Motivate Val Morgan | Yearly Wrap-Up | 2022

The cinema industry successfully ushered global audiences back into theatre in 2022 largely owing to the steadier flow of blockbusters in comparison to 2021, with Top Gun: Maverick, Black Panther: Wakanda Forever, and Avatar: The Way of Water leading the long list of successful titles this year.

 

While 2021 was a dress rehearsal for the future of cinemas, 2022 has proved that cinema is back for real. This was especially evident in Saudi Arabia, when the country overtook Italy in annual box office revenue (in US$ terms), highlighting the prominence of cinema in the region.

Box office in 2022 had its first test with Scream which grossed nearly US$1M in the UAE alone and marked the successful return of the horror genre in the region since the pandemic. This was followed by the chartbuster performance of Matt Reeve’s The Batman, which earned a combined US$12M in the UAE and Saudi Arabia, and Marvel’s Doctor Strange in the Multiverse of Madness, which earned US$6.7M in the UAE.

Summer blockbusters highly contributed to the recovery of the global box office in 2022, with Tom Cruise’s Top Gun: Maverick grossing a combined US$21.2M in the UAE and Saudi Arabia and over US$1.5 billion globally. Jurassic World: Dominion and Minions: The Rise of Gru also performed well, grossing over US$1.7M and US$1.64M in UAE and Saudi Arabia, respectively.

August to October was a challenging phase for cinemas in the region due to a weaker movie release schedule owing to pandemic-related delays. The year however ended on a high note with the release of James Cameron’s Avatar: The Way of Water, which earned close to US$10M in the UAE in its opening weeks. Arabic titles such as Bahebek, 3amohom, and Men Agl Zeko also topped the 2022 charts across GCC.

Here’s our 2022 wrap-up featuring the top movie releases in the eight countries we cover, the most watched genres across the region, the top 15 cinema ads booked through us that lit up the big screen, and last but not least, the new cinema locations added to our circuit and our milestones:

 

Top Five Movies – By Country

 

UAE

  1. Top Gun: Maverick
  2. Doctor Strange: in the Multiverse of Madness
  3. Avatar: The Way of Water
  4. Minions 2: The Rise of Gru
  5. Thor: Love and Thunder

 

Saudi Arabia

  1. Top Gun: Maverick
  2. Bahebek (Egyptian)
  3. 3amohom (Egyptian)
  4. Men Agl Zeko (Arabic)
  5. The Batman

 

Egypt

  1. Kera We El Gin (Egyptian)
  2. Wahed Tany (Arabic)
  3. 3amohom (Egyptian)
  4. Bahebek (Egyptian)
  5. Al Gareema (Arabic)

 

Oman

  1. Top Gun: Maverick
  2. Bahebek (Egyptian)
  3. Minions 2: The Rise of Gru
  4. Avatar: The Way of Water
  5. Jurassic World Dominion

 

Kuwait

  1. Top Gun: Maverick
  2. Minions 2: The Rise of Gru
  3. Bahebek (Egyptian)
  4. Sonic the Hedgehog 2
  5. 3amohom (Egyptian)

 

Bahrain

  1. Top Gun: Maverick
  2. Bahebek (Egyptian)
  3. Minions 2: The Rise of Gru
  4. Black Adam
  5. The Batman

 

Qatar

  1. Top Gun: Maverick
  2. Minions 2: The Rise of Gru
  3. Jurassic World Dominion
  4. Bahebek (Egyptian)
  5. Black Adam

 

Lebanon 

  1. Bahebek (Egyptian)
  2. Al Hayba (Arabic)
  3. Taraf Talet (Lebanese)
  4. Top Gun: Maverick
  5. Doctor Strange: in the Multiverse of Madness

 

Most Watched Genres – Regional

 

Wrap Genres 2022

 

Top 15 Cinema Ads

 

The 15 blockbuster ads (in no particular order) – booked through Motivate Val Morgan, that lit up the big screen in 2022 (also featured in Campaign Middle East):

 

Brand: Mercedes-Benz Burmester
Title: Innovations by Mercedes-Benz: Dolby Atmos
Media Agency: OMD

 

 

Brand: NEOM
Title: Trojena – Journey To New Heights
Media Agency: Starcom

 

 

Brand: Emirates
Title: Gerry the Goose Flies Better
Media Agency: UM MENA

 

 

Brand: Rolex
Title: Rolex & Cinema – The Path
Media Agency: Mindshare

 

