Kibsons International recently booked a sampling activity at select cinema locations across Abu Dhabi between 19-21 May 2023.
The sampling activity was booked to coincide with the release of the action blockbuster, Fast X, which collected over US$3.3 million in its opening weekend in the UAE, and $319 million globally.
The sampling was Kibsons’ second cinema campaign of this year, following the successful integrated campaign in January.
The latest campaign entailed the distribution of branded boxes containing a selection of fresh fruits, snacks, and a discount voucher for patrons to collect at the entrance and exit of the cinema auditoriums at the respective locations.
Contact us to learn more on how off screen cinema advertising can help move your brand closer to its target audience.
Source: Box Office Mojo.
Kibsons booked an integrated cinema campaign with Motivate Val Morgan at VOX, Royal and Oscar cinemas in Abu Dhabi, UAE.
The on screen component included four 30 sec. ads following Asian Mega Blockbuster Pathaan at VOX Cinemas – Yas Mall,Royal Cinemas – Khalidiyah Mall and Oscar Cinema – Wahda Mall
*The four creatives are running in rotation across the respective cinema locations
For the off screen advertising component, Kibsons booked a sampling activity over the weekend of 28th to 29th January at VOX Cinemas – Yas Mall and Royal Cinemas – Khalidiyah Mall. A box filled with fresh fruits was distributed to moviegoers at the entrance of the screens at both cinema locations.
The power of an integrated cinema campaign is unmatchable – leave your mark and build better brand awareness by amplify exposure for you brand.
Contact us for similar advertising opportunities across our cinema circuit in the GCC, Egypt and Lebanon.