Check out the ads that featured in cinema during the Eid al-Fitr 2024 long weekend!
The spirit of Eid al-Fitr once again filled the region, transforming the long weekend into a vibrant celebration. Families and friends flocked to shopping malls and entertainment hubs, eager to connect and revel in the festivities.
With more than 14 highly anticipated movies from various genres and languages being released, movie theaters resonated with laughter and excitement as audiences rushed to see the latest releases on the big screen. This festive atmosphere provided a perfect platform for brands to capture hearts and minds through cinema advertising.
From riveting ads by fast food chains, automobile companies, and airlines, here are the commercials that lit up the big screen during Eid al-Fitr 2024:
McDonald’s – FTM Dune: Part Two
Country: Qatar
Operator(s): Select VOX locations
BYD – FTM Dune: Part Two
Country: KSA
Operator(s): Select VOX & AMC locations
Almarai – FTM Kung Fu Panda 4
Country: KSA
Operator(s): Select VOX, Muvi, AMC & Reel locations
Birmingham University Dubai – Godzilla x Kong: The New Empire
Country: UAE
Operator(s): Select VOX locations
Lulu
Country: UAE
Operator(s): Select Royal, CinemaCity, Cinépolis, Oscar, Reel & VOX locations
WWE 2K24
Country: KSA
Operator(s): Select AMC & Muvi locations
Abdul Samad Qurashi
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Dallah Hospitals
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Disabled Children’s Association (DCA)
Country: KSA
Operator(s): Select AMC, Muvi, Reel & VOX locations
Green Farms
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
National Transformation Program (NTP)
Country: KSA (Saudi Arabia)
Operator(s): Select AMC, Muvi & VOX locations
Gulf Air
Country: Bahrain
Operator(s): Select VOX locations
Oman Post / Asyad Express
Country: Oman
Operator(s): Select Cinepolis & VOX locations
Royal Opera House
Country: Oman
Operator(s): Select VOX locations
Burger King
Country: Egypt
Operator(s): VOX locations
Garnier
Country: Egypt
Operator(s): VOX locations
Hardees
Country: Egypt
Operator(s): VOX locations
Misr Life Insurance
Country: Egypt
Operator(s): VOX locations
Noon
Country: Egypt
Operator(s): VOX locations
CBK
Country: Kuwait
Operator(s): VOX Cinemas
Kuwait Finance House (KFH)
Country: Kuwait
Operator(s): VOX Cinemas
Porsche
Country: Kuwait
Operator(s): VOX Cinemas
Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.
Lionsgate and Blumhouse join forces in ‘Imaginary,’ spearheading our compilation of the most eagerly awaited horror films of 2024.
Though Halloween may still be a distant specter on the calendar, the spine-tingling allure of horror knows no season. Reflecting on 2023, it was undeniably a year of resurgence for the genre on the silver screen, solidifying its status as Hollywood’s dependable cash cow, particularly in the wake of underperforming superhero flicks.
Regionally (especially in the UAE & KSA), horror reigned supreme, with blockbusters such as Evil Dead Rise ($3.94M), Nun II ($2.43M – UAE only), Insidious: The Red Door ($1.47M – UAE only), Romancham (Malayalam) ($1.48M – UAE), Five Nights at Freddy’s ($5.86M), and M3gan ($2.17M) dominating the 2023 box office charts.
But as we peer into the murky depths of 2024, a fresh wave of terror awaits, promising both new nightmares and the resurrection of beloved franchises. The new roster includes work from acclaimed filmmakers such as M. Night Shyamalan, Robert Eggers, Tim Burton and Jordan Peele etc.
So, sharpen your claws, brace yourself for the darkness, and prepare to unleash your most blood-curdling screams (or retreat beneath the safety of your covers) as these spine-tingling spectacles beckon you to the edge of your theater seat. After all, there’s nothing quite like experiencing the chilling terror of these films in the immersive atmosphere of the cinema.
Imaginary – 7 March 2024
Imaginary unfolds through the eyes of a woman who returns to her childhood home, to discover that the imaginary friend that she left behind has a life of its own and is unhappy that she abandoned him. Are you ready to have the memory of your favorite childhood toy ruined forever?
Ghostbusters: Frozen Empire – 21 March 2024
Who you gonna call? The Ghostbusters are back, baby! This time, they’re facing off against ‘The Death Chill,’ a frosty threat that’s giving New York City a serious case of the shivers. With the OG team and some fresh faces, get ready for a ghostly adventure that’ll send chills down your spine!
