With stunning scenes filmed in Abu Dhabi, F1: The Movie Middle East box office numbers are soaring—much like the sport’s growing popularity in the region.
Apple Original Films’ eagerly anticipated F1: The Movie, starring Brad Pitt and directed by Joseph Kosinski, has delivered an electrifying opening weekend at the global box office, becoming a historic milestone for the studio and the genre alike.
Racing to an extraordinary $144 million worldwide in its first four days, F1: The Movie proved that when premium content meets the right platform, audiences respond in unprecedented ways. The film’s domestic performance was nothing short of impressive, capturing $55.6 million domestically (US & Canada), while international markets contributed $88.4 million to boost the global tally.
But here’s where the story gets truly electrifying: these figures represent more than just solid box office performance—they’re rewriting the record books. Apple has officially crowned its new champion, with F1: The Movie speeding past previous theatrical releases like Killers of the Flower Moon and Napoleon to claim the studio’s highest-grossing opening weekend. For Brad Pitt, this marks a career milestone, surpassing even the zombie-fueled success of World War Z to become his biggest global launch ever.
The film now leads an entire genre, setting the record for the largest-ever opening weekend for a live-action motorsports film, outperforming acclaimed titles like Ford v Ferrari and Talladega Nights.
What’s driving this phenomenal success? It’s the perfect blend of star power, adrenaline-pumping action, and compelling storytelling—all delivered through Kosinski’s masterful direction, the same visionary behind Top Gun: Maverick’s soaring success.
Apple’s marketing strategy was equally sophisticated, with innovative tactics like haptic trailer technology serving as standout elements in a comprehensive campaign that created buzz by transcending traditional promotional boundaries.
The film’s global triumph has found particularly fertile ground in international markets, with standout performances across China, India, Mexico, and Australia. However, it is in the Middle East where F1: The Movie truly finds its home track.
The UAE, Saudi Arabia, and Bahrain spearheaded the region’s exceptional enthusiasm for the film—and for good reason. With significant portions filmed at Abu Dhabi’s iconic Yas Marina Circuit, the movie speaks directly to regional audiences who have witnessed Formula 1’s explosive growth in the region. This authentic connection between the film’s setting and its audience creates a perfect storm of engagement and cultural relevance.
According to Motivate Val Morgan’s comprehensive cinema admissions reporting platform, CineMeasure, the results speak volumes: over 270,000 admissions across our regional circuit during its initial four‑day run secured the coveted number-one position for the weekend. This success reinforces cinema’s unique power to maximize audience connection with premium storytelling.
Building on a season already packed with major releases, F1: The Movie joins the ranks of summer blockbusters such as Marvel’s Thunderbolts*, Mission Impossible: The Final Reckoning, Lilo & Stitch, A Minecraft Movie, and Arabic hits like Asaf and Siko Siko, all fueling exceptional momentum across the region. The Motivate Val Morgan circuit has now reached 16.5 million admissions as of June 2025. With highly anticipated titles including Superman, Fantastic Four: First Step, and Jurassic World: Rebirth still to come, this remarkable box office streak shows no signs of slowing down.
These impressive admissions figures across the region reflect not just enthusiasm for premium content but also underscore the strategic value of the cinema medium itself, which continues to capture audience attention and deliver engagement levels unmatched by other entertainment forms. Cinema remains uniquely positioned as the only premium platform where high-caliber content like F1: The Movie can be experienced in its full glory—delivering the immersive, high-impact experiences that premium storytelling demands.
F1: The Movie reinforces what the industry understands instinctively: when you have truly premium content, the platform choice becomes obvious. For studios and exhibitors, this success validates that compelling storytelling, top-tier talent, and the cinema experience create unmatched audience connection and profitability. For brands, the principle holds true—premium content naturally gravitates toward premium platforms that deliver the premium engagement and impact it deserves.
Sources: Deadline, MVM CineMeasure
VOX Cinemas has launched ‘Fall in Love with Film,’ a comprehensive brand campaign featuring an exclusive original score by two-time Academy Award winner Hans Zimmer. The initiative represents a strategic evolution in experiential marketing, positioning the cinema chain’s emotional connection with audiences at the center of its brand narrative.
