LIONS Live – A Global Meeting of Minds

Cannes Lions is presenting LIONS Live, a curated digital experience for everyone, everywhere, who believes in creative possibility from 22-26 June 2020. LIONS Live will bring the global creative community together to address the future of creativity.

LIONS Live will be broadcast from a London studio, hosted by BBC journalist and presenter, Tina Daheley, with a week of compelling, live-streamed and on-demand sessions. A wide range of creative people and companies from around the world are contributing beautifully-produced content and experiences, in a range of compelling digital formats. LIONS Live will be available to watch from any screen, anywhere in the world, for free.

The full programme offers original thinking and expert perspectives on what’s coming next, masterclasses and beautifully produced short films, crafted by some of the most creative people on the planet. LIONS Live unites experts from across the creative industry, from the brands adapting to fast-shifting consumer behaviours to the agencies adjusting business models and the pioneers innovating future solutions.

Sessions and talent announced so far: Saatchi & Saatchi New Directors Showcase celebrates 30 years of New Director talent and identifies some new names to watch; renowned innovators and VFX specialists, Framestore, will demystify deep fakes and unlock the future of creativity with the help of celebrity guests. Wyclef Jean, musician and Chief Strategy Officer, Carnival World Music Group, looks at how Entertainment and marketing are collaborating in new ways; Scott Galloway, Professor of Marketing, NYU Stern & Founder, Section4, will provide a highly provocative view of where we go from here; and Creative Director and Founder of Quiet Storm, Trevor Robinson, will share some of his sharpest learnings.

Unilever’s newly-appointed Chief Digital & Marketing Officer, Conny Braams, will give her first address to the creative community in an important CMO Spotlight; and Global Co-president, dentsu mcgarrybowen, Merlee Cruz-Jayme, will explore how creativity will be crucial for brands trying to bounce back in the new normal. Plus LIONS Live will include a forecast on what’s next for creativity in a Future Gazers session with Cheil Worldwide’s Group CEO, Pully Chau.

Tune in for a LIONS Keynote from creative agency Alma and diversity and inclusion advocates We Are All Human, showcasing how a creative idea allowed the Hispanic community to emerge from the shadows and support recovery from the global pandemic.


What to expect from LIONS Live

Compelling formats

Some of the world’s best creative talent sharing what they have learned; CMO Spotlight sessions from global brands; Cannes Lions President briefings; plus networking events to inspire and connect throughout the week.

Celebrating sustained creative success

The Lions Creativity Report of the Decade, compiled using unique data on Lion-winning and shortlisted work, will present the definitive rankings of sustained creative success over the past ten years. Winners will be announced throughout the week and the report made available to all.

Exploring The Work

A week of free access to The Work – the Lions learning and intelligence platform. It’s home to decades of Lion-winning work, insights and data from nearly 70 years of creativity. As well as big thinking from the brands, agencies and people behind the global community’s greatest ideas.

Cracking the effectiveness code

Marketing effectiveness experts, James Hurman and Peter Field, present a major new global study of creative effectiveness, for Cannes Lions and WARC. Hurman and Field will showcase a new framework – The Creative Effectiveness Ladder – designed to create a universal definition and shared language of effectiveness, and help marketers use creativity more effectively, involving an analysis of nearly 5,000 effectiveness case studies from 2011 – 2019.

Driving a culture of progress

LIONS Live is a reboot moment and a confidence forum. Over the LIONS Live week, the global community can access a host of whitepapers, creative resources and online courses to inspire creative output, impact culture and drive business results.

Learning for everyone

In collaboration with 42courses, we’ve selected lessons from our Cannes Lions online course series, and launched a free masterclass for all. The course is a whistle-stop tour through ten key lessons for a career in the creative industry. Each lesson brings Lion-winning work together with insights from experts like Quiet Storm’s Trevor Robinson OBE, Ogilvy’s Rory Sutherland and VMLY&R’s Debbi Vandeven.

Join LIONS Live

LIONS Live is free to access, for the entire global community, from 22-26 June 2020.

The full LIONS Live programme will be available on the platform from 18 June 2020.


Click here to join the LIONS Live community

Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.

Related Article:

Cannes Lions to Release The Global Lions Creativity Report of the Decade

The Latest Updates from Dubai Lynx 2020

Dubai Lynx – MENA’s biggest Festival of Creativity, will return to Madinat Jumeirah from 8-11 March 2020, bringing together creative legends and those disrupting the industry to learn, network, explore opportunities that abound in the MENA region and celebrate creative excellence.

This year’s programme covers the hottest topics in the region such as Brands in Culture, Proving Creative Effectiveness, Creating Connected Brand Experiences, The New Rules on Brand Purpose and more.