 

Brand: Sephora
Title: Amna Al Qubaisi – Emirati F3 Driver – Redefining Beauty with Sephora
Media Agency: Spark Foundry – Publicis Media

 

 

Brand: Malabar Gold
Title: Brides of India

 

 

Brand: Hermès
Title: Terre d’Hermès
Media Agency: Havas Media

 

 

Brand: Thailand Tourism
Title: Amazing Thailand
Media Agency: Media Republic

 

 

Brand: Hayatna
Title: Grow Your World With Hayatna
Media Agency: Hearts & Science

 

 

Brand: Riyadh Book Fair
Media AgencyBlue Horizon

 

 

Brand: Infiniti QX60
Title: Take the Wheel
Media Agency: OMD

 

 

Brand: Jindal Shadeed
Media AgencyUnited Media Services

 

 

Brand: Theeb

 

 

Brand: Yas Island
Title: Yas Yas Baby
Media Agency: Initiative Media

 

 

Brand: Al Nahdi Pharmacies

 

 

Cinema Circuit Growth

 

2022 saw our cinema circuit expand with several new locations:

 

MVMCCG

 

  1. Muvi Cinemas (KSA): The View, Atelier La Vie, Mujan Park, Al-Yasmin Mall, Tala Mall (Boutique), Boulevard Riyadh and Park Avenue
  2. AMC Cinemas (KSA) – Garden, Tabuk Boulevard and The Walk
  3. Cinépolis Cinemas (KSA) – Al Hokair Time, Al Massarah
  4. Cinépolis Cinemas (Bahrain) – Amwaj Islands
  5. Reel Cinemas (KSA) – The Granada Mall

 

Milestone

 

Our dedicated cinema buying platformCinePlan and CineMeasure, was launched, which enables data-driven, audience-based buying across our network of cinemas in the Middle East. The platform was also recognized as one of Campaign Middle East’s Top 10 Media Milestones of 2022.

 

 

Blockbusters to Look Forward to in 2023

 

Get ready for an exciting year at the movies in 2023! Here are the top 20 movies to look forward to over the year ahead:

  1. Ant-Man and The Wasp: Quantumania – February
  2. Creed III – March
  3. 65 – March
  4. Shazam! Fury of the Gods – March
  5. John Wick: Chapter 4 – March
  6. Dungeons & Dragons: Honor Among Thieves – March
  7. Guardians of the Galaxy Vol. 3 – May
  8. Fast X – May
  9. Spider-Man: Across the Spider-Verse – June
  10. Transformers: Rise of the Beasts – June
  11. The Flash – June
  12. Indiana Jones and the Dial of Destiny – June
  13. Mission: Impossible – Dead Reckoning, Part One – July
  14. Oppenheimer – July
  15. The Marvels – July
  16. Barbie – July
  17. Dune: Part Two – November
  18. The Hunger Games: The Ballad of Songbirds & Snakes – November
  19. Wonka – December
  20. Aquaman and the Lost Kingdom – December

For more on the movies coming out in 2023, be sure to check out our sizzle reel

 

 

2022 Cinema Ad Spend to Grow by 168% in the U.S.

Cinema ad spend in the U.S is expected to grow by 168% in 2022.

 

The advertising industry was one of the most affected by the pandemic. 2021 however, witnessed a rapid bounce back, with most mediums reaching a record high and surpassing pre-pandemic levels.

In a recent study, Magna Advertising forecasted U.S. ad spend in 2022 for each medium, and while most mediums are expected to grow less in 2022 –  a result of the doom-and-gloom narrative surrounding the ad market owing to the impending recession, ad spend on cinema is expected to increase by 168%.

 

U.S. ad spend in 2022

 

Due to a disappointing first half in 2021, full-year ad sales amounted to just 24% of pre-COVID levels, however it is projected that cinema advertising will enjoy its first quasi-normal year since 2019, with audience admissions already witnessing a boost with the release of The Batman, Doctor Strange in the Multiverse of Madness and Top Gun: Maverick, and a large slate of blockbusters set to release over Q3 and Q4 2022: Jurassic World Dominion, Thor: Love and Thunder, Black Panther: Wakanda Forever, Black Adam and Avatar: The Way of Water.

