Reel Cinemas recently launched 10 new cinema screens at Al Ghurair Centre – giving the neighbourhood a brand-new place to catch the latest blockbuster releases.
Having originally opened to the public with 8 screens back in April 2019, Reel Cinemas now operates 18 screens at Al Ghurair Centre which includes a variety of experiences such as Platinum Suites, Reel Junior for the little ones, an ultra-high-tech premium Dolby Cinema screen and dedicated screens for family-friendly movies.
Cinemagoers will also be able to get their hands on a variety of snacks which include the classics such as popcorn, sweets and soft drinks, plus hot food such as samosas, jalapeño poppers, bhajis, butter chicken fries, and even crêpes.
With the addition of the 10 new screens at Al Ghurair Centre, Reel presently operates 67 screens across 7 locations in the UAE.
Contact us for cinema advertising opportunities at Reel Cinemas.
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Source: Time Out Dubai
Kibsons International, online home delivery service in in the fresh produce category, booked its second cinema campaign with Motivate Val Morgan in April 2019 – which included a sampling activity and three on-screen advertisements at various cinema locations across the UAE.
Sampling Activity
A sampling activity was booked to be executed in three bursts:
1st Burst
Locations: VOX Cinemas – Nation Towers and Yas Mall in Abu Dhabi
Campaign Duration: Friday 26th April – Sunday 28th April 2019
2nd Burst
Locations: VOX Cinemas – Marina Mall, Nation Towers and Yas Mall in Abu Dhabi, and City Centre Mirdif in Dubai
Campaign Duration: Thursday 2nd May – Saturday 4th May 2019
3rd Burst (scheduled to be executed in June)
Locations: VOX Cinemas – Marina Mall, Nation Towers and Yas Mall in Abu Dhabi, and City Centre Mirdif in Dubai
Campaign Duration: Thursday 6th June – Saturday 8th June 2019
As part of the sampling activity, a box filled with fruits was distributed to moviegoers at the entrance of three screens at each cinema location.
On-screen Advertisement
In addition to the sampling activity, three on-screen advertisements were booked to screen on rotation at VOX Cinemas, Reel Cinemas and Cine Royal Cinema.
Exhibitor: VOX Cinemas
Locations: Marina Mall, Nation Towers, Yas Mall in Abu Dhabi and City Centre Mirdif in Dubai
Campaign Duration: Thursday 25th April 2019 – Wednesday 8th May 2019 (2 weeks)
Exhibitor: Reel Cinemas
Locations: The Dubai Mall, Dubai Marina Mall and Al Ghurair Centre
Campaign Duration: 24 weeks
Exhibitor: Cine Royal Cinema
Locations: Khalidiyah Mall, Dalma Mall and Deerfields Mall in Abu Dhabi
Campaign Duration: 28 weeks
Ad 1:
Campaign Name: Kibsons Grandmother
Commercial Duration: 30 sec.
Ad 2:
Campaign Name: Kibsons Women
Commercial Duration: 30 sec.
Ad 3:
Campaign Name: Kibsons Football
Commercial Duration: 20 sec.
Contact us to book similar cinema campaigns across the Middle East.
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Source: Kibsons International
Reel Cinemas unveiled the initial phase of its brand-new cinema at Al Ghurair Centre in the UAE on Monday 22nd April 2019.
The first phase of the cinema features 8 screens with a total of 1,210 seats, and is located within a dedicated wing across two floors.
Al Ghurair Centre – the region’s first shopping destination and one of Dubai’s longstanding flagship icons, is located in Deira, the heart of Old Dubai, and features over 270 brands and more than 50 restaurants.
This new state-of-the-art cinema follows Reel Cinemas’ latest strategy of digitisation with a focus on reshaping ‘moviegoing’ as a distinctive ‘lifestyle experience’.
Commenting on the opening of the new location, Sami Al Hakeem – Vice President of Al Ghurair Centre said, “The opening of Reel Cinemas has been carefully planned to offer a completely new experience within this part of Dubai and further enhance our daily visitors shopping & leisure experience. This launch is the first of several new brands and announcements lined up for this year under the revitalisation strategy that was launched last year. The all new Reel Cinemas megaplex will be the latest addition aiming to diversify and revitalise the leisure & entertainment offering at Al Ghurair Centre.”
“We are aiming to innovate across every touch point and offer an urban shopping and entertainment experience to our guests,” he added.
Spread across 75,000 sq ft, Reel Cinemas is set to launch its remaining 10 screens at Al Ghurair Centre later this year. With the completion of phase two, the new megaplex is expected to include a total of 18 screens with a total of 1,800 seats, and will feature Platinum Suites, Dolby Cinema and Reel Junior.
We at Motivate Val Morgan would like to congratulate Reel Cinemas on the opening of its new cinema at Al Ghurair Centre, and as the exclusive cinema advertising partner, welcome this new location to our circuit in the UAE.
Contact us for more information on cinema advertising opportunities at Reel Cinemas – Al Ghurair Centre.
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Reel Cinemas Launches First Dine-In Cinema at Jebel Ali Recreation Club
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Reel Cinemas | The Dubai Mall | New Platinum Suites and Screen X
Sources: Images Retail Me and Arabian Business.
Al Ghurair Centre – Middle East’s first shopping centre and Dubai’s oldest mall, has signed an agreement with Emaar Entertainment, to operate a new 18-screen Reel Cinemas megaplex.
Spread across 75,000 sqft, the cinema will be housed in a dedicated wing, set across two floors, with a link bridge to the mall. The new project will result in a total of 1,800 seats across 18 screens, offering Platinum Movie Suites, Dine-In Cinema and Dolby Cinemas.
The cinema is set to open its doors to the public in the fourth quarter of 2018 and is part of Al Ghurair Centre’s revitalisation plan.
Sultan Al Ghurair, CEO of Al Ghurair Properties said: “We are excited to announce the recent signing that confirms our partnership with Emaar Entertainment. This announcement marks the first of several key strategies and developments for the forward-thinking and community driven vision for Al Ghurair Centre and as such, represents the first step in our new revitalisation strategy.”
Damien Latham, CEO of Emaar Entertainment, added: “The agreement to operate Reel Cinemas at this premier mall underpins the distinctive value that we bring to movie-goers and to the shopping malls where we are located.”
Al Ghurair Centre has been renovating its offerings extensively in the last few years. In 2013, it announced plans to invest Dhs2bn to almost double its retail space with an addition of up to 130 new stores. The next year, it revealed plans to invest an additional Dhs60m for further renovations to the mall.
Motivate Val Morgan is the official cinema advertising partner of Reel Cinemas, offering on-screen and off-screen cinema advertising opportunities at The Dubai Mall and Dubai Marina Mall – and soon to have Jebel Ali Club as part of our cinema circuit.
Sources: Arabian Business and Gulf Business
