FIFA booked an integrated cinema campaign through Universal Media (UM) Qatar to promote the ongoing FIFA World Cup 2022™ at select locations of VOX, Reel, Muvi, AMC cinemas in UAE and Saudi Arabia.
The on-screen campaign included a 30 sec. commercial booked for a period of 4 weeks – 27 October 2022 to 23 November 2022, at select locations of:
UAE – VOX and Reel
KSA – VOX, AMC and Muvi
The commercial follows La’eeb (the official mascot of the FIFA World Cup 2022) as he auditions to fulfill his destiny as the tournament’s mascot. La’eeb encourages everyone to believe in themselves and spread the joy of football to everyone, through the catch phrase ‘Now is All’.
The off-screen component of the cinema campaign included the distribution of 50,000 FIFA branded popcorn tubs featuring La’eeb, to moviegoers at select VOX locations in UAE and KSA starting 10 November 2022.
Contact us for more information on branding options and integrated cinema advertising opportunities across the Middle East!
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AMC Garden 5 – Hail offers luxury auditoriums, best-in-class projection, sound and seating, and is the latest effort by AMC in an ongoing program to provide state-of-the-art cinemas across KSA.
AMC Cinemas has opened its eleventh location at Garden Mall in Hail, KSA. The 5-screen cinema with a total of 549 seats, which includes a PRIME at AMC screen, is another impressive step in the rapid evolution of the cinema experience in Saudi Arabia.
Following the launch of AMC Garden 5, the cinema exhibitor aims to reach a large number of movie lovers around Saudi Arabia, a goal which is in line with the government’s plan to diversify entertainment content as well as providing new experiences to a range of audiences in several cities and governorates across the Kingdom.
AMC presently operates 71 screens across 11 locations in 7 cities of Saudi Arabia.
Motivate Val Morgan congratulates AMC Cinemas on the opening of AMC Garden 5, and warmly welcomes this location to our cinema circuit in KSA.
Source: AMC Cinemas
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A specially curated menu by Saudi chef Mona Mosly was launched by VOX cinemas on Saudi National Day.
VOX Cinemas has announced a culinary collaboration with Chef Mona Mosly which will see the female Saudi Chef elevate the in-cinema dining experience with a specially curated menu.
Moviegoers in Saudi Arabia can now enjoy more than 20 signature dishes at GOLD, VOX Cinemas’ luxury cinema concept, and Candy Bar.
Chef Mona Mosly is one of the region’s most recognisable celebrity chefs due to her role as host and judge on five series of the TV phenomenon Top Chef Middle East. She has extensive experience in culinary art, having trained professionally in Switzerland before attending the world-renowned Le Cordon Bleu in London and subsequently honing her craft at esteemed restaurants across the Middle East.
Known for her catchphrase, ‘From My Heart to Yours’, Chef Mona injects passion into every dish and her exclusive menu for VOX Cinemas aims to evoke memories through flavour while featuring her creative take on classic dishes. Highlights on the menu, which has been specially tailored for the cinematic experience, include Saudi Fish & Chips, Mona Shawarma, Khubz Mhalla and Rose Kakadeh.
Mohamed Al Hashemi, Country Head at Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle in Saudi Arabia said: “The Saudi labour market has made unprecedented progress in recent years, with more Saudi women entering the workforce and establishing a strong footprint across various industries. In line with Vision 2030 and the Kingdom’s National Transformation Programme, Majid Al Futtaim is committed to hiring inclusively to ensure exceptional employment opportunities.”
“Given her culinary prowess and unique talent, VOX Cinemas is excited to collaborate with Chef Mona Mosly and unveil her as the new face of our in-cinema dining experience. We believe that F&B is an integral part of going to the movies and this collaboration demonstrates our customer-centricity and dedication to providing an unrivalled cinematic experience. This is just the first step in what we believe will be a long and successful partnership and our ultimate goal is to expand this offering to our cinemas across the region” he added.
Chef Mona Mosly said, “VOX Cinemas has set the standard in cinema dining in the GCC and I’m extremely proud to partner with them given our shared dedication to innovation and excellence as well as the outreach to the Arab world that VOX has to offer. I am confident that this collaboration is a recipe for success and look forward to bringing dishes from my heart to yours at VOX Cinemas in Saudi.”
VOX Cinemas’ signature concept GOLD caters to movie lovers who want to indulge in gourmet food. Guests have the option of dining in an exclusive private lounge area or having their food delivered straight to their seats through the in-theatre waiter service. Redefining the luxury cinema experience, the GOLD auditorium features reclining leather seats, plush blankets, and pillows as well as cutting-edge audiovisual technology in a stylish and intimate setting.