As movie attendance is on the rise, marketers in both the U.S and globally are also looking at the ‘attention’ aspect cinema affords advertisers. Recent research by Amplified Intelligence reveals that cinema scores 80% ‘active’ attention and 20% ‘passive attention’ with zero wastage and no decay – the highest statistic thus far for active attention in a market of 30-40% attention average.

 

Sources: Magna Global, Variety and Mi3

CinemaCon 2022 – Round Up

CinemaCon 2022 took place between 25 – 28 April 2022 at Caesars Palace in Las Vegas.

 

CinemaCon, the annual convention organized by the National Association of Theatre Owners, is back after a cancelled 2020 edition and a muted 2021 affair.

Only eight months ago, the movie theater industry congregated at Caesars Palace in Las Vegas. The previous edition took place at a time when the cinema industry was in constant flux, with fewer overseas delegates, pre-recorded studio presentations, and a low turnout on the trade show floor.

The industry has made great strides since CinemaCon 2021, after a string of box office successes – Spider-Man: No Way Home, The Batman, Venom: Let There Be Carnage, Shang-Chi and the Legend of the Ten Rings, and a far more stabilized movie release calendar, which have given cinema owners the foundation to pursue a serious recovery. The worst looks to be behind movie owners around the world, with theatrically exclusive films returning to big screen and recent box office figures suggesting that viewers are returning to the medium.

Here’s a look at the biggest studio announcements from the largest annual gathering of the motion picture industry:

 

Sony Pictures:

Sony opened the studio presentations at CinemaCon 2022 with a victory lap. Tom Rothman, chairman and CEO of Sony Pictures Entertainment, who energized the studio’s 2021 showcase to exhibitors by expressing a strong commitment to theatrical exclusivity.

Sony Pictures Entertainment has earned a whopping $3.3 billion in global box office since their last appearance in CinemaCon, only eight months back.

The studio’s 2022 presentation began with an extended look at the upcoming comedy-action caper Bullet Train (July 29) and continued its presentation further with the new looks of Where the Crawdads Sing (July 15) and The Woman King (September 16), original titles the studio believes will help balance the tentpole-heavy release schedule of the coming months.

 

Warner Bros.:

Warner Bros. started the presentation at CinemaCon 2022 by unveiling an early first look at footage from The Flash.

The major announcement of the evening was confirmation from studio chairman Toby Emmerich that director Matt Reeves and star Robert Pattinson would be coming back for another installment of The Batman.

Fans also caught the first glimpse of Margot Robbie in the starring role for Barbie, now scheduled for a July 21, 2023 release.

Director Baz Luhrman gave an enthusiastic introduction to footage from his upcoming Elvis, scheduled for a June 24 release, the film will confront the challenge of re-engaging older moviegoers.

Other non-franchise Warner Bros. titles featured in the presentation include the Timothy Chalamet musical Wonka (Christmas 2023), Olivia Wilde’s Don’t Worry, Darling starring Florence Pugh (September 23), and the Stephen King adaptation Salem’s Lot (September 9).

Warner Bros.’ focus on original titles didn’t overshadow the other DC Comics properties on its schedule. Their CinemaCon presentation included advance looks at Shazam! Fury of the Gods (December 16), Aquaman: The Lost Kingdom (March 17, 2023), DC League of Super-Pets (July 29), and Black Adam (October 21).

 

Disney:

Marvel Studios president Kevin Feige opened the ceremony introducing a 20-minute clip of Doctor Strange in the Multiverse of Madness. Marvel titles have been a financial lifeline for the industry since cinemas reopened with titles like Black Widow, Shan-Chi and the Legend of the Ten Rings, The Eternals, and Spider-Man: No Way Home.

The CinemaCon 2022 audience also enjoyed a 30-minute look at Lightyear, the first Pixar title to hit theaters since Onward.

Disney turned the rest of the presentation over to its 20th Century Studios division, where audiences got a first look at footage of David O. Russell’s Amsterdam (November 4). The title promises to be a star-studded big screen experience driven by leads Christian Bale, Margot Robbie, and John David Washington.

Six minutes of The Bob’s Burgers Movie (May 27) also screened for the audience, emerging as a promising counter-programming option set to open alongside Top Gun: Maverick over Memorial Day weekend.

Producer Jon Landau came on stage to share Disney’s biggest announcement of the morning. Avatar 2, now titled Avatar: The Way of Water, will stick to its December 16 release date.

 

Universal Studios:

Universal Studios’ presentation represented with footage from Jordan Peele’s Nope (July 22), David Gordon Green’s Halloween Ends (October 14), and the Blumhouse evil robot thriller M3gan (January 13, 2023).

