Cannes Lions Announces 2024 Awarding Jury Members from the UAE

The UAE jury members will collaborate closely with awarding jurors from 54 markets to recognize and honor outstanding work from around the world at this year’s festival

 

Cannes Lions has unveiled the cohort of global experts selected to award the world’s finest creative and effective work, setting the standard for excellence this June at the Cannes Lions Festival of Creativity. Among the distinguished jury members announced, this year will feature thirteen representatives from the United Arab Emirates.

The 71st edition of Cannes Lions will witness Leo Burnett’s Kalpesh Patankar serving as the first Jury President for Industry Craft Lions from the MENA region, marking the second consecutive jury representation in two years.

Commenting on the Jury, Simon Cook, CEO of LIONS, said: “We’re delighted to have a balance and breadth of expertise and global representation across our Juries. The Awarding Juries represent the global industry’s leading talent from a diverse range of disciplines, and we welcome the unique perspectives they bring. We thank them for their time, dedication, and care in setting the global creative benchmark for our industry.”

Regarding the Cannes Lions jury panel from the UAE, Ian Fairservice, Managing Partner of Motivate Media Group, said, “We are excited to see the continuous increase in the UAE’s footprint at the Cannes Lions Festival of Creativity. Kalpesh Patankar’s appointment as the second consecutive jury president in two years serves as a clear indication of the creative industry’s development here, steered by a diverse and talented group of experts. This reflects the UAE’s steadfast dedication to upholding standards of excellence and innovation in advertising, marketing, and communications. With a further twelve talented jury members, each bringing their own unique perspectives to the judging process, this is a great representation of our region at the international level.”

The 2024 Awarding Jury Members from the UAE have been named as:

 

Brand Experience & Activation:
Nayaab Rais, Senior Creative Director, FP7 McCann Dubai

Creative Commerce:
Sebastien Boutebel, Chief Creative Officer, Saatchi & Saatchi ME

Creative Effectiveness:
Islam Eldessouky, Global VP, Creative & Strategy, Coca-Cola TM

Digital Craft:
Stacy Andersen, Head of Digital Transformation & Innovation, Merkle MENAT

Direct:
Saymon Medeiros, Creative Director, and us

Entertainment Lions For Music:
Pierre Carnet, Managing Director, MENA, MassiveMusic

Film:
Camila Venegas Gomez, Associate Creative Director, M&C Saatchi

Industry Craft (Jury President):
Kalpesh Patankar, Chief Creative Officer, Leo Burnett

Media
Elda Choucair, Chief Executive Officer, Omnicom Media Group (MENA)

Pharma
Darius LaBelle, President, BPG Group

PR
Marie Claire Maalouf, Chief Creative Officer, Edelman

Radio & Audio
Federico Fanti, Chief Creative Officer, FP7 McCann Dubai

Titanium
Ali Rez, Chief Creative Officer, Impact BBDO

 

With shortlisting jury line-up alongside the Luxury & Lifestyle Lions Jury to be announced soon, see the full list of Global Presidents and Awarding Juries here.

Further information on this year’s Festival and the Lions Awards can be found at visit www.canneslions.com

Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.

 

Source: Cannes Lions

 

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Jawan | Cinema Ad Campaigns | 2023

Shah Rukh Khan-starring blockbuster Jawan garnered USD$78M worldwide in its opening weekend

 

 Jawan, one of the most highly anticipated Bollywood movies of 2023 starring Shah Rukh Khan, has finally made its grand debut on the silver screen. The action thriller has shattered records, grossing over USD$78M worldwide in just one week and attracting over 440,000 cinemagoers in the Middle East.

 

With cinemas buzzing, renowned brands across the region seized this unique opportunity by securing on-screen advertising to establish connections with captive cinema audiences on the big screen.

 

From FMCG brands to real estate developers, and healthcare groups, here are the cinema campaigns booked to follow the action-thriller Jawan:

 

Gazebo Restaurant

Region: UAE
Duration: 30 Sec.

 

Prime Medical Center

Region: UAE
Duration: 15 Sec.

 

Everest Spices

Region: UAE
Duration: 35 & 40 Secs.

 

Bafleh Jewelery

Region: UAE
Duration: 30 Sec.

