Zain | Integrated Cinema Campaign | Saudi Arabia

Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.

The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12th December 2019 to 8th January 2020) at the following cinema locations:

The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX CinemasRiyadh Park from 12th December 2019 to 8th January 2020.

Zain Saudi Arabia LED screen - VOX Cinemas

 

Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.

Contact us for more information on integrated cinema campaigns across our regional circuit.

 

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Uber – Cinema On Screen Campaign and Activation

Uberglobal taxi technology company operating in 633 cities worldwide, is all about providing access to safe, reliable and affordable rides for anyone, anywhere, and at anytime.

Uber Middle East booked a cinema campaign through Motivate Val Morgan in December 2017 which included a 4-week On Screen Advertisement and a Cinema Activation alongside the release of Star Wars: The Last Jedi.

The cinema campaign was part of a larger Uber campaign which also extended to Radio and Outdoor advertising around strategic consumer touchpoints, residential areas with parking difficulties and in-mall parking areas.

The 15 Sec. 4-week On Screen Advertisement played on the ‘Top Screens’ of VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.

 

15 Sec. On Screen spot that screened from 14 December – 20 December 2017

 

15 Sec. On Screen spot that screened from 21 December 2017 – 10 January 2018

 

The 2 Min. Cinema Activation took place on Saturday 16 December 2017 alongside the movie Star Wars: The Last Jedi at the following locations:

 

The following activation was the one which took place at VOX Cinemas – Mall of the Emirates:

 

Credits:

Client – Uber Middle East

Media Agency – OMD

Creative Agency – FP7 Dubai

Production – Mint Events

 

Cinema Activations – or as we like to call it ‘Cinevations’, are a great way to interact with your target audience in an UNRIVALLED environment.

Be the talk of cinemagoers and the media with a ‘Cinevation’. You can even create buzz around your executions through social media.

Contact a member of our sales team for more information on ‘Cinevations’ at cinema locations represented by Motivate Val Morgan.

 

 

Source: OMD