Winnie-the-Pooh: Blood and Honey 2 – 21 March 2024
Hold onto your honey pots, folks! The unexpected smash hit ‘Winnie-the-Pooh: Blood and Honey’ is back with a vengeance in its sequel. This time, everyone’s favorite bear is taking the slash-and-dice route, promising even more brutality and weirdness. Who’s gonna make it out alive this time? Your guess is as good as ours!
The First Omen – 04 April 2024
Holy hell! ‘The First Omen’ is here to give you nightmares. Set before the events of the classic horror flick ‘The Omen,’ this prequel follows Margaret, played by Nell Tiger Free (yep, the Baratheon girl from Game of Thrones), as she discovers that not everything behind the church gates is as holy as it seems.
The Watchers – 6 June 2024
Get ready to be on the edge of your seat with ‘The Watchers.’ Inspired by A.M Shine’s gripping novel, this film takes you on a chilling ride through the eerie landscapes of the Western Irish Countryside. With Ishana Night Shyamalan at the helm and a stellar cast, get ready for fear and suspense like never before!
A Quiet Place: Day One – 27 June 2024
Curious how it all began? ‘A Quiet Place – Day One’ takes you back to ground zero, showing the day those deadly death angels first descended upon Earth. Led by the phenomenal Lupita Nyong’o, this installment promises chaos, terror, and some Stranger Things alum thrown in for good measure!
Longlegs – 11 July 2024
FBI Agent Lee Harker is on the case in ‘The Unseen.’ Dive into an unsolved serial killer mystery filled with unexpected twists and occult elements. As Harker races against time, the stakes—and the body count—keep getting higher!
Alien: Romulus – 15 August 2024
Buckle up for an otherworldly adventure! ‘Alien: Romulus’ introduces us to a fresh batch of characters facing off against the universe’s most terrifying beings – Xenomorphs. The seventh installment in the legendary franchise takes us on a whole new journey, stepping away from the prequels and into uncharted territory.
Beetlejuice Beetlejuice – 5 September 2024
Tim Burton is back to haunt your dreams with ‘Beetlejuice Beetlejuice.’ Join a grown-up Lydia Deetz as she returns to her once quaint, now ominously transformed home with her own family. But when chaos ensues, is it time to summon that mischievous poltergeist again? You might want to say his name—twice!
Terrifier 3 – 24 October 2024
Director Damien Leone is set to redefine horror with ‘Terrifier 3,’ pledging elevated levels of violence and gore. The film aims to explore the origins of the menacing antagonist, Art the Clown, and reintroduce pivotal characters like Sienna Shaw. Leone’s vision for the franchise ensures a chilling and gripping cinematic journey.
Smile 2 – 18 October 2024
Remember that unsettling smile that crawled out of your nightmares in 2022? Get ready for another round of psychological horror and spine-tingling scares as the origins of the entity are explored even further. New characters will be drawn into the nightmarish cycle, each facing their own inner demons alongside those terrifying smiles.
Thread: An Insidious Tale – TBA
The next installment of the Insidious saga unfolds with Thread: An Insidious Tale, slated for 2024. This spinoff, starring Kumail Nanjiani and Mandy Moore, delves into the perilous repercussions when a couple tamper with time to avert tragedy. Penned and directed by Jeremy Slater, anticipate a riveting journey into the abyss of fear and desperation.
But hold up, because there’s more! Here are some more that might sneak up and become the sleeper hits we all love and eagerly anticipate sequels for, just like ‘Talk to Me,’ ‘Smile,’ or ‘Barbarian’:
Source: IMDb, SCREENRANT
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In the realm of marketing terminology, one encounters familiar buzzwords such as Gen-Z, resonating strongly within industry discussions and strategies. Yet, amid this prevalent vocabulary, a lesser-known term emerges: Elusives. Uncommonly uttered in marketing circles, the concept of Elusives remains enigmatic, lacking the widespread recognition attributed to its Gen-Z counterpart.
While Gen-Z garners attention for its purchasing prowess, age dynamics, and pervasive influence, a pertinent question emerges: Are Elusives synonymous with Gen-Z? Delving into this intriguing query unveils an exploration of a demographic perhaps just as vital but hidden in mystery within the marketing landscape.
So, who are Elusives? According to the Video Advertising Bureau, Elusives are lucrative, young, diverse, and cordless audiences who are more prevalent but elusive when it comes to advertising. They tend to avoid advertisements at all costs, opting to skip ads or passively engage with unskippable advertising content. They pose a challenge for marketers to reach compared to other audiences. However, there is a platform that consistently captures these Elusives – The Cinema.