 

Jaguar World

Region: UAE
Duration: 30 Sec.

 

Absolute Barbecue

Region: UAE
Duration: 15 Sec.

 

Sushila Jewelers

Region: UAE
Duration: 15 Sec.

 

Meteora Developers

Region: UAE
Duration: 15 Sec.

 

Unilever – Glow & Lovely

Region: UAE
Duration: 10 Sec.

 

Unilever – Comfort Rinse

Region: UAE
Duration: 20 Sec.

 

Kaya Skin Clinic

Region: UAE
Duration: 15 Sec.

 

Ajmal Perfumes

Region: UAE
Duration: 15 Sec.

 

P&G – Ariel

Region: UAE
Duration: 20 Sec.

 

Bawree

Region: UAE
Duration: 30 Sec.

 

ITC

Region: UAE
Duration:  30 Sec.

 

Think cinema for ‘attention-grabbing’ advertising!

 

Check out the list of upcoming blockbusters in Q4 2023 and contact us for cinema advertising opportunities across the GCC, Egypt and Lebanon.

 

 

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BMW | Integrated Cinema Campaign | 2023

Abu Dhabi Motors LLC, an authorized dealer of luxury car brands, recently launched an integrated cinema campaign for BMW across select cinema locations in Abu Dhabi, UAE.

 

On Screen Campaign

Following one of the biggest blockbusters of 2023, Mission Impossible – Dead Reckoning Part One, the 60-second ad showcases BMW’s latest line-up of cars and emphasising the brand’s innovative ‘Forwardism’ concept that seeks to find joy in tomorrow through the fusion of art, technology, and luxury, engineered to delight and excite.

 

 

Off Screen Campaign

Dedicated promoters engaged with cinemagoers at strategically positioned kiosks in the foyer area of the cinemas over the weekend of 14th to 16th July 2023. Cinemagoers had the opportunity to scan a QR code, fill out an online form, and receive a coupon offering free popcorn and drinks.

 

 

BMW Campaign

 

During a screening of Mission Impossible – Dead Reckoning Part One at a selected cinema on Friday, July 14th, 2023, five vouchers were discreetly placed under the seats. These vouchers offered the chance to redeem a BMW goodie bag and participate in a test drive. A promoter engaged with the cinemagoers, encouraging them to check under their seats to see if they were the fortunate winners.

 

Activation Cinema BMW

 

Enhance your brand’s exposure through an integrated cinema campaign, leveraging creative and exciting off-screen promotional opportunities, complemented by an impactful ad on the big screen.

 

Contact us for similar advertising opportunities across our cinema circuit in the GCC, Egypt and Lebanon.

 

 

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Mission: Impossible – Dead Reckoning Part One | Cinema Campaigns | 2023

Mission: Impossible – Dead Reckoning Part One is the latest thrilling installment in the iconic Mission: Impossible franchise, with the daring Tom Cruise leading the charge. Anticipation for the film’s release has been high among both devoted fans and esteemed critics, and it has already proven to be a resounding box office success.

 

In its opening week, the movie achieved remarkable milestones, grossing an impressive US$80M domestically within its 5-day opening and amassing a staggering total of US$235M worldwide. This success underlines the enduring appeal of renowned franchises like Mission: Impossible in the region, making them prime opportunities for prominent brands to engage in cinema advertising.

 

Leading automotive manufacturer BMW, ectronics giant Samsung and luxury clothing and accessories brand Carter & White, among others, seized this golden opportunity to captivate cinema audiences alongside this year’s most highly anticipated action-packed cinematic experience.

 

Here are the cinema campaigns booked to follow or coincide with Mission: Impossible – Dead Reckoning Part One:

 

Gazebo Restaurant

Country: UAE
Campaign type: Follow the movie

 

Expo City Dubai

Country: UAE
Campaign type: On screen 13-26 July 2023

 

Carter & White

Country: UAE
Campaign type: Follow the movie

 

Jeep Grand Wagoneer

Country: UAE and KSA
Campaign type: On screen 13 July -09 August 2023

 

BMW

Country: UAE
Campaign type: Follow the movie

On screen campaign and Off Screen campaign – Refer to the article: BMW | Integrated Cinema Campaign | 2023

