Eid al-Adha | Cinema Ads | 2024

The region embraced the joy of Eid al-Adha with an extended holiday break, with cinema offering an abundance of blockbuster entrainment options to elevate the festivities for residents who opted to stay back and indulge in activities at malls and entertainment venues.

From thrilling adventures such as Inside Out 2, Bad Boys: Ride or Die, Watchers, Furiosa: A Mad Max Saga, Kingdom of the Planet of the Apes along with other exciting releases such as Welad Rizk 3 (Arabic), El La3eb Ma3 El 3iyal (Arabic) and more, the big screen served as a dynamic platform for brands to engage with captive audiences.

Here are the ads that lit up the big screen during the joyous celebration of Eid al-Adha.

 

Cadillac XT4 – FTM Inside Out 2

Country: UAE, KSA & KWT
Operator(s): VOX, Reel, AMC & Muvi

 

Abu Dhabi Public Health Centre (ADPHC) – FTM Kids/Animation

Country: UAE
Operator(s): VOX, Royal & CinemaCity

 

Parkville Shaan – FTM Welad Rizk 3

Country: Egypt
Operator(s): VOX Cinemas

 

Audio Technology – FTM Welad Rizk 3

Country: Egypt
Operator(s): VOX Cinemas

 

Bazooka Fried Chicken

Country: Egypt
Operator(s): VOX Cinemas

 

Garnier Color Natural

Country: Egypt
Operator(s): VOX Cinemas

 

Burger King

Country: Egypt
Operator(s): VOX locations

 

Hardees

Country: Egypt
Operator(s): VOX Cinemas

 

KFC

Country: Egypt
Operator(s): VOX Cinemas

 

Krispy Kreme

Country: Egypt
Operator(s): VOX Cinemas

 

Maybelline

Country: Egypt
Operator(s): VOX Cinemas

 

Pizza Hut

Country: Egypt
Operator(s): VOX Cinemas

 

Jazeera Airways

Country: Kuwait
Operator(s): VOX Cinemas

 

ENBD x VOX Cinemas

Country: UAE
Operator(s): VOX Cinemas

 

YAS Island Abu Dhabi

Country: UAE, KSA & KWT
Operator(s): VOX, Reel, AMC & Muvi

 

Al Rajhi Capital

Country: KSA
Operator(s): VOX, AMC & Muvi

 

Banque Saudi Fransi

Country: KSA
Operator(s): VOX

 

P&G Always

Country: KSA
Operator(s): VOX, AMC & Muvi

 

Tabby 

Country: KSA
Operator(s): VOX

 

Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.

 

 

 

Related Articles:

Eid al-Fitr 2024 Cinema Campaigns

Blockbuster May-nia: A Look at May’s Top Releases

May 2024’s blockbuster season kicks off with a star-studded action-comedy featuring Ryan Gosling and Emily Blunt

As summer draws near, it signals the start of the blockbuster season for movie enthusiasts. Already, the season is heating up with major hits such as Dune: Part Two ($667.5M), Kung Fu Panda 4 ($419.5M), and Godzilla x Kong: The New Empire ($367.5M), all making substantial gains at the box office. With these successes paving the way, the stage is set for the arrival of the year’s most anticipated releases.

Starting in May, the summer lineup promises an exciting cinematic journey with a diverse range of films to suit various preferences. From adrenaline-pumping action flicks and heartwarming family stories to spine-chilling thrillers, here’s a look at some of the upcoming blockbusters in May:

 

The Fall Guy – 02 May 2024

Genre: Action, Comedy, Drama
Cast: Emily Blunt, Ryan Gosling, Aaron – Taylor Johnson

The Fall Guy follows Colt Seavers, an out-of-work stuntman, who is asked by his ex-girlfriend(movie director) to help with stunts for a troublesome action star. When the actor disappears, Colt sets out to rescue him, facing the darker side of Hollywood. Along the way, he hopes to win back his ex, rescue the film, and prove himself as the best stuntman.

 

Ghostbusters: Frozen Empire – 02 May 2024

Genre: Adventure, Comedy, Fantasy
Cast: Carrie Coon, Mckenna Grace, Annie Potts

The new rendition of the beloved horror fantasy franchise, Ghostbusters: Frozen Empire introduces a new villain and the Ghostbusters, old and new, as they unite to save the world from an ancient evil threatening a second ice age.

 

Winnie-the-Pooh: Blood and Honey 2 – 02 May 2024

Genre: Horror, Thriller
Cast: Scott Chambers, Craig David Dowsett, Chris Cordell, Nikolai Leo

The sequel to the horror parody of A.A. Milne’s children’s story, Winnie the Pooh: Blood and Honey 2, picks up shortly after the first film’s events. The new movie will continue the murderous rampage of the residents of the Hundred-Acre Wood.

 

Kingdom of the Planet of the Apes – 09 May 2024

Genre: Action, Sci-Fi
Cast: Freya Allan, Kevin Durand, William H. Macy

Decades after Caesar’s sacrifice, a new ape society grapples with a power struggle. “Kingdom of the Planet of the Apes” rewrites the future in an epic clash for dominance. Will peace prevail, or will humanity rise again?

