December 11, 2023
‘Tis the season once more! The arrival of the Christmas ad season is consistently met with great anticipation, and this year proved no exception. Retailers worldwide unveiled their festive commercials, aiming to captivate the hearts and minds of consumers.
From Apple’s heartwarming ad showcasing ‘The Beatles’ to M&S’s star-studded commercial featuring Ryan Reynolds and Rob McElhenney, and Chevrolet’s touching spot in support of the Alzheimer’s Association, these are among the standout Christmas ads of 2023.
Explore the comprehensive list of 2023 ads that evoke the holiday spirit and resonate with our emotions.
Apple – Fuzzy Feelings
Apple’s ‘Fuzzy Feeling’ unveils a festive tale—a discontented employee, her less-than-jolly boss, and a compelling message intricately woven with The Beatles’ classic tune. Creative magic unfolds as always!
Chevrolet – A Holiday to Remember
Chevrolet collaborates with the Alzheimer’s Association in their latest ad, shedding light on the experiences of those living with Alzheimer’s and their families, particularly during the holiday season.
Coca-Cola – Anyone Can Be Santa
In this festive season, Coca-Cola gently nudges us to embrace our inner Santa. Check out the enchanting 2023 Christmas ad, where the spirit of kindness overflows in a cascade of heartwarming moments.
John Lewis – Snapper: The Perfect Tree
John Lewis’s nontraditional Christmas ad communicates a clear message for the festive season: forge new traditions. Explore the ad featuring Alfie, who buys a seed to grow his unique Christmas tree at a market.
Capital One – Quicksilver Holiday Night Fever
Capital One cleverly uses nostalgia and familiarity, anchoring our attention with John Travolta and the iconic JoBee Gees soundtrack, ‘Stayin’ Alive,’ preventing us from skipping past.
Tesco – Helping you #BecomeMoreChristmas
The father-son dynamic adds a relatable touch, blending humor with familial bonds.
ALDI – Share the Love
Aldi’s “Share the Love” showcases a star-studded ensemble from the vegetable kingdom, including Kevin the Carrot, Gluttonous Grape, Naughty Green Kiwi, Plumty-Dumptys, Spoilt Little Sprout, Ebanana Scrooge, and Marcus Raddishford.
M&S – Say HELLO to Right & Left Mitten
Ryan Reynolds and Rob McElhenney don charming mittens for an M&S Christmas journey that is a must-watch, filled with heartwarming moments.
Amazon – Joy Ride
Amazon’s heartwarming Christmas ad, ‘Joy Ride’ celebrates enduring friendships and shared experiences as three elderly friends rekindle their youthful spirit, all in the backdrop of The Beatles’ ‘In My Life.’
Dior – The Garden of Dreams
Dior’s enchanting Christmas ad, ‘The Garden of Dreams, featuring Anya Taylor Joy unfolds a captivating narrative within a dreamlike setting, seamlessly blending luxury fashion with festive magic, creating an immersive and stylish holiday experience.
Lidl – A Magical Christmas
Lidl’s heartwarming 2023 Christmas ad, ‘A Magical Christmas,’ follows a raccoon on a whimsical journey to bring joy to a boy, emphasizing the power of small gestures and encouraging customers to donate toys for local children in need.
Sainsbury’s – “This Christmas, one little girl asks one BIG question.”
A curious girl steps up to the in-store tannoy at Sainsbury’s to ask: “What does Santa eat for his Christmas dinner?” Her question sparks a flurry of responses from Sainsbury’s workers, each offering their suggestions of festive dishes, showstoppers and treats.
ARGOS – Dancer
Connie’s lively table-dancing and Trev’s sweet character set a festive mood in Argos’s short, enjoyable ad, showcasing their products in a relatable and fun way.
Boots: Give Joy
Boots excels in capturing the essence of Christmas by highlighting the joy of giving. In their quirky ad, a girl poses an unusual question to her mom, akin to Sainsbury’s approach: “Who gives presents to Santa?”
Sources: DMI, USA Today, Creative Boom
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