New Locations in the Motivate Val Morgan Cinema Circuit

Motivate Val Morgan has two new cinema locations in Dubai, UAEThe Pointe (Reel Cinemas) and La Mer (Roxy Cinemas).


Reel Cinemas | The Pointe | UAE

Reel Cinemas launched their new boutique cinema – The Pointe at the tip of Dubai’s Palm Jumeirah – equipped with Barco laser projectors and Dolby Atmos surround sound. The five-screen cinema with a total seating capacity of 199 includes a mix of Standard and Dine-in Cinemas as well as a third Guy Fieri’s Kitchen – synonymous with American-style cuisine.

While regular cinema snacks are offered at two standard screens, you can enjoy dishes such as trash can nachos, barbecue short ribs and chicken wings at dine-in screens. A 100-seater Guy Fieri Restaurant is also adjacent to the cinema, serving an extended menu of all-American comfort foods, mocktails and super-sized shakes.


The Pointe marks the sixth cinema opening for Reel Cinemas in Dubai, adding to their existing portfolio – The Dubai Mall, Dubai Marina Mall, The Springs Souq, Jebel Ali and Rove Downtown.

Visit their website for more information.


Roxy Cinemas | La Mer | UAE

Roxy Cinemas recently launched their second boutique cinema at La Mer, Jumeirah. The four-screen cinema with a total seating capacity of 120, is an indulgent and guest-focused cinema experience with luxurious leather reclining seats and stylish boutique ambience.

The cinema is equipped with a bistro lounge and customers can order from their latest menu which includes Wagyu beef burgers, Roxy sharing platters, glazed beef skewers and a selection of salads. Their gourmet offerings come in addition to the traditional cinema favorites like popcorn and nachos. Plus, a variety of dessert delights and mocktails is available on demand.

Roxy Cinemas UAE - La Mer


Roxy Cinemas now operate four cinema locations across DubaiThe Boxpark, The Beach, Citywalk and La Mer.

Visit their website for more information.


As the exclusive cinema advertising partner of Reel and Roxy Cinemas, contact a member of our sales team for advertising opportunities at these two locations.



Sources: Reel Cinemas, Roxy Cinemas, What’s On, and DubaiLAD

Reel Cinemas | The Dubai Mall | New Platinum Suites and Screen X

Platinum Suites:

A new luxury cinema experience awaits movie-goers at Reel Cinemas – The Dubai Mall. A never-before concept has been unveiled, offering cinemagoers a new experience that raises industry benchmarks.

Set to personally pamper every filmgoer, with several upscale amenities, the ultimate movie-star experience awaits at the Platinum Movie Suites of Reel Cinemas – The Dubai Mall!

With luxurious pod-style seating, guests can enjoy unrivalled privacy, together with savoring five-star gourmet choices – all fresh and made to order – Reel Cinemas new Platinum Movie Suites are the perfect venue for those looking for a deluxe experience.



Screen X:

The partnership between Reel Cinemas and CJ 4DPLEX, has resulted in the launch of Screen X at The Dubai Mall – a new and mind-blowing kind of cinema experience.

Screen X is the first multi-projection system in the world to provide cinemagoers with a 270-degree panoramic view, and The Dubai Mall venue is now one of a select few in the Middle East, with just 142 currently existing around the world.

Projected onto three walls, specific sections of the footage being shown are expanded to produce an immersive image that brings new meaning to the term ‘widescreen’.


For more information, visit the Reel Cinemas website.

Contact a member of our sales team for cinemas advertising opportunities at Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club and Rove Downtown.



Sources: albawaba (Business) and The National (Lifestyle)

New Cinema Locations Serviced by Motivate Val Morgan

Motivate Val Morgan recently acquired new cinema locations across Saudi Arabia, Kuwait and UAE.


Operational Cinema Locations:

1.VOX Cinemas | Riyadh Park Mall | Saudi Arabia


VOX Cinemas launched at Riyadh Park Mall in May 2018. The cinema features 4 screens with a total seating capacity of 330 seats, and includes an IMAX and Kids screen.


2.VOX Cinemas | The Avenues | Kuwait


VOX Cinemas launched at The Avenues Kuwait in May 2018. The cinema is the biggest in Kuwait with 17 screens and 1645 seats. The cinema includes 4 Theatre by Rhodes screens, 2 MAX screens and 2 Kids screens.


3.VOX Cinemas | City Centre Sharjah | UAE


VOX Cinemas launched at City Centre Sharjah on 14th June 2018. The cinema is home to 12 screens with a total seating capacity of 1268 seats, and includes 1 Max screen, 2 Kids screens and 2 Gold by Rhodes screens.


4.Cinemacity | 06 Mall Sharjah | UAE


Cinemacity launched its brand-new cinema at 06 Mall in Sharjah on April 10th 2018. The cinema has 8 screens with a total seating capacity of 1293 seats.

The cinema is home to UAE’s biggest IMAX screen to date (366 seats), which also includes an exclusive VIP lounge for IMAX ticket holders. The IMAX cinemas also offers three different classes of seatingDeluxe Class leather wrapped seats, Club Class seats with semi reclining chairs as well as extra legroom, and the luxurious full reclining VIP Star Class seats that come with in-theater service.

The cinema also features 2 Star Theaters (Gold Class theaters) with a private lounge.


Motivate Val Morgan presently services 6 cinema operators (VOX Cinemas, Reel Cinemas, Oscar Cinema, Cine Royal Cinema, Roxy Cinemas and Cinemacity) across 51 cinema locations in 8 countries (UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia). We have a total of 471 screens and 59686 seats as part of our cinema network.


Cinema Locations Coming Soon:

1.VOX Cinemas | Aloft City Centre Deira | UAE

Movie lovers, be prepared to be transported into the world of film at Aloft City Centre Deira, Dubai – offering the regions first movie themed suites alongside a VOX Cinemas OUTDOOR screen with 40 seats.

Bringing a fresh vibe to Deira, Aloft City Centre is now open, but the OUTDOOR cinema is scheduled to open soon.


2.Reel Cinemas | Rove Downtown | UAE

Reel Cinemas will further expand its local footprint with a brand-new concept – the first hotel-cinemalocated in Rove Downtown, the contemporary midscale hotel in Downtown Dubai. The hotel-cinema will add to the convenience of hotel guests, catering to the needs of contemporary travellers and urban residents.

Scheduled to launch in Q3 2018, the boutique Reel Cinemas – Rove Downtown will feature 1 screen with approximately 49 seats, and will include state-of-the-art audiovisual technologies.


3.Reel Cinemas | The Springs Souq | UAE

The Springs Souk, a development by Emaar is now open in the heart of the Springs community.

The new retail and leisure destination is made up of around 100 shops and restaurants split across two levels. Inside, you’ll also find a large Carrefour Market, family clinic and a gym.

Reel Cinemas is set to open a cinema at the mall. Details of the number of screens and seating capacity are still to be confirmed.


Stay tuned for more updates on the 3 cinema locations opening soon!



Sources: Arabian Business, City Centre Deira, Reel Cinemas and What’s On