 

IF  – 16 May 2024

Genre: Comedy, Drama, Family
Cast: Ryan Reynolds, John Krasinski, Cailey Fleming

A young girl sees the forgotten imaginary friends of grown-ups! With Ryan Reynolds as her guide, she embarks on a heartwarming adventure to reunite lost friends and reignite the magic of childhood.

 

The Strangers: Chapter 1 – 16 May 2024

Genre: Horror
Cast: Madelaine Petsch, Gabriel Basso, Rachel Shenton

Is your home truly safe? “The Strangers: Chapter 1” rips open the idyllic facade of a quiet evening. Prepare for a night of bone-chilling terror as masked intruders turn a dream getaway into a desperate fight for survival.

 

Furiosa: A Mad Max Saga – 23 May 2024

Genre: Action, Adventure, Sci-Fi
Cast: Anya Taylor-Joy, Chris Hemsworth, Charlee Fraser

War rages across the Wasteland. Before she became the Imperator, Furiosa clawed her way to freedom. Witness her origin story in “Mad Max: Furiosa.” Anya Taylor-Joy ignites the screen in a high-octane prequel filled with sand, fury, and the fight for a future.

 

The Garfield Movie – 23 May 2024

Genre: Animation, Adventure, Comedy
Cast: Chris Pratt, Samuel L. Jackson, Hannah Waddingham

Garfield is about to go on a wild outdoor adventure. After an unexpected reunion with his long-lost father – the cat Vic – Garfield and Odie are forced to abandon their pampered life to join Vic in a hilarious, high-stakes heist.

 

Tarot – 30 May 2024

Genre: Horror
Cast: Avantika, Olwen Fouéré, Jacob Batalon

Don’t peek into your future…it might stare back. “Tarot” unlocks a deck of nightmares. A group of friends dabble in forbidden rituals, unleashing a terrifying entity. Can they escape the chilling fate foretold in the cards?

 

For brands seeking to engage their target audience in a captivating and immersive setting, the summer season offers an unmatched opportunity to create lasting impressions and foster meaningful connections. Click here to start your cinema advertising journey.

Download our Screentalk Movie Planner to explore all the blockbuster releases coming in Q2 2024!

 

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Most Anticipated Movies of 2024

From music biopics on Bob Marley to MCU crossovers and the long-awaited ‘Joker’ sequel and more — 2024 has an overwhelming array of exciting cinematic treats in store for moviegoers.

 

In 2023, we saw a cinematic mixtape of superhero blockbusters, sequels, remakes, and unexpected left-field surprises, bringing in a whopping US$3.9 billion at the global box office. The first three quarters were a rollercoaster of hits, each one outdoing the last.

Now, as we gear up for 2024, we’re facing some Hollywood drama with strikes and schedule shuffles. The big question: Is 2024 gonna be a showstopper for the big screen? Well, take a peek at the release schedule for the next 11 months, and you’ll find a lineup that’s got film buffs buzzing.

Who isn’t hyped about George Miller’s next move after Fury Road? Alex Garland (the genius behind Ex Machina) diving into the chaos of an actual civil war, and the epic team-up of Deadpool and The Wolverine. Plus, imagine reliving Bob Marley’s legendary London gig, receiving the same treatment as Queen’s Bohemian Rhapsody. Get ready, film fans – 2024 is shaping up to be a wild ride with a treasure trove of cinematic goodies coming our way. Here are some of our favorite movie releases in the months ahead:

 

Fighter

Genre: Action, Adventure, Thriller
Cast: Hritik Roshan, Deepika Padukone, Anil Kapoor
Release: January 2024

First up on the radar is a Bollywood flick featuring Hrithik Roshan, stepping into the boots of elite Indian Air Force pilots banding together to form the Air Dragons. FIGHTER is gearing up to deliver a dose of ‘Top Gun-ish’ adrenaline with jaw-dropping action sequences, all while drenched in the timeless charm of Bollywood. This one’s set to soar high and pack a punch!

 

Argylle

Genre: Action, Thriller
Cast: Sofia Boutella, Henry Cavil, Dua Lipa
Release: February 2024

We’re always up for a Mathew Vaughn spy flick, and guess what? He’s back, bringing to life the captivating story of Elly Conway, a renowned author whose life takes a turn when the exciting plots of her espionage novels, featuring the secret agent Argylle, start happening in real life. Elly, joined by Aidan Rockwell, goes on a global adventure. Together, they race against killers, blurring the lines between Elly’s fictional world and reality.

 

Dune: Part two

Genre: Action, Adventure, Drama
Cast: Zendaya, Timothee Chalamet, Florence Pugh
Release: March 2024

Denis Villeneuve completes the saga he initiated with this second chapter of Frank Herbert’s sci-fi epic, where Zendaya and Timothée Chalamet take on the task of saving the universe. The storyline tracks Paul Atreides as he embarks on a journey for revenge alongside Chani and the Fremen. Faced with a daunting decision between love and the fate of the universe, Paul strives to avert a grim future that he foresees.