The VAB report highlights that 65% of all moviegoers belong to the adults 18-34 multicultural audience who perceive cinema as a crucial part of their social lives. They prefer watching a diverse range of genres at the cinema within its initial release week.
Furthermore, the report indicates that Elusives, from the moment they step into the cinema, become receptive to in-theater advertising. Remarkably, 89% of adults 18-34 take their seats before the start of trailers, viewing cinema as a pivotal social event. They often combine other activities, such as dining out or shopping, following the movie.
This scenario cements cinema as the ‘go to’ social activity for youngsters and offers marketers immediate opportunities to engage with these socially active and lucrative consumers through cinema advertising. It becomes an advantageous channel for immediate audience reach, such as launching new products, consumer promotions, or seasonal campaigns. Marketers stand to benefit from cinema’s proven ability to rapidly amplify the scale and reach of a campaign, all within a highly attentive environment.
Source: VAB
The Luxury & Lifestyle Lions launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
The Cannes Lions International Festival of Creativity has introduced the Luxury & Lifestyle Lions, setting a global standard for luxury brands, with the goal of acknowledging and celebrating the most influential creative work, experiences, and business solutions within the luxury and lifestyle sector.
Simon Cook, CEO, LIONS, said: “When we introduce a Lion that reflects the needs of an industry sector, the Award is crafted in collaboration with the relevant industry. Our global committee of experts have advised us that this highly disrupted sector needs its own benchmark, so that we can move from driving awareness to recognising solutions that are changing business models and setting a new creative standard for a market in flux. The Luxury & Lifestyle Lions will recognise branded communications and solutions that drive business performance and brand loyalty. A multi-disciplined Jury will set a new benchmark for the luxury sector, with the Lion recognising creative work that elevates the discipline and the sector.”
Marian Brannelly, Global Director of Awards, LIONS, added: “The luxury market has faced significant disruption in recent years and post-pandemic. A shift in consumer behaviour and an accelerated shift towards e-commerce and emerging technologies are just a few of the areas the market has had to navigate and innovate in at speed. Add to this the changing values of new demographics, the evolving definition of luxury in non-Western markets and the need for a heightened focus on sustainability and conscious consumption, and you begin to see the pivotal role that world-class creativity can play in this transformation.”
This change is supported by WARC’s ‘Guide to Luxury Marketing in an Era of Change’ and Euromonitor research, which indicates that sales in the luxury category have rebounded after COVID-19 and are expected to surpass pre-pandemic levels in 2023. Additionally, research by IPSOS demonstrates that the global luxury market is evolving, presenting new opportunities and challenges. It is predicted that demographic shifts in emerging economies will create more than one billion first-time consumers, primarily concentrated in China, India, and Southeast Asia – as their purchasing power is bolstered by rapid digital adoption among a youthful, urban, and tech-savvy population.
Commenting on the Award, Charles Georges-Picot, Global CEO at Marcel and Publicis Luxe, Global Client Lead, said: “At a time where the luxury sector must constantly reinvent, transform and honour brand heritage with a keen eye on the future, the introduction of a Luxury & Lifestyle Lions will help set a new creative benchmark for this highly disrupted and exciting sector. We know that creativity has the power to push boundaries and progress sectors and disciplines. We’re excited about a new industry standard that will redefine how we look at branded communications, business models and creative transformation in this dynamic space.”
At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. The creative director behind the piece, Toshihiko Tanabe, said about the launch of the Luxury & Lifestyle Lions: “Luxury campaigns aren’t just about glittering celebrities dancing in the sunset. For years, luxury marketing has served as a rare platform to exhibit visual art and pop culture in the most contemporary way.”
In other changes to the Lions, Brannelly commented: “It’s important that the Awards reflect the current landscape and pave the way forward, so as well as evolving the Lions, it’s equally important for us to retire Lions when necessary. In 2024, following consultation with our Juries, we will close the Mobile Lions. Mobile devices are embedded in work across every channel and discipline, and over the past number of years, mobile-led creativity has been expanding into almost every Lion.”
Full information on the Luxury & Lifestyle Lions, including the definition, criteria and categories, will follow, along with the Entry Kit, in November. Details of the Jury President and Jury will be announced early next year, with submissions into Cannes Lions 2024 being accepted from 18 January 2024.
Click here for further information on the Cannes Lions Awards along with the 2023 winners.
