2.0 – the sequel to Enthiran (2010), will unite the best of talent from Kollywood and Bollywood – Rajinikanth and Akshay Kumar. The movie is set to release in cinemas (worldwide) on 29th November and will undoubtedly be one of the biggest Indian language movie releases of 2018.
Trivia:
Both Rajinikanth and Akshay Kumar have a devoted fan base across the region, with their movies being well received.
Here’s a look at movie successes starring Rajinikanth:
Kaala (2018)
Kaala was released (worldwide) on 7th June 2018 in three languages – Tamil, Telugu and Hindi. In the UAE, the film earned AED 3,403,631.
Kabali (2016)
There was a different kind of hysteria among Rajinikanth fans as Kabali was the first movie in which the action hero played a role of his own age.
In the GCC, over 200 theatres (including 100 screens in the UAE) screened the movie, and advance online bookings received overwhelming responses with many sessions running house full. According to a local distributor, there were approximately 151,000 tickets sold for in the first two days of release across the UAE.
The film had earned US$11.20 million in its first four-day weekend overseas, breaking the record previously held by Dhoom 3 (US$10.32 million) as the highest-grossing first weekend for an Indian film in overseas markets. According to International Business Times in May 2017, the film’s final overseas gross was US$15.65 million.
Enthiran (2010)
As of January 2018, Enthiran is the fourth-highest-grossing South Indian film of all time after S. S. Rajamouli’s two-part historical fiction films Baahubali 2: The Conclusion (2017) and Baahubali: The Beginning (2015).
According to a February 2015 report by Hindustan Times, the film has grossed approximately US$34.8 million (worldwide) in its lifetime.
Below are UAE statistics for movies featuring Akshay Kumar:
Brothers (2015) – screened for 4 weeks and did approximately 130,500 admissions
Rustom and Airlift (2016) grossed a total of AED 6,565,596 and 4,408,681 respectively
Toilet: Ek Prem Katha (2017) – screened for 3 weeks and did approximately 103,200 admissions
Jolly LLB 2 (2017) – screened for 5 weeks and did approximately 114,000 admissions
Padman (2018) – grossed a total of AED 3,162,845
Based on the success of previous Rajinikanth and Akshay Kumar movies (as indicated above) and the fact that Indian language movie fans (in this region) are not restricted to the expat population from the subcontinent, 2.0 is guaranteed to usher in large cinema audiences.
Don’t miss out on advertising alongside one of the biggest Indian language movies of 2018.
Contact a member of our sales team for more information on cinema advertising opportunities across the GCC.
Sources: YouTube, First Post, Wikipedia, The National and Gulf News
Akshay Kumar poses as a superhero in the new poster for his next film PadMan, which touches upon the issue of women’s sanitary hygiene.
The new poster was shared by Akshay Kumar on Twitter with a caption that reads “Meet the real life superhero, PadMan.”
Actress Sonam Kapoor also shared the poster and captioned it: “A great representation of Ghandhi’s Quote. ‘Be the change you wish to see in the world’. PadMan brings you an inspiring true story this Republic Day.”
The film is inspired by the life of Coimbatore-based Arunachalam Muruganantham, who found a way to make affordable sanitary napkins for women in his village. PadMan also feature Amitabh Bachchan and Radhika Apte, and is slated for release across cinemas in the UAE on January 25, 2018.
Watch the trailer below:
Films featuring Akshay Kumar have always been well received by cinema audiences in the UAE. Below are UAE admission figures for movies featuring Akshay Kumar:
Toilet Ek Prem Katha (2017) – Approximately 103,200 admissions (screened for 3 weeks)
Jolly LLB2 (2017) – Approximately 114,000 admissions (screened for 5 weeks)
Brothers (2015) – Approximately 130,500 admissions (screened for 4 weeks)
Akshay Kumar will also star alongside Rajnikanth in the upcoming Indian Sci-Fi film 2.0 (Tamil) – which is also slated for releases on January 25, 2018. 2.0 is the first Indian film that is directly shot in 3D and is anticipated to be a MEGA blockbuster.
Don’t miss out on advertising your brand alongside Bollywood blockbuster starring Akshay Kumar in 2018.
Contact a member of our sales team for more information on cinema advertising opportunities.
Source: Gulf News (Tabloid) and Twitter