Chef Mona is the latest high-profile chef to collaborate with VOX Cinemas. Most recently Michelin-starred chef Akira Back curated a menu for VOX Cinemas’ THEATRE across UAE, Kuwait, and Qatar.
Chef Mona Mosly’s menu will be available exclusively at VOX Cinemas The Kingdom Centre, and The Esplanade in Riyadh before being rolled out to additional locations including Sahara Mall, Riyadh, and Red Sea Mall, Jeddah.
For more information visit VOX Cinemas
Source: VOX Cinemas (Press Release)
Saudi Arabia celebrated its 92nd National Day on 23rd September 2022, commemorating the birth of the modern Saudi nation.
This year’s theme and slogan was ‘This is our Home’- appreciating the cultural diversity of the country that makes everyone feel at home, whether they are Saudi nationals or expats.
Cinema was a popular medium for brands to convey their wishes to the nation this year. From French multinational retailer of personal care and beauty products – Sephora, to Saudi based telecom provider – Salam, STC and more… here’s a look at ads that lit up the big screen to honour the Kingdom’s national day:
Sephora
The cinema ad by Sephora features Saudi expressionist artist Ghada Al Rabea – a strong Saudi woman, who holds her culture at high esteem, but never shies away from her passion for art.
Commercial Duration: 15 Sec
Locations: Multiple VOX locations
Monsha’at
The Small and Medium Enterprises General Authority – Monsha’at booked a national day cinema ad celebrating the nation’s identity, culture, leadership and growth over the years.
Commercial Duration: 127 Sec
Locations: Multiple AMC and Muvi locations
Banque Saudi Fransi
The Saudi based banking group’s national day campaign celebrates the vision and achievement of Saudi Arabia as a nation in various sectors.
Commercial Duration: 30 Secs
Locations: Multiple AMC, Muvi and VOX locations
Salam Mobile
Saudi Arabia’s new mobile service Salam mobile in their National Day ad features a virtually performed ballad about the nation’s heroic history by well-known Saudi artists from across the nation.
Commercial Duration: 180 Sec
Locations: Multiple AMC, Cinépolis, Muvi and VOX locations
Saudi Electricity Company
KSA’s energy provider Saudi Electricity Company in their National Day ad emphasized its commitment to illuminate the nation’s future – “she is home to us, and we are the light for.”
Commercial Duration: 86 Sec
Locations: Multiple AMC, Cinépolis, Muvi and VOX locations
STC
Saudi Telecom Company commemorates this year’s national day by highlighting the nation’s support and empowerment for the advancement of its people.
Commercial Duration: 60 Sec
Locations: Select AMC, Cinépolis, Muvi and VOX locations
Virgin Mobile
Virgin Mobile in a tactical campaign, promoted their ‘National Day Special Offer’ on the big screens of cinemas across the country.
Commercial Duration: 15 Sec
Locations: Select AMC, Muvi and VOX locations
With National Days of Oman (18th November), UAE (2nd December), Bahrain (16th December) and Qatar (18th December) around the corner, contact a member of our sales team for more information on cinema advertising to mark these special days!
‘Spooktober’ has finally arrived, and there’s no better way to celebrate Halloween than to watch a spine-tingling horror movie on the biggest screen of them all!.
With a number of new horror releases in cinema this Halloween – from Jordan Peele’s genre bending thriller, the final conclusion to the Halloween franchise, and a good old-fashioned exorcism, both audiences and advertisers are in for a treat.. no tricks!
Check out the movie line-up, and have yourself a bloodcurdling and wicked time at the cinema:
Orphan: First Kill
Release Date: now playing
Cast: Isabelle Fuhrman, Julia Stiles, Rossif Sutherland
Nope
Release Date: now playing
Cast: Daniel Kaluuya, Steven Yeun, Keke Palmer
The residents of a lonely gulch in inland California bear witness to an uncanny and chilling discovery.
The Invitation
Release Date: now playing
Cast: Nathalie Emmanuel, Thomas Doherty, Stephanie Corneliussen, Sean Pertwee
A young woman is courted and swept off her feet, only to realize a gothic conspiracy is afoot.
Jeepers Creepers: Reborn
Release Date: now playing
Cast: Sydney Craven, Imran Adams, Jarreau Benjamin
Forced to travel with her boyfriend, Laine begins to experience premonitions associated with the urban myth of The Creeper. She believes that something supernatural has been summoned – and that she is at the center of it all.