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Jazeera Airways recently booked an integrated cinema campaign through Zenith Media, to promote their summer offers, coinciding with the release of the action blockbuster Fast X at VOX Cinemas – The Avenues in Kuwait.
The on screen component of the campaign included a 30 sec. ad following Fast X, while the off-screen execution witnessed Jazeera Airways taking over the ‘Hero Screen’ (above the candy bar) from 23 May to 05 June 2023.
Leverage the power of an integrated cinema campaign to increase brand visibility through a combination of on and off screen advertising.
Contact us for more information on integrated cinema advertising opportunities across the Middle East.
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Motivate Val Morgan, in partnership with VOX Cinemas recently hosted an exclusive private screening of Marvel Studios’ Guardians of the Galaxy Vol. 3 at Mall of the Emirates.
The event, attended by over 150 agency and direct clients, offered attendees an immersive cinematic experience in the Dolby Atmos auditorium, and a specially curated ad showcase playlist and preshow.
Avinash Udeshi, COO of Motivate Val Morgan, opened the event with a speech, providing valuable insights into the cinema industry’s resurgence since the pandemic. Ten lucky invitees discovered complimentary luxury movie passes concealed under their seats, while kids in attendance were presented with complimentary movie passes to watch a movie of their preference.
Our heartfelt appreciation goes out to VOX Cinemas for their invaluable support in organizing and executing this screening of Guardians of the Galaxy Vol. 3. We also extend our gratitude to all the guests in attendance for making this event a truly memorable experience.
Stay tuned for future ‘Private Screenings’ in the UAE and in our other markets.
Contact us for cinema advertising opportunities.
AMC The Walk 7 – Al Hofuf offers luxury auditoriums, best-in-class projection, sound and seating, and is the latest effort by AMC in an ongoing program to provide state-of-the-art cinemas across Saudi Arabia.
AMC Cinemas has opened its twelfth location at The Walk in Hofuf, KSA. The 7-screen cinema with a total of 362 seats, which includes a PRIME at AMC screen, is another impressive step in the rapid evolution of the cinema experience in Saudi Arabia.
Following the launch of The Walk 7, AMC aims to reach a large number of movie lovers around Saudi Arabia, a goal which is in line with the government’s plan to diversify entertainment content as well as provide new experiences to a range of audiences in several cities and governorates across the Kingdom.
Together with the opening of Tabuk Boulevard 7, AMC presently operates 82 screens across 13 locations in 9 cities of Saudi Arabia.
*Stay tuned for more on the launch of Tabuk Boulevard 7.
Motivate Val Morgan congratulates AMC Cinemas on the opening of AMC The Walk 7 – Al Hofuf, and warmly welcomes this location to our cinema circuit in KSA.
Source: AMC Cinemas
AMC Garden 5 – Hail offers luxury auditoriums, best-in-class projection, sound and seating, and is the latest effort by AMC in an ongoing program to provide state-of-the-art cinemas across KSA.
AMC Cinemas has opened its eleventh location at Garden Mall in Hail, KSA. The 5-screen cinema with a total of 549 seats, which includes a PRIME at AMC screen, is another impressive step in the rapid evolution of the cinema experience in Saudi Arabia.
Following the launch of AMC Garden 5, the cinema exhibitor aims to reach a large number of movie lovers around Saudi Arabia, a goal which is in line with the government’s plan to diversify entertainment content as well as providing new experiences to a range of audiences in several cities and governorates across the Kingdom.
AMC presently operates 71 screens across 11 locations in 7 cities of Saudi Arabia.
Motivate Val Morgan congratulates AMC Cinemas on the opening of AMC Garden 5, and warmly welcomes this location to our cinema circuit in KSA.
Source: AMC Cinemas
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Saudi Arabia celebrated its 92nd National Day on 23rd September 2022, commemorating the birth of the modern Saudi nation.
This year’s theme and slogan was ‘This is our Home’- appreciating the cultural diversity of the country that makes everyone feel at home, whether they are Saudi nationals or expats.
Cinema was a popular medium for brands to convey their wishes to the nation this year. From French multinational retailer of personal care and beauty products – Sephora, to Saudi based telecom provider – Salam, STC and more… here’s a look at ads that lit up the big screen to honour the Kingdom’s national day:
Sephora
The cinema ad by Sephora features Saudi expressionist artist Ghada Al Rabea – a strong Saudi woman, who holds her culture at high esteem, but never shies away from her passion for art.
