Zain | Integrated Cinema Campaign | Saudi Arabia
January 13, 2020
Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.
The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12th December 2019 to 8th January 2020) at the following cinema locations:
- AMC Cinemas – KAFD (Riyadh)
- VOX Cinemas – Riyadh Park Mall (Riyadh)
- VOX Cinemas – West Avenue Mall (Dammam)
- VOX Cinemas – Red Sea Mall (Jeddah)
- VOX Cinemas – The Roof (Riyadh)
- VOX Cinemas – Al Qasr Mall (Riyadh)
- VOX Cinemas – Kingdom Centre (Riyadh)
The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX Cinemas – Riyadh Park from 12th December 2019 to 8th January 2020.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our regional circuit.
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