 

Ford Middle East

Country: UAE
Campaign type: Follow the movie

 

Asyad Express – Ship Your Cart

Country: Oman
Campaign type: On screen 13 July -09 August 2023

 

Etihad Airways

Country: UAE
Campaign type: Follow the movie

 

American University of Kuwait

Country: Kuwait
Campaign type: On screen 07 July -20 August 2023

 

Samsung Flip

Country: UAE
Campaign type: Follow the movie

 

Suzuki Grand Vitara

Country: UAE
Campaign type: Follow the movie

 

Massadr

Country: KSA
Campaign type: Follow the movie

 

Think cinema for ‘attention-grabbing’ advertising!

Check out the list of upcoming blockbusters in Q3 2023 and contact us for cinema advertising opportunities across the GCC, Egypt and Lebanon.

 

 

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Kibsons International | Cinema Sampling | 2023

Kibsons International recently booked a sampling activity at select cinema locations across Abu Dhabi between 19-21 May 2023.

 

The sampling activity was booked to coincide with the release of the action blockbuster, Fast X, which collected over US$3.3 million in its opening weekend in the UAE, and $319 million globally.

 

The sampling was Kibsons’ second cinema campaign of this year, following the successful integrated campaign in January.

 

Kibsons Sampling

 

The latest campaign entailed the distribution of branded boxes containing a selection of fresh fruits, snacks, and a discount voucher for patrons to collect at the entrance and exit of the cinema auditoriums at the respective locations.

 

Contact us to learn more on how off screen cinema advertising can help move your brand closer to its target audience.

 

 

Source: Box Office Mojo.

 

 

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Eid al-Fitr 2023 Cinema Campaigns

Check out the ads that featured in cinema during the Eid al-Fitr 2023 long weekend!

 

The region witnessed an upswing in activity during the Eid al-Fitr long weekend, marking one of the most bustling periods of the year thus far, with residents gathering at malls and entertainment venues to partake in the festivities.

With the release of several blockbusters during the extended weekend, cinemas were buzzing with patrons eager to watch their favorite titles in the company of their loved ones. This presented brands with a unique opportunity to engage a captive audience and leave a lasting impression through both on-screen and off-screen advertising initiatives.

From product promotions to messages of unity and support, here are the ads that lit up the big screen during Eid al-Fitr 2023:

 

WWE 2K23 – FTM John Wick: Chapter 4

Duration: 30 Secs
Country: KSA

Please Note: In compliance with the country’s regulations, a revised and concise version of the WWE 2K23 advertisement screened in KSA.

 

Abu Dhabi Public Health Centre

Duration: 30 Secs
Country: UAE

 

Al-Futtaim Automall

Duration: 40 Secs.
Country: UAE

 

Prime Healthcare Group– FTM Kisi Ka Bhai Kisi Ki Jaan

Duration: 15 Secs
Country: UAE

 

Sharjah Children’s Reading Festival

Agency: 30 Secs x 2
Country: UAE

 

Cultural Development Fund

Duration: 30 Secs
Country: KSA

 

Dallah Home Care

Duration: 20 Secs
Country: KSA

 

Diriyah Gate Development Authority

Duration: 30 Secs
Country: KSA

 

Galaxy Jewels

Duration: 20 Secs
Country: KSA

 

Al Theeb Specialist Centre

Agency: 15 Secs
Country: KSA

 

Boubyan Bank

Duration: 1.10 secs & 1.08 Secs
Country: Kuwait

 

Kaya Skin Clinic – FTM Kisi Ka Bhai Kisi Ki Jaan

Duration: 15 Secs
Country: UAE

 

McDonald’s

Duration: 30 Secs
Country: Kuwait

 

Talabat

Duration: 15 Secs
Country: Kuwait

 

Elabd Foods

Duration: 15 Secs
Country: Egypt

 

Magdi Yacoub Heart Foundation

Duration: 15 Secs
Country: Egypt

 

Private Natural Cotton

Duration: 30 Secs
Country: Egypt

 

American University of Bahrain

Agency: 45 Secs
Country: Bahrain

 

Information & eGovernment Authority Bahrain

Duration: 2 x 50 Secs
Country: Bahrain

 

Escape Code

Duration: 1.06 Secs
Country: Bahrain

 

In addition to the on screen ad, ElAbd  booked two sampling activities at Mall of Egypt and City Center Almaza for a period of two weekends.

