Motivate Val Morgan - Motivate Val Morgan Cinema Advertising

July 14, 2026

Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Cinema advertising growth is backed by hard data: PwC forecasts a US$39.5bn BO by 2030, and the MVM circuit posts a fourth year of Q2 gains Cinema is entering its...

Posted in Featured

by Sahal Valliyot

June 29, 2026

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Papa John’s Launches Integrated Cinema Campaign for Toy Story 5 in Egypt

The Papa John’s Toy Story 5 cinema campaign shows how brands can combine on-screen advertising with in-cinema activations to create stronger audience engagement. Papa John's, in partnership with Bronco advertising...

Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

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by Sahal Valliyot

June 25, 2026

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Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

At Cannes Lions 2026, SAWA, the Global Cinema Advertising Association of which Motivate Val Morgan is a member, convened a session on the question the advertising industry keeps circling: as...

Meet the 2026 Cannes Lions Shortlisting Jury Members from the UAE

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by Sahal Valliyot

May 16, 2026

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Meet the 2026 Cannes Lions Shortlisting Jury Members from the UAE

Nine professionals from the UAE join the 2026 Cannes Lions Shortlisting Jury, bringing the country's total representation at this year's Festival to 27. The Cannes Lions International Festival of Creativity...

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by Sahal Valliyot

May 4, 2026

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CinemaCon 2026: The Studio Announcements That Show the Big Screen Has Plenty More to Give

From Spider-Man to Avengers: Doomsday, the CinemaCon 2026 announcements made one thing clear — the big screen has plenty more to give. The global box office entered 2026 with real...

Posted in Featured

by Sahal Valliyot

May 4, 2026

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Cannes Lions Announces 2026 Awarding Jury Members from the UAE

Seventeen UAE industry professionals join the UAE Cannes Lions Awarding Jury 2026 — including the region's first PR Lions Jury President. The Cannes Lions International Festival of Creativity has unveiled...

Cinema Day Festival Drives Close to 500,000 Admissions Across Saudi Arabia as 2026 Opens on a High Note

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by Sahal Valliyot

February 17, 2026

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Cinema Day Festival Drives Close to 500,000 Admissions Across Saudi Arabia as 2026 Opens on a High Note

Industry-wide Cinema Day initiative unites major Saudi exhibitors behind special ticket pricing, delivering one of the Kingdom’s strongest early 2026 office performances The Saudi cinema sector kicked off February 2026...

How Panadol Connected Comfort to Cinema’s Most Immersive Experience of 2025

Posted in Cinema Advertising, Featured

by Sahal Valliyot

January 6, 2026

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How Panadol Connected Comfort to Cinema’s Most Immersive Experience of 2025

Panadol executed a cinema advertising activation at VOX Cinemas City Centre Almaza, Egypt building an integrated campaign around Avatar: Fire and Ash screenings from December 18. The activation demonstrated how...

Posted in Featured

by Sahal Valliyot

December 9, 2025

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Cinema Advertising Positioned for Growth Across UAE and Saudi Arabia

Cinema advertising across the UAE and Saudi Arabia is demonstrating measurable growth trajectories that reflect distinct market dynamics and expanding opportunities, according to recent Statista Market Insights analysis. The data...

2026 IMAX Preview: From Avengers to Dune—Every Blockbuster Coming to the Region

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by Sahal Valliyot

October 27, 2025

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2026 IMAX Preview: From Avengers to Dune—Every Blockbuster Coming to the Region

Following 2025's record-breaking slate of 18+ releases, the IMAX movies 2026 lineup continues the momentum with 20 major blockbusters set to dominate premium screens across the MENA region. Premium...

Tags: Motivate Val Morgan

Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Papa John’s Launches Integrated Cinema Campaign for Toy Story 5 in Egypt

Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

Meet the 2026 Cannes Lions Shortlisting Jury Members from the UAE

CinemaCon 2026: The Studio Announcements That Show the Big Screen Has Plenty More to Give

Cannes Lions Announces 2026 Awarding Jury Members from the UAE

Cinema Day Festival Drives Close to 500,000 Admissions Across Saudi Arabia as 2026 Opens on a High Note

How Panadol Connected Comfort to Cinema’s Most Immersive Experience of 2025

Cinema Advertising Positioned for Growth Across UAE and Saudi Arabia

2026 IMAX Preview: From Avengers to Dune—Every Blockbuster Coming to the Region

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