Alok Gadkar, Racha Makarem, Aunindo Sen, Ivan Bormaister, Dana Tahir, Pablo Maldonado and Till Hohmann from the UAE to join Cannes Lions 2022 shortlisting jury line-up
As the official representatives of the Cannes Lions International Festival of Creativity, Motivate Media Group and Motivate Val Morgan are pleased to announce the line-up of shortlisting jury members from the UAE who will complete the initial stage of judging for this year’s Cannes Lions awards.
Health and Wellness Lions
Executive Creative Director & Managing Director
Born Sagittarius, 1977. Dribbles the ball at Don Bosco High School. Clicks the shutter & acquires BFA from Sir J. J. Institute of Applied Art. Wins state & art school awards. Hopps, skips & jumps as Art Director from Mudra Communications to Leo Burnett to Enterprise Nexus. Works hard on brands like Times of India, Killer Jeans, McDonald’s, The Economic times & more.
Represents Lowe from Asia as one of the youngest creatives at Cannes Lions on invitation by Adrian Holmes. Drops into Dubai on the way back. Falls in love with the hottest melting pot of culture. Moves to Dubai. Joins Partnership in 2003. Named Campaign Magazine’s young creative to watch in the region. Quits Partnership in 2007. Joins Lowe MENA. Moves back after 9 months.
Creates Iconic Splash Calendar in 2011. Continues to be Iconic every year. Wins first One Show Silver Pencil for Khaild Javed, a humble cobbler in Bur Dubai. Wins first Gold & Silver Cannes Lion for Aster Clinics & the UAE in Health.
Starts judging at Cannes Lions in 2018. Continues jury journey at Clio Health, LIA, Adstars, AME Awards, The Global Awards, New York Festivals & KYIV Festival. Keeps winning. Amassing over 200 awards at Cannes Lions, Dubai Lynx, One Show, D&AD, & more. Named among region’s Top 10 ECDs multiple times. Creates first-ever global campaign on invitation by SA Federation for Mental Health in 2018. Speaks on the global stage at Cannes Lions, Dubai Lynx, Mena Cristal. Mentors students at GEMS International School, FAD Fashion Institute & Middle Sex University.
Continues the show as MD & ECD.
Chief Executive Officer MENA
Racha is responsible for driving business outcomes by putting forward solutions that accelerate growth for partners as they navigate through an increasingly complex & uncertain ecosystem. Passionate about building brands, Racha strongly believes that key to any business or marketing transformation starts with investing behind the human capital & the right partnerships. In her role, she continues to focus on building diverse capabilities to solve for & unlock growth opportunities for clients across the region. What excites her about her role is that she gets to work with world class talent to accelerate growth for some of the most exciting global & regional brands/partners. Her experience spans across tourism, tech, luxury, automotive, government, CPG, payment solutions, entertainment & commerce to name a few.
Throughout her career Racha has worked closely with industry bodies to enhance & set measurement guidelines and principles. She is an elected board member in the IAB MENA & an active member in the D&I committee dedicated to positively influence corporate leaders & policy makers to value diversity & inclusion as a key currency for the growth of the digital economy. She has actively worked & collaborated with industry leaders to technically consult on ways of advancing audience measurement across MENA.
Previously to leading Starcom, Racha spent 15 years overseeing the A&I (Analytics & Insights) practice at Publicis Media. Her last assignment as a practice lead was to merge the DTI (data, tech & innovation) practice with A&I to create the Data Science Practice for the Groupe.
Racha is a mother of two and enjoys building puzzles & Lego with her kids, in addition to reading, meditating & spending quality time with her family, friends & dog.
Senior Creative Director
Leo Burnett MEA
Aunindo is Senior Creative Director at Leo Burnett, Dubai. With a career of 14 years, Aunindo started his career at JWT Mumbai, on Cadbury’s and various other brands. Spending the last 12 years in the MENA Region, he has previously worked at FP7/Mccann and Impact BBDO where he has been Creative Director on Nestle CPW, Snickers, Coca-Cola, Pepsico, Dove, JIF, Omo and Dettol among other brands, on both regional and global campaigns.
Along the way, he has been recognized with nearly a century of awards at Cannes, One Show, Clio, London International, Cresta, Epica, Dubai Lynx, Effies, Loeries and the Cristals.
He was recently ranked as the No.32 Copywriter in the world in the Big Won Report for advertising.
Associate Creative Director
M&C Saatchi UAE
Ivan is a Senior Creative from São Paulo with 12+ years of experience, now living in Dubai .
His work has been honored at Cannes Lions, The One Show, D&AD, LIA, Dubai Lynx, New York Festivals, Loeries and AdStars, among others. He also served as a jury member in Ad festivals and had his work published on Adweek, AdAge, Campaign and Lurzer’s Archive.
After traveling with indie bands photographing concerts, he started studying design and advertising. He did some graffiti and illustrations for brands such as Nike, which invited him to work on projects for the 2014 FIFA World Cup and 2016 Rio Olympics.
