Saudi Founding Day 2023 Cinema Campaigns

The Kingdom of Saudi Arabia celebrated Saudi Founding Day on 22nd February, with Saudi nationals and residents joining in on the celebration. National holidays are highly celebrated by Saudis as they look forward to such days during the year, and Saudi Founding Day is no exception.

 

Cinemas were abuzz with moviegoers eager to watch the latest blockbusters, and renowned KSA brands took advantage of this unique opportunity by securing on screen adverting in a bid to establish connections with captive cinema audiences on the big screen.

 

From ads promoting products or services, to brands showing their solidarity with the people of Saudi Arabia and supporting the country’s growth and development, here are the ads that took over the big screen in celebration of Saudi Founding Day 2023:

 

Architecture & Design Commission

Start Date: 25 February 2023

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations

 

 

 

Banque Saudi Fransi

Start Date: 20. February 2023

Locations: Multiple AMC, Muvi and VOX locations

 

 

 

Ministry of Culture

Start Date: 13 February 2023

Locations: Multiple AMC, Cinépolis, Muvi, Reel and VOX locations

 

 

 

 

 

Monsha’at

Start Date: 20. February 2023

Locations: Multiple AMC and Muvi locations

 

 

 

Royal Commission for Makkah City and Holy Sites

Start Date: 20. February 2023

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations

 

 

 

Riyad Bank

Start Date: 23 February 2023

Locations: Select VOX and Muvi locations

 

 

 

 

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2022 Saudi National Day Cinema Ads

Saudi Arabia celebrated its 92nd National Day on 23rd September 2022, commemorating the birth of the modern Saudi nation.

This year’s theme and slogan was ‘This is our Home’- appreciating the cultural diversity of the country that makes everyone feel at home, whether they are Saudi nationals or expats.

Cinema was a popular medium for brands to convey their wishes to the nation this year. From French multinational retailer of personal care and beauty products – Sephora, to Saudi based telecom provider – Salam, STC and more…  here’s a look at ads that lit up the big screen to honour the Kingdom’s national day:

 

Sephora

The cinema ad by Sephora features Saudi expressionist artist Ghada Al Rabea – a strong Saudi woman, who holds her culture at high esteem, but never shies away from her passion for art.

Commercial Duration: 15 Sec

Locations: Multiple VOX locations

 

 

Monsha’at

The Small and Medium Enterprises General AuthorityMonsha’at booked a national day cinema ad celebrating the nation’s identity, culture, leadership and growth over the years.

Commercial Duration: 127 Sec

Locations: Multiple AMC and Muvi locations

 

 

Banque Saudi Fransi

The Saudi based banking group’s national day campaign celebrates the vision and achievement of Saudi Arabia as a nation in various sectors.

Commercial Duration: 30 Secs

Locations: Multiple AMC, Muvi and VOX locations

 

 

Salam Mobile

Saudi Arabia’s new mobile service Salam mobile in their National Day ad features a virtually performed ballad about the nation’s heroic history by well-known Saudi artists from across the nation.

Commercial Duration: 180 Sec

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations

 

 

Saudi Electricity Company

KSA’s energy provider Saudi Electricity Company in their National Day ad emphasized its commitment to illuminate the nation’s future – “she is home to us, and we are the light for.”

Commercial Duration: 86 Sec

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations

 

 

STC

Saudi Telecom Company commemorates this year’s national day by highlighting the nation’s support and empowerment for the advancement of its people.

Commercial Duration: 60 Sec

Locations: Select AMC, Cinépolis, Muvi and VOX locations

 

 

Virgin Mobile

Virgin Mobile in a tactical campaign, promoted their ‘National Day Special Offer’ on the big screens of cinemas across the country.

Commercial Duration: 15 Sec

Locations: Select AMC, Muvi and VOX locations

 

 

With National Days of Oman (18th November), UAE (2nd December), Bahrain (16th December) and Qatar (18th December) around the corner, contact a member of our sales team for more information on cinema advertising to mark these special days!

 

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