The partnership with Zimmer marks a significant investment in brand differentiation for VOX Cinemas, which has operated across the Middle East for 25 years. The composer’s score blends traditional Arabic instruments with Hollywood orchestration, creating what he describes as “a sound that was cinematic at its core, but unmistakably VOX.”
Zimmer’s involvement extends beyond a typical commercial collaboration. “VOX has truly pioneered the cinema experience in the Middle East—a region that is very close to my heart—and I wanted to reflect the role they’ve played in shaping people’s most cherished memories,” Zimmer stated.
The campaign’s execution demonstrates a sophisticated understanding of touchpoint marketing. Beyond screening the brand film in cinemas across the region, VOX has integrated Zimmer’s score throughout the entire customer experience—from lobby atmospheres to customer service calls. This multi-sensory approach creates consistent brand reinforcement at every interaction point.
“The true heart of our story is our customers. For years, they’ve trusted VOX as the place where memories are made—where laughter, love, and even quiet reflection come to life,” said Ignace Lahoud, CEO of Majid Al Futtaim – Entertainment. “This brand video is a tribute to that relationship.”
The campaign rollout spans eight regional markets: UAE, Saudi Arabia, Kuwait, Bahrain, Egypt, Oman, Qatar, and Lebanon. VOX has developed localized versions in English, Gulf Arabic, Egyptian Arabic, and Saudi dialect, ensuring cultural relevance across diverse audiences while maintaining campaign cohesion.
‘Fall in Love with Film’ positions VOX Cinemas as more than an entertainment venue—it establishes the brand as a cultural institution integral to personal milestones and shared experiences. The campaign narrative follows generational connections to cinema, emphasizing VOX’s role in creating lasting memories across families and communities.
This strategic positioning differentiates VOX in an increasingly competitive entertainment landscape, where traditional cinema competes with streaming services and digital entertainment options. By emphasizing emotional connection and premium experiences, VOX strengthens its value proposition for both consumers and advertising partners.
The integration of world-class artistic collaborations into cinema branding represents an emerging trend in experiential marketing. Such initiatives demonstrate how premium content partnerships can enhance the overall cinema environment, creating elevated experiences that benefit both audiences and advertising partners alike.
As the entertainment industry continues to evolve, campaigns like ‘Fall in Love with Film’ showcase the potential for cinema operators to leverage artistic partnerships in strengthening their cultural relevance and market positioning.
Source: VOX Press Release
UAE creative talent shines as ten professionals join the Cannes Lions 2025 Shortlisting Jury, cementing the nation’s growing influence on global creativity
Cannes Lions has announced the panel of ten shortlisting jury members from the UAE who will participate in the initial judging phase for this year’s Cannes Lions awards, set to take place in Cannes, France, from June 16-20, 2025.
This announcement follows the earlier revelation of sixteen awarding jury members from the UAE, bringing the total representation to a record twenty-six professionals from the Emirates who will contribute to setting the global benchmark for creative excellence at this year’s Festival.
These ten shortlisting jurors will join experts from across 79 markets, representing the global industry’s leading talent from a diverse range of disciplines, with markets including Azerbaijan, Bosnia and Herzegovina, Iceland, and Mongolia represented on the Shortlisting Jury for the first time.
Simon Cook, CEO, LIONS, said: “All our Jurors play a crucial role in shaping the work awarded at Cannes Lions. This year, we are seeing an unprecedented level of global engagement from deserving talent, with more markets, more voices, and more perspectives coming together to recognise the global benchmark. I’d like to extend my gratitude for their hard work and care in curating the work that will go on to set the global standard and make history.”
Regarding the UAE representation, Ian Fairservice, Managing Partner of Motivate Media Group, and CEO of Motivate Val Morgan said: “The selection of shortlisting jury members from the UAE, contributing to our record total representation across both juries this year, marks a significant milestone for our creative community. The incremental representation each year reflects the maturity of our creative industry and its increasing recognition internationally. I am sure these talented individuals will bring their unique perspectives to the judging process, ensuring the UAE’s voice helps shape global creative standards.”