 

Ghostbusters: Frozen Empire

Genre: Adventure, Comedy, Fantasy
Cast: Carrie Coon, Mckenna Grace, Annie Potts
Release: March 2024

The new rendition of the beloved horror fantasy franchise, Ghostbusters: Frozen Empire introduces a new villain and the Ghostbusters, old and new, as they unite to save the world from an ancient evil threatening a second ice age.

 

Godzilla x Kong: The New Empire

Genre: Action, Adventure, Sci-Fi
Cast: Dan Stevens, Rebecca Hall, Brian Tyree Henry
Release: March 2024

Set for an epic showdown following the first blockbuster, Godzilla and Kong, two ancient titans, engage in an epic showdown while humans uncover their linked origins and connection to the mysteries of Skull Island.

 

Kung Fu Panda 4

Genre: Animation, Action, Adventure
Cast: Jack Black, Awkwafina, Viola Davis
Release: March 2024

When Po gets the nod to step up as the Spiritual Leader of the Valley of Peace, he’s thrown into the whirlwind task of tracking down and grooming a fresh Dragon Warrior. But hold onto your hats – there’s a wicked sorceress in the mix, scheming to resurrect all the master villains Po once sent packing to the spirit realm. It’s a Kung Fu saga with a mystical twist that’ll keep you hooked!

 

Indian 2 (Tamil)

Genre: Action, Drama, Thriller
Cast: Kamal Hassan, Rakul Preet Singh, Kajal Agarwal
Release: April 2024

Senapathy, once a freedom fighter, is now a vigilante fighting corruption. He returns to help a young man exposing corrupt politicians through online videos.

 

Civil War

Genre: Action, Drama
Cast: Kirsten Dunst, Wagner Moura, Cailee Spaeny
Release: April 2024

In the near future, a dedicated team of journalists embarks on a cross-country journey, navigating the landscape of a rapidly intensifying civil war that has swept across the entire nation of America.

 

Fall Guy

Genre: Action, Comedy, Drama
Cast: Emily Blunt, Ryan Gosling, Aaron – Taylor Johnson
Release: May 2024

The Fall Guy follows Colt Seavers, an out-of-work stuntman, who is asked by his ex-girlfriend(movie director) to help with stunts for a troublesome action star. When the actor disappears, Colt sets out to rescue him, facing the darker side of Hollywood. Along the way, he hopes to win back his ex, rescue the film, and prove himself as the best stuntman.

 

Furiosa: A Mad Max Saga

Genre: Action, Adventure, Sci-Fi
Cast: Anya Taylor-Joy, Chris Hemsworth, Charlee Fraser
Release: May 2024

This is where Furiosa’s story begins, before she teams up with Mad Max. In a crazy world, young Furiosa is taken from her home, the Green Place, by a tough group of bikers led by Warlord Dementus. She then goes on a journey to overcome challenges and find her way back home.

 

Inside Out 2

Genre: Animation, Adventure, Comedy
Cast: Amy Poehler, Phyllis Smith, Lewis Black
Release: June 2024

The beloved franchise returns, this time following Riley, a teenage girl, encountering new emotions in her prime age.

 

Ballerina

Genre: Action, Thriller
Cast: Anna De Armas, Keanu Reeves
Release date: June 2024

Ballerina is a spinoff within the John Wick universe, featuring Ana de Armas in the lead role. She reprises her character from John Wick: Chapter 3 – Parabellum, where she was introduced as a young ballerina being trained as an assassin. In Ballerina, the story revolves around de Armas’ character seeking revenge for her family’s tragic murder.

 

A Quiet Place: Day One

Genre: Drama, Horror, Sci-Fi
Cast: Lupita Nyong’o, Joseph Quinn
Release: June 2024

According to creator and producer John Krasinski, the third movie, set in the same world as A Quiet Place 1 and 2, this film shifts away from the Abbott family. It follows Lupita Nyong’o’s character as she faces the early moments of the alien invasion in the noisy city of New York.

 

Horizon: An American Saga – Chapter 1

Genre: Drama, Western
Cast: Kevin Costner, Jena Malone, Sam Worthington
Release: June 2024

Horizon: An American Saga delves into the attraction of the Old West and the challenges faced in winning and losing it, reflecting the sacrifices of many. Covering the four years of the Civil War (1861-1865), the film invites audiences on an emotional exploration of a nation torn by war.

 

Deadpool 3

Genre: Action, Comedy, Sci-Fi
Cast: Matthew MacFayden, Ryan Reynolds, Emma Corin
Release: July 2024

This third installment comes to the silver screen with a star-studded cast and action that will keep you at the edge of your seat. Deadpool 3 will have Wolverine, who is healing from his wounds when he encounters the talkative Deadpool. They join forces to overcome a mutual adversary.

 

Twister

Genre: Action, Adventure, Thriller
Cast: Glen Powell, Katy O’ Brian, Kiernan Shipka
Release: July 2024

A modernization of the 1996 movie ‘Twister,’ focusing on two storm chasers risking their lives to evaluate an experimental weather alert system.

 

Pushpa: The Rule – Part 2 (Telugu, Tamil, Malayalam, Hindi)

Genre: Action, Crime, Drama
Cast: Rashmika Mandanna, Sukumar, Srikanth Vissa
Release: August 2024

The showdown intensifies as Pushpa and Bhanwar Singh lock horns in their ongoing rivalry in this epic conclusion to the two-part action drama.

