Moemen Metwally and Fernando Montero from Memac Ogilvy Dubai win gold at the UAE Young Lions Digital Competition 2021.
The 18th edition of the esteemed UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representative of the Cannes Lions International Festival of Creativity, took place on Saturday 27th March 2021.
Due to the ongoing pandemic, this year’s competition took place online, with a total of 14 teams across 9 agencies participating. The Judging and Awards Ceremony followed online on Monday 29th March 2021, with Moemen Metwally and Fernando Montero from Memac Ogilvy Dubai winning Gold.
The winning duo will move on to represent the UAE at the International Young Lions Competition – in the digital category, which will also take place online in June 2021.
Warsha Jamnadas and Nour Itani from Publicis Middle East bagged Silver, while Tarryn Tucker and Luma Kudsiova from BPG Group Dubai, and Lina Maria Monroy and Alison Cordeiro Rodriguez from Saatchi & Saatchi Dubai tied for Bronze.
Other participating agencies at this year’s competition included: Leo Burnett Dubai, Socialize, And Us, Serviceplan Middle East and FP7 McCann.
The jury panel for this year’s competition comprised of: Munah Zahr (Leo Burnett), Fadi Yaish (And Us), Cristiano Tonnarelli (Memac Ogilvy), Komal Bedi Sohal (Saatchi & Saatchi Dubai), Fouad Malak and Oliver Robinson (F7P McCann), Rafael Augusto (Publicis Middle East), Akhilesh Bagri (Serviceplan Middle East), Anyce Nedir (Socialize), and Lousie Kotze and Justin Du Plessis (BPG Group Dubai)
This year’s client was du Telecommunications, who presented a brief pertaining to cybercrime in the UAE. Participating teams were asked to create a digital campaign with a powerful message and fitting hashtag, to emphasize the importance of the internet being utilized wisely and safely, with the necessary precautions in place.
Speaking at the Award ceremony on behalf of du Telecommunications, Dr. Mansoor Habib, Head of Sustainability & Wellbeing, said: “At du, our mission is to create a culture that addresses safe internet usage and related issues such as cyber bullying, digital addiction, and the wellbeing of everyone that uses our telecommunication services. We are very honored that we could introduce the theme of cyber safety at this year’s UAE Young Lions Digital Competition to brief all the participating agencies. The creative insight of the participants – all of which were very unique and powerful – helped us understand how much more innovative we can be with our communication on using the internet safely and responsibly.”
Ian Fairservice – Managing Partner, Motivate Media Group, said “Even though the format for the UAE Young Lions Competition had to be adjusted to an online version this year, we were still very impressed with the content produced. I want to congratulate everyone who entered, but especially Moemen Metwally and Fernando Montero from Memac Ogilvy who I’m sure will be great ambassadors for the UAE during this year’s Cannes Lions Festival.”
The UAE Young Lions Digital Competition 2021 was held in strategic partnership with Dubai Media City and was sponsored by Getty Images.
Congratulations to the winners and a job well done to all 14 teams who participated in this year’s competition.
Motivate and Motivate Val Morgan – the official UAE representative of Cannes Lions International Festival of Creativity, hosted the 16th UAE Young Lions Digital Competition on 21st April 2018 at Motivate Offices in Dubai Media City. The Judging and Awards Ceremony took place on 23rd April 2018 at In5 Media Innovation Centre in Dubai Production City.
A jury panel comprising Executive Creative Directors and Creative Directors from Dubai’s leading advertising agencies selected Sumer Kotwal (Art Director) and Gaurav Maitreya (Copywriter) – who entered as a freelance team, as the Gold winners of this year’s competition. The wining team was selected from 17 participating teams, and will be flown on an all-expense paid trip to Cannes to represent the UAE at the International Young Lions Digital Competition, which will be held in June 2018.
Maram Ashour (Art Director) and Rohit Venkatesh (Copywriter) from Ogilvy One came in second to win Silver, while Felipe Menezes (Art Director) and Waleed Bachnak (Copywriter) who entered a freelance team bagged Bronze.
Other participating agencies at this year’s competition included: FP7, JWT, Saatchi and Saatchi Dubai, Impact BBDO, Serviceplan Middle East, Momentum MENA, Socialize, TBWA, Science & Sunshine, Memac Ogilvy and DDB.
SNIFF – a rescue group for abandoned dogs and cats that actively promotes fostering and adoption of mixed breed animals in the UAE, was this year’s partner not-for-profit organization.
This year’s UAE Young Lions Digital Competition was held in association with our long-standing partner, Dubai Media City, and was supported by Getty Images and Xerox Emirates.
Ian Fairservice, Managing Partner, Motivate Group said: “The fantastic work produced by these young creatives continues to impress me every year. This is our 16th year hosting this competition and I can confidently say that the strength of the region’s talent continues to grow at an extremely fast pace. That’s why we are pleased to be able to give them the opportunity to represent the UAE in Cannes. I wish Sumer Kotwal and Gaurav Maitreya the best of luck, and I’m sure they will be great ambassadors for creativity in our region. ”
Majed Al Suwaidi, Managing Director of Dubai Media City said: “The Young Lions Competition is a globally renowned platform for digital enthusiasts, bringing the youth together to present their creativity. We are proud to once again partner with the UAE Young Lions and Motivate and act as a platform for local talent to be recognised internationally at the Cannes Festival. At Dubai Media City, we have always focused on creating opportunities for our community to be creatively active in Dubai and beyond, with the support of in5 media as well. We would like to thank all the participants for their positive energy, passion and commitment, and our heartiest congratulations to all the winners.”
The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. It offers five days of award ceremonies, seminars, workshops, master classes, exhibitions, screenings and networking. The 65th Cannes Lions International Festival of Creativity will run from 18th to 22nd June 2018 in Cannes, France.
Congratulations to the winners and a job well done to all 17 teams that participated in this year’s competition.
We look forward to receiving many more registrations next year round.
If you got what it takes, don’t miss out on participating in this year’s UAE Young Lions Digital Competition!
Requirements
Each team must consist of an art director and a copywriter, both 30 years of age or younger, i.e., born on or after 23 June 1987.
A team can be from a registered advertising agency, freelancers or from a creative team from the client side – all based in the UAE.
What’s in it for the GOLD Winning Team?
The team will be flown to Cannes for a trip of a lifetime – which includes air fare, accommodation, food expenses and 5 days registration at the Cannes Lions Festival.
The team will represent the UAE at the International Young Lions Digital Competition 2018.
Registration Details
Registration Deadline: Sunday 15th April 2018
Fee (per team): 4,000 AED (not inclusive of VAT)
Download the Registration Form
Please Note: Email registration forms to [email protected] along with passport copies by Sunday 15th April 2018.
Competition Details
Date: Saturday 21st April 2018
Time: 9am to 7pm
Venue: Motivate Offices, Media One Hotel, Dubai Media City
Awards Ceremony Details
Date: 23rd April 2018
Time: 5:00pm – 7:00PM
Venue: in5 Media Innovation Centre, Dubai Production City
Here’s a Glimpse of the UAE Young Lions Cyber Competition 2016:
Please note: the Cyber category has been renamed as Digital in 2018
Here’s an interview with the winners of the UAE Young Lions Cyber Competition 2016:
This year’s competition will be hosted by Motivate and Motivate Val Morgan – the official representative of the Cannes Lions International Festival of Creativity in the UAE, held in association with Dubai Media City and sponsored by Getty Images and Xerox.
Register now!