Highlights from the showcase also included enthusiastic responses from exhibitors for comedies Easter Sunday (August 5), Minions: The Rise of Gru (July 1), and Bros (September 30). Universal’s presentation closed with legacy cast members of Jurassic World: Dominion introducing a trailer for the film ahead of its June 10 release.

 

Focus Features:

Focus Features president Lisa Bunnell introduced footage from several upcoming titles. Focus will bring a diverse slate to theaters in 2022 that includes movies like Downton Abbey: A New Era (May 18) and Mrs. Harris Goes to Paris (July 15), genre plays like action-comedy flick Violent Night (December 2), and dramas like James Gray’s Armageddon Time.

 

Neon:

Neon showcased footage from a trio of its own titles to complement the week’s tentpole-driven presentations. David Cronenberg’s Crimes of the Future (June 3) is sure to make audiences squirm as the legendary director returns to his roots in body horror.

 

Lionsgate:

Lionsgate showcased upcoming comedy About My Father. The Studio also revealed never before seen footage of a slate that balances original films like coming-of-age comedy Are You There God? It’s Me, Margaret and horror flick The Devil’s Light with established action franchises like John Wick Chapter 4 and The Expendables 4.

The studio is also building spin-off series based on successful films. The drama White Bird will act as a sort of spiritual prequel to Lionsgate’s 2017 hit Wonder, while Ballerina will give star Anna de Armas her own series in the John Wick universe.

The CinemaCon 2022 audience caught their first glimpse of the video game adaptation Borderlands and a new Dirty Dancing movie heralding the return of original star Jeniffer Grey.

The big news from the Lionsgate showcase came in the final moments of the presentation with the announcement of a new Hunger Games prequel dated for November 17, 2023. The Hunger Games: The Ballad of Songbirds and Snakes could provide a return to major global grosses for Lionsgate, which has played a larger role with mid-range titles since the Hunger Games series concluded in 2015.

 

Paramount Pictures:

Paramount Pictures kept most of the focus of its CinemaCon 2022 presentation on Top Gun: Maverick, which got its first public screening at the Las Vegas gathering Thursday.

The studio still had a few other big announcements to make. Among them were two title announcements for Paramount’s biggest franchises: Mission: Impossible and A Quiet Place. The seventh M:I film will be titled Mission: Impossible — Dead Reckoning: Part One while the upcoming “Quiet Place” spinoff from director Michael Sarnoski will be called A Quiet Place: Day One. Both films are set for release in 2023.

 

 

Source: Boxoffice Pro

Muvi Cinemas Opens at Boulevard Riyadh City in KSA

Muvi Boulevard Riyadh City is the largest cinema in Saudi Arabia, and the biggest in the world by seating capacity.

 

Saudi homegrown cinema brand Muvi Cinemas opened the Kingdom’s largest cinema at Boulevard Riyadh City on 02 March, 2022.

The cinema boasts a total of 25 screens and features a variety of unique concepts.

For VIP experiences, the cinema offers four luxury Muvi Suites and four Muvi Boutique auditoriums – theatres with a theme of a city or popular place such as London, Beverly Hills and Hollywood.

Two Muvi Junior screens are available for children aged three to twelve years with a party room attached to celebrate special occasions.

Muvi Boulevard Riyadh City is also home to a 4DX and Xperience screen powered by CGS for an immersive cinema experience.

 

Boulevard Riyadh City in KSA

 

The official launch of Muvi Cinemas’ newest and largest venue was held in conjunction with the grand premiere of ‘The Batman’. Sultan Al Hokair, founder and Chief Executive Officer at Muvi Cinemas, said, “The launch of our newest Muvi Cinema at Riyadh Boulevard City was a great moment for both the Muvi brand and film lovers alike. As the largest movie theatre in Saudi Arabia, our customers will experience best-in-class entertainment while enjoying the latest cinematic technologies.”

The opening ceremony of the cinema and screening of ‘The Batman’ were attended by a distinguished list of guests and industry officials.

Muvi Cinemas presently operates 195 screens across 20 locations in 9 cities of Saudi Arabia.

Contact a member of our sales team for cinema advertising opportunities at Muvi – Boulevard Riyadh City.

