UAE National Day | Cinema Campaigns | 2021

Here are the brands that advertised in cinema to celebrate UAE National Day 2021


United Arab Emirates celebrated its 50th National DayThe Year of the 50, on 2nd December 2021.

Set against the scenic landscape of Hatta’s dams, lakes, and valleys, the 50th National Day celebrations on a floating stage was a fitting extravaganza for the country’s Golden Jubilee.

The anniversary was also celebrated across the seven emirates and by their millions of residents – from many different faiths, races, cultures and nations, by gathering to watch firework displays and take part in a variety of celebratory activities, including a free day at Expo 2020.

To honour and celebrate the nation’s leadership, progress, history and values, three brands  launched cinema campaigns across the country:



Agency: Fusion 5

Ad Duration: 150 secs.

Campaign Duration: 2nd December to 9th December 2021

Cinema Locations: Multiple VOX, Cinemacity, Cine Royal and Oscar cinema locations



Agency: Spark Foundry

Ad Duration: 20 secs.

Campaign Duration: 25th November to 4th December 2021

Cinema Locations: Multiple VOX locations and Reel Cinemas – The Dubai Mall



Agency: Initiative

Ad Duration: 20 secs.

Campaign Duration: 25th November to 25th December 2021

Cinema Locations: Across the Motivate Val Morgan cinema circuit


Contact us for cinema advertising opportunities to mark special occasions/events across our circuit in the GCC.




UAE National Day | Mubadala Cinema Campaign | 2020

Mubadala launches a cinema campaign to celebrate UAE National Day


United Arab Emirates will celebrate 49 glorious years as a nation on 2nd December 2020. UAE National Day is one of the most celebrated days in the country as it marks the anniversary of the federal unification of the seven emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Umm al Quwain and Fujairah).


In celebration and honour of the nation’s leadership, history, values and progress, Mubadala booked a 60 sec. on-screen ad campaign through Motivate Val Morgan to screen across multiple locations in the UAE from 24th November – 14th December 2020.


VOX Cinemas – Mall of the Emirates
Reel Cinemas – The Dubai Mall

Abu Dhabi:
VOX Cinemas – The Galleria Al Maryah Island, Marina Mall and Yas Mall

VOX Cinemas – City Centre Sharjah
Cinemacity – Zero 6 Mall

Ras Al Khaimah:
VOX Cinemas – Al Hamra Mall



Interested in launching a campaign to celebrate a special day? With Christmas fast approaching, and the confirmed release of Wonder Woman 1984 set for 17 December 2020, contact a member of our sales team for more information on displaying your brand commercial on the BIG Screen.