Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.
The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.
The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair
The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas – Sahara Mall over the weekend of 5th – 7th November 2020.
Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.
Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.
An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.
Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
AMC Cinemas has launched the first cinema loyalty program – AMC Da’era, along with a new and improved website and mobile app in Saudi Arabia.
AMC Da’era is a ‘first-of-its-kind’ rewards program designed exclusively for Saudi cinemagoers, allowing members to earn points for every riyal spend at AMC Cinemas. The loyalty program consists of three tiers: Inner, Select and Elite Circle, with each offering its own set perks and benefits ranging from birthday and anniversary gifts, F&B discounts, free refills and chances to win tickets to screenings and grand opening events.
Member of AMC Da’era will also receive a weekly newsletter with information on advance ticket bookings for blockbuster releases and new cinema openings across KSA.
The new and improved website amccinemas.com is a digital hub for movies (now showing and coming soon) and cinema schedules across all AMC locations. The website allows guests to narrow down their search by selecting a movie based on its title or showtime at a desired AMC location. The booking system allows guests to purchase tickets online and the website also comes with a ‘live chat’ feature to help solve guest problems.
The cinema app is designed will allow guests to finalize everything AMC has to offer in a seamless and speedy manner. Through the wide range of features available in both Arabic and English languages, booking a movie via the AMC app will become a fun ‘on-the-go’ process.
AMC Cinemas presently operates 11 screens across 2 locations (KAFD and Panorama) in Riyadh, and has plans to open 50 cinemas across Saudi Arabia over the next three to four years.
Click here for more information on AMC Da’era.
Sources: AMC Cinemas, Arab News and BraodcastPRO
AMC Cinemas opened its newest location in Riyadh at Panorama Mall on Monday 16th December 2019.
The cinema is home to 10 screens with a total of 793 luxe reclining seats.
In celebration of the opening of the new cinema, AMC Cinemas held a special event at Panorama Mall where guests were treated to a sneak peek of the facility – a chance to sample the food on offer and a screening of their choice of the latest films in cinema (Dark Water, Jumanji: The Next Level and Ford v Ferrari).
Declaring the cinema to be officially open, Adom Aron – CEO of AMC, revealed AMC’s plans in the Kingdom. “We now have two theaters open in Riyadh, but we expect to open between eight and ten theatres by June, between 12 and 20 theatres next year, and 50 theatres in the next three, four years, and we expect to be the biggest and most luxurious cinema operator in Saudi Arabia,” he said.
Mishal Alsowayan – Marketing Manager at AMC, added: “We’re very happy to open AMC Panorama, and we’re looking forward to opening more and more locations soon.”
Panorama Mall is AMC’s second location in Saudi Arabia, with the first located at King Abdullah Financial District (KAFD) – also the first cinema to officially open in the country on 18th April 2018. KAFD was recently renovated to feature 405 seats which include luxe recliners and plush rockers.
The cinema exhibitor presently operates 11 screens across 2 locations in KSA.
Tickets to movie sessions at Panorama Mall, as well as the revamped KAFD location are available on AMC’s official website.
Motivate Val Morgan congratulates AMC Cinemas on its opening at Panorama Mall and warmly welcomes this new location to our cinema circuit. Contact us for cinema advertising opportunities in KSA.
Sources: Arab News, BroadcastPro and AMC Cinemas
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Motivate Val Morgan Welcomes AMC Cinemas to its Circuit in KSA
