Ramadan Ads | Middle East | 2020

Ramadan is a month of spirituality, downtime, and is also an eventful period for the ad world – similar to a month-long Super Bowl extravaganza.

Ramadan ad spots present an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year, for the ads usually focus more on the themes of the holy month than the individual product itself.

We haven’t seen that many Ramadan ads from across the Middle East this year, may be due to the coronavirus pandemic. Nonetheless, here’s a glimpse of the campaigns that did release, keeping the tradition alive.

 

 Careem Bahrain

View this post on Instagram

No matter how much the world changes around us, our Ramadan values and traditions always remain. Our family gatherings, the food we love, Ramadan decorations, the TV shows we all wait for & the shared value of giving during this holy month to keep us together and bring us closer. Ramadan Careem 🌙💚✨ . . العالم يتغير حولنا كل يوم , لكن لذّة رمضان تكتمل بقيمنا وعاداتنا وتقاليدنا التي تعودنا عليها . تجمعاتنا العائلية ، صوت المدفع الذي يجمع الكل على سفرة الطعام ، زينة رمضان المبهجة، البرامج التلفزيونية و المسلسلات التي ننتظرها جميعًا وأهمية العطاء المتبادل بين الجميع خلال هذا الشهر المبارك. لتبقينا سويا و تقربنا أكثر. رمضان كريم 🌙💚✨

A post shared by Careem Bahrain (@careembah) on

 

Cartier

 

 batelco

 

Bahrain Tourism and Exhibitions Authority (BTEA)

View this post on Instagram

لتبقى روح الشهر الفضيل كما هي 🌙 مبارك عليكم الشهر وكل عام وانتم بخير ✨ The spirit of the holy month will remain the same. 🌙 Stay safe. Ramadan Kareem. ✨ __________________________________ #BahrainOursYours #البحرين #رمضان_الأسرة

A post shared by BTEA (@tourismbh) on

 

Lifebuoy

 

Fairy Arabia

 

Comfort Arabia

 

Splash

 

Qatar Airways

 

Homecentre

 

Namshi

 

Ounass

 

du

 

Omantel

 

McDonald’s

 

Hyundai MEA

 

Etihad Airways

 

 Talabat

 

Ooredoo 

View this post on Instagram

✨🔴 🌙 سعداء بمواصلة واجبنا تجاه مختلف فئات المجتمع خلال رمضان، لا سيما في ظل الظروف الاستثنائية التي نشهدها جميعاً، حيث قدمنا الهدايا لحمالية سوق واقف وفقاً للاشتراطات الاحترازية ووسائل الوقاية اللازمة. #عطاء_متواصل_في_شهر_الخير #هدايا_Ooredoo ✨🔴🌙 Proud to have been able to continue our support for our local communities this #Ramadan, especially in such difficult times. We delivered Ramadan gifts to labourers at Souq Waqif Hamaliah , According to preventive measures #GivingMoreInRamadan #HadayaOoredoo #Ooredoo

A post shared by Ooredoo Qatar (@ooredooqatar) on

 

stc

 

 

Mobily

 

Nada

 

Almarai

 

 

Sources: YouTube, Instagram and Campaign Middle East

New On-Screen Campaigns | UAE & KSA | Sept to Oct 2019

A number of interesting on-screen campaigns screened across the Motivate Val Morgan circuit in UAE and KSA during the months of September and October 2019.

 

From Expo 2020, Ford, Yas Island, Fly Dubai, Malabar Gold, Uber, Marina Home, Cheesecake Factory and Magnum in the UAE, to Downy, Mercedes, Emirates, Carolina Herrera, Nespresso and Burgerizzr in Saudi Arabia, and many more …..

 

Here are some of the commercials for your viewing pleasure:

 

Narciso Rodriguez

The 15 sec. ad screened at Oscar Cinema – Al Wahda Mall, VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Nation Towers Abu Dhabi and Yas Mall and Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club in UAE from 3rd September – 30th September 2019.

The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower and The Roof and AMC Cinemas – KAFD from 3rd September – 30th September 2019.