Brand Experience & Activation: Sarah Berro | Head of Creative, Vice Media, MEA
Creative Strategy: Catherine Bannister | Chief Strategy Officer, TBWA RAAD, MENA
Direct: Martino Caliendo | Associate Creative Director, Impact BBDO, UAE
Film Craft: Nayla Chacra | Head of Post Production and Executive Producer, Prodigious, Global
Media: Lara Arbid | CEO, Initiative and Magna Global, MENAT
Media: Daniel Shepherd | Group Chief Strategy Officer, Omnicom Media Group, MENA
Outdoor: Michele De iuliis | Associate Creative Director, Havas Middle East, United Arab Emirates
PR: Peter Jacob | Managing Director, MENAT, Current Global, MENAT
Social & Creator: Estelle Khayat | Associate Strategy Director, Leo, MENA
Social & Creator: Mohammed Ajawi | Director of Digital Experience, Ogilvy, UAE
Further information on this year’s Festival and the Lions Awards can be found at visit www.canneslions.com.
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Source: Cannes Lions Press Release
Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan, discusses how the record-breaking Eid al-Fitr cinema attendance signals an exceptional summer season ahead, and highlights cinema’s unmatched 2.5x efficiency as an advertising medium that delivers 15% of campaign impact with just 6% of media spend
As we emerge from an extraordinarily successful Eid al-Fitr period, the numbers clearly demonstrate what this means for our industry and the brands we partner with. The statistics are certainly impressive – but behind them lies a deeper story about audience engagement and the enduring power of cinema as a cultural touchpoint.
Our Motivate Val Morgan cinema circuit witnessed an astonishing 1,178,723 admissions across our regional network during the seven-day period from March 27 to April 2, 2025. This week – which included the four-day Eid al-Fitr celebration – delivered a 17% year-over-year increase and stands as our highest-grossing week of 2025 thus far.
Particularly fascinating is the contrast with the preceding week. Admissions skyrocketed by an extraordinary 1,230% compared to the final week of Ramadan (March 20-26). This dramatic “Eid effect” illustrates just how deeply cinema-going is woven into the fabric of regional celebrations.
The performance across GCC markets shows encouraging growth in all territories. The UAE market led with 575,147 admissions — representing a 25.5% increase from Eid al-Fitr 2024 — while Saudi Arabia contributed 416,318 admissions with a 4% year-over-year improvement. Together, these two crucial markets delivered 991,465 admissions, marking a 15.4% growth that reinforces cinema’s position as the preferred leisure activity during festive periods.
This success stems partly from the diversity of content showcased. In the UAE, Malayalam-language L2: Empuraan and Hindi feature Sikandar performed exceptionally alongside global titles like A Working Man and A Minecraft Movie. Meanwhile, Saudi Arabian audiences showed strong preference for Arabic-language productions including Shabab El Bomb 2 and Al Safa Thaanawia, complemented by healthy attendance for international releases..
With cinema attendance already reaching 7.1 million admissions year-to-date across our circuit, Motivate Val Morgan is uniquely positioned to deliver exceptional brand exposure throughout the second quarter. The upcoming Eid al-Adha celebration in early June, combined with the traditional summer blockbuster season, creates a perfect alignment of cultural occasion and premium content releases.
In today’s fragmented media landscape, cinema advertising delivers something increasingly rare: guaranteed viewership in a distraction-free environment.
Kantar’s & Val Morgan’s 2024 Media Reactions study confirms cinema’s exceptional effectiveness – despite receiving only 6% of media spend, it delivers 15% of total campaign impact per person. This 2.5x efficiency ratio consistently outperforms traditional and digital channels. The study also ranks cinema among the highest channels for ad equity among younger audiences, creating a receptive environment wherein advertising resonates deeply.
