June 2018 Witnessed an Increase in YOY Admissions – UAE

October 8, 2018

June 2018 saw a 57.4% increase in YOY admissions in comparison to June 2017 in the UAE.

In fact, June 2018 is the BIGGEST June of all time!

Three Hollywood movies that contributed to the increase in admission figures this June include:

• Jurassic World: Fallen Kingdom – which released on 7^th June 2018, presently holds the 3^rd spot in ‘UAE’s Top 20 Movies of 2018’. The movie ran for a total of 12 weeks and did over 538K admissions.
• Incredibles 2 – which released on 14^th June 2018, presently holds the 7^th spot in ‘UAE’s Top 20 Movies of 2018’. The movie ran for a total of 11 weeks and did over 372K admissions.
• Ocean’s 8 – which released on 21^st June 2018, presently holds the 17^th spot on ‘UAE’s Top 20 Movies of 2018’. The movie ran for a total of 9 weeks and did over 236K admissions.

Two other movies that attracted large Asian audiences included:

• Race 3 (Hindi) which released on 14^th June 2018, ran for 3 weeks in total, did over 300K admissions and sits at the 11^th spot in ‘UAE’s Top 20 Movies of 2018’.
• Sanju (Hindi) which released on 28^th June 2018, ran for 6 weeks in total, did over 282K admissions and sits at the 12^th spot in ‘UAE’s Top 20 Movies of 2018’.

Struggling to deliver campaign objectives? Looking to reach a diversified target audience?

With more ACTION, DRAMA and COMEDY in store, advertisers can expect to witness a further spike in admissions over the months ahead.

Get in touch with a member of our sales team for more information on cinema advertising opportunities alongside Hollywood and Bollywood blockbusters.

Source: MVM Analysis