FIFA | Integrated Cinema Campaign | UAE & KSA

FIFA booked an integrated cinema campaign through Universal Media (UM) Qatar to promote the ongoing FIFA World Cup 2022™ at select locations of VOX, Reel, Muvi, AMC cinemas in UAE and Saudi Arabia.

 

The on-screen campaign included a 30 sec. commercial booked for a period of 4 weeks – 27 October 2022 to 23 November 2022, at select locations of:

UAE – VOX and Reel

KSA – VOX, AMC and Muvi

 

The commercial follows La’eeb (the official mascot of the FIFA World Cup 2022) as he auditions to fulfill his destiny as the tournament’s mascot. La’eeb encourages everyone to believe in themselves and spread the joy of football to everyone, through the catch phrase ‘Now is All’.

 

 

The off-screen component of the cinema campaign included the distribution of 50,000 FIFA branded popcorn tubs featuring La’eeb, to moviegoers at select VOX locations in UAE and KSA starting 10 November 2022.

 

FIFA Cinema Campaign

 

Contact us for more information on branding options and integrated cinema advertising opportunities across the Middle East!

 

 

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Armani Code | Integrated Cinema Campaign | KSA

AMC Cinemas Opens at Garden Mall in Hail Saudi Arabia

AMC Garden 5 – Hail offers luxury auditoriums, best-in-class projection, sound and seating, and is the latest effort by AMC in an ongoing program to provide state-of-the-art cinemas across KSA.

 

AMC Cinemas has opened its eleventh location at Garden Mall in Hail, KSA. The 5-screen cinema with a total of 549 seats, which includes a PRIME at AMC screen, is another impressive step in the rapid evolution of the cinema experience in Saudi Arabia.

 

AMC Garden 5 Auditorium

 

Following the launch of AMC Garden 5, the cinema exhibitor aims to reach a large number of movie lovers around Saudi Arabia, a goal which is in line with the government’s plan to diversify entertainment content as well as providing new experiences to a range of audiences in several cities and governorates across the Kingdom.

 

AMC presently operates 71 screens across 11 locations in 7 cities of Saudi Arabia.

 

Motivate Val Morgan congratulates AMC Cinemas on the opening of AMC Garden 5, and warmly welcomes this location to our cinema circuit in KSA.

 

Source: AMC Cinemas

 

 

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AMC Cinemas Opens at Ajdan Walk in Al-Khobar

Armani Code | Integrated Cinema Campaign | KSA

L’Oréal booked an integrated cinema campaign with Motivate Val Morgan – through, Universal Media to promote their extended brand offering – Armani Code by Giorgio Armani.

 

Actor Regé-Jean Page embodies the modern, forward-looking rendition of masculinity that sits at the heart of the Armani Code philosophy.

 

The 15 sec. on-screen commercial was booked as a sponsorship spot at VOX Cinemas – Kingdom Centre Riyadh – KSA for a period of 4 weeks starting 10th November, coinciding with the release of Marvel’s blockbuster Black Panther: Wakanda Forever.

 

 

The off-screen component included a sampling activity prior to the screening of Black Panther: Wakanda Forever at VOX – Kingdom Centre Riyadh on the weekend of November 10th – 12th, 2022.

 

Perfume samples were placed on the seats, along with an Armani Code flyer, featuring Regé-Jean Page, and a QR Code for the audience to scan and order the perfume online.

 

Giorgio Armani - Armani Code

 

Combining on-screen advertising with sampling at the cinema is an effective strategy when seeking to engage audiences with a new product.

 

Got a product launch ahead? Contact us to know more on how integrated campaigns can help move your brand closer to its target audience.

 

Motivate Val Morgan | Private Screening | Tahit Tahdid Alsilah

Motivate Val Morgan, in collaboration with VOX Cinemas, hosted a private screening of the Egyptian movie Tahit Tahdid Alsilah for our valued advertisers.

 

The screening took place on 3 November 2022 at 7:00 PM (local time) in the UAE – Mall of the Emirates, Oman – Muscat City Center, Bahrain – The Avenues, and Qatar – Doha Festival City.

 

With an attendance of over 220+ invitees across the four countries – a mix of agency and direct clients (and their friends/family members), the screening was a massive success!

 

Private Screening - Tahit Tahdid Alsilah

 

We would like to take this opportunity to sincerely thank VOX Cinemas for helping us organize and execute the four private screenings of Tahit Tahdid Alsilah, and to everyone who attended the event, thus contributing to its immense success.

