Emarat | Integrated Cinema Campaign | UAE

Emarat – one of the UAE’s leading petroleum companies, recently booked an integrated cinema campaign with Motivate Val Morgan across multiple cinema location in UAE.


The on-screen component of the campaign included a 60 sec. commercial booked for a period of 8 weeks (1st December 2020 to 25th January 2021) at the following cinemas:

VOX Cinemas – City Centre Mirdif, Mall of The Emirates, City Centre Sharjah, City Centre Ajman and Al Hamra Mall
Reel Cinemas – The Dubai Mall, The Springs Souk and The Pointe


The commercial maps the brand’s journey over almost 40 years, serving communities when and where needed – keeping people and businesses moving. Even though times have changed, one thing that has stayed the same for Emarat is their commitment to quality, service and excellence. Communities can truly expect…the expected with Emarat.



Emarat also booked a range of off-screen executions at multiple cinema locations for a 2 month period (starting 1st December 2020) as per below:

Entrance Panel Wrap: Reel Cinemas The Dubai Mall
Digital Screen: Reel Cinemas The Springs Souk and VOV Cinemas City Centre Ajman
Entrance LED: VOX Cinemas City Centre Mirdif
Hero Screen (screen above Candy Bar): VOX Cinemas Mall of the Emirates
Light Box: VOX Cinemas City Centre Sharjah and Al Hamra Mall



Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.


Don’t miss out on reaching your target audience, especially alongside the release of Wonder Woman 1984 (December 17).


Contact us for more information on integrated cinema campaigns across our cinema circuit.



Reel Cinemas Opens New Cineplex at The Springs Souk

Reel Cinemas opened its brand new six-screen Cineplex at The Springs Souk on 2nd September 2018.

The cineplex has been designed with families in mind, featuring a dedicated screen for little onesReel Junior. There are beanbag seats for children to sit back and enjoy the movie, while parents can watch in peace from the back row.



The cinema also has a party room that can accommodate up to 40 people with direct access to the Reel Junior screen, allowing young film buffs to feel like VIPs on their special day.

It’s the latest offering from Reel Cinemas, which has launched several unique movie-going experiences in Dubai this year. At the start of the year, Reel partnered with celebrity chef Guy Fieri to launch the region’s first licensed dine-in cinema. Located in Jebel Ali Recreation Club, it also has its own separate restaurant.



Reel also opened a licensed cinema in the Rove Downtown hotel. The cozy boutique cinema shows blockbuster hits as well as regional releases, and serves up interesting popcorn flavours such as wasabi and strawberries and cream.



More recently, Reel partnered with a Korea-based tech company to bring ScreenX, a 27-degree cinema experience, to the region. Located at The Dubai Mall, the panoramic screen wraps around the walls either side of the cinema seats, leaving movie-goers feeling like they’re inside the film.




For more information, visit the Reel Cinemas website.



Sources: Reel Cinemas and What’s On Dubai