Explore the topics


The Dubai Lynx 2020 Festival Planner makes it easier than ever to find content that will inspire you, whatever your role, in the creative communication and marketing sphere – provocative panels, debates and new formats designed to facilitate two days of learning, celebration, inspiration and networking, featuring hands-on Meet Ups, roundtable discussions and interactive workshops.


Festival Planner for Dubai Lynx 2020


Plan your time at Dubai Lynx 2020


This year’s speaker line-up is bold, influential, innovative and inspiring. Expect an eclectic mix of award-winners, game-changers, original thinkers and rising talent, alongside global business leaders, creative legends and a few surprises.


Speakers for Dubai Lynx 2020


Meet speaker line-up


Dubai Lynx has also announced the Jury Presidents of 2020. Presidents are chosen from among the region’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark creative excellence and effectiveness for the MENA region.

See the Presidents


‘See It Be It’ is the Dubai Lynx initiative working towards equal gender representation across the industry. 2020 will bring 10 women to the Festival for an access-all-areas, 2-day long, career accelerating programme.

*Conditions apply

Entries close on 17 February, 2020

Click here for more information


Find out why creative people come to Dubai Lynx with highlights from the 2019 festival:



Don’t forget to choose your perfect pass to enjoy the full programme for 2020.


Key Dates:

6 February 2020 – Award Entries Deadline

8 March 2020 – Festival Opening Party

9-10 March 2020 – Be Inspired at the Festival

11 March 2020 – Celebrate at the Awards


For more information, visit


*Motivate Val Morgan is the officials representative of Dubai Lynx in the UAE.



Source: Dubai Lynx

Dubai Lynx Names Ian Fairservice as Advertising Person of the Year 2019

Dubai Lynx International Festival of Creativity has named Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group, as the Advertising Person of the Year 2019.

One of the Festival’s most prestigious awards, the Dubai Lynx Advertising Person of the Year is selected in collaboration with the IAA UAE who were responsible for nominating Ian Fairservice. It honours an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region.

Hani Ghorayeb, President, IAA UAE, commented “Ian is a true character of the UAE media industry. His contribution to the development of publishing in this country is nothing less than history-making and his long service to the IAA and particularly to the UAE chapter, has left a legacy that will be appreciated for years to come. It is fitting and fully deserved for Ian to be acknowledged in Motivate’s 40th anniversary year. The IAA wish him every thanks and many congratulations.”

Philip Thomas, Chairman of Cannes Lions and Dubai Lynx, added, “For the past 40 years, Ian has made an outstanding commitment to the communications industry here in MENA and to developing creativity across the region. We’re delighted to honour him with this award.”

Fairservice founded Motivate in 1979 with the launch of What’s On, the UAE’s first English language magazine. With a wide range of award-winning publications, crossing diverse media interests in digital, content, events and cinema, Motivate’s established consumer and trade brands reach an audience of over two million people each month. Motivate’s book division was established in 1986 and has more than 250 titles in print. Together with his partner, Obaid Humaid Al Tayer, who is now the UAE Minister of State for Finance, Fairservice has grown Motivate into one of the most successful media groups in the region.

In March 2007, Fairservice founded the Dubai Lynx Advertising Awards and Festival of Creativity, in partnership with Cannes Lions. He has also served as the Middle East representative of the Cannes Lions International Festival of Creativity since 2000.

During the past year, Fairservice has diversified the group’s interests to include joint ventures with global content and influencer marketing platform VAMP from Australia, Malaysian based World Expo pavilion design company Zakti, Social listening and research specialists MavenMagnet from the US and acclaimed British documentary film makers Lorton Entertainment.

Commenting on the announcement, Ian Fairservice, added: “It is hugely exciting to be recognised in this way, particularly as Motivate is celebrating its 40th anniversary this year. None of our success could have been possible without the support of a great team behind me and in particular the encouragement of my partner, HE Obaid Humaid Al Tayer.”

One of the first members of the International Advertising Association (IAA) – UAE Chapter, Fairservice spent more than 20 years on the board including four years as treasurer, four years as vice president, and five years as president. He also served on the association’s World Board. In addition to his business responsibilities, Fairservice is the vice chairman of the board of governors of the Al Noor Training Centre for Children with Special Needs.

The presentation of the 2019 Dubai Lynx Advertising Person of the Year Award will take place during the Dubai Lynx Awards Ceremony at the Madinat Arena, Madinat Jumeirah  on Wednesday 13 March 2019.



Source: Dubai Lynx (Press Release – 10th March 2019)