 

 

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Highlights from the 2022 UAE Cannes Lions Awards Ceremony

Motivate Media Group and Motivate Val Morgan – the official representatives of the Cannes Lions International Festival of Creativity in the UAE, hosted an awards ceremony on Wednesday 14th September 2022 to celebrate this year’s winning agencies.

 

The 2022 Cannes Lions Festival received a total of 358 entries from the UAE, of which 61 received shortlists and 22 won Lions – including 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze Lions.

 

This year’s winners across Outdoor, Print & Publishing, Media, Entertainment for Sport, Direct, Digital Craft, Creative Commerce, Social & Influencer, PR, and Film Craft categories include:

 

Winners of 2022 UAE Cannes Lions for Article

 

Creative heads and their respective team members from this year’s winning agencies attended the awards ceremony for an evening of networking over refreshments, followed by being presented with the most coveted trophies in the advertising industry – the LIONS.

 

Also in attendance were Rebecca Menezes and Eduardo Cesar from Saatchi & Saatchi MEA who represented the UAE at the Young Lions Digital Competition, and Fatma Al Suwaidi from American University in Dubai who represented the country at the Roger Hatchuel Academy student program as part of the Cannes Lions Festival.

 

Highlights of 2022 UAE Cannes Lions Awards Ceremony

 

 

Congratulations to all winning agencies, and we look forward to many more wins at next year’s Cannes Lions International Festival of Creativity.

 

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Latest Ads on the Big Screen – September 2022

Check out the latest ads on the BIG screen in the month of September

 

With summer holidays drawing to a close, kids back in school and life in general back to its normal routine, September has been a buzzing month at the cinema.

From Indian superhero movie Brahmastra Part One: Shiva, to the return of rom-coms with Ticket to Paradise and psychological thriller Don’t Worry Darling, the BIG Screen has been delivering a variety of content for all audience types over September.

Our pre-show too has witnessed an array of brand ads. From luxury brands to the world’s largest international airline and Sweden’s very own home furnishing store, check out the ads on the BIG Screen across our network of cinemas in the first half of September:

 

Ikea

 

Agency: PHD Media
Ad Duration: 30 Secs
Campaign Duration: 1st September 2022 to 5th October 2022 (UAE), 1st September to 28th September 2022 (Qatar)
Country: UAE, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas: The Dubai Mall

 

Louis Vuitton Kids

 

Agency: Spark Foundry
Ad Duration: 1st September to 28th September 2022.
Campaign Duration: 60 Secs
Country: UAE, KSA
Cinema Locations: Multiple VOX and Reel locations

  

Hermès – H24

 

Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: UAE, Kuwait, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas The Dubai Mall

 

Hermès – Terre d’Hermès

 

Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: KSA, Bahrain
Cinema Locations: Multiple VOX locations

 

Bahrain Tourism

 

Agency: Direct Client
Ad Duration: 15th September 2022 to 21st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: VOX Cinemas and Muvi Cinemas

 

Emirates Airlines

 

Agency: UM MENA
Ad Duration: 15th September 2022 to 28st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: Multiple VOX,Cinépolis, AMC and Muvi cinema locations

 

Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.

LIONS Creativity Report Global Rankings 2022

The annual LIONS Creativity Report ranks the most creative businesses and people in the world based on performance at Cannes Lions.
Official rankings are presented alongside insights, analysis, and interviews with Lion-winning creators, uncovering what it takes to produce the highest-ranking work in the world.

 

The LIONS Creativity Report has been released and is available to everyone for free through LIONS’ insights and intelligence platform The Work. Full to the brim with insights and data, the report is the ultimate global benchmark for impactful creativity and ranks the most creative businesses and people in the world, based on performance at Cannes Lions.

 

Speaking about the report, Simon Cook, CEO, LIONS, said, “It’s a celebration and also a tool for future success. The official global creativity rankings provide a definitive benchmark for the industry, accompanied by insights and commentary from our winners and the talented experts who judged the work this year. I would like to congratulate everyone who ranked this year. Together, they set the global benchmark for creativity.”

 

The LIONS Creativity Report presents four Regional Network of the year awards and 11 global awards: Creative Company, Network, Agency, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Health Agency, Media Network, Agency by Track, and Independent Agency by Track of the Year. The creative rankings also include the top performing Director, Art Director, Creative Director and Copywriter.