Commercial Duration: 15 Sec
Locations: Multiple VOX locations
Monsha’at
The Small and Medium Enterprises General Authority – Monsha’at booked a national day cinema ad celebrating the nation’s identity, culture, leadership and growth over the years.
Commercial Duration: 127 Sec
Locations: Multiple AMC and Muvi locations
Banque Saudi Fransi
The Saudi based banking group’s national day campaign celebrates the vision and achievement of Saudi Arabia as a nation in various sectors.
Commercial Duration: 30 Secs
Locations: Multiple AMC, Muvi and VOX locations
Salam Mobile
Saudi Arabia’s new mobile service Salam mobile in their National Day ad features a virtually performed ballad about the nation’s heroic history by well-known Saudi artists from across the nation.
Commercial Duration: 180 Sec
Locations: Multiple AMC, Cinépolis, Muvi and VOX locations
Saudi Electricity Company
KSA’s energy provider Saudi Electricity Company in their National Day ad emphasized its commitment to illuminate the nation’s future – “she is home to us, and we are the light for.”
Commercial Duration: 86 Sec
Locations: Multiple AMC, Cinépolis, Muvi and VOX locations
STC
Saudi Telecom Company commemorates this year’s national day by highlighting the nation’s support and empowerment for the advancement of its people.
Commercial Duration: 60 Sec
Locations: Select AMC, Cinépolis, Muvi and VOX locations
Virgin Mobile
Virgin Mobile in a tactical campaign, promoted their ‘National Day Special Offer’ on the big screens of cinemas across the country.
Commercial Duration: 15 Sec
Locations: Select AMC, Muvi and VOX locations
With National Days of Oman (18th November), UAE (2nd December), Bahrain (16th December) and Qatar (18th December) around the corner, contact a member of our sales team for more information on cinema advertising to mark these special days!
‘Spooktober’ has finally arrived, and there’s no better way to celebrate Halloween than to watch a spine-tingling horror movie on the biggest screen of them all!.
With a number of new horror releases in cinema this Halloween – from Jordan Peele’s genre bending thriller, the final conclusion to the Halloween franchise, and a good old-fashioned exorcism, both audiences and advertisers are in for a treat.. no tricks!
Check out the movie line-up, and have yourself a bloodcurdling and wicked time at the cinema:
Orphan: First Kill
Release Date: now playing
Cast: Isabelle Fuhrman, Julia Stiles, Rossif Sutherland
Nope
Release Date: now playing
Cast: Daniel Kaluuya, Steven Yeun, Keke Palmer
The residents of a lonely gulch in inland California bear witness to an uncanny and chilling discovery.
The Invitation
Release Date: now playing
Cast: Nathalie Emmanuel, Thomas Doherty, Stephanie Corneliussen, Sean Pertwee
A young woman is courted and swept off her feet, only to realize a gothic conspiracy is afoot.
Jeepers Creepers: Reborn
Release Date: now playing
Cast: Sydney Craven, Imran Adams, Jarreau Benjamin
Forced to travel with her boyfriend, Laine begins to experience premonitions associated with the urban myth of The Creeper. She believes that something supernatural has been summoned – and that she is at the center of it all.
Don’t Worry Darling
Release Date: now playing
Cast: Harry Styles, Florence Pugh, Chris Pine, Gemma Chan
A 1950s housewife living with her husband in a utopian experimental community begins to worry that his glamorous company could be hiding disturbing secrets.
Smile
Release Date: now playing
Cast: Sosie Bacon, Kyle Gallner, Robin Weigert, Jessie T. Usher
After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter (Sosie Bacon) starts experiencing frightening occurrences that she can’t explain. As an overwhelming terror begins taking over her life, Rose must confront her troubling past in order to survive and escape her horrifying new reality.
Halloween Ends
Release Date: 13 October 2022
Cast: Jamie Lee Curtis, Andi Matichak, Kyle Richards, Will Patton
Halloween Ends kicks off four years after the events of Halloween Kills, where Laurie is living with her granddaughter Allyson and is finishing writing her memoir. When a young man is accused of killing a boy he was babysitting, it ignites a cascade of violence and terror that will force Laurie to finally confront the evil she can’t control, once and for all.
Prey for the Devil
Release Date: 27 October 2022
Cast: Virginia Madsen, Jacqueline Byers, Nicholas Ralph
A nun prepares to perform an exorcism and comes face to face with a demonic force with mysterious ties to her past.
Contact us for advertising opportunities in cinema.
Source: IMDB and YouTube
