Saudi Arabia’s homegrown cinema brand – Muvi Cinemas, has launched the Kingdom’s first Drive-in cinema in the city of Riyadh.
The Drive-in cinema that opened on Thursday 21st January 2021, is the first of its kind in the country, and can accommodate up to 150 vehicles while maintaining social distancing measures.
Guests will be required to wear face masks and have their temperature checked in accordance with recommended measures to combat the spread of COVID-19, while food and drinks are allowed to be consumed inside cars.
In a statement to Arab News, Mahmoud Mirza, Marketing Director of Muvi Cinemas said: “MUVI Cinemas is strictly applying all the precautionary measures to ensure a safe environment for our employees and customers.” However, no decision has yet been made on how long the Drive-in cinema would remain open.
According to Mirza, the initial response from the public suggests that the Drive-in cinema concept will prove as popular in the Kingdom as it has in recent times in other parts of the Middle East, including Dubai and Beirut, as a way to allow cinemagoers to watch movies on the big screen while protecting themselves from the ongoing COVID-19 pandemic.
Mirza further stated that now is the ideal time to visit a Drive-in cinema in the Kingdom. “Drive-in cinemas require many aspects to succeed. One important factor is the weather, and with Riyadh’s weather nowadays, it is a perfect fit to complete an outstanding experience,” he explained, adding that Muvi Cinemas is considering opening similar temporary venues across the Kingdom.
“Having pop-up cinemas isn’t new to MUVI Cinemas, and we shall continue offering such experiences to expand our reach and create happy moments for our audience, be it inside our sites and theaters or outside.”
Mirza also revealed that Muvi Cinemas plans to open 15 new cinemas in Saudi Arabia in 2021, adding more than 150 screens to its current cinema circuit. “New sites will be added to those in current cities, and introduced to new cities, such as Taif, Buraidah and Onaizah,” he said.
As the official cinema advertising partner of Muvi Cinemas in Saudi Arabia, we at Motivate Val Morgan warmly congratulate the cinema exhibitor on the opening of the new Drive-in cinema.
Click here for more information of the first Drive-in cinema in Riyadh, Saudi Arabia, and for session times.
Sources: Muvi Cinemas, Arab News and Gulf News
Moviegoers in Egypt can now enjoy the magic of movies in the safety of their cars at the new VOX drive-in cinema at Mountain View Ras El Hikma in North Coast, Egypt.
VOX Cinemas launched a new cinematic experience, the first of its kind in Egypt – VOX Cinemas Drive-In by the Sea, on Thursday 20th August 2020.
The new drive-in cinema located at Mountain View, Ras El Hikma in North Coast accommodates approximately 105 cars and will screen 2 sessions per day – 9pm and 12am.
The experience is priced at EGP350 and EGP550, both tickets are valid per car (maximum of four people) and include a food and drinks package. The Drive-In Supreme pack costs EGP350 and includes the admission of one car along with two medium popcorns and two water bottles. While the Drive-In Deluxe pack costs EGP550 and includes the admission of one car along with one Deluxe nachos, three large popcorns, one M&M’s pack, two soft drinks and two water bottles.
Once parked, audiences can simply tune into a designated radio frequency for the movie audio to be streamed straight into their in-car entertainment system.
Click here to view movie times.
Contact us for cinema advertising at the new VOX Drive-in cinema at Mountain View Ras El Hikma in Egypt.
Source: VOX Cinemas
As part of the latest offering by cinema exhibitors in the UAE – in response to the COVID-19 pandemic, Reel Cinemas has launched its latest drive-in cinema in Abu Dhabi, brining the total count to five drive-ins across the UAE.
Reel Cinemas launched its third drive-in cinema at the Yas Marina Circuit in Abu Dhabi on Thursday 9th July 2020, and will screen movies three nights a week on Thursdays, Fridays and Saturdays at 7:45pm. The entrance to the drive-in cinema is located at Yas Marina Circuit’s East Gate.
