Kibsons International | Cinema Sampling | 2023

May 29, 2023

Kibsons Foyer

Kibsons International recently booked a sampling activity at select cinema locations across Abu Dhabi between 19-21 May 2023.

 

The sampling activity was booked to coincide with the release of the action blockbuster, Fast X, which collected over US$3.3 million in its opening weekend in the UAE, and $319 million globally.

 

The sampling was Kibsons’ second cinema campaign of this year, following the successful integrated campaign in January.

 

Kibsons Sampling

 

The latest campaign entailed the distribution of branded boxes containing a selection of fresh fruits, snacks, and a discount voucher for patrons to collect at the entrance and exit of the cinema auditoriums at the respective locations.

 

Contact us to learn more on how off screen cinema advertising can help move your brand closer to its target audience.

 

 

Source: Box Office Mojo.

 

 

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Kibsons | Integrated Cinema Campaign | UAE | 2023