ELAbd Egypt Sample

 

Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.

 

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VOX Cinemas Launches New THEATRE Menu

The latest menu has been specially tailored for the cinematic experience and will be available across all THEATRE locations in the UAE, Qatar, Bahrain and Kuwait

 

VOX Cinemas has announced the launch of its new menu at THEATRE, its luxury cinema concept. The new menu, curated by master chefs to elevate the in-cinema dining experience after extensive customer research and trial-based studies that focused on food variety and convenience, is now available at all THEATRE locations in the UAE, Qatar, Bahrain, and Kuwait.

 

With more than 20 mouth-watering dishes on offer, including vegetarian and vegan options, the contemporary menu features a range of mouth-watering dishes, such as Dynamite Shrimps; freshly picked Falafel Salad; oven-baked Roasted Fig & Goat’s Cheese Flat Bread; irresistible Pepper Beef Skewers; vegetarian-friendly Impossible Meat Sliders; and chicken-stuffed Theatre Tacos, along with a variety of handcrafted desserts and a bubbling selection of signature mocktails.

 

VOX Cinemas

 

Joe Teixeira, Managing Director – F&B, Majid Al Futtaim Entertainment, expressed his excitement for the launch of the new menu. He said, “We are thrilled to usher in a fresh new chapter in the ever-evolving world of fine dining and film as moviegoers become increasingly discerning with their choice of cinema F&B. At VOX Cinemas, we are committed to exceeding our guests’ expectations and continuously enhancing the unparalleled eatertainment experience only VOX Cinemas can deliver.”

 

Since launching in 2015, VOX Cinemas’ in-cinema dining concept THEATRE has been redefining the luxury moviegoing experience. THEATRE combines the emotional power of film with the gastronomic pleasure of fine food. Guests can choose to dine in the exclusive lounge or enjoy meals delivered straight to their seat through the unique in-theatre waiter service. THEATRE boasts reclining leather seats, plush blankets and pillows, as well as cutting-edge audiovisual technology in a stylish and intimate setting.

 

For more information, visit VOX Website or download the VOX Cinemas app.

 

Source: VOX Cinemas (Press Release)

 

 

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And Us Wins Gold at the UAE Young Lions Digital Competition 2023

Jonathan Cruz and Saymon Medeiros from And Us won gold at the UAE Young Lions Digital Competition 2023

 

The 20th edition of the esteemed UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representatives of the Cannes Lions International Festival of Creativity, witnessed 21 teams across 15 agencies compete on Saturday, 4th March 2023.

The Judging and Awards Ceremony followed on Wednesday, 8th March 2023, with Jonathan Cruz and Saymon Medeiros from And Us winning Gold.

Jonathan Cruz and Saymon Medeiros will receive a full week’s delegate pass and an all-expense-paid trip to represent the UAE at the International Young Lions Digital Competition – part of the Cannes Lions International Festival of Creativity, in June 2023.

 

Jonathan Cruz and Saymon Medeiros

 

 

Adila Fataliyeva and Isha Sharma from Science and Sunshine secured Silver, while Haneen Chaarawi and Sebastian Galindo Rubiano from McCann Dubai and Rim Reda and Kezia Shamil from Leo Burnett tied for Bronze.

 

 

Leo Burnett Summary

 

McCann Summary Board

 

This year’s client brief was from RoadSafetyUAE –  an award-winning CSR & engagement program established in 2014, which serves as a communication, improvement, and education platform for all traffic participants in the UAE. Participating teams were challenged to develop a creative and innovative, ‘root cause’ based, long-lasting and universally true awareness campaign to help change the behaviour and mindset of young drivers in the UAE.

