Motivate Val Morgan Cinema Update 2019
Since opening the doors to its first cinema in the capital city of Riyadh in 2018, Saudi movie-goers can’t seem to get enough of this unique entertainment platform.
The Kingdom had 6.6 million cinema visits in 2019, and the 2020 pipeline is on track to meet this growing demand, with new locations set to open in Jubail, Taif, Al-Ahsa, Dhahran, Hail and other cities across the Kingdom.
As for the rest of the region in 2019, cinema exhibitors continued to maintain steady growth by investing in the opening of new locations and growing their circuit of innovative cinema experiences.
2019 was also the first year to have nine films cross the billion-dollar milestone (globally), surpassing 2015’s and 2018’s record of five billion-dollar films. Additionally, Disney (not counting Marvel or Star Wars) saw four films cross US$1 billion (globally) – the studio’s highest amount in any calendar year.
Motivate Val Morgan witnessed an increase in integrated cinema campaign bookings in 2019 – covering both on and off screen advertising, and welcomed a range of first-time advertisers to our list of clients.
Cinema is undoubtedly the ultimate platform for memorable storytelling, for it helps advertisers target specific audiences, builds deeper audience engagement and delivers valuable incremental reach when added as part of a larger media mix.
Click HERE to access the report and contact us to make cinema an integral part of your media plan in 2020!
From the lift of a 35-year ban on cinemas in Saudi Arabia, which has paved the way for cinema exhibitors to unveil six cinema locations (single screens and multiplexes) in Riyadh and Jeddah – with more on the way across the Kingdom, to a paradigm shift across the rest of the region where exhibitors are investing in opening new locations, renovating existing locations, offering innovative ways to watch a movie – luxury cinema seating and F&B options to suit a variety of moods, the overall ambience of cinema has redefined movie going experiences in the Middle East.
Superhero and action movies are no doubt the most popular with audiences of this region. Nevertheless, irrespective of the movie genre, cinemas continue to have a consistent line-up of blockbusters throughout the year – delivering impressive admission figures.
Whether launching a new brand or product, marketing a special event or new residential complex, promoting a special offer or advertising a brand awareness campaign, cinema is the ultimate platform for memorable storytelling, helps advertisers target specific audiences, builds deeper audience engagement and delivers valuable incremental reach when added to a brand’s media mix.
Check out Motivate Val Morgan’s Cinema Update for 2018, and make cinema an integral part of your media plan in 2019!
Spotlight on Motivate Val Morgan
Cinema – A Force to Reckon With (Section 1)
Cinema – A Force to Reckon With (Section 2)
Cinema – A Force to Reckon With (Section 3)
Contact a member of our sales team for cinema advertising opportunities in 2019