 

Horizon: An American Saga – Chapter 2

Genre: Drama, Western
Cast: Kevin Costner, Sam Worthington, Sienna Miller
Release: August 2024

The Kevin Costner epic continues to explore the tales of the old West, keeping audience hooked on a journey across a country at war with itself. Experienced through the lens of families and friends torn apart, Chapter 2 of this installment will follow these war ridden Americans, as they discover what it truly means to be a part of the United Sates of America.

Alien: Romulus

Genre: Horror, Sci- Fi
Cast: Isabela Merced, Cailee Spaeny, Archie Renaux
Release: August 2024

The acclaimed director of “Evil Dead” and “Dont Breathe” Fede Alvarez, brings the seventh installment of the iconic “Alien” franchise, with a fresh perspective. A step away from its prequels, this reboot unfolds in a distant world, following a group of young individuals as they encounter with the universe’s most terrifying life form. Alvarez’s great storytelling promises a scary space adventure, guaranteed to keep you hooked until the last minute!

Takht (Hindi)

Genre: Action, Drama, History
Cast: Ranveer Singh, Vicky Kaushal, Alia Bhatt, Anil Kapoor, Kareena Kapoor
Release: August 2024

Directed by Karan Johar, the most anticipated Hindi movie of the year stars Vicky Kaushal and Ranveer Singh as Aurangzeb and Dara, telling the story of the enmity between brothers caused by the succession of the throne.

 

Trap

Genre: Horror, Mystery, Thriller
Cast: Josh Hartnett, Hayley Mills, Vanessa Smythe
Release: August 2024

The upcoming film marks M. Night Shyamalan’s third feature in four years. Renowned for his distinctive filmmaking style, Shyamalan is recognized for incorporating unexpected twists into his movies—a trait eagerly anticipated in this rumored psychological thriller.

 

Wolfs

Genre: Thriller
Cast: Brad Pitt, George Clooney
Release: September 2024

A Jon Watts action-thriller reunites Brad Pitt and George Clooney on screen after fifteen years. The plot follows two fixers hired for the same job.

 

Beetlejuice 2

Genre: Comedy, Fantasy, Horror
Cast: Jenna Ortega, Willem Dafoe
Release: September 2024

The iconic horror comedy returns to the screens after more than two decades. The original chapter, which follows a dead couple summoning an undead exorcist, to scare away the new owners of their home. 35 years later, the new movie will follow the story of a family, as they navigate how to exist in the ‘craziest world possible’ !

 

Joker: Folie à Deux

Genre: Crime, Drama, Musical
Cast: Joaquin Phoenix, Zazue Beetz, Brendan Gleeson
Release: October 2024

The beloved and highly-debated Joker character is making a return to the big screen. The majority of the film will unfold in Arkham, continuing from the first movie where Arthur flees from Arkham Asylum attendants after he murdered a doctor.

 

Gladiator 2

Genre: Action, Drama, Adventure
Cast: Connie Nielsen, Pedro Pascal, Paul Mescal, Denzel Washington
Release: November 2024

The plot of Gladiator 2 unfolds two decades after the events in the first film. It tracks the journey of Lucius, now an adult, as he embraces Maximus’ legacy. Despite being entitled to ascend as Caesar, Lucius is inspired by Maximus’ sacrifice and courage. His commitment to continuing Maximus’ legacy leads him into the arena, where his political connections from the past resurface to challenge him.

 

Nosferatu

Genre: Fantasy, Horror, Mystery
Cast: Emma Corrin, Aaron Taylor – Johnson, Willem Dafoe
Release: December 2024

A spooky story about a troubled young woman and a vampire obsessed with her, awakening unprecedented horror in its wake.

 

Juror #2

Genre: Thriller
Cast: Zoey Deutch, Nicholas Hoult, Toni Collette
Release: TBC

“Juror No. 2”, as name suggests, opens  as a courtroom drama, revolving around a murder trial. Juror and family man Justin Kemp grapples with a shocking realization that he might be the one responsible for the victim’s death due to his reckless driving. Faced with the dilemma of saving the defendant without revealing his own involvement, Kemp finds himself in a difficult position.

 

Havoc

Genre: Action, Thriller
Cast: Tom Hardy, Timothy Oliphant, Forest Whitaker
Release: December 2024

Following a drug deal gone south, an injured detective must navigate the criminal underworld in order to save a politician’s estranged son. As he delves deeper, he exposes a complex network of corruption and conspiracy that has entangled the entire city.

 

Sonic the Hedgehog 3

Genre: Action, Adventure, Comedy
Cast: Idris Elba, James Marsden, Ben Schwartz
Release: December 2024

Sonic the Hedgehog 3 is the follow-up to the 2022 comedy-adventure, where Sonic, Tails, and Knuckles face a new threat with the arrival of the antagonist Shadow the Hedgehog, disrupting their lives on Earth.