Particularly valuable is cinema’s ability to reach otherwise missed audiences – with 44% of reach incremental to TV, 31% incremental reach to digital and 18% completely incremental to both TV and digital. This captive audience approach delivers higher brand recall and emotional resonance, with message retention rates of up to 95% on certain campaigns, far surpassing other media channels.
Forward-thinking brands have already begun securing premium positioning during the upcoming summer slate, which features several anticipated franchise installments and original blockbusters expected to drive record attendance throughout our circuit.
The combination of Eid al-Adha and summer blockbuster season creates a perfect storm of audience engagement. For advertisers seeking meaningful consumer connections in an increasingly distracted marketplace, our cinema network offers the rare combination of attention, impact, and contextual relevance that simply can’t be replicated elsewhere.
Marketing leaders are invited to contact our Motivate Val Morgan sales team to discuss how we can secure premium positioning for their brands across our extensive cinema circuit during this exceptional convergence of cultural celebration and entertainment.
Source: CinePlan & CinemaMeasure: Eid Cinema Advertising report
Cannes Lions has announced the 20 participants taking part in the 2025 See It Be It programme, representing 14 markets with Trinidad and Tobago and Venezuela included for the first time. Now in its eleventh year, the initiative aims to create a platform for women and non-binary people who face diversity challenges in the industry and enable them to become drivers for change in their respective regions by providing access to high-profile leaders, executive coaching, and mentoring opportunities with senior figures from across the industry.
Frank Starling, Chief DEI Officer, LIONS, said: “The See It Be It programme was established in response to the industry’s gender imbalance. Despite women representing 55.6% of adland’s workforce according to the 2024 IPA Agency Census, research from the Creative Equals states that only 24% of women globally are Creative Directors. As the industry’s gender gap widens, it’s more important than ever that we continue to provide global creatives with the tools to excel in their careers to help bridge this gap. This year, the programme received more than 1500 applications, showcasing its impact and the work put in by our impressive network of alumni. This collective continues to help grow our See It Be It community and pave the way forward for the industry. Congratulations to the 2025 cohort, and a big thank you to our alumni for all the work they do in furthering the impact of See It Be It.”
Taking place at the Cannes Lions International Festival of Creativity, between 16 and 20 June 2025, the programme includes mentorship opportunities and private masterclasses with industry leaders, as well as backstage access and session invitations tailored to each participant’s career goals.
The 2025 cohort will be supported by Mentor Atiya Zaidi, CEO & Chief Creative Officer, BBDO Pakistan, Pakistan, and Alumni Tutors Estefanía López, Strategy Director, Connections, TBWA\Chiat\Day New York, USA, and Nicky Lorenzo, Founder & Executive Creative Director, Twice on Sunday, USA.
Commenting on her appointment, Lorenzo said: “The ability to act as steward for this incredible cohort of immensely talented individuals is truly a privilege. See It Be It was – and continues to be – a driving force of inspiration, learning, and growth for me, and I hope to facilitate the same for this year’s cohort as they embark on this incredible journey. Now, more than ever, is the time to uplift women who deserve recognition and sponsorship.”
López added: “This cohort of incredible creatives honours the legacy of See It Be It and marks the first year of a new decade for the programme. It doesn’t get more iconic than this. Their voices will be pivotal in reshaping the future of our industry. As their tutor and friend, I look forward to helping them unlock their potential and realize that leadership isn’t about justification – it’s about owning your strengths and helping others do the same.”
Madonna Badger, See It Be It Chairperson and Ambassador, Founder/CEO/Chief Operating Officer, BADGER AGENCY, added: “As we celebrate 11 years of See It Be It, it’s clear that fostering diverse talent is no longer optional – it’s essential. This year’s cohort is a generation of creatives who aren’t just shaping the future – they’re redefining it with every bold idea and breakthrough. You’re proving that a more inclusive industry is not just possible, but unstoppable.
Through the pillars of negotiation, confidence, and resilience and adaptability, we will build together the tools to face any challenge with strength and grace. We can’t wait to see how you lead, inspire, and transform the industry. Your future is bright, and we are so excited to be in your star light!”