Speaking at the awards ceremony, Thomas Edelmann, Managing Director, RoadSafetyUAE stated: “Young drivers represent about 50% of all road fatalities in the UAE and hence, this segment must be tackled by creating awareness for safe behavior, in a relevant manner. The team members of all twenty-one participating teams precisely represented the target audience, resulting in the creation of a series of genuinely insightful and pertinent campaigns that adhered to the guiding principle of “by them…for them!” As a means of honouring the outstanding creative endeavors, it would be ideal for the agencies behind the twenty-one teams to engage their clients and invite them to adopt the cause of road safety, while also leveraging some of the innovative concepts presented in partnership with RoadSafetyUAE. We want to thank Motivate Val Morgan and Getty Images for organizing and supporting the UAE Young Lions Digital Competition 2023, as well as the team members and the agencies behind them for their commitment and hard work.”

The jury panel for this year’s competition comprised of Girogia Fattoracci (Leo Burnett), Ingersol Jayakumar (Precise Communications), Andrej Arsenijevic (Commonwealth McCann), Steve De Lange (And Us), Anton Marais (Publicis Middle East), Anshuman Bhattacharya (Havas Middle East), Claudia Canas (FP7 McCann), David Willett (Weber Shandwick), Jordache Fernandes (KEKO Dubai), Raja Rizkallah Nadim (Science & Sunshine), Saleh Elghatit (Serviceplan), Rodrigo Scapolan (TBWA\RAAD), Rita Harbie (Saatchi & Saatchi MEA), and Robert Habib (C2 Communications)

Ian Fairservice, Managing Partner, Motivate Media Group, said: “This year has seen a notable increase in the number of entries, signifying the industry’s progress and resilience in the aftermath of the pandemic. I was mightily impressed with the quality of the work produced by the future of the creative industry. As always, it was extremely difficult to narrow down the top submissions but in the end there had to be a winning team – I want to congratulate everyone who put their all into the competition, but especially the winners, Jonathan Cruz and Saymon Medeiros from And Us, who I’m sure will be great ambassadors during this year’s Cannes Lions event.”

The UAE Young Lions Digital Competition – hosted by Motivate Media Group and Motivate Val Morgan and supported by Getty Images (exclusive image provider of the competition), aims to unveil the brightest creative minds from across the UAE, and is part of the Cannes Lions International Festival of Creativity – the world’s biggest celebration of creativity in communications. The 2023 festival will take place between 19-23 June at the Palais des Festivals et des Congrès in Cannes, France.

 

 

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FIFA | Integrated Cinema Campaign | UAE & KSA

FIFA booked an integrated cinema campaign through Universal Media (UM) Qatar to promote the ongoing FIFA World Cup 2022™ at select locations of VOX, Reel, Muvi, AMC cinemas in UAE and Saudi Arabia.

 

The on-screen campaign included a 30 sec. commercial booked for a period of 4 weeks – 27 October 2022 to 23 November 2022, at select locations of:

UAE – VOX and Reel

KSA – VOX, AMC and Muvi

 

The commercial follows La’eeb (the official mascot of the FIFA World Cup 2022) as he auditions to fulfill his destiny as the tournament’s mascot. La’eeb encourages everyone to believe in themselves and spread the joy of football to everyone, through the catch phrase ‘Now is All’.

 

 

The off-screen component of the cinema campaign included the distribution of 50,000 FIFA branded popcorn tubs featuring La’eeb, to moviegoers at select VOX locations in UAE and KSA starting 10 November 2022.

 

FIFA Cinema Campaign

 

Contact us for more information on branding options and integrated cinema advertising opportunities across the Middle East!

 

 

Related Articles:

Armani Code | Integrated Cinema Campaign | KSA

Motivate Val Morgan | Private Screening | Tahit Tahdid Alsilah

Motivate Val Morgan, in collaboration with VOX Cinemas, hosted a private screening of the Egyptian movie Tahit Tahdid Alsilah for our valued advertisers.

 

The screening took place on 3 November 2022 at 7:00 PM (local time) in the UAE – Mall of the Emirates, Oman – Muscat City Center, Bahrain – The Avenues, and Qatar – Doha Festival City.

 

With an attendance of over 220+ invitees across the four countries – a mix of agency and direct clients (and their friends/family members), the screening was a massive success!

 

Private Screening - Tahit Tahdid Alsilah

 

We would like to take this opportunity to sincerely thank VOX Cinemas for helping us organize and execute the four private screenings of Tahit Tahdid Alsilah, and to everyone who attended the event, thus contributing to its immense success.

 

 

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