CinemaCon 2021 – Roundup

The 10th installment of CinemaCon, the largest annual gathering of the motion picture industry, took place between 23 – 26 August 2021 at Caesars Palace in Las Vegas.

CinemaCon is a global event that attracts delegates from more than 80 countries across the cinema industry, including studios, distributors, exhibitors and content creators.

Whilst the scale of the event was nowhere close to previous editions, mainly due to COVID-19 related travel restrictions, the show did go on, with studios setting the stage for their upcoming movies and giving the industry hope, confidence and a clear message that cinema is here to stay.

Here’s a roundup of studio announcements at CinemaCon 2021:


This year’s event enumerated blockbusters such as F9, Godzilla vs. Kong, A Quiet Place Part II and Cruella as the major drivers behind the extraordinary resurgence of the cinema industry, due to their encouraging box office figures. However, the highlight of the show included the preview of upcoming tentpoles by major studios, while it was announced that most of the preview films will be exclusive theatre releases.








This edition of CinemaCon also featured some discussions on the industry’s challenges coming out of the pandemic. Patty Jenkins, director of ‘Wonder Woman 1984’, emphasized that day-and-date” release is a “heartbreaking experience”. “I’m not a fan of day-and-date, and I hope to avoid it forever,” stated the filmmaker, expressing her strong preference of maintaining an exclusive theatrical window for all her upcoming films. “I don’t understand why we’re talking about throwing (the big-screen experience) away for 700 different streaming services that there’s no room for in the marketplace. It’s crazy to me,” said Jenkins. “One studio should plant a flag and make a huge move just for the theatrical experience, and the filmmakers will go there as a result”

The Chairman and CEO of Sony Pictures also slammed day-and-date releases, pointing to the success of Free Guy at box office, and stated that such ‘terrific’ movies are not meant to be watched at home.

The next edition of CinemaCon is scheduled to be held between 25 – 28 April 2022.



Sources: CinemaCon and Box Office Pro



Bank Muscat Cinema Ad For Oman Renaissance Day 2019

Bank Muscat booked a 12 sec. on screen greeting ad through Motivate Val Morgan for a period of 1 week – 18th to 24th July, in celebration of Oman Renaissance Day – observed on 23rd July of each year to mark the day Sultan Qaboos bin Said ascended to the throne of Oman in 1970.



The ad screened across VOX Cinemas – City Centre Muscat, City Centre Qurum, City Centre Sohar, MGM, Sur, Salalah, Suhar Plaza and Shatti, and played right after the main spot of Bank Muscat – an ad campaign booked on an annual basis from February 2019 to February 2020.

Reach out to a member of our sales team for more information on on-screen greeting ads across our cinema circuit in the Middle East.

VOX Cinemas Opens a New Cinema at MGM in Oman

VOX Cinemas has opened a brand new cinema at Muscat Grand Mall (MGM)!


On Wednesday 8th August 2018, the old 2 screen VOX Cinemas at MGM closed and a brand new VOX Cinemas was unveiled.

The new VOX Cinemas at MGM is now home to 5 screens with a total seating capacity of 474 seats. The cinema also features a VOX MAX screen and the first ever VOX Kids cinema experience in Oman .



VOX Cinemas – MGM is the first cinema (out of the 9 previous City Cinema locations) to receive a new look and feel since its re-branding.

VOX Cinemas presently operates 11 cinemas across Oman 7 cinemas in Muscat (City Centre Muscat, City Centre Qurum, Shatti, Ruwi, Azaiba, MGM and Panorama) and 1 cinema each in Sohar, Sur, Salalah and Buraimi.

Contact a member of our sales team in Oman for more information on advertising opportunities at VOX Cinemas – MGM.

Ooredoo | Cinema Campaign | Oman

Ooredoo – international telecommunications company that provides mobile, wireless, wireline, and content services in the Middle East, Europe and Asia, including Algeria, Indonesia, Iraq, Kuwait, Myanmar, Maldives, Oman, Palestine, Qatar and Tunisia, recently booked a 3 x 4m LED Board at VOX CinemasCity Centre Muscat in Oman for a period of 2 years.


The LED Board was specifically built for the telecommunications company, who also booked the ‘Silence your Mobile Phone’ spot at all VOX locations in Oman (City Centre Muscat, City Centre Qurum, Shatti, Ruwi, Azaiba, MGM, Panorama, Sohar, Sur, Salalah and Buraimi) for a period of 2 years.

At present, the following commercial is screening across all VOX locations in Oman – while we await the material for the ‘Silence your Mobile Phone’ commercial:


Ooredoo has also signed a ticket deal with VOX Cinemas in Oman for Ooredoo Mondays –  available exclusively to Ooredoo mobile customers, where cinemagoers can enjoy 2 cinema tickets for the price of 1 cinema ticket.

Visit the VOX Cinemas Oman website for more information on Ooredoo Mondays.

Interested in a cinema similar campaign? Contact a member of our Sales Team for more information on a variety of cinema advertising opportunities across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.