The 2025 cohort are named as follows:
Kyra Matthews – Associate Creative Director (Copy) from UAE & India has been selected as a participant at this year’s programme – where she’ll join 19 other creatives from various countries around the world.
Matthews is among the distinguished creatives who will benefit from this career-changing experience, reinforcing the UAE’s growing influence in the global creative landscape. This selection highlights the exceptional talent emerging from the region and presents a significant opportunity for Matthews to bring diverse Middle Eastern and South Asian perspectives to the international stage.
The Founders International Network will serve as the official media partner for See It Be It 2025. Stories from the cohort and the programme’s alumni will be shared via its podcast channel.
Further information on this year’s Festival can be found at canneslions.com.
Super Bowl LIX, held on February 9, 2025 at Caesars Superdome in New Orleans, was a remarkable convergence of sports, entertainment and culture. More than a championship game Super Bowl LIX was a major cultural event, renowned for its high-profile commercials and exclusive movie trailer premieres. Each year, major studios take advantage of this massive stage to unveil first looks at their most anticipated films, generating excitement among millions of viewers worldwide.
Last year’s Super Bowl movie trailers gave us a first look at now-Oscar-nominated Cynthia Erivo and Ariana Grande’s Wicked, as well as Ryan Reynolds’ superhero bro-fest with Hugh Jackman in Deadpool & Wolverine.
The Super Bowl has long been a coveted stage for premiering movie trailers and 2025 was no exception. From action-packed sequels to eagerly anticipated reboots, here’s a look at the standout movie trailers that made waves during the big game:
Mission: Impossible – The Final Reckoning
Tom Cruise returns as Ethan Hunt in what promises to be the ultimate adrenaline-fueled conclusion to the Mission: Impossible franchise. The Super Bowl spot delivered an action-packed preview of death-defying stunts, espionage twists, and edge-of-your-seat thrills. Fans can mark their calendars for the film’s release on May 22, 2025.
Thunderbolts*
The first two glimpses of Marvel’s Thunderbolts gave us plenty to be excited about, but the new Super Bowl trailer takes it even further. This latest look offers fresh footage, a deeper insight into what brings the team together, and a first peek at the film’s villain. The teaser hints at the team’s dynamic and the challenges ahead, building anticipation for its release on May 1, 2025.
Jurassic World Rebirth
Dinosaurs are set to dominate the box office once again with *Jurassic World Rebirth*. This latest installment offers a fresh take on the franchise, introducing new characters while revisiting the chaos of humans coexisting with prehistoric creatures. The Super Bowl featured a shorter TV spot, showcasing much of the same footage as the extended trailer, building anticipation for its summer release. In cinemas July 03, 2025
F1
We got our second look at F1, directed by Top Gun: Maverick’s Joseph Kosinski, gives us more high-speed action. Starring Brad Pitt as a former Formula One driver, the film follows his return to the track to mentor a rising rookie.The film is scheduled to hit theaters on June 26, 2025.
Novocaine
Jack Quaid (The Boys) stars in this superhero action comedy about a man who feels no pain that uses his malady to rescue the girl of his dreams after she’s been kidnapped. Directed by Dan Berk and Robert Olson, Novocaine—which also stars Amber Midthunder (Prey) and Ray Nicholson (Smile 2)— in cinemas on March 13, 2025.
How to Train Your Dragon
So far, we’ve seen two teasers for the remake of How to Train Your Dragon, but this 30-second Super Bowl spot offers the first glimpse of Hiccup (Mason Thames) and Toothless, capturing the magic of their first encounter. In cinemas June 12, 2025.
Lilo & Stitch
The classic animated tale of Lilo & Stitch gets the live-action remake and its Super Bowl teaser took an unexpected approach. Instead of a traditional trailer, the brief clip features Stitch causing chaos on the field—dodging staff, hijacking a cart, and ultimately crashing into a goalpost. In cinemas May 22, 2025.
Smurfs
In the animated family comedy, Smurfette (Rihanna) guides the Smurfs on a rescue mission to find Papa Smurf (John Goodman) after he’s been kidnapped.
