Lexus | Car Display | VOX Cinemas – City Centre Mirdif

Lexus booked a car display with Motivate Val Morgan, through Play Dooh at VOX Cinemas – City Centre Mirdif during the Eid Weekened (7-14 July 2022).


The car display featured the all-new Lexus IS 350 2022 in the foyer area of the popular cinema location, and was timed to coincide with the release of the long-awaited Marvel blockbuster Thor: Love and Thunder.


Lexus Car Display Cinema Campaign 2022


Perfectly blending power, enthralling performance, striking design and sophistication, Lexus IS delivers a driving experience that stirs every emotion.


Motivate Val Morgan offers a range of off screen promotional activities to compliment and support on screen advertising, ranging from Digital Screens, Sampling Inside Cinemas, to Lighboxes, and much more.


Contact a member of our sales team for more information on how off-screen cinema advertising could help move your brand closer to its target audience, and click here to read more on Lexus IS.



Chevrolet | Car Display | VOX Cinemas – Mall of Egypt

Chevrolet – American automotive manufacturer, booked a Car Display with Motivate Val Morgan – through Benchmark, at VOX Cinemas – Mall of Egypt.

The car display featured the all-new Chevrolet Malibu 2020, and was positioned in the foyer area of the cinema from 25th November 2019 – 1st December 2019.



With a sophisticated, appearance and remarkable driving dynamics, the 2020 Malibu is ready to take you wherever the road leads.

Read more on the Chevrolet Malibu 2020 here.

Interested in booking a similar campaign? Contact us for more information on off screen opportunities across our cinema circuit.


Related Articles:

Peugeot | Cinema Campaign | VOX Cinemas | Mall of Egypt

Citroën Cinema Campaign – VOX Cinemas Mall of Egypt

Lexus | MIB: International | Partnership

Lexus | MIB: International | Partnership

The Men in Black (MIB) have always protected the Earth from the scum of the universe, and in this new adventure (Men in Black: International), the agents tackle their biggest, most global threat to date: a mole in the organization, in the new Lexus RC F sport coupe.


Lexus vehicles are the official global fleet of the agents in the latest film from the MIB franchise. The Lexus RC F (US 2020 model) stars as the MIB agents’ most elite weapon and vehicle of choice for high-velocity pursuits. The luxury sports coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe; in the film, it also boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in alien encounters in scenes in the film.


Lexus worked with VOX Cinemas in Saudi Arabia and UAE to promote their partnership with Sony Pictures as the official vehicle of the Men In Black: International film, which released across cinemas on 20th June 2019.


A car display was booked to exhibit at VOX Cinemas Red Sea Mall (Jeddah) during the ‘premier’ of the movie. Additionally, a 30 sec. on-screen ad was also included as part of the Lexus package from VOX Cinema – which screened during the two premier sessions at Red Sea Mall.



A car display was also booked to exhibit at the premier of Men in Black: International in the UAE at VOX Cinemas – Mall of the Emirates, and remained on display till Monday 1st July 2019.


Men in Black: International Premier at VOX Cinemas - Mall of the Emirates


The team at Motivate Val Morgan assisted Lexus in getting their on-screen material – which screened at the premier, approved by GCAM in Saudi Arabia (on short notice) and also connected Lexus with VOX Cinemas in order to successfully plan and execute the car display during the premier of Men in Black: International at VOX Cinemas Red Sea Mall and Mall of the Emirates.


Is your brand featuring in/collaborating with any upcoming movies? Contact us for cinema advertising opportunities to amplify reach and recall for your brand.



Sources: Lexus, Deadline and Top Gear Philippines