Don’t Worry Darling
Release Date: now playing
Cast: Harry Styles, Florence Pugh, Chris Pine, Gemma Chan
A 1950s housewife living with her husband in a utopian experimental community begins to worry that his glamorous company could be hiding disturbing secrets.
Smile
Release Date: now playing
Cast: Sosie Bacon, Kyle Gallner, Robin Weigert, Jessie T. Usher
After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter (Sosie Bacon) starts experiencing frightening occurrences that she can’t explain. As an overwhelming terror begins taking over her life, Rose must confront her troubling past in order to survive and escape her horrifying new reality.
Halloween Ends
Release Date: 13 October 2022
Cast: Jamie Lee Curtis, Andi Matichak, Kyle Richards, Will Patton
Halloween Ends kicks off four years after the events of Halloween Kills, where Laurie is living with her granddaughter Allyson and is finishing writing her memoir. When a young man is accused of killing a boy he was babysitting, it ignites a cascade of violence and terror that will force Laurie to finally confront the evil she can’t control, once and for all.
Prey for the Devil
Release Date: 27 October 2022
Cast: Virginia Madsen, Jacqueline Byers, Nicholas Ralph
A nun prepares to perform an exorcism and comes face to face with a demonic force with mysterious ties to her past.
Contact us for advertising opportunities in cinema.
Source: IMDB and YouTube
Motivate Media Group and Motivate Val Morgan – the official representatives of the Cannes Lions International Festival of Creativity in the UAE, hosted an awards ceremony on Wednesday 14th September 2022 to celebrate this year’s winning agencies.
The 2022 Cannes Lions Festival received a total of 358 entries from the UAE, of which 61 received shortlists and 22 won Lions – including 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze Lions.
This year’s winners across Outdoor, Print & Publishing, Media, Entertainment for Sport, Direct, Digital Craft, Creative Commerce, Social & Influencer, PR, and Film Craft categories include:
Creative heads and their respective team members from this year’s winning agencies attended the awards ceremony for an evening of networking over refreshments, followed by being presented with the most coveted trophies in the advertising industry – the LIONS.
Also in attendance were Rebecca Menezes and Eduardo Cesar from Saatchi & Saatchi MEA who represented the UAE at the Young Lions Digital Competition, and Fatma Al Suwaidi from American University in Dubai who represented the country at the Roger Hatchuel Academy student program as part of the Cannes Lions Festival.
Congratulations to all winning agencies, and we look forward to many more wins at next year’s Cannes Lions International Festival of Creativity.
Check out the latest ads on the BIG screen in the month of September
With summer holidays drawing to a close, kids back in school and life in general back to its normal routine, September has been a buzzing month at the cinema.
From Indian superhero movie Brahmastra Part One: Shiva, to the return of rom-coms with Ticket to Paradise and psychological thriller Don’t Worry Darling, the BIG Screen has been delivering a variety of content for all audience types over September.
Our pre-show too has witnessed an array of brand ads. From luxury brands to the world’s largest international airline and Sweden’s very own home furnishing store, check out the ads on the BIG Screen across our network of cinemas in the first half of September:
Ikea
Agency: PHD Media
Ad Duration: 30 Secs
Campaign Duration: 1st September 2022 to 5th October 2022 (UAE), 1st September to 28th September 2022 (Qatar)
Country: UAE, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas: The Dubai Mall
Louis Vuitton Kids
Agency: Spark Foundry
Ad Duration: 1st September to 28th September 2022.
Campaign Duration: 60 Secs
Country: UAE, KSA
Cinema Locations: Multiple VOX and Reel locations
Hermès – H24
Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: UAE, Kuwait, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas The Dubai Mall
Hermès – Terre d’Hermès
Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: KSA, Bahrain
Cinema Locations: Multiple VOX locations
Bahrain Tourism
Agency: Direct Client
Ad Duration: 15th September 2022 to 21st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: VOX Cinemas and Muvi Cinemas
Emirates Airlines
Agency: UM MENA
Ad Duration: 15th September 2022 to 28st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: Multiple VOX,Cinépolis, AMC and Muvi cinema locations
Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.
META Cinema Forum brings cinema stakeholders from the Middle East, Africa, Asia, CIS countries and Turkey to address the demand of theatre facilities and shortage of film contents in certain markets while the overall industry shows strong growth in the MEA region.
