Reel Cinemas Opens at Marassi Galleria in Bahrain

With the opening of Marassi in Bahrain, Reel Cinemas now operates in three countries: the UAE, KSA, and Bahrain

 

Reel Cinemas has opened its first venue in Bahrain at Marassi Galleria – a premier beachfront mega mall in Manama – in collaboration between Eagle Hills.

 

Reel Marassi Galleria – Bahrain features seven state-of-the-art cinema screens, including an IMAX with Laser screen and two Platinum Experience Screens. Cinema enthusiasts can also enjoy a specially crafted 5-star food and beverage menu, offering a unique blend of entertainment and dining.

 

Reel Bahrain Location

 

Mr. Ahmad Al Matrooshi, Emaar Properties PJSC, said, “After witnessing the success of our cinemas across the UAE, Emaar is excited to bring the iconic Reel Cinemas experience to the Bahraini market. With this latest addition to Emaar Entertainment’s diverse portfolio of offerings across the region, Reel Cinemas will provide a unique movie-going experience to suit all needs, in line with our commitment to developing popular attractions across the MENA region, and we are confident that it will become a popular destination for residents and tourists alike.”

 

Since its opening, Marassi Galleria has quickly become the center of attention, offering a plethora of entertainment options including shopping, dining, and leisure activities alongside its vibrant cinema.

 

Motivate Val Morgan, Reel Cinemas’ exclusive cinema advertising partner, proudly welcomes our latest addition and the first Reel Cinemas location in Bahrain to our circuit.

 

Contact us to advertise at Reel Marassi Galleria – Bahrain.

 

 

Source: Marassi Al Bahrain

Kibsons International | Cinema Sampling | 2023

Kibsons International recently booked a sampling activity at select cinema locations across Abu Dhabi between 19-21 May 2023.

 

The sampling activity was booked to coincide with the release of the action blockbuster, Fast X, which collected over US$3.3 million in its opening weekend in the UAE, and $319 million globally.

 

The sampling was Kibsons’ second cinema campaign of this year, following the successful integrated campaign in January.

 

Kibsons Sampling

 

The latest campaign entailed the distribution of branded boxes containing a selection of fresh fruits, snacks, and a discount voucher for patrons to collect at the entrance and exit of the cinema auditoriums at the respective locations.

 

Contact us to learn more on how off screen cinema advertising can help move your brand closer to its target audience.

 

 

Source: Box Office Mojo.

 

 

(more…)

Saudi Founding Day 2023 Cinema Campaigns

The Kingdom of Saudi Arabia celebrated Saudi Founding Day on 22nd February, with Saudi nationals and residents joining in on the celebration. National holidays are highly celebrated by Saudis as they look forward to such days during the year, and Saudi Founding Day is no exception.

 

Cinemas were abuzz with moviegoers eager to watch the latest blockbusters, and renowned KSA brands took advantage of this unique opportunity by securing on screen adverting in a bid to establish connections with captive cinema audiences on the big screen.

 

From ads promoting products or services, to brands showing their solidarity with the people of Saudi Arabia and supporting the country’s growth and development, here are the ads that took over the big screen in celebration of Saudi Founding Day 2023:

 

Architecture & Design Commission

Start Date: 25 February 2023

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations

 

 

 

Banque Saudi Fransi

Start Date: 20. February 2023

Locations: Multiple AMC, Muvi and VOX locations

 

 

 

Ministry of Culture

Start Date: 13 February 2023

Locations: Multiple AMC, Cinépolis, Muvi, Reel and VOX locations

 

 

 

 

 

Monsha’at

Start Date: 20. February 2023

Locations: Multiple AMC and Muvi locations

 

 

 

Royal Commission for Makkah City and Holy Sites

Start Date: 20. February 2023

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations

 

 

 

Riyad Bank

Start Date: 23 February 2023

Locations: Select VOX and Muvi locations

 

 

 

 

(more…)

Motivate Val Morgan | Yearly Wrap-Up | 2022

The cinema industry successfully ushered global audiences back into theatre in 2022 largely owing to the steadier flow of blockbusters in comparison to 2021, with Top Gun: Maverick, Black Panther: Wakanda Forever, and Avatar: The Way of Water leading the long list of successful titles this year.