 

Karate Kid

Genre: Action, Drama, Family
Cast: Jackie Chan, Ralph Maccio
Release: December 2024

The film will depict a teenager from China undergoing training with a strict yet just mentor, likely Mr. Han played by Chan. The setting will shift from the West Coast of the United States to the East Coast. However, the connection to the original franchise will be unveiled in a short while.

 

Mufasa: The Lion King

Genre: Action, Adventure, Sci-fi
Cast: Seth Rogen, Aaron Peirre, Billy Eichner
Release: December 2024

The movie follows Simba, now the ruler of the Pride Lands, who is committed to guiding his cub to inherit his legacy, all while delving into the backstory of his deceased father, Mufasa.

 

Catch a glimpse of some of these compelling titles in our 2024 Sizzle Reel:

 

 

There’ll be many more to get excited about in the weeks and months ahead as festivals uncover new gems, distributors snap up and roll out fresh acquisitions, and still-unannounced films pounce on the calendar. So consider this just an appetizer for the year of cinematic feasting to come.

 

 

Sources:

Gower Street Analytics

 

 

 

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Cannes Lions Announces its 2024 Jury President Line-up

Kalpesh Patankar from Leo Burnett UAE serves first Jury President for Industry Craft Lions from the MENA region

 

The Cannes Lions International Festival of Creativity has announced the names of the global experts who will preside over the 2024 Juries, playing a pivotal role in assessing and setting benchmarks for excellence across the spectrum of the world’s most outstanding creative and effective work.

Commenting on the Jury Presidents, Simon Cook, CEO, LIONS, said: “Our Jury Presidents play a crucial role in the existence of the Lions. Their knowledge, skills, and incredible talent, combined with the commitment and leadership that they will bring to their roles, bring integrity and rigour to the Lions. This is an exceptional line-up of talent from across the world, and we can’t wait to see the work that rises to the top in June.”

Kalpesh Patankar from Leo Burnett UAE has been appointed as the first Jury President for Industry Craft Lions, and the second consecutive jury representation in two years for the MENA region. Commenting on his appointment, Kalpesh remarked, “When you see a truly great piece of work, the feeling is undeniable. I have felt it many times, in many jury rooms over the years. This year, as Jury President I’ll be championing those undeniable pieces of work in Industry Craft at Cannes Lions 2024.”

 

The Cannes Lions 2024 Jury Presidents have been announced as follows:

 

Audio & Radio Lions:
Simon Vicars, Chief Creative Officer, Colenso BBDO, New Zealand

 

Brand Experience & Activation Lions:
Anselmo Ramos, Founder, Creative Chairman, GUT, Global

 

Creative B2B Lions:
Andisa Ntsubane, Managing Executive: Brand, Marketing and Communications Africa, Vodacom Group, Africa

 

Creative Business Transformation Lions:
Ariana Stolarz, Global Chief Strategy Officer, Marketing, Accenture Song, Global

 

Creative Commerce Lions:
Amy Lanzi, CEO, Digitas NA, Digitas, North America

 

Creative Data Lions:
Rose Herceg, Country President Australia and New Zealand, WPP, Australia and New Zealand

 

Creative Effectiveness Lions:
Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup, Global

 

Creative Strategy Lions:
Vita M. Harris, Global Chief Strategy Officer, FCB, Global

 

Design Lions:
Fura Johannesdottir, Chief Creative Officer, Huge, Global

 

Digital Craft Lions:
Kentaro Kimura, International Chief Creative Officer and Corporate Officer, Hakuhodo, Global

 

Direct Lions:
Pancho Cassis, Partner and Global Chief Creative Officer, DAVID, Global

 

Entertainment Lions:
Geoffrey Edwards, Executive Creative Director, GALE, USA

 

Entertainment Lions for Gaming:
Lydia Winters, Chief Storyteller, Mojang Studios, Global

 

Entertainment Lions for Music:
Madeline Nelson, US Head of Independent Label Relations, Amazon Music, USA

 

Entertainment Lions for Sport:
Louise Johnson, CEO, Fuse, UK/EMEA

 

Film Lions:
Tor Myhren, VP Marketing Communications, Apple Inc, Global

 

Film Craft Lions:
Prasoon Pandey, Ad Film Maker, Corcoise Films, India

 

Glass: The Lion for Change:
Cindy Gallop, Founder and CEO, MakeLoveNotPorn, Global

 

Health & Wellness Lions:
Wendy Chan, Health Creative Lead, Asia Pacific, Edelman, APAC

 

Industry Craft Lions:
Kalpesh Patankar, Chief Creative Officer, Leo Burnett, UAE

 

Innovation Lions:
Diego Machado, Global Chief Creative Officer, AKQA, Global

 

Media Lions:
Prerna Mehrotra, Chief Client Officer and CEO Media, dentsu, APAC

 

Outdoor Lions:
Marco Venturelli, Chief Creative Officer, Publicis Groupe, France

 

Pharma Lions:
Collette Douaihy, Global Chief Creative Officer, Health, Dentsu Health, Global

 

PR Lions:
Kat Thomas, Founder and Global Chief Creative Officer, One Green Bean, Global

 

Print & Publishing Lions:
John Raúl Forero, President and Chief Creative Officer, DDB, Colombia

 

Social & Influencer Lions:
Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York, USA

 

Sustainable Development Goals Lions:
Gustavo Lauria, Co-Founder, President and Chief Creative Officer, We Believers, USA

 

The Dan Wieden Titanium Lions:
Debbi Vandeven, Global Chief Creative Officer, VML, Global

 

Further information on this year’s Jury Presidents, as well as the Festival, the Lions Awards and LIONS Membership can be found at canneslions.com.

