Cinema Guarantees Audience Delivery in Nov & Dec 2018

Some audiences are harder to reach than others through traditional media. Cinema however delivers premium first-run content within a captive environment to an attentive audience of varying demographics. And with an exciting and diverse line-up of movies set to release over the months of November and December 2018 – just in time for the dawn of the new year, there’s never been a better time for advertisers to turn audiences into consumers.




Bohemian Rhapsody

Starring: Rami Malek, Joseph Mazzello and Mike Myers

Release Date: 1st November 2018

Fun Fact – Rami Malek got to meet Freddy Mercury’s sister while in costume. When she saw him, she said: “That’s my Freddy.” She initially laughed, but later cried on an emotional note.


Girl in the Spider’s Web

Starring: Claire Foy, Sylvia Hoeks and Lakeith Stanfield

Release Date: 08th November 2018

Fun Fact – It is based on the novel of the same name by David Lagercrantz, and continues on the “Millenium”-series created by Stieg Larsson, who passed away in 2004.


The Grinch

Starring: Rashida Jones, Benedict Cumberbatch and Angela Lansbury

Release Date: 08th November 2018

Fun Fact – This was Benedict Cumberbatch’s second animated film. His first was Penguins of Madagascar (2014), four years prior.



Starring: Wyatt Russell, John Magaro and Pilou Asbæk

Release Date: 08th November 2018

Fun Fact – One of the filming locations for the film was a decommissioned branch-line of the heritage train line and popular tourist attraction, the Bluebell Railway, in West Sussex, England.


Nutcracker and the Four Realms

Starring: Keira Knightley, Mackenzie Foy and Morgan Freeman

Release Date: 08th November 2018

Fun Fact – The Nutcracker and the Four Realms marks the 298th time Keira has portrayed a character in a period piece.


Thugs of Hindostan (Hindi)

Starring: Amitabh Bachchan, Aamir khan and Katrina Kaif

Release Date: 08th November 2018

Fun Fact: This will be the first time that Aamir Khan and Amitabh Bachchan will be seen in a film together.


Fantastic Beasts: The Crimes of Grindelwald

Starring: Eddie Redmayne, Katherine Waterston and Jude Law

Release Date: 15th November 2018

Fun Fact – Newt Scamander carries a wand, practices magic, and works for the Ministry of Magic even though he was expelled from Hogwarts, which puzzled several fans online especially since Hagrid wasn’t afforded those liberties. J.K. Rowling explained that the reason for this will be revealed throughout the series.


Robin Hood      

Starring: Taron Egerton, Ben Mendelsohn and Jamie Dornan

Release Date: 22nd November 2018

Fun Fact: The ancient techniques of speed shooting from the draw hand and the double draw are used by Robin Hood in this movie.


Ralph Breaks the Internet

Starring: Kristen bell, Gal Gadot and John C. Reilly

Release Date: 22nd November 2018

Fun Fact: The logo for the movie was made to resemble an app icon, while the “Wreck-It Ralph 2” banner resembles a notification/update.


2.0 (Tamil)

Starring: Rajinikanth, Akshay Kumar and Amy Jackson

Release Date: 29th November 2018

Fun Facts: This will be the first Indian film directly shot in 3D. Akshay Kumar will make his Tamil debut with this film. This is the first time Rajnikanth and Akshay Kumar will be working together.

*the movie will release in 15 languages (worldwide)




Mortal Engines

Starring: Hugo Weaving, Stephen Lang and Robert Sheehan

Release Date: 13th December 2018

Fun Fact: This will be director Christian Rivers’ first full feature film as a director (He previously directed a short and a section of an anthology).



Starring: Jason Momoa, Amber Heard and Nicole Kidman

Release Date: 20th December 2018

Fun Facts: According to Amber Heard, the underwater filming required cast members to be hosed down, and then shooting took place on a cold soundstage. Additionally, The Fishermen tribe were created through a combination of make-up (for the top half, the upper torso) and computer-generated imagery (for the bottom half, the tails).



Starring: Justin Theroux, Hailee Steinfeld and Marcella Bragio

Release Date: 20th December 2018

Fun Fact: John Cena is the third wrestler to appear in a Transformers feature, after Dwayne Johnson (who played Cliffjumper in Transformers Prime (2010)) and Joe Seanoa (who played Predaking in Transformers: Power of the Primes (2018)).