He worked at creative agencies in Brazil as an Art Director, the last of which was DM9DDB. In 2017, accepted an invitation to move to the Middle East to work at Saatchi & Saatchi Dubai, later VMLY&R, the 2020 Middle East and Africa’s Cannes Lions Agency of the Decade. Having achieved success on his projects, Ivan was recruited to be part of the M&C Saatchi Group, the world’s largest independent communications network.
Red Havas ME
With over 14 years of experience in the PR & Communications industry, Dana has been a pillar at Havas PR Middle East, where her role has spanned across all aspects of the agency’s growth, strategic counsel, team management and overall operations. Recognized for brand building, consultancy, and crisis management, know-how, and do-how, Dana has successfully led the agency’s post-digital transformation in recent years, allowing Havas PR to expand its footprint and diversify its portfolio across industries and disciplines.
Aligning with the global strategic direction of the Group. The new agency vision embraces the micro networks merged media strategic model which integrates earned, social, and experiential capabilities with content at the heart.
Prior to joining Havas PR, Dana worked at Leo Burnett, directly handling the Procter & Gamble portfolio. Dana has also recently joined Middle East Public Relations Association as a strategy board member.
Executive Creative Director
Pablo is Executive Creative Director at GREY Dubai but has also been named among the Top 10 Creative Directors in Argentina for the last 4 years by Lürzer’s Archive.
Over the past 17 years he has been one of the most effective and awarded Argentinean creatives in different markets such as Argentina, Mexico, US Hispanic, and now in the UAE.
His key role in Unilever’s ‘Degree Inclusive’ project, the world’s first deodorant designed for people with upper limb and visual disabilities, earned the Wunderman Thompson network its first Cannes Lions Grand Prix in 2020/21, and the first Grand Prix for Innovation in the history of Argentina.
Prior to this, he helped LatinWorks rank #9 in all of USA on Ad Age’s Agency A-List, and DDB as the #1 Mexican agency in the Gunn Report 2012, and #2 in 2011.
A standout in most young creative competitions, Pablo has not only been awarded 1 Grand Prix at Cannes, but 6 other Grand Prix’s and nearly 400 awards (32 Golds) from some of the most prestigious festivals in the world, including Cannes, Clio, One Show, D&AD, LIA, Epica, and Effie, among others.
At the last Cannes Lions, he helped Wunderman Thompson become the Most Innovative Network of the Year and the LIA’s 2021 Regional Agency of the Year in South America.
He is a regular member of Global Creative Councils and has chaired and judged several industry shows, such as the One Show, New York Festivals, The Drum, Cresta, and many others.
Chief Creative Officer MENA
Since late 2021, Till leads Memac Ogilvy as Chief Creative Officer across 14 offices in the diverse MENA region based out of Dubai.
A role all about accelerating the network’s ability to deliver connected solutions, smart experiences, creative concepts, and borderless creativity for some of the world’s most exciting brands. This demands a decidedly media-neutral and channel-agnostic approach as well as a focus on work that has an impact.
It’s this approach and focus that he has built his 20+ year multinational career on. He has lead units, offices, countries, and regions at famous creative independent agencies as well as powerful global networks – out of Germany, the UAE and Singapore. His work for brands such as BMW, Mercedes-Benz, GSK, The Economist, ACDelco, Unilever and many more has won 450+ industry awards across all disciplines at all major industry competitions. He has also been a member as well as jury president at many iconic festivals.
Interestingly, one of his achievements includes leading the regional Memac Ogilvy network to claim the Dubai Lynx Agency of the Year 2010 title, while based in Dubai for the first time, years ago (2007-2010).
Shortlist jurors will judge remotely online in advance of the festival and will receive full complimentary jury registration to this year’s Cannes Lions International Festival of Creativity from 20-24 June in Cannes, France.
This year’s Festival will also witnesses the highest ever representation of both awarding and shortlisting jurors from the UAE across 12 categories – Print & Publishing, Sustainable Development Goals, Brand Experience & Activation, Industry Craft, PR, Creative Commerce, Health and Wellness, Media, Direct, Film, Design and Outdoor.
The Cannes Lions Festival will be accessible to everyone, and delegate registration is now open. If anyone is unable to travel for any reason, LIONS Members get exclusive digital access to Cannes Lions – plus a series of other benefits, throughout the year.
UAE creative agencies bag two gold, six silver and thirteen bronze lions at the recently concluded virtual Cannes Lions Festival 2021!
The UAE bagged 21 Lions in total for 2020 and 2021 – 2 Gold, 6 Silver and 13 Bronze Lions, across multiple categories, including newly introduced categories such as Sustainable Development Goals, Creative eCommerce and Creative Strategy.
This year’s winning agencies from the UAE included Impact BBDO, Memac Ogilvy, FP7 McCann, TBWA\RAAD, Mullenlowe MENA and VMLY&R.
Addressing the Cannes Lions Live audience during the Awards Show, Simon Cook, Managing Director, LIONS, said, “Over the past five days we’ve seen the return of the global creative benchmark, and the winning work that sets the bar for the entire industry. We’ve seen inspirational talks, taken part in learning programmes, celebrated creative excellence through our Award Shows and Debriefs – and come together as a community, united in the belief that creativity has the power to build business, shape society, and change the world for the better.”