 

Source: Muvi Cinemas

 

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Nissan Egypt Partners with ‘The Batman’ to Launch Juke Kiiro

Nissan Egypt in partnership with VOX Cinemas Egypt and Warner Bros., sponsored an early premiere of ‘The Batman’ to support the launch of the limited-edition Juke Kiiro.

The premiere took place on 01 March, 2022 at VOX Cinemas – City Centre Almaza, one day prior the blockbuster’s much-anticipated release. The premiere was attended by several individuals from various Industries, as well as five lucky winners of the Nissan social media competition. The Juke Kiiro brand was on display on the Cairo Tower at the same time as the premiere, sharing the spotlight with both ‘The Batman’ and VOX Cinemas.

 

 

Nissan Egypt also booked four on-screen commercials through Motivate Val Morgan to follow ‘The Batman’ at VOX CinemasCity Centre Alexandria, City Centre Almaza and Mall of Egypt.

 

 

 

‘The Batman, starring Robert Pattinson, Zoe Kravitz, Jeffery Wright, and Paul Dano, has surpassed $598 million at the global box office (Box Office Mojo), making it Warner Bros.’ biggest hit since Joaquin Phoenix’s Joker in 2019.

Watch our Sizzle Reel for the upcoming list of blockbusters and contact us to display your brand in cinema.

2021 | MVM Yearly Wrap | The Return of the Big Screen

2021 witnessed the return of movies to the big screen with the release of the most anticipated movies that were delayed by the pandemic.

Hollywood had an active year with a variety of films released, such as sci-fi flicks, Marvel Cinematic Universe movies, musicals, character dramas, thrillers, and animations. The audience were quick to re-embrace cinema as their favourite cultural activity.

As we are nearing the end of 2021, let us look back at some of the highlights from the year 2021 that helped bring movies back to the big screen.

 

Top 10 Movies of 2021 – by Country

 

UAE:

  1. No Time to Die
  2. Fast and Furious 9
  3. Godzilla vs Kong
  4. Venom: Let There Be Carnage
  5. Al Kameen [Arabic]
  6. Shang – Chi : The Legend of the 10 Rings
  7. Black Widow
  8. Jungle Cruise
  9. Free Guy
  10. Cruella

 

KSA:

  1. Waafet Reggaala [Arabic]
  2. Wrath Of Man
  3. No Time to Die
  4. Fast and Furious 9
  5. Mesh Ana [Arabic]
  6. Cruella
  7. Venom: Let There Be Carnage
  8. A Quiet Place: Part II
  9. Mama Hamel [ Arabic ]
  10. El Ens W El Nems [Arabic]

 

Egypt:

  1. Al Arif [Arabic]
  2. El Ens W El Nems [Arabic]
  3. Mesh Ana [Arabic]
  4. Waafet Reggaala [Arabic]
  5. Al-Baa’d La Yazhab L Al-Ma’zoun Maratayen [Arabic]
  6. No Time to Die
  7. Venom: Let There Be Carnage
  8. Fast and Furious 9
  9. Mako [Arabic]
  10. The Conjuring 3: The Devil Made Me Do It

 

Oman:

  1. Fast and Furious 9
  2. No Time to Die
  3. Venom: Let There Be Carnage
  4. Jungle Cruise
  5. Wrath Of Man
  6. Sooryavanshi [Hindi]
  7. Shang – Chi : The Legend of the 10 Rings
  8. Master [Tamil]
  9. Kurup [Malayalam]
  10. A Quiet Place: Part II

 

Kuwait:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Escape Room: No Way Out
  4. Black Widow
  5. Shang – Chi : The Legend of the 10 Rings
  6. Cruella
  7. Mesh Ana [Arabic]
  8. Free Guy
  9. Fast and Furious 9
  10. A Quiet Place: Part II

 

Bahrain:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Jungle Cruise
  4. Free Guy
  5. Fast and Furious 9
  6. Shang – Chi : The Legend of the 10 Rings
  7. El Ens W El Nems [Arabic]
  8. Dune
  9. The Suicide Squad
  10. Mesh Ana [Arabic]

 

Qatar:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Free Guy
  4. Shang – Chi : The Legend of the 10 Rings
  5. Luca
  6. Black Widow
  7. Fast and Furious 9
  8. A Quiet Place: Part II
  9. Dune
  10. The Boss Baby 2: Family Business

 

Lebanon:

  1. Fast and Furious 9
  2. No Time to Die
  3. Mesh Ana [Arabic]
  4. Shang – Chi: The Legend of the 10 Rings
  5. Black Widow
  6. Venom: Let There Be Carnage
  7. Jungle Cruise
  8. Free Guy
  9. Eternals
  10. Dune

(based on Box Office)

 

 

Most Watched Genres of 2021 – Regional

 

Most Watched Genres - 2021

 

 

Top 10 Cinema Ads of 2021

 

10 blockbuster ads (in no particular order) that lit up the big screen in 2021, as featured in Campaign Middle East :

 

Brand: Cartier

Title: Expo 2020 Women’s Pavilion

Agency: MediaCom MENA

 

 

Brand: Yas Island Abu Dhabi

Title: Stayin’ On Yas

Agency: Starcom

 

 

Brand: stc

Title: Our Culture is Our Future

Agency: Universal Media KSA

 

 

 

Brand: Etisalat

Title: #TogetherMeans

Agency: Initiative Abu Dhabi

 

 

 

Brand: Hermès

Title: The Legend of Hermès Della Cavalleria

Agency: Havas Media ME

 

 

Brand: NEOM

Title: Made to Change

Agency: Starcom

 

 

 

Brand: Mercedes

Title: The New Mercedes-Maybach S-Class

Agency: OMD

 

 

Brand: TRA Bahrain

Title: Digital Theft

 

 

Brand: Gulf Bank

Title: AlDanah

Agency: Wavemaker MENA

 

Brand: Porsche

Title: Macan – Your Sidekick,Everywhere

Agency: BPG Kuwait

 

 

 

Looking Forward

 

There are a dizzying amount of exciting new movies coming to theaters in 2022. These are the top 10 movies you should be looking forward to in the coming year:

 

  1. Morbius – January 27
  2. The Batman – March 3
  3. Fantastic Beasts: The Secrets of Dumbledore – April 14
  4. Doctor Strange in the Multiverse of Madness – May 5
  5. John Wick: Chapter 4 – May 26
  6. Top Gun: Maverick – May 26
  7. Jurassic World: Dominion -June 9
  8. Thor: Love and Thunder – In cinemas July 7
  9. Black Panther: Wakanda Forever – In cinemas November 10
  10. Avatar 2 – In cinemas December 15

 

For more on the movies coming out in 2022, be sure to check out our sizzle reel, which launches towards the end of January 2022

 

 

Souces : Vox Cinemas, IMDB, Box Office Mojo

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CinemaCon 2021 – Roundup

The 10th installment of CinemaCon, the largest annual gathering of the motion picture industry, took place between 23 – 26 August 2021 at Caesars Palace in Las Vegas.

CinemaCon is a global event that attracts delegates from more than 80 countries across the cinema industry, including studios, distributors, exhibitors and content creators.

Whilst the scale of the event was nowhere close to previous editions, mainly due to COVID-19 related travel restrictions, the show did go on, with studios setting the stage for their upcoming movies and giving the industry hope, confidence and a clear message that cinema is here to stay.

Here’s a roundup of studio announcements at CinemaCon 2021:

 

This year’s event enumerated blockbusters such as F9, Godzilla vs. Kong, A Quiet Place Part II and Cruella as the major drivers behind the extraordinary resurgence of the cinema industry, due to their encouraging box office figures. However, the highlight of the show included the preview of upcoming tentpoles by major studios, while it was announced that most of the preview films will be exclusive theatre releases.

 

 

 

 

 

 

 

This edition of CinemaCon also featured some discussions on the industry’s challenges coming out of the pandemic. Patty Jenkins, director of ‘Wonder Woman 1984’, emphasized that day-and-date” release is a “heartbreaking experience”. “I’m not a fan of day-and-date, and I hope to avoid it forever,” stated the filmmaker, expressing her strong preference of maintaining an exclusive theatrical window for all her upcoming films. “I don’t understand why we’re talking about throwing (the big-screen experience) away for 700 different streaming services that there’s no room for in the marketplace. It’s crazy to me,” said Jenkins. “One studio should plant a flag and make a huge move just for the theatrical experience, and the filmmakers will go there as a result”

The Chairman and CEO of Sony Pictures also slammed day-and-date releases, pointing to the success of Free Guy at box office, and stated that such ‘terrific’ movies are not meant to be watched at home.

The next edition of CinemaCon is scheduled to be held between 25 – 28 April 2022.

 

 

Sources: CinemaCon and Box Office Pro

 

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