Smurfs—which also stars the voices of Hannah Waddingham, Kurt Russell, Natasha Lyonne, Dan Levy, Octavia Spencer, Nick Offerman, Sandra Oh, Alex Winter and Xolo Maridueña—opens in theaters on July 17, 2027.
Source: Entertainment Weekly, Variety and Rotten Tomatoes
Wicked, the beloved Broadway musical that’s won the hearts of millions, is finally coming to the big screen! With its spellbinding story, unforgettable characters, iconic music, and a new generation of cast, this musical has been a cultural phenomenon for years. Now, as it makes its way to theaters, this film adaptation is set to bring all the excitement and magic of the stage into cinemas worldwide.
The film brings back the original Broadway team, led by producer Marc Platt, to create something memorable for a new generation. Wicked promises to be a must-watch, reinventing this cherished story in a way we’ve never seen before.
Wicked is a prequel to The Wizard of Oz, the musical. Imagine stepping into Oz like you’ve never seen it before, where the story of the Wicked Witch of the West comes alive in a whole new way. Wicked takes us back to Oz, but this time, we see the story from an entirely new perspective. It’s the untold tale of Elphaba, the green-skinned girl who would one day become the Wicked Witch of the West, and her unlikely friendship with the glamorous and popular Glinda. The two first meet as polar-opposite roommates at Shiz University, where they clash, connect, and ultimately forge a powerful bond. But as they grow, they’re pulled in different directions—Elphaba’s bold defiance of the Wizard’s corrupt rule sets her on a path to becoming the outcast, while Glinda embraces the spotlight. Along the way, their friendship faces challenges, especially when they both fall for the dashing Fiyero.
Director Jon M. Chu, the creative mind behind Crazy Rich Asians and In the Heights, is bringing his vision and energy to Wicked in a way that’s generating serious excitement. Known for his vibrant storytelling and love for bold, cinematic moments, Chu has been passionate about capturing the heart of this beloved musical while adding something new for the big screen. From the beginning, he’s made it clear how much this project means to him, sharing with fans his goal of honoring the original while offering a fresh perspective on Oz and a new generation of Wicked cast.
Meet the Characters:
Get ready to meet the unforgettable characters, brought to life by the powerhouse Wicked cast!
Cynthia Erivo, with her raw emotional depth and stunning voice, steps into the role of Elphaba, the misunderstood green-skinned witch who dares to be different.
Ariana Grande lights up the screen as the bubbly and ambitious Glinda, perfectly her journey from a life of popularity to discovering something deeper.
Jonathan Bailey adds his own charm and complexity to Fiyero, the mysterious heartthrob who captures both witches’ attention.
Michelle Yeoh brings elegance and an air of mystery to Madame Morrible.
Jeff Goldblum’s unmistakable charisma breathes new life into the enigmatic Wizard.
The Wicked musical is being adapted into a two-part film, with each part capturing a key chapter in the journey of Elphaba and Glinda. This part of the story leads up to one of the most powerful moments from the Broadway show: Defying Gravity. This is the big moment when she accepts that she can only count on herself, even if doing so means she must become the Wicked Witch of the West.
Special #Wicked Movie Announcement… ✌🏼🎬🧹🌸💚sent from my OzPhone: pic.twitter.com/4qPpvVD4rR
— Jon M. Chu (@jonmchu) April 26, 2022
Wicked could be the next movie to soar into the billion-dollar club. As a highly anticipated prequel to The Wizard of Oz, this adaptation has generated immense excitement, blending the beloved story first crafted by L. Frank Baum and later reimagined in Gregory Maguire’s bestselling novel.
On October 10, Fandango announced that the Wizard of Oz prequel hit major milestones in ticket pre-sales on its first day. With record-breaking numbers, Wicked has already claimed the title of best first-day PG-rated presales of the year, besting Pixar’s Inside Out 2, and now ranks as the third-best first-day preseller of all time for a PG-rated film. It also achieved the second-best first-day presales of the year overall, just behind the Marvel Cinematic Universe’s Deadpool & Wolverine. Both Inside Out 2 and Deadpool & Wolverine grossed over $1 billion and are the only 2024 movies to have done so till date. If this early hype is any indication, Wicked could become 2024’s next billion-dollar box-office sensation.
