Muvi Cinemas – Saudi Arabia’s first home-grown cinema brand, has opened the first Dolby Cinema screen in KSA, located at the U-Walk Boulevard, Arabian Centres in Riyadh
Dolby Cinema™ is a premium cinema created by Dolby Laboratories that combines Dolby proprietary technologies such as Dolby Vision™ and Dolby Atmos®, as well as other signature entrance and intrinsic design features, designed to make every visit a completely captivating cinematic event.
Dolby Vision™ brings the story alive with amazing brightness and darker darks to offer a more lifelike sense of depth, rendering colors and detail unlike other movie screens, and Dolby Atmos® transports audiences into the movie with breathtakingly realistic, moving audio that fills the room, while the clarity and precision creates a stunning, textured soundscape that adds layers of depth to each scene.
Films to be screened at the Dolby Cinema in U-Walk include Arabic drama/comedy Shams Al Maarif, English films My Spy and animation Trolls World Tour and Arabic comedy Al Ghasala.
There are a total of 251 Dolby Cinemas globally, with an additional 200 Dolby Cinema screens committed, and more than 300 movie titles being released or announced in Dolby Vision™ and Dolby Atmos®.
Speaking on the opening of the Dolby Cinema at U-Walk, Sultan Alhokair, CEO of Muvi Cinemas, said: “We are very excited to be opening Dolby Cinema and bringing the most powerful image and sound technology to Saudi Arabia. Dolby Cinema will provide a different experience for Saudi cinemagoers and will be the first of three screens to be added to our extensive portfolio of offerings.”
Muvi Cinemas was established in 2019 with headquarters in Riyadh. Last year, Muvi announced an expansion plan to launch 250 new screens across the Kingdom within 24 months to offer unique and exclusive experiences for all guests, and recruit and train more local talent. The cinema chain operates a total of 41 screens across the following locations in KSA: Mall of Arabia (Jeddah), Al Hamra Mall (Riyadh), Nakheel Mall (Dammam) and U-Walk (Riyadh).
Contact us for cinema advertising opportunities across the four locations of Muvi Cinemas in Saudi Arabia.
Sources: Muvi Cinemas, Arab News and BroadcastPro Middle East
Wonder Woman 1984 to release on August 14, 2020 (worldwide)
The coronavirus crisis has hit the entertainment industry hard, with many film and TV projects forced to make some drastic decisions in recent weeks.
If you’re anything like us, having witnessed Diana Prince’s epic sprint through the bleak and hellish emptiness of no man’s land, you are even more desperate for more from the DC’s iconic goddess. But, it seems like all of us will have to wait a little longer to see Wonder Woman in action again!
Wonder Woman 1984 was initially set to release in early June, but has now been postponed until August 2020, and despite the rumours you might have heard, both Warner Bros. and director Patty Jenkins assures fans the now-delayed DC film will be released in cinema and not via VOD/streaming platforms.
In a tweet posted following news of the film’s delay, Jenkins declared, “We made Wonder Woman 1984 for the big screen and I believe in the power of cinema.” She then reiterated that Wonder Woman 1984’s new release date is August 14, and that she prays for “better times for all by then.”
Most delayed movies currently plan to arrive in cinema at some point, though Universal decided to forgo its theatrical run of Emma, The Invisible Man, The Hunt and Trolls World Tour – releasing then directly on VOD. Some fans have called for other films to do the same as Universal in order for them to have access to more entertainment while in lockdown and quarantine at home, but no other movies have taken that route.
Jenkins also stressed that many cinemas are struggling to cope with their shutdowns, something that has been echoed by other directors. Christopher Nolan and Edgar Wright are among those who have encouraged support for cinemas during this time, either by buying memberships or through governmental assistance. In recent days, directors have championed the theatrical experience as more and more people rely on streaming services to keep them occupied.
Sources: Screenrant, World of Reel, Twitter and Techradar