The next edition of the META Cinema Forum will address the demand-supply mismatch in film contents and theatre facilities across the Middle East and Africa which will be held from October 25 to 26, 2022, at the Atlantis the Palm, Dubai.
Cinema industry stakeholders from Turkey, Asia and CIS countries will join the META Cinema Forum, making it a truly global cinema industry convention that has become one of the must-attend global cinema conventions.
More than 500 industry delegates, experts and participants will discuss and debate the opportunities and challenges faced by the industry stakeholders at the META Cinema Forum. More than 60 suppliers will display the latest products and services that boost the moviegoer experience. The two-day mega cinema industry conference will be followed by a three-day META Film Fest that will screen over 40 shortlisted full feature films, documentaries, and short films along with premieres of highly anticipated releases of 2022 at the VOX Cinemas at the Nakheel Mall.
“META Cinema Forum has become an international platform for the global cinema industry community to build partnerships and bridge the content gap, and to discuss ways to expand cinema chains into emerging markets,” Leila Masinaei, Managing Partner, Great Mind Events Management, said.
META Cinema Forum also complements the development of the creative economy whose contribution could make a significant impact in the Middle Eastern and African countries. It will boost the Dubai Creative Economy Strategy that aims to transform the emirate of Dubai into an international destination for creativity and the capital of the creative economy by 2025.
A recent report, The Future of the Creative Economy, by Deloitte, shows that the creative industry employed nearly 20 million people in nine countries.
“The nature of the creative economy will continue to change and specific businesses and sectors will thrive or decline. New sectors could emerge entirely. However, we can be optimistic that the creative economy as a whole is likely to grow over time,” Deloitte said in its research paper.
The Dubai Creative Economy Strategy aims to double the contribution of the creative industries to the GDP of Dubai from 2.6 per cent in 2020 to 5 per cent by 2025. It also seeks to more than double the number of Dubai-based creative companies from 8,300 in 2020 to 15,000 by 2025, and more than double the number of creators based in the emirate, from 70,000 in 2020 to 140,000 by 2025.
META Cinema Forum is the first and so far, the only cinema industry-focused convention in the Middle East and Africa region that has one of the fastest growing entertainment industries in the world where governments and the private sector are investing heavily in entertainment facilities to diversify economies and reduce dependency on a single economic sector.
The event brings all the stakeholders on a single platform to brainstorm on the growth of the industry and identify opportunities going forward. It will host seminars, awards, premieres of new movies, workshops, and masterclasses, and showcase new products and exclusive slate content presentations.
META Cinema Forum is backed by all the leading industry players. The event is supported by VOX Cinemas as the Strategic Cinema Partner, and the National Film Authority joining as Supporting Partner. Other leading industry partners include Universal Pictures International, Warner Bros. Entertainment, AMC Cinemas, Cinepolis Gulf, Maison SU, Cinemarine, CineBodrum, FilmHouse Cinemas, Golden Scene, Cinema Plus, Dolby, ME Cinemas, Starz Play, Cinepax and Empire Entertainment.
Motivate Val Morgan is a media partner for this year’s META Cinema Forum.
Source: META Cinema Forum
Cinépolis Cinemas – Amwaj Islands features five-screens with a variety of seating options, and is part of the Amwaj Village project in Bahrain.
Cinépolis opened its newest location at Amwaj Islands in Bahrain on 08 July 2022.
The five-screen cinema features a variety of seating options – including signature standard seating, deluxe seats equipped with on-demand waiter service with a convenient call button, and recliner seats that offer an exclusive luxury viewing experience.
The cinema exhibitor has also elevated its traditional popcorn offering in Bahrain by introducing new flavors – Spicy and Pizza, has introduced online F&B ordering when booking tickets from its website, and will be launching its hot food menu soon.
Alejandro Aguilera, CEO of Cinépolis Cinemas says: “We’re really excited about our latest location in Amwaj, especially as we will be catering to the residents of Amwaj and Muharraq. As an international operator, we are excited to bring our best practices and experiences both to the locals and expats. The design and layout of the three seating categories in the auditoriums gives a different experience for all movie goers.”
The multi-screen cinema is part of the Amwaj Village project, which is home to a host of shopping, dining, and entertainment outlets.
Cinépolis Cinemas currently operates 18 screens in 2 locations across Bahrain, and with the recently opened Al Hokair Time in KSA, the exhibitor has a total of 81 screens in 9 cities across the region.