Zero (Hindi)

Starring: Shah Rukh Khan, Katrina Kaif and Anushka Sharma

Release Date: 21st December 2018

Fun Fact: Shah Rukh offered Sridevi a cameo role in this film, so that he can share screen with her for 2nd time in his career. Since her death, this will be Sridevi’s last appearance in films.


Mary Poppins Returns

Starring: Emily Blunt, Meryl Streep and Colin Firth

Release Date: 27th December 2018

Fun Fact: The sequel will be released 54 years after Mary Poppins (1964), setting a new record as the longest gap between a live-action film and its sequel in history.


Don’t miss on advertising your brand alongside these blockbusters – guaranteed to usher in large audiences.

Contact a member of our sales team to book your campaign today!



Sources: IMDb and YouTube



Target Parents Over Q3 and Q4 2018

Cinema connects with families by reaching parents and children in a shared premium environment!


Cinema’s unique ability to deliver IMPACT and ENGAGE with a CAPTIVE audience makes it one of the perfect platforms for advertisers wanting to specifically target parents.

As per research conducted by IPSOS in 2017, family movies are a planned event and a majority of parents prefer taking their kids out for a movie on a monthly basis.


Kids/Family movies have also proven to be high performers in the past:

Each year, over 15+ blockbuster kids movies are released in the UAE

On average, blockbuster kids movies do 250K admissions in the UAE

Four Kids/Family movies made it to  ‘UAE’s Top 10 Movies’ list in 2016

  1. The Jungle Book ranks 1st in ‘UAE’s Top 10 Movies of 2016’ – ran for 20 weeks and did over 747K admissions
  2. Finding Dory ranks 4th in ‘UAE’s Top 10 Movies of 2016’ – ran for 21 weeks and did over 384K admissions
  3. Moana ranks 8th in ‘UAE’s Top 10 Movies of 2016’ – ran for 5 weeks in 2016 and 21 weeks in 2017 (a total of 26 weeks) and did over 314K admissions
  4. Kung Fu Panda 3 ranks 9th in ‘UAE’s Top 10 Movies of 2016’ – ran for 19 weeks and did over 310K admissions

Three Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2017

  1. Beauty and the Beast ranks 3rd in ‘UAE’s Top 10 Movies of 2017’ – ran for 14 weeks and did over 498K admissions
  2. Despicable Me 3 ranks 5th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 360K admissions
  3. Boss Baby ranks 6th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 353K admissions

Incredibles 2 – which released on 14th June 2018 (and is presently screening in cinemas), did over 332K admissions in just 4 weeks since its release date.


Missed out on advertising alongside a Kids/Family movie this year? Don’t worry, as Q3 and Q4 2018 has an exciting line-up of Kids/Family movies in store:


The House with a Clock in its Wall

Starring – Cate Blanchett, Jack Black, Kyle MacLachlan

Release Date – 20th September 2018



Starring (voice) – Zendaya, Gina Rodriguez, Channing Tatum

Release Date – 27th September 2018


Goosebumps 2: Haunted Halloween

Starring –  Madison Iseman, Wendi McLendon-Covey, Ken Jeong

Release Date – 11th October 2018



Starring –  Benedict Cumberbatch, Cate Blanchett, Christian Bale

Release Date – 18th October 2018


The Grinch

Starring (voice) – Benedict Cumberbatch

Release Date – 8th November 2018


The Nutcracker and the Four Realms

Starring – Keira Knightley, Helen Mirren, Mackenzie Foy

Release Date – 8th November 2018


Ralph Breaks the Internet

Starring (voice) – Gal Gadot, Kristen Bell, Mandy Moore

Release Date – 22nd November 2018


Spider-Man: Into the Spiderverse

Starring (voice) – Nicolas Cage, Hailee Steinfeld, Kimiko Glenn

Release Date – 13th December 2018


Mary Poppins Returns

Starring – Emily Blunt, Meryl Streep, Julie Walters

Release Date – 27th December 2018


Contact a member of our sales team for more information on cinema advertising opportunities.



Sources: MVM/IPSOS Report, MVM Analysis, YouTube and IMDb