Upcoming Blockbusters Releasing on the Big Screen in 2020

The cinema industry like most industries, has been massively impacted by the COVID-19 pandemic. However, with 48 per cent of the world’s cinema screens re-opened, the industry is presently looking to rebuild itself with the release of some MEGA blockbusters in Q3 and Q4 2020.

After several months of the lack of major movie releases in cinemas, we’ve got some exciting news: VOX Cinemas has announced the release dates of some hugely-anticipated new movies, coming to a big screen near you in the coming weeks.

In a break from tradition, Christopher Nolan’s sci-fi/thriller – Tenet, will hit screens in the Middle East on 27^th August, ahead of the US. Based on movie ticket pre-bookings in the UAE, all shows for Tenet are booking out fast – that’s how eager audiences are for new blockbuster content!

September will feature Mulan – live-action adaptation of Disney’s classic animated film of the same name, releasing 4^th September, and The King’s Man – the third instalment in Matthew Vaughan’s popular period spy franchise, releasing 17^th September.

For October, there’s Wonder Woman 1984 – the DC sequel which continues the story of the Amazon warrior princess Diana, releasing 1^st October, as well as Death on the Nile – a new adaptation of the Agatha Christie novel, releasing 22^nd October.

Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure and Entertainment, Cameron Mitchell said: “After several months of speculation and delays, I’m excited to announce that blockbusters are back at VOX Cinemas and unveil our impressive slate of must-see movies.”

Mitchell added: “There is a real pent-up demand for new releases and, with major tentpoles such as Tenet about to hit our theatres, we’re expecting a significant increase in box office sales.”

Advertisers, here’s your chance to advertise your brand alongside these MEGA Blockbusters. Click here to access our special offer for TENET, and contact us for more information on cinema advertising opportunities alongside the upcoming blockbusters.

Sources: Gulf Business, Gulf News, What’s On and VOX Cinemas

4DX – The Record-Breaking Cinema Format in 2019

4DX had its best year yet at Global Box Office in 2019, with CJ 4DPLEX – the company behind multi-sensory 4DX cinema technology, announcing it had a record-breaking year, grossing more than £246 million ($320 million) for 4DX worldwide.

Marking a 12% increase from 2018’s record of $286 million, it was the best year yet for the groundbreaking format. The uptick is partly credited to booming revenues in the U.S., where 4DX Box Office increased by 73% from 2018, while European markets grew by 17% from the previous year.

The announcement was further proof that a rising tide lifts all boats, after the global box office hit a record high in 2019, surpassing $42.5 billion. Overseas revenues also soared to new heights, topping $30 billion for the first time.

The trend toward premium and immersive cinema formats is helping to fuel this growth.

4DX provides cinema audiences a variety of special effects in cinemas, such as vibrating chairs, blowing winds, fog, and splashing water, through the use of specially designed in-theater technology.

Listed below are the 7 highest movies that smashed 4DX Box Office Records in 2019:

Avengers: Endgame – $34.4M

Aladdin – $25.9M

The Lion King – $23.2M

Frozen 2 – $18.8M

Fast & Furious Presents: Hobbs & Shaw – $16.9M

Fast & Furious Presents- Hobbs & Shaw 4DX

Captain Marvel – $14.0M

Spider-Man: Far From Home – $13.2M

The top 4DX markets – Japan, China, Korea, France, U.S, Mexico and United Kingdom – together account for more than 66% of the format’s total global box office takings in 2019. These markets broke records in attendance and global box office, surpassing the top seven record of 2018. Most of all, U.S. became the biggest grosser among seven countries as 4DX box office grew more than 73% in comparison to 2018.

The multi-sensory format and Cinema Advertising

4DX engages audiences to be part of the adventure whilst experiencing the entirety of virtual reality, and also offers advertisers an exciting format of cinema advertising – guaranteed to create greater brand impact.

Here’s an article with example 4D cinema campaigns booked through MVM:

Achieve Greater Brand Impact with 4D Cinema Advertising

Break through the confines of advertising and explore the possibility of aligning your brand with a movies scheduled to release in 4DX format across the Middle East.

Mulan