Cinema connects with families by reaching parents and children in a shared premium environment!
Cinema’s unique ability to deliver IMPACT and ENGAGE with a CAPTIVE audience makes it one of the perfect platforms for advertisers wanting to specifically target parents.
As per research conducted by IPSOS in 2017, family movies are a planned event and a majority of parents prefer taking their kids out for a movie on a monthly basis.
Kids/Family movies have also proven to be high performers in the past:
Each year, over 15+ blockbuster kids movies are released in the UAE
On average, blockbuster kids movies do 250K admissions in the UAE
Four Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2016
Three Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2017
Incredibles 2 – which released on 14th June 2018 (and is presently screening in cinemas), did over 332K admissions in just 4 weeks since its release date.
Missed out on advertising alongside a Kids/Family movie this year? Don’t worry, as Q3 and Q4 2018 has an exciting line-up of Kids/Family movies in store:
The House with a Clock in its Wall
Starring – Cate Blanchett, Jack Black, Kyle MacLachlan
Release Date – 20th September 2018
Smallfoot
Starring (voice) – Zendaya, Gina Rodriguez, Channing Tatum
Release Date – 27th September 2018
Goosebumps 2: Haunted Halloween
Starring – Madison Iseman, Wendi McLendon-Covey, Ken Jeong
Release Date – 11th October 2018
Mowgli
Starring – Benedict Cumberbatch, Cate Blanchett, Christian Bale
Release Date – 18th October 2018
The Grinch
Starring (voice) – Benedict Cumberbatch
Release Date – 8th November 2018
The Nutcracker and the Four Realms
Starring – Keira Knightley, Helen Mirren, Mackenzie Foy
Release Date – 8th November 2018
Ralph Breaks the Internet
Starring (voice) – Gal Gadot, Kristen Bell, Mandy Moore
Release Date – 22nd November 2018
Spider-Man: Into the Spiderverse
Starring (voice) – Nicolas Cage, Hailee Steinfeld, Kimiko Glenn
Release Date – 13th December 2018
Mary Poppins Returns
Starring – Emily Blunt, Meryl Streep, Julie Walters
Release Date – 27th December 2018
Contact a member of our sales team for more information on cinema advertising opportunities.
Sources: MVM/IPSOS Report, MVM Analysis, YouTube and IMDb
Get excited! A bunch of new trailers have dropped and here’s a look into what to expect over the months ahead:
Incredibles 2
The sequel we’ve all been waiting for has released a new trailer with more of the adorable Jac-Jack and his superpowers.
The movie is scheduled to release on 14th June 2018.
Ocean’s 8
Feast your eyes upon the latest trailer of the female-led reboot starring: Sandra Bullock, Cate Blanchett, Rihanna and Anne Hathaway.
The movie is scheduled to release on 21st June 2018.
Ant-Man and the Wasp
Marvel has released a new clip from the upcoming Ant-Man and the Wasp blockbuster – giving us a great look at the movie’s ensemble cast and its mysterious villain.
The movie is scheduled to release on 5th July 2018.
Mission: Impossible – Fallout
Watch Tom Cruise perform his most dangerous stunt yet in this sequel. Fallout will be the sixth entry in the Mission: Impossible franchise, and like 2015’s Rogue Nation it is directed by Christopher McQuarrie.
The movie is scheduled to release on 26th July 2018.
Mile 22
Watch the first trailer for Lone Survivor and Deepwater Horizon filmmaker Peter Berg’s new thriller Mile 22 – starring Mark Wahlberg, Lauren Cohan and John Malkovich.
The movie is scheduled to release on 30th August 2018.
Night School
Kevin Hart is heading back to school in the new Night School trailer. This comedy follows a group of misfits who are forced to attend adult classes in the longshot chance they’ll pass the GED exam.
The movie is scheduled to release on 27th September 2018.
Mowgli
There are few stories as lasting as The Jungle Book – the tale of a boy raised by wolves, that have been adapted to multiple formats. Mowgli is a dark adaptation of The Jungle Book directed by Andy Serkis, and features a lot of famous voices which include Christian Bale, Cate Blanchett, and Benedict Cumberbatch.
The movie is scheduled to release on 18th October 2018.
Bohemian Rhapsody
This is our first look at Bohemian Rhapsody – the long-in-the-works biopic of Freddie Mercury, starring Rami Malek (as Queen), Mike Myers and Joseph Mazzallo.
The movie is scheduled to release on 1st November 2018.
Don’t miss out on advertising your brand alongside these movies!
Contact a member of our Sales Team for more information on cinema advertising opportunities.