2021 also witnessed 10 leading advertising and media professionals from the UAE represent the country as jury members at this year’s Festival.
Paul Shearer (Chief Creative Officer, Impact BBDO Dubai), Jennifer Fischer (Chief Innovation Officer, TBWA\RAAD) and Dida Atassi (Design Director, Accenture Interactive Middle East) were part of the Awards jury across Industry Craft, Innovations and Design categories respectively, and joining them as Shortlist jury members were Asad Rehman (Director Media and Digital Transformation, Unilever MENA) for Media, Amy Brill (Head of PR, M&C Saatchi) for PR, Vidya Manmohan (Founder and Creative Chairwoman, V4 Advertising LLC) for Brand Experience & Activation, Serena Abi Aad (Head of Content, Havas Dubai) for Film, Akanksha Goel (Founder & CEO, Socialize) for Social & Influencer, Alex Pineda (Creative Director, TBWA\RAAD) for Direct and Fabio Silveira (General Manager, Havas Dubai) for Outdoor.
Running parallel to the Cannes Lions Festival are the Young Lions Competitions (for young creative below the age of 30 years) and Roger Hatchuel Academy (a mentorship programme for university students in the field of creative communications).
Having won Gold at the UAE Young Lions Digital Competition 2021, Moemen Metwally and Fernando Montero from Memac Ogilvy Dubai represented the UAE at the International Young Lions Digital Competition.
Kamilla Bakytova – a student at American University in Dubai (AUD), pursuing a Bachelor of Fine Arts in Visual Communication (majoring in advertising), was selected to represent the UAE at the prestigious Roger Hachuel Academy.
As the official UAE representatives of the Cannes Lions International Festival of Creativity, Motivate Media Group and Motivate Val Morgan warmly congratulates all winning agencies, jury members and both Young Lions and Roger Hatchuel Academy participants from the UAE, and look forward to yet another successful Festival in 2022.
Sources: Cannes Lions and Campaign Middle East
Moemen Metwally and Fernando Montero from Memac Ogilvy Dubai win gold at the UAE Young Lions Digital Competition 2021.
The 18th edition of the esteemed UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representative of the Cannes Lions International Festival of Creativity, took place on Saturday 27th March 2021.
Due to the ongoing pandemic, this year’s competition took place online, with a total of 14 teams across 9 agencies participating. The Judging and Awards Ceremony followed online on Monday 29th March 2021, with Moemen Metwally and Fernando Montero from Memac Ogilvy Dubai winning Gold.
The winning duo will move on to represent the UAE at the International Young Lions Competition – in the digital category, which will also take place online in June 2021.
Warsha Jamnadas and Nour Itani from Publicis Middle East bagged Silver, while Tarryn Tucker and Luma Kudsiova from BPG Group Dubai, and Lina Maria Monroy and Alison Cordeiro Rodriguez from Saatchi & Saatchi Dubai tied for Bronze.
Other participating agencies at this year’s competition included: Leo Burnett Dubai, Socialize, And Us, Serviceplan Middle East and FP7 McCann.
The jury panel for this year’s competition comprised of: Munah Zahr (Leo Burnett), Fadi Yaish (And Us), Cristiano Tonnarelli (Memac Ogilvy), Komal Bedi Sohal (Saatchi & Saatchi Dubai), Fouad Malak and Oliver Robinson (F7P McCann), Rafael Augusto (Publicis Middle East), Akhilesh Bagri (Serviceplan Middle East), Anyce Nedir (Socialize), and Lousie Kotze and Justin Du Plessis (BPG Group Dubai)
This year’s client was du Telecommunications, who presented a brief pertaining to cybercrime in the UAE. Participating teams were asked to create a digital campaign with a powerful message and fitting hashtag, to emphasize the importance of the internet being utilized wisely and safely, with the necessary precautions in place.
Speaking at the Award ceremony on behalf of du Telecommunications, Dr. Mansoor Habib, Head of Sustainability & Wellbeing, said: “At du, our mission is to create a culture that addresses safe internet usage and related issues such as cyber bullying, digital addiction, and the wellbeing of everyone that uses our telecommunication services. We are very honored that we could introduce the theme of cyber safety at this year’s UAE Young Lions Digital Competition to brief all the participating agencies. The creative insight of the participants – all of which were very unique and powerful – helped us understand how much more innovative we can be with our communication on using the internet safely and responsibly.”
Ian Fairservice – Managing Partner, Motivate Media Group, said “Even though the format for the UAE Young Lions Competition had to be adjusted to an online version this year, we were still very impressed with the content produced. I want to congratulate everyone who entered, but especially Moemen Metwally and Fernando Montero from Memac Ogilvy who I’m sure will be great ambassadors for the UAE during this year’s Cannes Lions Festival.”
The UAE Young Lions Digital Competition 2021 was held in strategic partnership with Dubai Media City and was sponsored by Getty Images.
Congratulations to the winners and a job well done to all 14 teams who participated in this year’s competition.