 

Visa

The 15 sec. ad screened at Roxy Cinemas – City Walk, Reel Cinemas – Dubai Marina Mall, The Springs Souk, The Dubai Mall, The Pointe and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 5th September – 2nd October 2019.

 

Uber

The 30 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – Mercato, Mall of the Emirates and Yas Mall in UAE from 5th September – 2nd October 2019.

The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 5th September – 2nd October 2019.

 

Mercedes GLE

The 60 sec. ad screened at VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi and Mall of the Emirates in UAE from 5th September to 18th September 2019.

The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 5th September to 18th September 2019.

 

Marina Home

The 15 sec. ad screened at VOX Cinemas – Abu Dhabi Mall, City Centre Mirdif, Mall of the Emirates and Reel Cinemas – The Dubai Mall in UAE from 19th September to 25th September 2019.

 

Downy

The 15 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 3rd October to 9th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 10th October to 16th October 2019.

 

StudioRepublik

The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Dubai Marina Mall in UAE from 3rd October to 16th October 2019.

 

Magnum

The 20 sec. ad screened at VOX Cinemas – Mall of the Emirates in UAE from 3rd October to 30th October 2019.

 

Expo 2020

The 60 sec. ad screened at VOX Cinemas – Mall of the Emirates, City Centre Sharjah, Yas Mall, City Centre Deira, Burjuman, City Centre Mirdif and Mercato, Reel Cinemas – The Dubai Mall and Dubai Marina Mall, Oscar Cinema – Al Ain Club, Al Barrari Mall, Al Foah Mall, Al Wahda Mall, Al Raha Mall and Al Shaab Village, Cine Royal Cinema – Dalma Mall, Roxy Cinemas – City Walk and Cinemacity – Zero 6 Mall in UAE from 17th October to 13th November 2019.

 

Samsung Galaxy Fold

The 30 sec. ad screened at Roxy Cinemas – City Walk and The Beach, VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Yas Mall and The Galleria Al Maryah Island and Reel Cinemas – The Dubai Mall and The Pointe in UAE from 24th October to 20th November 2019.

 

Emirates

The 30 sec. ad screened at VOX Cinemas – Burjuman, City Centre Deira, City Centre Mirdif, Mercato, Marina Mall Abu Dhabi, Mall of the Emirates, Yas Mall and City Centre Sharjah, Cinemacity – Zero 6 Mall and Cine Royal Cinema – Dalma Mall in UAE from 3rd October to 30th October 2019.

 

The 30 sec. ad screened at VOX Cinemas – Red Sea Mall, Al Qasr Mal and The Roof and AMC Cinemas – KAFD in Saudi Arabia from 24th October to 20th November 2019.

 

The Cheesecake Factory

The 15 sec. ad screened at Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates and Yas Mall in UAE from 17th October to 6th November 2019.

The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 24th October to 13th November 2019.

 

Dolce & Gabbana

The 30 sec. ad screened at Oscar Cinema – Al Wahda Mall, Reel Cinemas – The Dubai Mall and VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall in UAE from 3rd October to 30th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 3rd October to 23rd October 2019.

 

Ford

The 60 sec. ad screened at VOX Cinemas – Mercato, Mall of the Emirates, Nation Towers Abu Dhabi and Reel Cinemas – Dubai Marina Mall and The Dubai Mall in UAE from 12th September to 9th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 19th September to 16th October 2019.

 

Mohamed Bin Rashid City

The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – Burjuman, Mercato, City Centre Mirdif and Mall of the Emirates, Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club and Roxy Cinemas – City Walk in UAE from 17th October to 13th November 2019.

The same ad also ran at Oscar Cinema – Al Wahda Mall in UAE from 28th October to 13th November 2019.

 

Healthpoint

The 30 sec. ads screened in rotation at Oscar Cinema – Al Foah Mall, Al Shaab Village and Al Wahda Mall, Cinemacity – Zero 6 Mall, Cine Royal Cinema – Dalma Mall, Khalidiya Mall and Deerfields Mall and VOX Cinemas – City Centre Fujairah, Marina Mall Abu Dhabi, Nation Towers, Al Hamra Mall, Yas Mall, City Centre Sharjah and Al Jimi Mall in UAE from 17th October to 13th November 2019.