 

While 2021 was a dress rehearsal for the future of cinemas, 2022 has proved that cinema is back for real. This was especially evident in Saudi Arabia, when the country overtook Italy in annual box office revenue (in US$ terms), highlighting the prominence of cinema in the region.

Box office in 2022 had its first test with Scream which grossed nearly US$1M in the UAE alone and marked the successful return of the horror genre in the region since the pandemic. This was followed by the chartbuster performance of Matt Reeve’s The Batman, which earned a combined US$12M in the UAE and Saudi Arabia, and Marvel’s Doctor Strange in the Multiverse of Madness, which earned US$6.7M in the UAE.

Summer blockbusters highly contributed to the recovery of the global box office in 2022, with Tom Cruise’s Top Gun: Maverick grossing a combined US$21.2M in the UAE and Saudi Arabia and over US$1.5 billion globally. Jurassic World: Dominion and Minions: The Rise of Gru also performed well, grossing over US$1.7M and US$1.64M in UAE and Saudi Arabia, respectively.

August to October was a challenging phase for cinemas in the region due to a weaker movie release schedule owing to pandemic-related delays. The year however ended on a high note with the release of James Cameron’s Avatar: The Way of Water, which earned close to US$10M in the UAE in its opening weeks. Arabic titles such as Bahebek, 3amohom, and Men Agl Zeko also topped the 2022 charts across GCC.

Here’s our 2022 wrap-up featuring the top movie releases in the eight countries we cover, the most watched genres across the region, the top 15 cinema ads booked through us that lit up the big screen, and last but not least, the new cinema locations added to our circuit and our milestones:

 

Top Five Movies – By Country

 

UAE

  1. Top Gun: Maverick
  2. Doctor Strange: in the Multiverse of Madness
  3. Avatar: The Way of Water
  4. Minions 2: The Rise of Gru
  5. Thor: Love and Thunder

 

Saudi Arabia

  1. Top Gun: Maverick
  2. Bahebek (Egyptian)
  3. 3amohom (Egyptian)
  4. Men Agl Zeko (Arabic)
  5. The Batman

 

Egypt

  1. Kera We El Gin (Egyptian)
  2. Wahed Tany (Arabic)
  3. 3amohom (Egyptian)
  4. Bahebek (Egyptian)
  5. Al Gareema (Arabic)

 

Oman

  1. Top Gun: Maverick
  2. Bahebek (Egyptian)
  3. Minions 2: The Rise of Gru
  4. Avatar: The Way of Water
  5. Jurassic World Dominion

 

Kuwait

  1. Top Gun: Maverick
  2. Minions 2: The Rise of Gru
  3. Bahebek (Egyptian)
  4. Sonic the Hedgehog 2
  5. 3amohom (Egyptian)

 

Bahrain

  1. Top Gun: Maverick
  2. Bahebek (Egyptian)
  3. Minions 2: The Rise of Gru
  4. Black Adam
  5. The Batman

 

Qatar

  1. Top Gun: Maverick
  2. Minions 2: The Rise of Gru
  3. Jurassic World Dominion
  4. Bahebek (Egyptian)
  5. Black Adam

 

Lebanon 

  1. Bahebek (Egyptian)
  2. Al Hayba (Arabic)
  3. Taraf Talet (Lebanese)
  4. Top Gun: Maverick
  5. Doctor Strange: in the Multiverse of Madness

 

Most Watched Genres – Regional

 

Wrap Genres 2022

 

Top 15 Cinema Ads

 

The 15 blockbuster ads (in no particular order) – booked through Motivate Val Morgan, that lit up the big screen in 2022 (also featured in Campaign Middle East):

 

Brand: Mercedes-Benz Burmester
Title: Innovations by Mercedes-Benz: Dolby Atmos
Media Agency: OMD

 

 

Brand: NEOM
Title: Trojena – Journey To New Heights
Media Agency: Starcom

 

 

Brand: Emirates
Title: Gerry the Goose Flies Better
Media Agency: UM MENA

 

 

Brand: Rolex
Title: Rolex & Cinema – The Path
Media Agency: Mindshare

 

 