Contact us to advertise your brand on the screens of Cinépolis Cinemas in the Middle East.
Sources: Cinépolis Cinemas
Marvel Studios is set to roll its curtain down on Phase 4, and has revealed future plans for its cinematic universe at the recently concluded San Diego Comic-Con 2022. The studio announced an exciting line-up of live-action and animated projects in its next phases from 2023-2025.
Phases 5 and 6 feature new titles with familiar faces, starting with Ant-Man and the Wasp: Quantumania, and leading up to not just one but two back-to-back Avengers movies with much to explore in between in the Multiverse.
If you’ve missed those announcements and want more information, here is everything you need to know about Marvel’s latest slate of projects set to release on the big screen:
Ant-Man and the Wasp: Quantumania
Release date: February 17, 2023
Ant-Man and the Wasp: Quantumania will be the beginning of Phase 5. That film is expected to reveal more mysteries of the pivotal Quantum Realm universe; it will be the first official introduction of Jonathan Majors as Kang (the big bad of this Multiverse Saga) and will debut a new young hero when Scott Lang’s daughter Cassie (Kathryn Newton) suits up as well.
Guardians of the Galaxy Vol. 3
Release date: May 5, 2023
James Gunn will be ending his Guardians of the Galaxy trilogy with this film – and he and the cast and crew are letting fans know in no uncertain terms that it is going to be an ending. The movie will be introducing some key cosmic figures – Adam Warlock (Will Poulter) and the High Evolutionary (Chukwudi Iwuji) – and it’s here that we begin to see a possible pattern forming in Phase 5: powerful villains rising in ways our heroes may not be ready for.
The Marvels
Release date: July 28, 2023
The Captain Marvel movie franchise will meet the Ms. Marvel TV series (with help from WandaVision’s Monica Rambeau) to form a new trifecta of cosmic-powered superheroines in the MCU. Plot details are unknown, but Ms. Marvel left us with a place-switching connection between Carol Danvers (Brie Larson) and Kamala Khan (Iman Vellani), so that’s something. Based on other projects like Secret Invasion, The Marvels could have some serious Kree/Skrull drama to resolve – and again, we could be looking at a major shakeup in the cosmic order, as a result.
Blade
Release date: November 3, 2023
The Marvel Knights supernatural side of things has been teased through Moon Knight and Eternals’ post-credits scene, but Blade is the film that will really open the door to it all. Blade could be a pivotal dark horse story whose significance we can’t yet fully understand.
Captain America: New World Order
Release date: May 3, 2024
Sam Wilson (Anthony Mackie) has taken up the shield and mantle, but it sounds like the timing could be rather unfortunate. In the comics, the New World Order organization was founded by Red Skull in a clandestine plot to take over the world. There have been many similar stories in Marvel lore since then (Leviathan) that could be streamlined into the premise of Captain America 4. Either way, it sounds like Sam will find out there are some truly seedy (world threatening) things happening in the world of politics and espionage.
Thunderbolts
Release date: May 3, 2024
The end of MCU Phase 5 will be Thunderbolts – a series that started as a team of villains posing as heroes. Given everything we’ve seen in Phase 5 leading up to it, Thunderbolts makes us wonder if Phase 5 will end with a new world order of villains holding the reigns, and heroes left on the run.
While those Marvel Phase 5 plans took their rightful place in the spotlight at Comic-Con 2022, Marvel also announced the first three projects in its Phase 6 slate
Fantastic Four
Release date: November 8, 2024
MCU reboot of the Fantastic Four will be released in November of 2024, marking the first movie in Phase 6 and kickstarting the road to Secret Wars. This movie will be necessary to get to the final film of The Multiverse Saga as Marvels’ first family play a major role in that storyline.
Avengers: The Kang Dynasty
Release date: May 2, 2025
The summer of 2025 will kick off with Avengers 5, subtitled The Kang Dynasty and set to be directed by Destin Daniel Cretton. What’s unclear about the film is…who will be part of Earth’s Mightiest Heroes in this movie? One guess is that Captain Marvel and Hulk have continued the team, as seen at the end of Shang-Chi and the Legend of the Ten Rings.
Avengers: Secret Wars
Release date: November 7, 2025
The Multiverse Saga will officially conclude with this title, as the Avengers: Secret Wars will seemingly draw from the Jonathan Hickman-penned reboot of the title from 2015, one that combined multiple different Earths/timelines/universes into one planet, the all-new Battle World.
Sources: Techradar, Comicbook.com and Boxoffice Pro