 

Fly Dubai

The 30 sec. ads screened in rotation at Oscar Cinema – Al Wahda Mall, VOX Cinemas – Burjuman, City Centre Mirdif, Mercato and Mall of Emirates and Reel Cinemas – The Dubai Mall in UAE from 26th September to 16th October 2019.

One of the ads from above also screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, Al Qasr Mall and West Avenue Mall from 26th September to 9th October 2019.

 

YAS Island

The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Mercato, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall and Yas Mall, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cine Royal Cinema – Dalma Mall and Khalidiya Mall and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 3rd October to 30th October 2019.

 

Al Shindagha Museum

The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 12th September to 2nd October 2019.

 

Malabar Gold

Malabar Gold booked a 52 week on-screen campaign to follow all Asian movies at the following locations in the UAE: VOX Cinemas – Marian Mall Abu Dhabi, Yas Mall, Abu Dhabi Mall, City Centre Deira, Burjuman, City Centre Mirdif, Cineplex Grand Hyatt, City Centre Shindagha, City Centre Sharjah, City Centre Ajman, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Mall of the Emirates and Mercato, Cine Royal Cinema – Khalidiya Mall, Dalma Mall and Ruwais Mall, Oscar Cinema – Al Wahda Mall, Al Ain Club and Al Shaab Village, Cinemacity – Arabia Centre and Reel Cinemas – The Dubai Mall and Al Ghurair Centre, in UAE.

As part of this 52 week campaign, the 60 sec. ads above screened in September and October 2019.

 

Ghost Recon

Ghost Recon booked a 30 sec. follow a movie on-screen campaign alongside Joker at VOX Cinemas – Mall of the Emirates in UAE.

The ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall from 3rd October to 30th October 2019.

 

Splash

Splash booked a 30 sec. on-screen campaign to follow Asian movies War at Housefull 4 (for a period of two weeks from the date of release) at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall, Burjuman, City Centre Mirdif and Cineplex Grand Hyatt in UAE.

The same commercial screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and Al Qasr Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 3rd October to 27th November 2019.

 

Atlantis

Atlantis booked a 30 sec. follow a movie on-screen campaign alongside Maleficent at VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and Roxy Cinemas – The Beach in UAE.

 

Hermes

Hermes booked a 30 sec. follow a movie on-screen campaign for its fragrance Twilly alongside the following movies: Once Upon a Time in Hollywood, The Goldfinch, Downtown Abbey and Ad Astra, at the following cinema locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club, Rove Downtown, The Springs Souk, The Pointe and Al Ghurair Centre and Roxy Cinemas – The Beach and City Walk.

 

Mobily

The 15 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall and Al Qasr Mall, and AMC Cinemas – KAFD in Saudi Arabia from 3rd October to 16th October 2019

 

Leejam

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall, Al Qasr Mall, Kingdom Tower and The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 12th September to 2nd October 2019

 

Burgerizzr

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Al Qasr Mall, West Avenue Mall and The Roof in Saudi Arabia from 19th September to 16th October 2019

 

Carolina Herrera

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD in Saudi Arabia from 19th September to 16th October 2019.

 

Riyadh Season

The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, West Avenue Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 28th October to 10th November 2019.

 

Saudi Energy Efficiency Centre

The 15 sec. ad screened at VOX Cinemas– Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, Kingdom Tower, West Avenue Mall, AMC Cinemas – KAFD AND Muvi Cinemas – Mall of Arabia in Saudi Arabia from 10th October to 13th November 2019.

 

Nespresso

The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall and Red Sea Mall from 10th October to 6th November 2019 and AMC Cinemas – KAFD in Saudi Arabia from 10th October to 4th December 2019.

 

 

Contact a member of our sales team for more information on on-screen advertising across our circuit in the Middle East.

Landmark Group | Pillar Branding | VOX Cinemas – Mall of Egypt

Landmark Group recently booked an off screen digital pillar campaign through Motivate Val Morgan for brands Splash – the largest fast fashion retailer in the Middle East, and Babyshop – the very first brand launched by the Group, at VOX Cinemas – Mall of Egypt.