Brand: Sephora
Title: Amna Al Qubaisi – Emirati F3 Driver – Redefining Beauty with Sephora
Media Agency: Spark Foundry – Publicis Media

 

 

Brand: Malabar Gold
Title: Brides of India

 

 

Brand: Hermès
Title: Terre d’Hermès
Media Agency: Havas Media

 

 

Brand: Thailand Tourism
Title: Amazing Thailand
Media Agency: Media Republic

 

 

Brand: Hayatna
Title: Grow Your World With Hayatna
Media Agency: Hearts & Science

 

 

Brand: Riyadh Book Fair
Media AgencyBlue Horizon

 

 

Brand: Infiniti QX60
Title: Take the Wheel
Media Agency: OMD

 

 

Brand: Jindal Shadeed
Media AgencyUnited Media Services

 

 

Brand: Theeb

 

 

Brand: Yas Island
Title: Yas Yas Baby
Media Agency: Initiative Media

 

 

Brand: Al Nahdi Pharmacies

 

 

Cinema Circuit Growth

 

2022 saw our cinema circuit expand with several new locations:

 

MVMCCG

 

  1. Muvi Cinemas (KSA): The View, Atelier La Vie, Mujan Park, Al-Yasmin Mall, Tala Mall (Boutique), Boulevard Riyadh and Park Avenue
  2. AMC Cinemas (KSA) – Garden, Tabuk Boulevard and The Walk
  3. Cinépolis Cinemas (KSA) – Al Hokair Time, Al Massarah
  4. Cinépolis Cinemas (Bahrain) – Amwaj Islands
  5. Reel Cinemas (KSA) – The Granada Mall

 

Milestone

 

Our dedicated cinema buying platformCinePlan and CineMeasure, was launched, which enables data-driven, audience-based buying across our network of cinemas in the Middle East. The platform was also recognized as one of Campaign Middle East’s Top 10 Media Milestones of 2022.

 

 

Blockbusters to Look Forward to in 2023

 

Get ready for an exciting year at the movies in 2023! Here are the top 20 movies to look forward to over the year ahead:

  1. Ant-Man and The Wasp: Quantumania – February
  2. Creed III – March
  3. 65 – March
  4. Shazam! Fury of the Gods – March
  5. John Wick: Chapter 4 – March
  6. Dungeons & Dragons: Honor Among Thieves – March
  7. Guardians of the Galaxy Vol. 3 – May
  8. Fast X – May
  9. Spider-Man: Across the Spider-Verse – June
  10. Transformers: Rise of the Beasts – June
  11. The Flash – June
  12. Indiana Jones and the Dial of Destiny – June
  13. Mission: Impossible – Dead Reckoning, Part One – July
  14. Oppenheimer – July
  15. The Marvels – July
  16. Barbie – July
  17. Dune: Part Two – November
  18. The Hunger Games: The Ballad of Songbirds & Snakes – November
  19. Wonka – December
  20. Aquaman and the Lost Kingdom – December

For more on the movies coming out in 2023, be sure to check out our sizzle reel

 

 

FIFA | Integrated Cinema Campaign | UAE & KSA

FIFA booked an integrated cinema campaign through Universal Media (UM) Qatar to promote the ongoing FIFA World Cup 2022™ at select locations of VOX, Reel, Muvi, AMC cinemas in UAE and Saudi Arabia.

 

The on-screen campaign included a 30 sec. commercial booked for a period of 4 weeks – 27 October 2022 to 23 November 2022, at select locations of:

UAE – VOX and Reel

KSA – VOX, AMC and Muvi

 

The commercial follows La’eeb (the official mascot of the FIFA World Cup 2022) as he auditions to fulfill his destiny as the tournament’s mascot. La’eeb encourages everyone to believe in themselves and spread the joy of football to everyone, through the catch phrase ‘Now is All’.

 

 

The off-screen component of the cinema campaign included the distribution of 50,000 FIFA branded popcorn tubs featuring La’eeb, to moviegoers at select VOX locations in UAE and KSA starting 10 November 2022.

 

FIFA Cinema Campaign

 

Contact us for more information on branding options and integrated cinema advertising opportunities across the Middle East!

 

 

Related Articles:

Armani Code | Integrated Cinema Campaign | KSA

Latest Ads on the Big Screen – September 2022

Check out the latest ads on the BIG screen in the month of September

 

With summer holidays drawing to a close, kids back in school and life in general back to its normal routine, September has been a buzzing month at the cinema.

From Indian superhero movie Brahmastra Part One: Shiva, to the return of rom-coms with Ticket to Paradise and psychological thriller Don’t Worry Darling, the BIG Screen has been delivering a variety of content for all audience types over September.

Our pre-show too has witnessed an array of brand ads. From luxury brands to the world’s largest international airline and Sweden’s very own home furnishing store, check out the ads on the BIG Screen across our network of cinemas in the first half of September:

 

Ikea

 

Agency: PHD Media
Ad Duration: 30 Secs
Campaign Duration: 1st September 2022 to 5th October 2022 (UAE), 1st September to 28th September 2022 (Qatar)
Country: UAE, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas: The Dubai Mall

 

Louis Vuitton Kids

 

Agency: Spark Foundry
Ad Duration: 1st September to 28th September 2022.
Campaign Duration: 60 Secs
Country: UAE, KSA
Cinema Locations: Multiple VOX and Reel locations

  

Hermès – H24

 

Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: UAE, Kuwait, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas The Dubai Mall

 

Hermès – Terre d’Hermès

 

Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: KSA, Bahrain
Cinema Locations: Multiple VOX locations

 

Bahrain Tourism

 

Agency: Direct Client
Ad Duration: 15th September 2022 to 21st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: VOX Cinemas and Muvi Cinemas

 

Emirates Airlines

 

Agency: UM MENA
Ad Duration: 15th September 2022 to 28st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: Multiple VOX,Cinépolis, AMC and Muvi cinema locations

 

Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.

Saudi Tourism Authority | Off Screen | Cinema Campaign

Saudi Tourism recently booked two off screen cinema advertising campaigns – through PHD, across the Motivate Val Morgan regional circuit.

 

The first wave of the campaign commenced in December 2021 across multiple VOX Cinema locations in UAE, Bahrain, Kuwait and Oman, and Reel Cinemas – The Dubai Mall in UAE. The second wave commenced in February 2022 across multiple Muvi, AMC and VOX cinema locations, and Cinépolis –Jameah Plaza in Saudi Arabia.

 

The campaign covered a variety of digital screens across the cinemas, which included digital pillars, hero screens, entrance lightboxes and main trailer screens.

 

 

Also check out the Saudi Tourism Authority on screen cinema ad booked through Motivate Val Morgan in 2021.

 

 

Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.

 

Contact us for more information on integrated cinema campaigns across our cinema circuit.

 

(more…)

UAE National Day | Cinema Campaigns | 2021

Here are the brands that advertised in cinema to celebrate UAE National Day 2021

 

United Arab Emirates celebrated its 50th National DayThe Year of the 50, on 2nd December 2021.

Set against the scenic landscape of Hatta’s dams, lakes, and valleys, the 50th National Day celebrations on a floating stage was a fitting extravaganza for the country’s Golden Jubilee.

The anniversary was also celebrated across the seven emirates and by their millions of residents – from many different faiths, races, cultures and nations, by gathering to watch firework displays and take part in a variety of celebratory activities, including a free day at Expo 2020.

To honour and celebrate the nation’s leadership, progress, history and values, three brands  launched cinema campaigns across the country:

 

ADNOC

Agency: Fusion 5

Ad Duration: 150 secs.

Campaign Duration: 2nd December to 9th December 2021

Cinema Locations: Multiple VOX, Cinemacity, Cine Royal and Oscar cinema locations

 

Sephora

Agency: Spark Foundry

Ad Duration: 20 secs.

Campaign Duration: 25th November to 4th December 2021

Cinema Locations: Multiple VOX locations and Reel Cinemas – The Dubai Mall

 

Etisalat

Agency: Initiative

Ad Duration: 20 secs.

Campaign Duration: 25th November to 25th December 2021

Cinema Locations: Across the Motivate Val Morgan cinema circuit

 

Contact us for cinema advertising opportunities to mark special occasions/events across our circuit in the GCC.

 

 

(more…)

BBC Earth | Cinematic On-Screen Ad | UAE

BBC Earth recently booked a 4 week on-screen campaign through Motivate Val Morgan – an audio and visual storytelling ad, making it cinematic and memorable in every sense.

 

Standing out amongst the crowd has always been the challenge in advertising.

 

With so many other ad messages to compete with, how does a brand make its messaging resonate with its target market?

 

The answer is a compelling story; one that reaches the heart of the consumer and evokes a feeling or a memory.

 

But a compelling story is just one step of the way. The next step is to make sure that story is experienced in all its glory on a platform that attracts the attention of audiences  – one that connects, captivates and is memorable enough to convert, and there’s no better place than cinema to tell a story!

 

BBC Earth – a first time advertiser with Motivate Val Morgan, recently booked a 30 sec. cinematic on-screen ad at VOX Cinemas – Mall of the Emirates and Reel Cinemas – The Dubai Mall for a period of 4 weeks (1st January – 28th January 2021).

 

The ad promotes the new and exclusive BBC Earth show – A Perfect Planet, and is an audio and visual storytelling masterpiece, evoking emotion and making it memorable when viewed in a distraction free environment, on the BIG Screen.

 

 

Here are three reasons why cinema is the best medium for storytelling:

 

Ultimate platform for advertising

Cinema provides the best seat in media – an immersive experience with unmatchable audio and visual storytelling capability, offering advertisers captive and engaged audiences.

 

Variety of cinema experiences

Cinema exhibitors, in the Middle East and around the world, offer cutting-edge cinema concepts and technology (3D, 4D, IMAX, Dolby, ScreenX, etc.) – pushing the boundaries of cinemagoing. This in turn affords advertisers new and exciting formats of cinema advertising – guaranteed to create greater brand impact through storytelling.

 

Flexible advertising durations

Cinema offers advertisers with a range of ad durations, from 30, 45, 60, 75 and 90 seconds, thus the opportunity to run longer and more compelling brand stories that aren’t subject to stringent slots.

 

In a multi-screen, multi-platform world where people are constantly targeted with brand messages, it’s becoming more important to emotionally engage audiences than ever before. Today’s consumers are more sophisticated and are tired of traditional advertising! They want to be told about products and services in a more creative, captivating and entertaining manner.

 

Why not free yourself from the confines of traditional advertising by creating powerful brand stories and aligning your brand with cinema advertising in 2021?

 

Contact us for more information of cinematic advertising opportunities across our circuit in the Middle East

 

 

Sources: the next ad and ScenicRD

Emarat | Integrated Cinema Campaign | UAE

Emarat – one of the UAE’s leading petroleum companies, recently booked an integrated cinema campaign with Motivate Val Morgan across multiple cinema location in UAE.

 

The on-screen component of the campaign included a 60 sec. commercial booked for a period of 8 weeks (1st December 2020 to 25th January 2021) at the following cinemas:

VOX Cinemas – City Centre Mirdif, Mall of The Emirates, City Centre Sharjah, City Centre Ajman and Al Hamra Mall
Reel Cinemas – The Dubai Mall, The Springs Souk and The Pointe

 

The commercial maps the brand’s journey over almost 40 years, serving communities when and where needed – keeping people and businesses moving. Even though times have changed, one thing that has stayed the same for Emarat is their commitment to quality, service and excellence. Communities can truly expect…the expected with Emarat.

 

 

Emarat also booked a range of off-screen executions at multiple cinema locations for a 2 month period (starting 1st December 2020) as per below:

Entrance Panel Wrap: Reel Cinemas The Dubai Mall
Digital Screen: Reel Cinemas The Springs Souk and VOV Cinemas City Centre Ajman
Entrance LED: VOX Cinemas City Centre Mirdif
Hero Screen (screen above Candy Bar): VOX Cinemas Mall of the Emirates
Light Box: VOX Cinemas City Centre Sharjah and Al Hamra Mall

 

 

Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.

 

Don’t miss out on reaching your target audience, especially alongside the release of Wonder Woman 1984 (December 17).

 

Contact us for more information on integrated cinema campaigns across our cinema circuit.

 

(more…)