The cinema accommodates 63 cars, with a limit of up to five people per vehicle if family or up to three if not. Tickets are priced Dh160 per car, and includes a food and drinks package (popcorn, soft drinks, water and chocolate). Extra snacks can be ordered from inside the car, by alerting staff using the hazard lights.
Upon entry, guests will have their temperatures checked, before being directed to a specific parking spot. Visitors are requested to remain in their vehicles at all times, with the exception of using the toilets. Wearing of facemasks are mandatory if windows are lowered to speak to event staff, or when leaving the car.
Reel Cinemas launched its first drive-in experience at The Dubai Mall in late May, followed by another in Dubai Hills Estate in the fourth week of June – both launching after VOX Cinemas’ drive in at Dubai’s Mall of the Emirates, and the announcement by Urban Entertainment of a free drive-in cinema in Sharjah at Madar – Aljada (which opened to the public on Wednesday 1st July 2020).
For more information on movie schedules, visit www.reelcinemas.ae, and don’t forget to check out their Drive-in experience FAQs.
Please Note: Drive-in movie sessions at Yas Marina Circuit currently show up to 1st August 2020. Additional movie sessions beyond 1st August will be added closer towards those dates.
Related Articles:
Reel Opens Second Drive-in Cinema at Dubai Hills
Reel Launches Drive-in Cinema at The Dubai Mall
VOX Opens Rooftop Drive-in Cinema at Mall of the Emirates
Sources: The National & Reel Cinemas
Drive-in cinemas have made a huge comeback (globally) amid the COVID-19 pandemic, and with the launch of the second drive-in experience by Reel Cinemas at Dubai Hills Estate, Dubai is now home to three drive-in cinemas.
Following the launch of its first drive-in cinema at The Dubai Mall (Zabeel extension), Reel Cinemas opened its second drive-in on Thursday 25 June, 2020 at The Dubai Hills Estate – located between Mulberry 2 and Central Park in the residential area.
The cinema accommodates 100 cars, and similar to its first drive-in cinema at The Dubai Mall, tickets are priced at Dhs170 per car, with food and drinks included as a combo meal for two.
This drive-in cinema will place emphasis on showing family-friendly blockbusters, with one screening taking place each night at 8pm.
For more information on movie schedules, visit www.reelcinemas.ae, and don’t forget to check out their Drive-in experience FAQs.
Contact us for cinema advertising opportunities at Reel’s drive-in cinema at Dubai Hills Estate.
Related Articles:
Reel Launches Drive-in Cinema at The Dubai Mall
VOX Opens Rooftop Drive-in Cinema at Mall of the Emirates
Dubai’ welcomes its second drive-in cinema with the launch of Reel’s – The Dubai Mall Zabeel experience.
Reel Cinemas launched its drive-in cinema at The Dubai Mall on Saturday 30th May, 2020.
Located at the rooftop parking space of the mall’s Zabeel extension, the latest addition to Reel’s portfolio allows moviegoers in Dubai to watch films on the big screen – with the iconic Burj Khalifa and the city’s skyline in the background, while adhering to social distancing rules and guidelines. The movie can be heard by tuning car radios to a set FM frequency of 88.3.
The cinema accommodates 70 cars, with allocated parking arranged based on the car size for an optimum viewing experience for all. Only two people per car are allowed and ticket bookings have to be made via the Reel Cinemas website. Age restrictions do apply, with anyone under 12 years and over 60 unable to attend for now.
Tickets cost Dh170 per car, and include a food and beverage package for two people, which consist of one cheese popcorn, one salted popcorn, one regular nachos, two chocolate bars, two soft drinks and two water bottles. Food carts are also available for those who wish to make additional food orders.
Earlier in May, VOX Cinemas launched its drive-in experience at Mall of the Emirates.