 

 

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Biskrem | Integrated Cinema Campaign | KSA

Biskrem recently launched an integrated cinema campaign with Motivate Val Morgan to promote their cocoa-filled biscuit at selected VOX Cinemas in KSA.

 

The on-screen component included a 15-second ad, which was booked through CinePlan’s ‘by admission’ route at VOX Redsea Mall and VOX Roshn Front (formerly Riyadh Front) starting 21 December 2023.

 

 

The off-screen campaign included a sampling activity at the VOX locations over the weekend, starting 21 to 23 December 2023.

 

Biskrem

 

Biskrem set up a stall in the cinema’s foyer area, where a promoter distributed free samples of Biskrem mini and Biskrem Caramel to moviegoers attending the premieres in the auditoriums where the brand’s ad was screening.

 

Planning a product launch for your brand? Contact a member of our sales team to learn more about how integrated campaigns can help bring your brand closer to its target audience.

 

 

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The Best Christmas Ads of 2023

‘Tis the season once more! The arrival of the Christmas ad season is consistently met with great anticipation, and this year proved no exception. Retailers worldwide unveiled their festive commercials, aiming to captivate the hearts and minds of consumers.

From Apple’s heartwarming ad showcasing ‘The Beatles’ to M&S’s star-studded commercial featuring Ryan Reynolds and Rob McElhenney, and Chevrolet’s touching spot in support of the Alzheimer’s Association, these are among the standout Christmas ads of 2023.

Explore the comprehensive list of 2023 ads that evoke the holiday spirit and resonate with our emotions.

 

Apple – Fuzzy Feelings

Apple’s ‘Fuzzy Feeling’ unveils a festive tale—a discontented employee, her less-than-jolly boss, and a compelling message intricately woven with The Beatles’ classic tune. Creative magic unfolds as always!

 

Chevrolet – A Holiday to Remember

Chevrolet collaborates with the Alzheimer’s Association in their latest ad, shedding light on the experiences of those living with Alzheimer’s and their families, particularly during the holiday season.

 

Coca-Cola – Anyone Can Be Santa

In this festive season, Coca-Cola gently nudges us to embrace our inner Santa. Check out the enchanting 2023 Christmas ad, where the spirit of kindness overflows in a cascade of heartwarming moments.

 

John Lewis – Snapper: The Perfect Tree

John Lewis’s nontraditional Christmas ad communicates a clear message for the festive season: forge new traditions. Explore the ad featuring Alfie, who buys a seed to grow his unique Christmas tree at a market.

 

Capital One – Quicksilver Holiday Night Fever

Capital One cleverly uses nostalgia and familiarity, anchoring our attention with John Travolta and the iconic JoBee Gees soundtrack, ‘Stayin’ Alive,’ preventing us from skipping past.

 

Tesco Helping you #BecomeMoreChristmas

The father-son dynamic adds a relatable touch, blending humor with familial bonds.

 

ALDI – Share the Love

Aldi’s “Share the Love” showcases a star-studded ensemble from the vegetable kingdom, including Kevin the Carrot, Gluttonous Grape, Naughty Green Kiwi, Plumty-Dumptys, Spoilt Little Sprout, Ebanana Scrooge, and Marcus Raddishford.

 

M&S – Say HELLO to Right & Left Mitten

Ryan Reynolds and Rob McElhenney don charming mittens for an M&S Christmas journey that is a must-watch, filled with heartwarming moments.

 

Amazon – Joy Ride

Amazon’s heartwarming Christmas ad, ‘Joy Ride’ celebrates enduring friendships and shared experiences as three elderly friends rekindle their youthful spirit, all in the backdrop of The Beatles’ ‘In My Life.’

 

Dior – The Garden of Dreams

Dior’s enchanting Christmas ad, ‘The Garden of Dreams, featuring Anya Taylor Joy unfolds a captivating narrative within a dreamlike setting, seamlessly blending luxury fashion with festive magic, creating an immersive and stylish holiday experience.

 

Lidl – A Magical Christmas

Lidl’s heartwarming 2023 Christmas ad, ‘A Magical Christmas,’ follows a raccoon on a whimsical journey to bring joy to a boy, emphasizing the power of small gestures and encouraging customers to donate toys for local children in need.

 

Sainsbury’s – “This Christmas, one little girl asks one BIG question.”

A curious girl steps up to the in-store tannoy at Sainsbury’s to ask: “What does Santa eat for his Christmas dinner?” Her question sparks a flurry of responses from Sainsbury’s workers, each offering their suggestions of festive dishes, showstoppers and treats.

 

ARGOS – Dancer

Connie’s lively table-dancing and Trev’s sweet character set a festive mood in Argos’s short, enjoyable ad, showcasing their products in a relatable and fun way.