The campaign was booked from 20th January 2019 to 23rd February 2019 to screen across the 4 digital pillars in the foyer area of the cinema – displaying a discount offer of up to 70% at both Splash and Babyshop.

 

Digital Pillar Campaign at VOX Cinemas – Mall of Egypt

 

Other off screen advertising opportunities available at VOX Cinemas – Mall of Egypt include:

 

Download the off screen advertising rate card for Egypt, and contact us for more information on similar advertising opportunities across the Middle East.

 

Related Articles:

New On-Screen Cinema Campaigns | May – June 2018

Here are some interesting on-screen cinema campaigns screening across the Motivate Val Morgan cinema circuit in UAE, Oman, Bahrain and Saudi Arabia:

 

Atlantis

The ad was booked to follow the movie Deadpool 2 (for as long as the movie screens in cinema) at VOX Cinemas – Mall of the Emirates, Reel Cinema – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.

The ad was booked to follow the movie Incredibles 2 (for as long as the movie screens in cinema) at VOX Cinemas – Mall of the Emirates, Reel Cinema – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.

 

Wild Wadi

The ad was booked to screen from 17th May to 20th June 2018 on selected screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif and Mercato Mall.

 

Jumeirah

The Ramadan ad by Jumeirah was booked to screen from 17th May to 20th June 2018 on selected screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif and Mercato Mall.

 

London Dairy

The ad was booked to follow the movie Solo: A Star Wars Story (for as long as the movie screens in cinema) at VOX Cinemas – Marina Mall Abu Dhabi, Yas Mall Abu Dhabi, Mall of the Emirates, City Centre Mirdif, Burjuman, Cineplex Grand Hyatt and Reel Cinemas – The Dubai Mall and Dubai Marina Mall.

 

Home Centre

The Home Centre Ramadan ad was booked to screen from 24th May to 6th June 2018 on all screens at VOX Cinemas – Riyadh Park Mall (Saudi Arabia).

 

Chanel

The Bleu by Chanel ad was booked to screen from 31st May to 27th June 2018 on the Top Screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif, Yas Mall Abu Dhabi, Reel Cinemas – The Dubai Mall and Roxy Cinemas – City Walk.

 

Adidas

The latest Adidas commercial featuring popular football players such as Lionel Messi, Mohamed Salah and Neymar, was booked to screen from 5th June to 16th July 2018 on the Top Screens of VOX Cinemas – Yas Mall Abu Dhabi, Marina Mall Abu Dhabi, Mall of the Emirates, City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.

 

Cartier

Cartier booked a campaign to screen from 14th June to 27th June 2018 at Roxy Cinemas – Boxpark and City Walk, VOX Cinemas – Marina Mall Abu Dhabi, Mall of the Emirates and Mercato Mall, Riyadh Park Mall (Saudi Arabia) and The Avenues (Bahrain) and Reel Cinemas – The Dubai Mall.

 

Double Tree by Hilton

Double Tree by Hilton booked a campaign from 14th June to 27th June at Cinemacity, VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall Abu Dhabi, Roxy Cinemas – City Walk, Oscar Cinema – Al Wahda Mall and Cine Royal Cinema – Dalma Mall.

 

Oman Tourism College

The campaign from Oman Tourism College was booked to screen for a period of one week from the day of EID 2018 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Salalah, Sur, Sohar and Buraimi.

 

Splash

Splash booked a campaign for a period of two weeks from the day of EID 2018 – following the movie Race 3 (Hindi), at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall in Ras Al Khaimah and Cine Royal Cinema – Ruwais Mall.

 

Toyota

The Toyota Rush campaign was booked for a period of two weeks from the day of EID 2018 – following the movie Race 3 (Hindi), at Cine Royal – Dalma Mall, Oscar Cinema – Al Shaab Village and VOX Cinemas – Burjuman, Cineplex Grand Hyatt and City Centre Deira.

 

Interested in launching an on-screen cinema campaign?

Contact a member of our Sales Team for more information on cinema advertising opportunities in UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait.