VOX Cinemas Opens New Multiplex in Town Square Jeddah

VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, launched a new multiplex at Town Square, Jeddah, Saudi Arabia on 29^th November 2020.

The 12-screen cinema with a total of 1367 seats, boasts numerous firsts including the Kingdom’s first MX4D, the newest evolution in 4D cinema, and ICE (Immersive Cinema Experience), which provides a truly sensorial experience. It also features IMAX with Laser, VIP and KIDS screens. Guests can also indulge in their favourite cinema snacks from the Nutella and Candy Bar.

The inauguration was attended by His Highness Prince Bandar Bin Khalid F. Al Saud; Nasser Bin Huwaiden Al Ketbi, UAE Consul-General to Jeddah, the admired Saudi singer Abdulrab Idrees and Mohamed Al Hashemi, Country Head of Majid Al Futtaim Ventures Saudi Arabia.

The opening of the new multiplex marks VOX’s 11th cinema in Saudi Arabia and consolidates its ambitious expansion plans across the Kingdom as part of its commitment to Vision 2030.

With a total of 124 screens, across 11 cinemas, in 4 cities, VOX Cinemas is the largest exhibitor by screen count and the largest independent distributor in Saudi Arabia.

Mohamed Al Hashemi, Country Head at Majid Al Futtaim Ventures KSA, said, “We are proud to partner with Unified Real Estate Development to open VOX Cinemas Town Square, Jeddah which marks our third launch post lock-down and will create job opportunities for 200 people. At VOX Cinemas, we remain fundamentally confident about the future of the cinema industry and will continue with our ambitious growth strategy in support of the Quality of Life program. In the coming months, we will expand our footprint with openings in new cities including Hail and Jubail as part of our commitment to make our innovative and unrivalled leisure and entertainment experiences accessible to everyone, even in remote cities. Saudi Arabia can now proudly say that their cinemas are without question, the best in the world!”

He added, “In the context of emerging markets, no one is embracing cinema as keenly as audiences across the Kingdom and we believe that it will become a top 10 global market for cinema and generate $1 billion in box office revenue in the next three to five years. We believe Saudi Arabia is the only market in the world to have expanded in 2020, which is quite extraordinary given the current climate and highlights how critical it is to the industry’s future. We look forward to leveraging the growth opportunities that Saudi’s burgeoning entertainment sector presents by introducing more world-class integrated entertainment experiences and supporting the Kingdom’s evolution towards its 2030 Vision.”

We at Motivate Val Morgan congratulate VOX Cinemas on the opening of the new multiplex at Town Square in Jeddah, and warmly welcome this location to our cinema circuit in KSA.

Contact us for cinema advertising opportunities at Town Square, Jeddah, KSA.

Sources: VOX Cinemas, Eat’N Stays and albilad

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VOX Cinemas Opens at Red Sea Mall in Jeddah

On Monday 28^th January 2019, VOX Cinemas opened its doors to the very first cinema in Jeddah at Red Sea Mall.

The multiplex, with a seating capacity of over 1,400 seats, features 12 screens in total and includes Saudi Arabia’s largest IMAX viewing experience, three Gold Class screens and a Kids screen.

Cameron Mitchell, CEO of Majid Al Futtaim Cinemas, said Saudi Arabia has the capacity for high audience numbers.

Speaking at the opening ceremony at Red Sea Mall, Mitchell stated: “If you look at Dubai we have some 15 million customers there per annum. On the short-term goal in Saudi Arabia we are expecting the market to reach about 30 million customers.”

Research from PwC Middle East in November 2018 estimated that that total cinema revenue in Saudi Arabia would reach $1.5 billion by 2030. The forecast was based on a projected 2030 population of 39.5 million, and 6.6 screens per 100,000 people.

Last year, VOX Cinemas announced it would be investing $533 million to open 600 theaters in the next five years.

“Some 95 percent of our employees here are from Saudi Arabia. In any country where we operate cinemas, we localize the team. We have an Egyptian team in Egypt and a Lebanese team in Lebanon and of course Saudis in Saudi Arabia,” said Mitchell.

“We expect the cinemas in the Red Sea Mall to be showing…a mix of films, probably about 300 films per year with at least six new movies every single week. It will take a while for us to have enough cinemas for everyone to get to go to the cinema whenever they want to.

“In my opinion, the cinema is a good place for families to spend time together in a social environment, especially in hot summer days, when outdoor activities are limited.”

The new multiplex in Jeddah will offer cinema enthusiasts the opportunity to watch some of the world’s biggest blockbuster movies, and according to Mitchell, there would be no issues in relation to gender segregation as there are cinemas for families and separate ones for bachelors.

Here’s the walk-through video of VOX Cinemas – Red Sea Mall:

And a glimpse of the opening ceremony of VOX Cinemas – Red Sea Mall:

VOX Cinemas- Riyadh Park Mall has been operational since May 2018, and Motivate Val Morgan is the official cinema advertising partner of VOX Cinemas at both locations in the Kingdom.

Contact us for more information on cinema advertising opportunities in KSA.

For more information on locations and movie timings, visit https://ksa.voxcinemas.com/

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VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall

Sources: Arab News and VOX Cinemas