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The Christmas Shopping Season Is Longer, Louder and Emotional — Here’s How to Reach It Effectively

Posted in Featured

September 15, 2025

The Christmas Shopping Season Is Longer, Louder and Emotional — Here’s How to Reach It Effectively

Christmas shopping in the GCC follows global trends across seven phases, where emotion matters more than price. Christmas may not be a public holiday in the GCC, but it...

Muvi Cinemas Opens New Location at Hayat Mall, Riyadh

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by Sahal Valliyot

September 1, 2025

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Muvi Cinemas Opens New Location at Hayat Mall, Riyadh

Muvi Cinemas, Saudi Arabia's homegrown cinema brand, has officially opened its twenty-third location at Hayat Mall in Riyadh. This milestone marks the brand's ninth strategic location in the capital city....

Posted in Featured

by Sahal Valliyot

August 15, 2025

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Bollywood Movie Saiyaara Creates a Cultural Moment Across the GCC

Saiyaara GCC Box Office earnings have reached AED 5.8M in the UAE and USD 3.6M across the region, powered by cultural resonance, social media engagement, and strong cinema attendance....

Saudi Box Office: Arabic Cinema Gains Ground as Market Delivers Record Summer Performance

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by Sahal Valliyot

August 15, 2025

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Saudi Box Office: Arabic Cinema Gains Ground as Market Delivers Record Summer Performance

Saudi Box Office Summer 2025 admissions rose 29.94% to 6.3 million between May and early August, with strong performances from regional and international titles driving market growth. Saudi Box...

Posted in Featured

by Sahal Valliyot

August 1, 2025

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Memory Building: The Neuroscience Case for Cinema

New neuroscience research reveals why cinema advertising creates deeper, more lasting consumer connections than other platforms In today's fragmented media landscape, marketers constantly search for effective ways to build...

Posted in Featured

by Sahal Valliyot

July 21, 2025

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Jeep Unveils the Most ‘Dino-Packed’ Cinema Ad Ever

The Jeep Campaign UAE and Saudi Arabia was strategically designed to capitalize on both countries' unique market dynamics: UAE's diverse, affluent population and Saudi Arabia's rapidly expanding entertainment sector create...

Cinema: The Antidote to Dull Media in an Attention-Starved World – Study

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by Sahal Valliyot

July 7, 2025

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Cinema: The Antidote to Dull Media in an Attention-Starved World – Study

Dr. Nelson-Field’s thorough analysis reveals that only 9% of ads on extremely dull media advertising formats successfully engage audiences Every marketer knows the feeling: you've crafted the perfect campaign,...

The Running Man: Why This Dystopian Thriller Has Hollywood Buzzing

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by Sahal Valliyot

July 7, 2025

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The Running Man: Why This Dystopian Thriller Has Hollywood Buzzing

Why Edgar Wright's dystopian thriller 'The Running Man' could be the perfect post-summer blockbuster for theaters Action has long been the favorite genre of the region, and summer 2025 has...

F1: The Movie Accelerates to Record-Breaking Success

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by Sahal Valliyot

June 30, 2025

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F1: The Movie Accelerates to Record-Breaking Success

With stunning scenes filmed in Abu Dhabi, F1: The Movie Middle East box office numbers are soaring—much like the sport’s growing popularity in the region. Apple Original Films' eagerly anticipated...

UAE Secures 16 Lions at the 2025 Cannes Lions International Festival of Creativity

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by Sahal Valliyot

June 30, 2025

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UAE Secures 16 Lions at the 2025 Cannes Lions International Festival of Creativity

The 72nd Cannes Lions International Festival of Creativity concluded on June 20, 2025, with the UAE securing an impressive 16 Lions—including 2 Gold, 3 Silver, and 11 Bronze—across multiple categories...

The Christmas Shopping Season Is Longer, Louder and Emotional — Here’s How to Reach It Effectively

Muvi Cinemas Opens New Location at Hayat Mall, Riyadh

Bollywood Movie Saiyaara Creates a Cultural Moment Across the GCC

Saudi Box Office: Arabic Cinema Gains Ground as Market Delivers Record Summer Performance

Memory Building: The Neuroscience Case for Cinema

Jeep Unveils the Most ‘Dino-Packed’ Cinema Ad Ever

Cinema: The Antidote to Dull Media in an Attention-Starved World – Study

The Running Man: Why This Dystopian Thriller Has Hollywood Buzzing

F1: The Movie Accelerates to Record-Breaking Success

UAE Secures 16 Lions at the 2025 Cannes Lions International Festival of Creativity

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