Reach More Audiences in September 2018

Cinema provides access to ‘hard to reach audiences‘, and has proven to ‘deliver captive and attentive audiences‘.

With a diverse slate of content to suit all demographics, there’s something for everyone this September:

The Nun

A priest with a haunted past and a novice on the threshold of her final vows are sent by the Vatican to investigate the death of a young nun in Romania and confront a malevolent force in the form of a demonic nun.

Starring: Taissa Farmiga, Bonnie Aarons and Jonny Coyne

Release Date: 06^th September 2018

Alpha

In the prehistoric past, a young man struggles to return home after being separated from his tribe during a buffalo hunt. He finds a similarly lost wolf companion, and starts a friendship that would change humanity.

Starring: Kodi Smit-McPhee, Morgan Freeman and Natassia Malthe

Release Date: 06^th September 2018

Luis & the Aliens

A 12-year-old boy embarks on a wild quest to help three tiny extraterrestrials return to their huge mother ship.

Starring: Callum Maloney, Dermot Magennis and Ian Coppinger

Release Date: 06^th September 2018

The Predator

When a young boy accidentally triggers the universe’s most lethal hunters’ return to Earth, only a ragtag crew of ex-soldiers and a disgruntled science teacher can prevent the end of the human race.

Starring: Yvonne Strahovski, Olivia Munn, Jacob Tremblay

Release Date: 13^th September 2018

Johnny English Strikes Again

After a cyber-attack reveals the identity of all of the active undercover agents in Britain, Johnny English is forced to come out of retirement to find the mastermind hacker.

Starring: Rowan Atkinson, Emma Thompson and Olga Kurylenko

Release Date: 20^th September 2018

Smallfoot

A Yeti named Migo stirs up his community when he discovers something that he didn’t know existed – a human.

Starring: Zendaya, Channing Tatum and James Corden

Release Date: 27^th September 2018

Night School

A man’s life takes an unexpected turn when he accidentally blows up his place of employment. Forced to attend night school to get his GED, he must now deal with a group of misfit students and a feisty teacher who doesn’t think he’s too bright.

Starring: Kevin Hart, Tiffany Haddish and Keith David

Release Date: 27^th September 2018

The House with a Clock in its Walls

Ten-year-old Lewis goes to live with his uncle in a creaky old house that contains a mysterious tick-tock noise. When Lewis accidentally awakens the dead, the town’s sleepy facade magically springs to life with a secret world of witches and warlocks.

Starring: Cate Blanchett, Jack Black and Kyle MacLachlan

Release Date: 27^th September 2018

Sui Dhaaga: Made in India (Hindi)

An unemployed small-town man defies all odds and naysayers and starts his own garment business. It is a heart-warming story of pride and self-reliance, rooted in the heart of India.

Starring: Anushka Sharma, Varun Dhawan, Govind Pandey

Release Date: 28^th September 2018

Need a campaign that delivers a guaranteed audience? Then cinema is the place to be!

Contact a member of our sales team for more information on upcoming cinema advertising opportunities.

Target Parents Over Q3 and Q4 2018

Cinema connects with families by reaching parents and children in a shared premium environment!

Cinema’s unique ability to deliver IMPACT and ENGAGE with a CAPTIVE audience makes it one of the perfect platforms for advertisers wanting to specifically target parents.

As per research conducted by IPSOS in 2017, family movies are a planned event and a majority of parents prefer taking their kids out for a movie on a monthly basis.

Kids/Family movies have also proven to be high performers in the past:

Each year, over 15+ blockbuster kids movies are released in the UAE

On average, blockbuster kids movies do 250K admissions in the UAE

Four Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2016

The Jungle Book ranks 1^st in ‘UAE’s Top 10 Movies of 2016’ – ran for 20 weeks and did over 747K admissions
Finding Dory ranks 4^th in ‘UAE’s Top 10 Movies of 2016’ – ran for 21 weeks and did over 384K admissions
Moana ranks 8^th in ‘UAE’s Top 10 Movies of 2016’ – ran for 5 weeks in 2016 and 21 weeks in 2017 (a total of 26 weeks) and did over 314K admissions
Kung Fu Panda 3 ranks 9^th in ‘UAE’s Top 10 Movies of 2016’ – ran for 19 weeks and did over 310K admissions

Three Kids/Family movies made it to ‘UAE’s Top 10 Movies’ list in 2017

Beauty and the Beast ranks 3^rd in ‘UAE’s Top 10 Movies of 2017’ – ran for 14 weeks and did over 498K admissions
Despicable Me 3 ranks 5^th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 360K admissions
Boss Baby ranks 6^th in ‘UAE’s Top 10 Movies of 2017’ – ran for 17 weeks and did over 353K admissions

Incredibles 2 – which released on 14^th June 2018 (and is presently screening in cinemas), did over 332K admissions in just 4 weeks since its release date.

Missed out on advertising alongside a Kids/Family movie this year? Don’t worry, as Q3 and Q4 2018 has an exciting line-up of Kids/Family movies in store:

The House with a Clock in its Wall