Group
Country: UAE & Saudi Arabia
Ad Duration: 55 sec.
Campaign Duration UAE: 11th July 2021 to 17th July 2021
Cinema Locations: Multiple VOX, Cine Royal, Reel and Oscar cinema locations.
Herfy
Ad Duration: 30 sec.
Campaign Duration: 22nd July 2021 to 4th August 2021
Country: Saudi Arabia
Cinema Locations: Multiple VOX, AMC and Muvi cinema locations.
McDonalds
Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 1st December 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Boubyan Bank
Ad Duration: 60 sec.
Campaign Duration: 24th June 2021 to 4th August 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Kuwait Finance House
Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Kuwait Fund
Ad Duration: 30 sec.
Campaign Duration: 8th July onwards
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Bank Dhofar
Ad Duration: 51 sec.
Campaign Duration: 10th June 2021 to 24th November 2021
Country: Oman
Cinema Locations: Multiple VOX cinema locations
National Water Company (NWC)
Ad Duration: 20 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX, and Muvi cinema locations
Redtag
Ad Duration: 15 sec.
Campaign Duration: 1st July 2021 to 14th July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX and Muvi Cinemas locations
Here’s a list of highly anticipated blockbusters releasing over Q3 and Q4 2021:
The Suicide Squad
Shang-Chi and the Legend of the Ten Rings
Free Guy
Venom: Let There Be Carnage
No Time to Die
Eternals
Top Gun: Maverick
Whether it’s a launch of a new product, an integrated campaign or a storytelling ad worthy of the BIG screen, cinema offers advertisers an environment that brings campaigns to life.
Don’t miss out on advertising your brand alongside the blockbusters ahead. Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.
Here’s a round-up of the ‘must-watch 2020 Christmas commercials’
2020 has been quite a year! The year of the global pandemic has changed us, turning our worlds upside-down in so many ways. But thankfully, a few things have remained a constant in life, one of which is the battle between brands to be crowned the ‘most popular Christmas commercials of the year’.
Christmas is a time for good cheer and festivity, time with loved ones, lots of delicious food and of course, show-stopping festive advertisements. As we creep closer to the first week of Advent, most big brands have already delivered their 2020 Christmas campaigns. This year however, due to the COVID-19 pandemic, you’ll notice a distinct change in tone. While festive ads were once full of glitz and glamour with budgets on the higher side and offerings getting more elaborate as the years went by, this year’s Christmas commercials are distinctly more pared-back, in keeping with the public mood after a year of much hardship.
From John Lewis and Amazon, to Marks & Spencer, McDonald’s, Coca-Cola and Tesco, here’s a round-up of the ‘must-see Christmas commercials’ that have been revealed so far:
Amazon – The Show Must Go On
Disney UK – From Our Family To Yours
Tesco – No Naughty List
McDonald’s – Inner Child
Argos – An Evening with AbracaDaisy & The Incredible Lucy
Aldi UK – Kevin the Carrot
Coca-Cola
Asda – That’s an Asda Price Christmas
LEGO
Waitrose & John Lewis – Give A Little Love
Boots UK
Sainsbury’s – Gravy Song
Burberry
Dobbies – Festive Thrills
Lidl GB – Big on a Christmas you can Believe in
Marks & Spencer
Walkers Crisps – A Sausage CaRoll
TK Maxx – The Lil’ Goat
Chester BID – Give the Gift this Christmas
Deliveroo – Christmas in On
Matalan – It’s a Matalan Christmas!
O2 – Unwrap the Magic of Christmas
Woodies
Three – Everyone’s a Kid at Christmas
Papa Johns Pizza GB – Giving More This Christmas
Notonthehighstreet – The Magic of Small Things
JD Sports – #JDWonderland
Advertisers…. Don’t miss out on the chance to display your festive ads on the BIG Screen this holiday season, especially alongside the MEGA Blockbuster release – Wonder Woman 1984 on 17th December 2020.
Contact us for more information on festive cinema advertising
Sources: Good Housekeeping, Creative Boom, The Drum and YouTube
Ramadan is a month of spirituality, downtime, and is also an eventful period for the ad world – similar to a month-long Super Bowl extravaganza.
Ramadan ad spots present an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year, for the ads usually focus more on the themes of the holy month than the individual product itself.
We haven’t seen that many Ramadan ads from across the Middle East this year, may be due to the coronavirus pandemic. Nonetheless, here’s a glimpse of the campaigns that did release, keeping the tradition alive.
Careem Bahrain
Cartier
batelco
Bahrain Tourism and Exhibitions Authority (BTEA)
Lifebuoy
Fairy Arabia
Comfort Arabia
Splash
Qatar Airways
Homecentre
Namshi
Ounass
du
Omantel
McDonald’s
Hyundai MEA
Etihad Airways
Talabat
Ooredoo
stc
Mobily
Nada
Almarai
Sources: YouTube, Instagram and Campaign Middle East
Careem, leading transportation network company based in Dubai with operations in over 100 cities in 14 countries in the Middle East, Africa and South Asia, recently booked an exclusive integrated cinema campaign with Motivate Val Morgan – through Wizzora Advertising Agency, at VOX Cinemas – City Centre Alexandria in Egypt. The cinema campaign included a 60 sec. on-screen ad and an off-screen foyer display.
On-screen Ad
With Egypt’s streets barely being pedestrian-friendly for the average Egyptian at the best of times, it’s safe to assume that for those with a disability, it’s a nightmare.
It is only recently, that numerous Egyptian organisations and groups have begun to do their part by giving back to the community – starting several initiatives that work towards including people with special needs into the community.
2018 was dubbed the year of those challenged with a disability and has seen efforts and decisions being made in order to facilitate the lives of those with a disability.
Aiming to make themselves more accessible to all Egyptians without exception, Careem launched its newest feature yet, ‘Careem Assist’, which eases commute and transportation for passengers with motor disability in Alexandria. ‘Careem Assist’ offers ‘wheelchair accessible’ vehicles which can be accessed through the Careem app.
Additionally, Careem is also in the process of creating ramps around Alexandria to enable Egyptians with motor disabilities to move around freely. Having already built ramps on main streets and next to pedestrian crossing signs, they’ve also set up a track in Alexandria’s Mandara beach.
With approximately 290,612 Alexandrians living with special needs, Careem hopes to not only facilitate their transportation around the seaside city but to also encourage the community to recognise the importance of including all segments of society.
To promote ‘Careem Assist’ in Alexandria, Egypt, Careem booked a 60 sec. on-screen advertisement at VOX Cinemas – City Centre Alexandria for a period of 5 weeks (14th December 2018 – 17th January 2019).
Off-screen Foyer Display
Careem also booked a display which was set up in the foyer area of VOX Cinemas – City Centre Alexandria for a period of 2 weeks (13th December 2018 – 29th December 2018).
The foyer display advertised an offer to save 40% when booking a ride with Careem – using promotion code SAWA.
Here are some other recent integrated cinema campaigns booked through Motivate Val Morgan:
Interested in booking similar integrated campaigns?
Contact a member of our sales team for more information on cinema advertising opportunities.
Source: Cairo Scene