 

Boots: Give Joy

Boots excels in capturing the essence of Christmas by highlighting the joy of giving. In their quirky ad, a girl poses an unusual question to her mom, akin to Sainsbury’s approach: “Who gives presents to Santa?”

 

 

Sources: DMI, USA Today, Creative Boom

 

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META Cinema Forum Promises to Grow the Region’s Cinema Share

META Cinema Forum brings together cinema stakeholders from the Middle East, Africa, Asia, and CIS countries, committing to elevate the cinematic experience in emerging markets.

 

The sixth edition of the highly successful META Cinema Forum took place between November 7-8, 2023, at the Grand Hyatt in Dubai under the theme ‘Growing the Region’s Cinema Share,’ exemplifying a dedicated commitment to fostering growth and innovation within the industry.

The event, attended by over 500 delegates, visitors, buyers, sellers, and other industry stakeholders, featured engaging discussions, presentations, and workshops addressing the industry’s challenges, solutions, and current market dynamics. Key topics covered included Regional Content Production and International Collaboration, Cinemas of the Future, as well as a comprehensive exploration of emerging cinema trends and technologies, incorporating vital cinema statistics and case studies delving into Rewarding Patrons and Effective Pricing Strategies.

A myriad of stands, presenting the latest products, services, and technologies from a carefully curated selection of industry suppliers, technology providers, and stakeholders, were also showcased at the event.

The forum also attracted the biggest cinema operators in the region as partners in success, with VOX Cinemas, the forum’s strategic partner, alongside AMC KSA, Cinepolis, Muvi, and other cinema operators presenting their future expansion plans.

A notable feature of this year’s edition was the spotlight on Women in Film and TV (WIFT). The event showcased a round table discussion titled ‘Beyond the Glitz,’ featuring prominent female panelists such as Nancy Paton, Founder of Desert Rose Films and President of WIFTGCC, Charlotte Louise Sutcliffe, Entertainment Lawyer and Associate at CWB, and Head of Events at WIFTGCC, Ozge Conduroglu, Acquisition & Distribution Lead at The Plot Pictures MENA, and Ashleigh Potts, Marketing Director at Studio Distribution, Majid Al Futtaim LLC.

Additionally, the forum celebrated rising female Emirati filmmakers Zainab Shaheen, Maitha Al Awadi, Eman Al Sayed, and Sarraa Al Shehhi. The spotlight also shone on Nayla Al Khaja, the first Emirati film director, who received recognition at the WIFT MENA AWARDS during the event.

 

META Highlights

 

Leila Masinaei, Managing Partner, Great Mind Events Management, remarked, “The success of the 6th META Cinema Forum reflects our unwavering commitment to advancing the cinematic landscape in emerging markets. This year’s event has reinforced our belief in the power of collaboration, innovation, and shared experiences within the industry. We are excited about the future possibilities and the role META Cinema Forum will continue to play in shaping the cinema sector in the Middle East, Africa, Asia, and the CIS region.”

The two-day cinema conference also featured special screenings, including the latest Marvel movie ‘The Marvels’.

The highlight of the event was The META Cinema Awards and Gala Reception—a night of celebration recognizing outstanding achievements in the cinema industry. Nathan Gilligan, Senior Operations Manager at Comscore, and Nena Loncar, Client Insights Manager at Comscore, presented the awards. Recipients of this year’s META Cinema Awards include:”

Motivate Val Morgan was one of the media partners for the META Cinema Forum and a supporting partner for Meta Cinema Forum 2023.

How Cinema Helps Brands to Capture the ‘Elusives’?

In the realm of marketing terminology, one encounters familiar buzzwords such as Gen-Z, resonating strongly within industry discussions and strategies. Yet, amid this prevalent vocabulary, a lesser-known term emerges: Elusives. Uncommonly uttered in marketing circles, the concept of Elusives remains enigmatic, lacking the widespread recognition attributed to its Gen-Z counterpart.

 

While Gen-Z garners attention for its purchasing prowess, age dynamics, and pervasive influence, a pertinent question emerges: Are Elusives synonymous with Gen-Z? Delving into this intriguing query unveils an exploration of a demographic perhaps just as vital but hidden in mystery within the marketing landscape.

 

So, who are Elusives? According to the Video Advertising Bureau, Elusives are lucrative, young, diverse, and cordless audiences who are more prevalent but elusive when it comes to advertising. They tend to avoid advertisements at all costs, opting to skip ads or passively engage with unskippable advertising content. They pose a challenge for marketers to reach compared to other audiences. However, there is a platform that consistently captures these Elusives – The Cinema.

 

The VAB report highlights that 65% of all moviegoers belong to the adults 18-34 multicultural audience who perceive cinema as a crucial part of their social lives. They prefer watching a diverse range of genres at the cinema within its initial release week.

 

Furthermore, the report indicates that Elusives, from the moment they step into the cinema, become receptive to in-theater advertising. Remarkably, 89% of adults 18-34 take their seats before the start of trailers, viewing cinema as a pivotal social event. They often combine other activities, such as dining out or shopping, following the movie.