 

The rankings are compiled using data from Lion-winning and shortlisted work from 2022. PwC is LIONS’ Process Integrity Partner and is responsible for independently confirming due process in the calculation and reporting of the Special Awards rankings listed in the LIONS Creativity Report.

 

In this year’s Lions Creativity Report, Jarred Pitts and Maher Dahdouh from Impact BBDO Dubai share seventh rank as ‘Copywriter of the Year’ – another triumph for the agency, who not only won 8 Lions at this year’s Festival, but has also been ranked the No. 1 creative agency in the Middle East and Africa region for the fourth consecutive year.

 

Also included in the report is analysis and insights from the winning work and lessons on how brands are growing businesses and tackling some of the world’s most challenging problems in innovative ways. The themes covered include – Creativity for Growth; Scalable Solutions; Craft with a Conscience; Tech in Service to the Idea; and Invite Everybody. It is an essential companion for the coming creative year for it showcases brilliant work that will help guide creativity, as well as give exclusive insight that will support awards entries for Lions in 2023.

 

The LIONS Creativity Report is powered by The Work, the LIONS intelligence and insights platform that houses 250,000 pieces of work along with how it was briefed, researched, produced and crafted.

 

Access the full report, for free, here.

 

 

Source: Cannes Lions (Press Release)

 

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Upcoming Marvel Movies Through Phase 5 and 6

Marvel Studios is set to roll its curtain down on Phase 4, and has revealed future plans for its cinematic universe at the recently concluded San Diego Comic-Con 2022. The studio announced an exciting line-up of live-action and animated projects in its next phases from 2023-2025.

Phases 5 and 6 feature new titles with familiar faces, starting with Ant-Man and the Wasp: Quantumania, and leading up to not just one but two back-to-back Avengers movies with much to explore in between in the Multiverse.

If you’ve missed those announcements and want more information, here is everything you need to know about Marvel’s latest slate of projects set to release on the big screen:

 

Ant-Man and the Wasp: Quantumania

Release date: February 17, 2023

Ant-Man and the Wasp: Quantumania will be the beginning of Phase 5. That film is expected to reveal more mysteries of the pivotal Quantum Realm universe; it will be the first official introduction of Jonathan Majors as Kang (the big bad of this Multiverse Saga) and will debut a new young hero when Scott Lang’s daughter Cassie (Kathryn Newton) suits up as well.

 

Guardians of the Galaxy Vol. 3

Release date: May 5, 2023

James Gunn will be ending his Guardians of the Galaxy trilogy with this film – and he and the cast and crew are letting fans know in no uncertain terms that it is going to be an ending. The movie will be introducing some key cosmic figures – Adam Warlock (Will Poulter) and the High Evolutionary (Chukwudi Iwuji) – and it’s here that we begin to see a possible pattern forming in Phase 5: powerful villains rising in ways our heroes may not be ready for.

 

The Marvels

Release date: July 28, 2023

The Captain Marvel movie franchise will meet the Ms. Marvel TV series (with help from WandaVision’s Monica Rambeau) to form a new trifecta of cosmic-powered superheroines in the MCU. Plot details are unknown, but Ms. Marvel left us with a place-switching connection between Carol Danvers (Brie Larson) and Kamala Khan (Iman Vellani), so that’s something. Based on other projects like Secret Invasion, The Marvels could have some serious Kree/Skrull drama to resolve – and again, we could be looking at a major shakeup in the cosmic order, as a result.

  

Blade

Release date: November 3, 2023

The Marvel Knights supernatural side of things has been teased through Moon Knight and Eternals’ post-credits scene, but Blade is the film that will really open the door to it all. Blade could be a pivotal dark horse story whose significance we can’t yet fully understand.

 

Captain America: New World Order

Release date: May 3, 2024

Sam Wilson (Anthony Mackie) has taken up the shield and mantle, but it sounds like the timing could be rather unfortunate. In the comics, the New World Order organization was founded by Red Skull in a clandestine plot to take over the world. There have been many similar stories in Marvel lore since then (Leviathan) that could be streamlined into the premise of Captain America 4. Either way, it sounds like Sam will find out there are some truly seedy (world threatening) things happening in the world of politics and espionage.

 

Thunderbolts

Release date: May 3, 2024

The end of MCU Phase 5 will be Thunderbolts – a series that started as a team of villains posing as heroes. Given everything we’ve seen in Phase 5 leading up to it, Thunderbolts makes us wonder if Phase 5 will end with a new world order of villains holding the reigns, and heroes left on the run.

