AMC Cinemas has launched the first cinema loyalty program – AMC Da’era, along with a new and improved website and mobile app in Saudi Arabia.
AMC Da’era is a ‘first-of-its-kind’ rewards program designed exclusively for Saudi cinemagoers, allowing members to earn points for every riyal spend at AMC Cinemas. The loyalty program consists of three tiers: Inner, Select and Elite Circle, with each offering its own set perks and benefits ranging from birthday and anniversary gifts, F&B discounts, free refills and chances to win tickets to screenings and grand opening events.
Member of AMC Da’era will also receive a weekly newsletter with information on advance ticket bookings for blockbuster releases and new cinema openings across KSA.
The new and improved website amccinemas.com is a digital hub for movies (now showing and coming soon) and cinema schedules across all AMC locations. The website allows guests to narrow down their search by selecting a movie based on its title or showtime at a desired AMC location. The booking system allows guests to purchase tickets online and the website also comes with a ‘live chat’ feature to help solve guest problems.
The cinema app is designed will allow guests to finalize everything AMC has to offer in a seamless and speedy manner. Through the wide range of features available in both Arabic and English languages, booking a movie via the AMC app will become a fun ‘on-the-go’ process.
AMC Cinemas presently operates 11 screens across 2 locations (KAFD and Panorama) in Riyadh, and has plans to open 50 cinemas across Saudi Arabia over the next three to four years.
Click here for more information on AMC Da’era.
Sources: AMC Cinemas, Arab News and BraodcastPRO
Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.
The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12th December 2019 to 8th January 2020) at the following cinema locations:
The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX Cinemas – Riyadh Park from 12th December 2019 to 8th January 2020.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our regional circuit.
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