Great news witches! ✨ #WickedMovie is already hitting Fandango milestones:
-Second Best First-Day Ticket Pre-Seller of 2024
-Best PG Rated First-Day Ticket Pre-Seller of 2024
-No. 3 Best PG Rated First-Day Ticket Pre-Seller of All Time pic.twitter.com/T0CjiR638l— Fandango (@Fandango) October 10, 2024
So far, we’ve been treated to two magical trailers for Wicked, each one leaving us on the edge of our seats. Along with these, sneak peeks of the characters and sets offer a glimpse of the stunning visuals, powerful performances, and the magic we’ve been eagerly awaiting. To top it off, a special behind-the-scenes featurette video of the cast has been released on official YouTube channel of Wicked Movie, giving fans an exciting look at the stars who are bringing this iconic story to life. With each new reveal, the anticipation only grows as we count down to the movie’s release!
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Are people born Wicked? Or do they have wickedness thrust upon them? Discover the answer on November 21, 2024. The adventure of Oz awaits—be ready to experience the untold story when it hits theaters!
Wicked is one of the year’s most highly anticipated films, offering brands a unique opportunity to engage a captivated audience. Whether you’re targeting moviegoers, musical fans, or lovers of all things Oz, Wicked offers unmatched potential to reach both new and loyal fans alike.
With the long weekend and National Day holidays fast approaching, it’s the perfect time to advertise alongside this movie. Connect with a diverse, family-oriented audience and make your brand a part of this unforgettable journey. Reach out today to explore advertising opportunities and elevate your brand this season!
Source: Wicked Official Website, IMDB, Entertainment Weekly, Collider, Variety, ScreenRant and Deadline
Get ready to set sail once again! Moana 2, the eagerly awaited sequel to Disney Animation Studios’ 2016 hit, is on the horizon. Moana (2016) brought us the fearless Polynesian princess and her unforgettable journey with Maui, the demigod, on a quest to save her island. Fans have been buzzing with excitement ever since the announcement of the sequel, and now, the wait is almost over!
In Moana 2, the adventure picks up three years after the original film. Moana sets out on a daring quest to locate the lost island of Motufetu, once a crucial oceanic link. However, this island has been hidden by the vengeful God of Storms, making Moana’s journey more treacherous than ever.
Prepare for an exciting adventure with the introduction of new faces. Simea, Moana’s spirited 3-and-a-half-year-old sister voiced by Khaleesi Lambert-Tsuda, is a bundle of energy and admiration, bringing a fresh and heartwarming dynamic to the story. On the other hand, Matangi, voiced by Awhimai Fraser, is a formidable new antagonist who wields the power of storms. Her unpredictable nature and ominous presence promise to challenge Moana and her crew in unprecedented ways.
Of course, the adventure wouldn’t be complete without the return of beloved characters. Fans can look forward to seeing Auli’i Cravalho as Moana, Dwayne Johnson as Maui, Rachel House as Grandma Tala and more. This blend of new and beloved characters ensures a thrilling ride for audiences.
Animated films have been dominating the box office, and Moana 2 is set to follow suit. The original Moana grossed a staggering $643 million worldwide and attracted over 260,000 admissions during its UAE run. Building on this success, and following the momentum of animated sequels like Inside Out 2—which grossed over $1.6 billion—Moana 2 is poised for another blockbuster run.
Fans are buzzing with excitement as new videos and trailers for Moana’s upcoming adventure have taken the internet by storm, racking up millions of views. The sneak peeks show off stunning ocean battles, touching reunions, and the new track “We’re Back!” from Grammy® winners Abigail Barlow and Emily Bear.
Get ready, because Moana 2 is set to release on November 28, 2024.
With Moana 2 being one of the most anticipated films of the year, brands have a unique opportunity to ride the wave of excitement. Whether you’re targeting families, children, or adventure lovers, this sequel will attract audiences of all ages, offering unparalleled advertising opportunities. Contact us to advertise alongside this upcoming family blockbuster.
