Black Widow Triumphs at Box Office

Setting a pandemic box office record, Black Widow opened with a whopping $218.8 million globally on its first weekend!

Marvel Studios’ latest production, Black Widow, surpassed all predictions for its opening weekend, collecting US$218.8 million globally. Crossing F9’s debut of US$162.4 million across eight overseas markets in its first weekend of release, Black Widow had a theatrical release in 41 international markets along with a simultaneous OTT release.

Here’s a closer look at the movie’s performance at box office:

At the end of the opening weekend, the movie had made an international box office debut of US$78.8 million, domestic collection of US$80 million and a global box office collection of US$158.8 million
Among the Asian markets, Korea is currently leading at US$19.13 million, while Hong Kong set a new benchmark with a launch of US$3.2 million
It grossed US$42 million across Europe and was the top pandemic opening weekend in 15 markets including the UK (US$9.7 million) and France (US$6.9 million)
The top 5 opening weekend markets were Korea (US$12.7 million), UK (US$9.7 million), France (US$6.9 million), Australia (US$5.3 million) and Mexico (US$4.8 million). Russia came in at sixth position with $3.9 million
In IMAX, Black Widow did US$12 million globally, of which US$4.8 million were from 315 offshore screens across 59 countries.
On the opening weekend, Black Widow was No. 1 in majority of the Middle East markets namely -Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar,Bahrain, Saudi Arabia, UAE as well as International markets such as Austria, Bosnia, Croatia, Czech Republic, Greece, Hungary, Iceland, , Portugal, Slovakia, Slovenia, Ukraine, New Zealand, Singapore, Brazil, Argentina and smaller Latin American territories
The movie also also posted the highest pandemic era opening day in Austria, Czech Republic, Qatar and Slovakia.
In Saudi Arabia, Black Widow scored Disney’s highest opening day ever

Although Black Widow is yet to release in China, the biggest Marvel market in the world, it is performing exceptionally at worldwide Box Office, despite having a simultaneous OTT release.

Following a similar pattern of previously released blockbusters within the first half of this year, namely Godzilla vs. Kong, Mortal Kombat, F9 and now Black Widow, upcoming blockbusters are anticipated to follow a similar pattern, garner similar attention from audiences and shine at box office.

Contact us to showcase your brand alongside highly anticipated upcoming blockbusters namely – Suicide Squad (August), Free guy (August), Shang-Chi and the Legend of the Ten Rings (September), Venom: Let There Be Carnage (September), Dune (September), No Time to Die (October), Eternals (November), Top Gun: Maverick (December) and Spiderman: No Way Home (December).

Sources: Deadline, Variety and Box Office Mojo

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F9 Zooms to the Top of Box Office

Over-taking the benchmark blockbuster Godzilla vs. Kong, F9 has zoomed its way to the top of Box Office within its first week of release!

The ninth installment in Universal’s Fast and Furious franchise – F9, clocked in the biggest international debut for a Hollywood title since the pandemic, garnering a total of $162.4 million across eight overseas markets in its first weekend of release – nearly doubling Godzilla vs. Kong‘s debut in those markets.

Here’s a detailed look at how successful the blockbuster has been in its opening weekend thus far:

Of the $162.4 million across eight markets, Imax screenings contributed $14 million, the second-highest May opening for a title in the premium format behind Captain America: Civil War – which had the advantage of opening in 26 additional markets in its 2016 debut.
In China, F9 became the first Hollywood title since 2019’s Avengers: Endgame to claim a $100 million debut in the market, and $12.4 million of the global Imax gross came from China alone.
South Korea brought in $9.9 million, being the first major market to open the film on May 19. F9 also opened in Hong Kong on May 19, where it earned $2.4 million to record the biggest opening weekend during the pandemic in the market.
The blockbuster’s second batch of premieres took place in Russia and across select markets in the Middle East. The film earned $8.2 million in Russia, and also set several records in the Middle East, where it earned $6.2 million across the region – the highest opening weekend ever in Saudi Arabia ($2.6 million), the highest opening weekend since the pandemic in the United Arab Emirates ($2.7 million), and in $300,000 in Egypt.

F9 is set to release in a total of 62 markets throughout the rest of the summer, but won’t be releasing until it reaches Australia on June 17, followed by UK and US on June 24 and 25 respectively, and a host of key European markets in July.

Unlike most other blockbusters that have committed to a hybrid release format due to the pandemic – cinema and streaming platforms, F9 will solely release in cinemas.

Owing to the record-breaking collections of Godzilla vs. Kong and F9, upcoming blockbusters are anticipated to follow similar patterns and garner similar attention from audiences and shine at Box Office. Contact us to plan ahead and place your brand alongside upcoming blockbusters to reach your optimal audience.

Sources: Box Office Pro, Deadline,Variety, Screenrant and First Post

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4DX – The Record-Breaking Cinema Format in 2019

4DX had its best year yet at Global Box Office in 2019, with CJ 4DPLEX – the company behind multi-sensory 4DX cinema technology, announcing it had a record-breaking year, grossing more than £246 million ($320 million) for 4DX worldwide.

Marking a 12% increase from 2018’s record of $286 million, it was the best year yet for the groundbreaking format. The uptick is partly credited to booming revenues in the U.S., where 4DX Box Office increased by 73% from 2018, while European markets grew by 17% from the previous year.

The announcement was further proof that a rising tide lifts all boats, after the global box office hit a record high in 2019, surpassing $42.5 billion. Overseas revenues also soared to new heights, topping $30 billion for the first time.

The trend toward premium and immersive cinema formats is helping to fuel this growth.

4DX provides cinema audiences a variety of special effects in cinemas, such as vibrating chairs, blowing winds, fog, and splashing water, through the use of specially designed in-theater technology.

Listed below are the 7 highest movies that smashed 4DX Box Office Records in 2019:

Avengers: Endgame – $34.4M

Aladdin – $25.9M

The Lion King – $23.2M

Frozen 2 – $18.8M

Fast & Furious Presents: Hobbs & Shaw – $16.9M

Fast & Furious Presents- Hobbs & Shaw 4DX

Captain Marvel – $14.0M

Spider-Man: Far From Home – $13.2M

The top 4DX markets – Japan, China, Korea, France, U.S, Mexico and United Kingdom – together account for more than 66% of the format’s total global box office takings in 2019. These markets broke records in attendance and global box office, surpassing the top seven record of 2018. Most of all, U.S. became the biggest grosser among seven countries as 4DX box office grew more than 73% in comparison to 2018.

The multi-sensory format and Cinema Advertising

4DX engages audiences to be part of the adventure whilst experiencing the entirety of virtual reality, and also offers advertisers an exciting format of cinema advertising – guaranteed to create greater brand impact.

Here’s an article with example 4D cinema campaigns booked through MVM:

Achieve Greater Brand Impact with 4D Cinema Advertising

Break through the confines of advertising and explore the possibility of aligning your brand with a movies scheduled to release in 4DX format across the Middle East.

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