 

This scenario cements cinema as the ‘go to’ social activity for youngsters and offers marketers immediate opportunities to engage with these socially active and lucrative consumers through cinema advertising. It becomes an advantageous channel for immediate audience reach, such as launching new products, consumer promotions, or seasonal campaigns. Marketers stand to benefit from cinema’s proven ability to rapidly amplify the scale and reach of a campaign, all within a highly attentive environment.

 

 

Source: VAB

Cannes Lions to Launch the Luxury & Lifestyle Lions and Close the Mobile Lions

The Luxury & Lifestyle Lions launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space

 

The Cannes Lions International Festival of Creativity has introduced the Luxury & Lifestyle Lions, setting a global standard for luxury brands, with the goal of acknowledging and celebrating the most influential creative work, experiences, and business solutions within the luxury and lifestyle sector.

 

Simon Cook, CEO, LIONS, said: “When we introduce a Lion that reflects the needs of an industry sector, the Award is crafted in collaboration with the relevant industry. Our global committee of experts have advised us that this highly disrupted sector needs its own benchmark, so that we can move from driving awareness to recognising solutions that are changing business models and setting a new creative standard for a market in flux. The Luxury & Lifestyle Lions will recognise branded communications and solutions that drive business performance and brand loyalty. A multi-disciplined Jury will set a new benchmark for the luxury sector, with the Lion recognising creative work that elevates the discipline and the sector.”

 

Marian Brannelly, Global Director of Awards, LIONS, added: “The luxury market has faced significant disruption in recent years and post-pandemic. A shift in consumer behaviour and an accelerated shift towards e-commerce and emerging technologies are just a few of the areas the market has had to navigate and innovate in at speed. Add to this the changing values of new demographics, the evolving definition of luxury in non-Western markets and the need for a heightened focus on sustainability and conscious consumption, and you begin to see the pivotal role that world-class creativity can play in this transformation.”

 

This change is supported by WARC’s ‘Guide to Luxury Marketing in an Era of Change’ and Euromonitor research, which indicates that sales in the luxury category have rebounded after COVID-19 and are expected to surpass pre-pandemic levels in 2023. Additionally, research by IPSOS demonstrates that the global luxury market is evolving, presenting new opportunities and challenges. It is predicted that demographic shifts in emerging economies will create more than one billion first-time consumers, primarily concentrated in China, India, and Southeast Asia – as their purchasing power is bolstered by rapid digital adoption among a youthful, urban, and tech-savvy population.

 

Commenting on the Award, Charles Georges-Picot, Global CEO at Marcel and Publicis Luxe, Global Client Lead, said: “At a time where the luxury sector must constantly reinvent, transform and honour brand heritage with a keen eye on the future, the introduction of a Luxury & Lifestyle Lions will help set a new creative benchmark for this highly disrupted and exciting sector. We know that creativity has the power to push boundaries and progress sectors and disciplines. We’re excited about a new industry standard that will redefine how we look at branded communications, business models and creative transformation in this dynamic space.”

 

At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. The creative director behind the piece, Toshihiko Tanabe, said about the launch of the Luxury & Lifestyle Lions: “Luxury campaigns aren’t just about glittering celebrities dancing in the sunset. For years, luxury marketing has served as a rare platform to exhibit visual art and pop culture in the most contemporary way.”

 

In other changes to the Lions, Brannelly commented: “It’s important that the Awards reflect the current landscape and pave the way forward, so as well as evolving the Lions, it’s equally important for us to retire Lions when necessary. In 2024, following consultation with our Juries, we will close the Mobile Lions. Mobile devices are embedded in work across every channel and discipline, and over the past number of years, mobile-led creativity has been expanding into almost every Lion.”

 

Full information on the Luxury & Lifestyle Lions, including the definition, criteria and categories, will follow, along with the Entry Kit, in November. Details of the Jury President and Jury will be announced early next year, with submissions into Cannes Lions 2024 being accepted from 18 January 2024.

 

Click here for further information on the Cannes Lions Awards along with the 2023 winners.

 

 

Related Articles:

2023 UAE Cannes Lions Awards Ceremony

UAE Secures 21 Lions at the 2023 Cannes Lions International Festival of Creativity

Panadol | Cinema Activation | UAE

Panadol unveiled an innovative cinema activation in collaboration with Publicis Media, Motivate Val Morgan and VOX Cinemas.

 

The campaign titled ‘The Art of Release’ – on display from 6 to 19 October – enables cinemagoers to envision their personal pain relief moments and experience it on expansive screens through an AI-powered Panadol visual booth in the foyer area of VOX Cinemas, Mall of the Emirates.

 

Cinemagoers also receive complimentary goodies and memorabilia post their ‘Pain Relief Moment’ experience.

 

Panadol Mall of the Emirates

 

 

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A post shared by Panadol Middle East (@panadolme)

 

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A post shared by Virgin Radio Dubai 104.4 (@virginradiodxb)

 

The cinema activation has also garnered significant media coverage, with mentions across well-known platforms such as Virgin Radio Dubai with Kris Fade, Zee TV, What’s On Dubai, and more.

 

Cinema activations help move your brand closer to its target audience. Think cinema for ‘attention-grabbing’ adverting!

 

 

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