 

While those Marvel Phase 5 plans took their rightful place in the spotlight at Comic-Con 2022, Marvel also announced the first three projects in its Phase 6 slate

 

Fantastic Four

Release date: November 8, 2024

MCU reboot of the Fantastic Four will be released in November of 2024, marking the first movie in Phase 6 and kickstarting the road to Secret Wars. This movie will be necessary to get to the final film of The Multiverse Saga as Marvels’ first family play a major role in that storyline.

 

Avengers: The Kang Dynasty

Release date: May 2, 2025

The summer of 2025 will kick off with Avengers 5, subtitled The Kang Dynasty and set to be directed by Destin Daniel Cretton. What’s unclear about the film is…who will be part of Earth’s Mightiest Heroes in this movie? One guess is that Captain Marvel and Hulk have continued the team, as seen at the end of Shang-Chi and the Legend of the Ten Rings.

 

Avengers: Secret Wars

Release date: November 7, 2025

The Multiverse Saga will officially conclude with this title, as the Avengers: Secret Wars will seemingly draw from the Jonathan Hickman-penned reboot of the title from 2015, one that combined multiple different Earths/timelines/universes into one planet, the all-new Battle World.

 

Sources: Techradar, Comicbook.com and Boxoffice Pro

Motivate Val Morgan Launches Audience Based Cinema Buying Platform

The newly launched platform has the capability to offer data and insight driven audience based cinema buying across Motivate Val Morgan’s network of cinemas in the Middle East.

 

Motivate Val Morgan, the leading cinema advertising company in the Middle East has launched a dedicated platform – CinePlan and CineMeasure, through which advertisers can plan and measure their cinema campaigns with ease.

CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements, and offers two routes: By Admission and By Package. The By Package route presents advertisers with the option to book existing pre-designed packages sold by Motivate Val Morgan, while the By Admission route is a new extension to the existing bouquet of cinema advertising offerings, where advertisers can define their advertising reach at cinema locations of preference.

CineMeasure, is a post campaign measurement tool that works seamlessly with CinePlan to analyze and report admission data for an executed campaign.

Ian Fairservice, Managing Partner, Motivate Media Group, said, “As the region’s leading cinema advertising company, with over twenty-three years of regional experience, we are committed to constantly improve and innovate our offerings. The launch of CinePlan and CineMeasure marks a significant milestone for Motivate Val Morgan, as it establishes a first-to-market platform through a self-service model, a major focus for the company as we look to empower advertisers and provide autonomous cinema planning and measurement.”

The platform will add exceptional value for advertisers as it has the capability to offer data and insight driven audience-based buying across Motivate Val Morgan’s network of cinemas in the region, improving accountability and transparency to address concerns on cinema audience measurement, a byproduct of the pandemic.

Avinash Udeshi, Chief Operating Officer, Motivate Val Morgan commented, “While being a market leader, we have always had a consultative approach in terms of buying and delivering on campaign objectives. Through this platform, we will offer the same total flexibility and convenience to advertisers and agency planners, with admission data from the cinema box office. Thus, cinema advertising can now be further planned, bought, and measured through a simple yet comprehensive dashboard. The system has the capability to buy audience by numbers, demography, and income groups, right down to a granular level of an individual screen at a particular location.”

Advertisers can leverage CinePlan and CineMeasure to connect the dots between ad exposure and a campaign’s outcome.

 

Promo/Launch Video:

 

Visit: Motivate Val Morgan to start planning your cinema advertising campaign.

Lexus | Car Display | VOX Cinemas – City Centre Mirdif

Lexus booked a car display with Motivate Val Morgan, through Play Dooh at VOX Cinemas – City Centre Mirdif during the Eid Weekened (7-14 July 2022).

 

The car display featured the all-new Lexus IS 350 2022 in the foyer area of the popular cinema location, and was timed to coincide with the release of the long-awaited Marvel blockbuster Thor: Love and Thunder.

 

Lexus Car Display Cinema Campaign 2022

 

Perfectly blending power, enthralling performance, striking design and sophistication, Lexus IS delivers a driving experience that stirs every emotion.

 

Motivate Val Morgan offers a range of off screen promotional activities to compliment and support on screen advertising, ranging from Digital Screens, Sampling Inside Cinemas, to Lighboxes, and much more.

 

Contact a member of our sales team for more information on how off-screen cinema advertising could help move your brand closer to its target audience, and click here to read more on Lexus IS.

 

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