Reel Cinemas recently launched 10 new cinema screens at Al Ghurair Centre – giving the neighbourhood a brand-new place to catch the latest blockbuster releases.
Having originally opened to the public with 8 screens back in April 2019, Reel Cinemas now operates 18 screens at Al Ghurair Centre which includes a variety of experiences such as Platinum Suites, Reel Junior for the little ones, an ultra-high-tech premium Dolby Cinema screen and dedicated screens for family-friendly movies.
Cinemagoers will also be able to get their hands on a variety of snacks which include the classics such as popcorn, sweets and soft drinks, plus hot food such as samosas, jalapeño poppers, bhajis, butter chicken fries, and even crêpes.
With the addition of the 10 new screens at Al Ghurair Centre, Reel presently operates 67 screens across 7 locations in the UAE.
Contact us for cinema advertising opportunities at Reel Cinemas.
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Source: Time Out Dubai
Reel Cinemas unveiled the initial phase of its brand-new cinema at Al Ghurair Centre in the UAE on Monday 22nd April 2019.
The first phase of the cinema features 8 screens with a total of 1,210 seats, and is located within a dedicated wing across two floors.
Al Ghurair Centre – the region’s first shopping destination and one of Dubai’s longstanding flagship icons, is located in Deira, the heart of Old Dubai, and features over 270 brands and more than 50 restaurants.
This new state-of-the-art cinema follows Reel Cinemas’ latest strategy of digitisation with a focus on reshaping ‘moviegoing’ as a distinctive ‘lifestyle experience’.
Commenting on the opening of the new location, Sami Al Hakeem – Vice President of Al Ghurair Centre said, “The opening of Reel Cinemas has been carefully planned to offer a completely new experience within this part of Dubai and further enhance our daily visitors shopping & leisure experience. This launch is the first of several new brands and announcements lined up for this year under the revitalisation strategy that was launched last year. The all new Reel Cinemas megaplex will be the latest addition aiming to diversify and revitalise the leisure & entertainment offering at Al Ghurair Centre.”
“We are aiming to innovate across every touch point and offer an urban shopping and entertainment experience to our guests,” he added.
Spread across 75,000 sq ft, Reel Cinemas is set to launch its remaining 10 screens at Al Ghurair Centre later this year. With the completion of phase two, the new megaplex is expected to include a total of 18 screens with a total of 1,800 seats, and will feature Platinum Suites, Dolby Cinema and Reel Junior.
We at Motivate Val Morgan would like to congratulate Reel Cinemas on the opening of its new cinema at Al Ghurair Centre, and as the exclusive cinema advertising partner, welcome this new location to our circuit in the UAE.
Contact us for more information on cinema advertising opportunities at Reel Cinemas – Al Ghurair Centre.
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Sources: Images Retail Me and Arabian Business.
Reel Cinemas opened its brand new six-screen Cineplex at The Springs Souk on 2nd September 2018.
The cineplex has been designed with families in mind, featuring a dedicated screen for little ones – Reel Junior. There are beanbag seats for children to sit back and enjoy the movie, while parents can watch in peace from the back row.
The cinema also has a party room that can accommodate up to 40 people with direct access to the Reel Junior screen, allowing young film buffs to feel like VIPs on their special day.
It’s the latest offering from Reel Cinemas, which has launched several unique movie-going experiences in Dubai this year. At the start of the year, Reel partnered with celebrity chef Guy Fieri to launch the region’s first licensed dine-in cinema. Located in Jebel Ali Recreation Club, it also has its own separate restaurant.
Reel also opened a licensed cinema in the Rove Downtown hotel. The cozy boutique cinema shows blockbuster hits as well as regional releases, and serves up interesting popcorn flavours such as wasabi and strawberries and cream.
More recently, Reel partnered with a Korea-based tech company to bring ScreenX, a 27-degree cinema experience, to the region. Located at The Dubai Mall, the panoramic screen wraps around the walls either side of the cinema seats, leaving movie-goers feeling like they’re inside the film.
For more information, visit the Reel Cinemas website.
Sources: Reel Cinemas and What’s On Dubai