The revival of the drive-in cinema concept – which has also seen an upswing in the US and Europe, offers movie lovers a safe way to engage in one of their favorite pastimes during these unprecedented times, whilst maintaining social distancing and enjoying a bucket of popcorn.
Here’s a list of movies that will be showing at Reel Cinemas Drive-in at The Dubai Mall Zabeel:
Fast and Furious: Hobbs and Shaw, BloodShot, Bombshell, 21 Bridges, The Hustle, Rambo Last Blood, Gemini Man, Bad Boys for Life, The Gentleman, Jumanji Next Level, Fantasy Island, 1917, Fast and Furious 8, Angel has Fallen, A Quiet Place, Mission Impossible Fallout, Fighting with my Family, The Invisible Man, The Upside, Knives Out, Men in Black International, Midway, Jurassic Park Fallen Kingdom, Childs Play, Aqua Man, Misbehaviour, The Grudge, Charlie’s Angels, Crawl, The Wretched and Shazam.
For more information, visit www.reelcinemas.ae, and don’t forget to check out their Drive-in experience FAQs.
Sources: The National, Gulf News, What’s On and Reel Cinemas
Related Article:
VOX Opens Rooftop Drive-in Cinema at Mall of the Emirates
VOX Cinemas’ drive-in cinema offers Dubai moviegoers a classic movie night under the stars.
Movie nights have taken a bit of a hit with the closure of cinemas across the globe amid the coronavirus pandemic. However, in response to the easing of restrictions imposed during the coronavirus pandemic in United Arab Emirates, while maintaining the safety of audiences by adhering to social distancing guidelines, VOX Cinemas launched its latest vintage style drive-in cinema at Mall of the Emirates in Dubai on Sunday 17th May 2020.
Situated in the shopping mall’s upper parking lot, on level 3, the drive-in cinema features a large screen underneath the Ski Dubai slop, where patrons can park in front of to enjoy a movie under the open air, while adhering to social distancing rules.
“The health and wellbeing of our guests and employees remains our top priority and moviegoers can be rest assured that the VOX Cinemas Drive-in complies with all government and best practice guidance, while still allowing guests to enjoy the big screen experience,” said Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim – Cinemas.
“Drive-in visitors will earn Share Points and can access the Mall of the Emirates mall and facilities before the movie,” he added.
VOX drive-in accommodates 75 cars with a maximum of two people each, and in line with government regulations, individuals above the age of 60 and children between 3 and 12 years of age are not permitted to access the mall and drive-in cinema.
Tickets are priced at AED180+VAT, which includes the movie and a robust F&B package – popcorn, nachos, big bag of M&Ms and drinks (plenty for two people to enjoy throughout the film).
How the concept works
Step 1:
Purchase tickets online at uae.voxcinemas.com (movie showtimes will be revealed every Monday.)
Step 2:
Once patrons arrive at the Mall of the Emirates car park, they will be given clear instructions on how to proceed towards the red-carpeted entrance by VOX staff.
At the red-carpeted entrance, the ticket QR codes are scanned and soft drinks and snacks handed over.
Step 3:
Patrons will then be directed to their designated parking slots and asked to turn off their headlights. Parking spaces are allocated based on the height of the vehicle in and effort to ensure that everyone can easily see the large screen.
The movie’s audio will be transmitted through a FM frequency directly to the In-Car Entertainment System, which will be indicated on the screen prior to the start of the pre-show and movie.
Within days of its official launch, the new VOX concept has been so well received, with all movie sessions sold out till early June. However, due to the extended lockdown in the UAE, which will take effect from 8pm to 6am starting Wednesday 20th May 2020, the drive-in cinema will remain closed till further notice.
Nevertheless, given its demand, the concept won’t be going anywhere, and you can expect it to generate as much popularity once it resumes operation.
Check out media kit and contact a member of our UAE sales team for more information on cinema advertising at the VOX drive-in cinema.
Sources: What’s On Dubai, Gulf News, Variety, The National and Arabian Business