Source: IMDb, Entertainment Weekly, Collider, Variety, Motivate Val Morgan
Two years since its launch, Motivate Val Morgan’s cinema advertising platforms, CinePlan and CineMeasure, have set a new industry benchmark by providing advertisers with an unmatched ability to plan, execute, and evaluate their campaigns.
CinePlan offers flexibility by allowing advertisers to choose ‘predefined packages’ or customize their reach through the ‘by admission’ route, expanding the scope of cinema advertising. Complementing this, CineMeasure delivers detailed post-campaign analysis, seamlessly integrating with CinePlan to provide admission data.
These platforms, with their intuitive design and robust features, have empowered over 350 advertisers and agency planners to manage their cinema campaigns effortlessly by ensuring transparency, both in audience measurement and accountability, across a wide cinema network.
Reflecting on the platform’s success, Avinash Udeshi, COO of Motivate Val Morgan, said, “Cinema advertising has always had the power to create deep audience connections, but our vision was to take it a step further by introducing a data-driven, audience-centric platform that provides the granular data and measurement tools advertisers are accustomed to in digital and other media channels.
With CinePlan and CineMeasure, we’ve built a proprietary system that helps brands craft customized media plans tailored to their unique campaign needs. By combining detailed audience data with targeted advertising options, we’re enabling brands to connect with their audiences more effectively than ever before. The precision, transparency, and insights that these tools provide have transformed cinema into a strategic powerhouse in our clients’ media mix, ensuring that every campaign delivers measurable impact.”
Early success stories highlight this effectiveness. Carrefour’s ‘Friday Sale’ campaign hit its target audience within three weeks, showcasing the platform’s cost efficiency. Similarly, Galaxy Chocolates used the ‘by admission’ strategy, blending on-screen ads with in-cinema sampling to enhance brand presence during Eid, all while staying within budget.
Explore our case studies to discover how CinePlan and CineMeasure have enabled leading brands to achieve their strategic objectives:
CinePlan & CineMeasure – Case Study – Galaxy
CinePlan & CineMeasure – Case Study – Carrefour
CinePlan & CineMeasure – Case Study – Dallah Healthcare Company
CinePlan & CineMeasure – Case Study – One World International School
Building on its latest ‘by city’ audience targeting capabilities, the game-changing bilingual platform plans to keep rolling out new features, including advanced analytics, improved reporting, and deeper audience insights. These enhancements aim to meet advertisers’ growing need for data-driven strategies, ensuring CinePlan and CineMeasure stay ahead in the evolving world of cinema advertising.
As Motivate Val Morgan continues to expand its cinema network and innovate its offerings, CinePlan and CineMeasure stand as a testament to the company’s dedication to providing advertisers with cutting-edge tools to achieve their campaign objectives. The platform not only represents a significant milestone in cinema advertising but also underscores Motivate Val Morgan’s role as a trailblazer in the industry, setting a new benchmark for what’s possible in this medium.
Start your cinema advertising journey here: https://motivatevalmorgan.com/planning-measurement/
Eva Cosmetics, in partnership with BellCom Media Platforms and Motivate Val Morgan, recently launched an offscreen activation in Egypt, bringing their products directly to cinema audiences.
The campaign took place over two weekends in September, targeted moviegoers at prominent locations: City Center Almaza (September 7-8) and Mall of Egypt (September 14-15).
Specially dressed ushers, embodying Eva Cosmetics’ diverse product lines, distributed sample packages in the bustling concourses between theater halls.
A total of 1,500 sample packages were handed out at each location with cinema attendee receiving an exclusive package containing a selection of Eva Cosmetics products, including:
This unique cinema activation not only allowed Eva Cosmetics to showcase their diverse range but also created a memorable experience for moviegoers, blending entertainment with beauty discovery.
Interested in reaching your target audience through similar activations? Contact our team at Motivate Val Morgan to discover how we can connect your brand with moviegoers.
