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The New DC Universe: 9 Confirmed Films from Gunn’s Slate

Posted in Featured

June 30, 2025

The New DC Universe: 9 Confirmed Films from Gunn’s Slate

DC's Superman is one of the most anticipated movies of 2025, and with just days to its worldwide release, brands are jumping on the bandwagon to capture the attention of...

Posted in Featured

by Sahal Valliyot

June 30, 2025

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Cannes Lions 2025 – Chadha & Jacob on Cinema’s Power to Change Perspectives

A report from the SAWA-hosted session on the power of big screen storytelling at Cannes Lions 2025 When filmmaker Gurinder Chadha OBE stepped onto the Cannes Lions stage alongside SAWA...

Posted in Cinema Advertising, Featured

by Sahal Valliyot

June 10, 2025

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The Power of Summer: The Big Screen’s Golden Season for Advertisers

Summer Box Office 2025 data reveals cinema set to dominate GCC marketing landscape with record-breaking audience numbers and premium engagement. Cinema endures as the most popular form of 'away...

Summer Box Office Ignites with Mission Impossible and Lilo & Stitch

Posted in Featured, Movies

by Sahal Valliyot

May 27, 2025

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Summer Box Office Ignites with Mission Impossible and Lilo & Stitch

Mission Impossible UAE 2025 opening reached an impressive $3.6 million, securing the region's position among the top 10 global markets and highlighting the Middle East's growing cinema influence. The...

Posted in Featured

by Sahal Valliyot

May 23, 2025

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VOX Cinemas Unveils ‘Fall in Love with Film’ with Hans Zimmer Original Score

VOX Cinemas has launched ‘Fall in Love with Film,’ a comprehensive brand campaign featuring an exclusive original score by two-time Academy Award winner Hans Zimmer. The initiative represents a strategic...

Meet the 2025 Cannes Lions Shortlisting Jury Members from the UAE

Posted in Featured

by Sahal Valliyot

May 12, 2025

No Comments

Meet the 2025 Cannes Lions Shortlisting Jury Members from the UAE

UAE creative talent shines as ten professionals join the Cannes Lions 2025 Shortlisting Jury, cementing the nation's growing influence on global creativity Cannes Lions has announced the panel of...

Major Horror Films Coming in Second Half 2025

Posted in Featured

by Sahal Valliyot

May 12, 2025

No Comments

Major Horror Films Coming in Second Half 2025

The horror movies 2025 calendar for the second half of the year delivers reboots, chilling originals, and the return of fan-favorite franchises 2025's opening act has been rather anemic...

Saudi Box Office Gains Momentum in April 2025, Setting Stage for Blockbuster Summer Season

Posted in Featured, Global Box Office

by Sahal Valliyot

May 12, 2025

No Comments

Saudi Box Office Gains Momentum in April 2025, Setting Stage for Blockbuster Summer Season

The Saudi Box Office demonstrated remarkable resilience in April 2025, generating SAR113.1 million in revenue with local production 'Shabab EL Bomb' capturing 20% market share The Saudi cinema market...

Posted in Featured

by Sahal Valliyot

April 29, 2025

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Showmanship and Salesmanship: Why Cinema is Key to Long-Term Brand Growth

A recent WARC article discusses a conversation featuring advertising legend Sir John Hegarty on The Multiplier Effect report – produced through collaboration between WARC, System1, BERA.ai, Prophet, and Analytic Partners...

Cannes Lions Announces 2025 Awarding Jury Members from the UAE

Posted in Featured

by Sahal Valliyot

April 27, 2025

No Comments

Cannes Lions Announces 2025 Awarding Jury Members from the UAE

Sixteen UAE jury members will collaborate closely with awarding jurors from across the globe to recognize and honor outstanding creative work at the 2025 Cannes Lions Festival of Creativity Cannes...

The New DC Universe: 9 Confirmed Films from Gunn’s Slate

Cannes Lions 2025 – Chadha & Jacob on Cinema’s Power to Change Perspectives

The Power of Summer: The Big Screen’s Golden Season for Advertisers

Summer Box Office Ignites with Mission Impossible and Lilo & Stitch

VOX Cinemas Unveils ‘Fall in Love with Film’ with Hans Zimmer Original Score

Meet the 2025 Cannes Lions Shortlisting Jury Members from the UAE

Major Horror Films Coming in Second Half 2025

Saudi Box Office Gains Momentum in April 2025, Setting Stage for Blockbuster Summer Season

Showmanship and Salesmanship: Why Cinema is Key to Long-Term Brand Growth

Cannes Lions Announces 2025 Awarding Jury Members from the UAE

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