2022 Saudi National Day Cinema Ads

Saudi Arabia celebrated its 92nd National Day on 23rd September 2022, commemorating the birth of the modern Saudi nation.

This year’s theme and slogan was ‘This is our Home’- appreciating the cultural diversity of the country that makes everyone feel at home, whether they are Saudi nationals or expats.

Cinema was a popular medium for brands to convey their wishes to the nation this year. From French multinational retailer of personal care and beauty products – Sephora, to Saudi based telecom provider – Salam, STC and more…  here’s a look at ads that lit up the big screen to honour the Kingdom’s national day:

 

Sephora

The cinema ad by Sephora features Saudi expressionist artist Ghada Al Rabea – a strong Saudi woman, who holds her culture at high esteem, but never shies away from her passion for art.

Commercial Duration: 15 Sec

Locations: Multiple VOX locations

 

 

Monsha’at

The Small and Medium Enterprises General AuthorityMonsha’at booked a national day cinema ad celebrating the nation’s identity, culture, leadership and growth over the years.

Commercial Duration: 127 Sec

Locations: Multiple AMC and Muvi locations

 

 

Banque Saudi Fransi

The Saudi based banking group’s national day campaign celebrates the vision and achievement of Saudi Arabia as a nation in various sectors.

Commercial Duration: 30 Secs

Locations: Multiple AMC, Muvi and VOX locations

 

 

Salam Mobile

Saudi Arabia’s new mobile service Salam mobile in their National Day ad features a virtually performed ballad about the nation’s heroic history by well-known Saudi artists from across the nation.

Commercial Duration: 180 Sec

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations

 

 

Saudi Electricity Company

KSA’s energy provider Saudi Electricity Company in their National Day ad emphasized its commitment to illuminate the nation’s future – “she is home to us, and we are the light for.”

Commercial Duration: 86 Sec

Locations: Multiple AMC, Cinépolis, Muvi and VOX locations

 

 

STC

Saudi Telecom Company commemorates this year’s national day by highlighting the nation’s support and empowerment for the advancement of its people.

Commercial Duration: 60 Sec

Locations: Select AMC, Cinépolis, Muvi and VOX locations

 

 

Virgin Mobile

Virgin Mobile in a tactical campaign, promoted their ‘National Day Special Offer’ on the big screens of cinemas across the country.

Commercial Duration: 15 Sec

Locations: Select AMC, Muvi and VOX locations

 

 

With National Days of Oman (18th November), UAE (2nd December), Bahrain (16th December) and Qatar (18th December) around the corner, contact a member of our sales team for more information on cinema advertising to mark these special days!

 

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2021 | MVM Yearly Wrap | The Return of the Big Screen

2021 witnessed the return of movies to the big screen with the release of the most anticipated movies that were delayed by the pandemic.

Hollywood had an active year with a variety of films released, such as sci-fi flicks, Marvel Cinematic Universe movies, musicals, character dramas, thrillers, and animations. The audience were quick to re-embrace cinema as their favourite cultural activity.

As we are nearing the end of 2021, let us look back at some of the highlights from the year 2021 that helped bring movies back to the big screen.

 

Top 10 Movies of 2021 – by Country

 

UAE:

  1. No Time to Die
  2. Fast and Furious 9
  3. Godzilla vs Kong
  4. Venom: Let There Be Carnage
  5. Al Kameen [Arabic]
  6. Shang – Chi : The Legend of the 10 Rings
  7. Black Widow
  8. Jungle Cruise
  9. Free Guy
  10. Cruella

 

KSA:

  1. Waafet Reggaala [Arabic]
  2. Wrath Of Man
  3. No Time to Die
  4. Fast and Furious 9
  5. Mesh Ana [Arabic]
  6. Cruella
  7. Venom: Let There Be Carnage
  8. A Quiet Place: Part II
  9. Mama Hamel [ Arabic ]
  10. El Ens W El Nems [Arabic]

 

Egypt:

  1. Al Arif [Arabic]
  2. El Ens W El Nems [Arabic]
  3. Mesh Ana [Arabic]
  4. Waafet Reggaala [Arabic]
  5. Al-Baa’d La Yazhab L Al-Ma’zoun Maratayen [Arabic]
  6. No Time to Die
  7. Venom: Let There Be Carnage
  8. Fast and Furious 9
  9. Mako [Arabic]
  10. The Conjuring 3: The Devil Made Me Do It

 

Oman:

  1. Fast and Furious 9
  2. No Time to Die
  3. Venom: Let There Be Carnage
  4. Jungle Cruise
  5. Wrath Of Man
  6. Sooryavanshi [Hindi]
  7. Shang – Chi : The Legend of the 10 Rings
  8. Master [Tamil]
  9. Kurup [Malayalam]
  10. A Quiet Place: Part II

 

Kuwait:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Escape Room: No Way Out
  4. Black Widow
  5. Shang – Chi : The Legend of the 10 Rings
  6. Cruella
  7. Mesh Ana [Arabic]
  8. Free Guy
  9. Fast and Furious 9
  10. A Quiet Place: Part II

 

Bahrain:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Jungle Cruise
  4. Free Guy
  5. Fast and Furious 9
  6. Shang – Chi : The Legend of the 10 Rings
  7. El Ens W El Nems [Arabic]
  8. Dune
  9. The Suicide Squad
  10. Mesh Ana [Arabic]

 

Qatar:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Free Guy
  4. Shang – Chi : The Legend of the 10 Rings
  5. Luca
  6. Black Widow
  7. Fast and Furious 9
  8. A Quiet Place: Part II
  9. Dune
  10. The Boss Baby 2: Family Business

 

Lebanon:

  1. Fast and Furious 9
  2. No Time to Die
  3. Mesh Ana [Arabic]
  4. Shang – Chi: The Legend of the 10 Rings
  5. Black Widow
  6. Venom: Let There Be Carnage
  7. Jungle Cruise
  8. Free Guy
  9. Eternals
  10. Dune

(based on Box Office)

 

 

Most Watched Genres of 2021 – Regional

 

Most Watched Genres - 2021

 

 

Top 10 Cinema Ads of 2021

 

10 blockbuster ads (in no particular order) that lit up the big screen in 2021, as featured in Campaign Middle East :

 

Brand: Cartier

Title: Expo 2020 Women’s Pavilion

Agency: MediaCom MENA

 

 

Brand: Yas Island Abu Dhabi

Title: Stayin’ On Yas

Agency: Starcom

 

 

Brand: stc

Title: Our Culture is Our Future

Agency: Universal Media KSA

 

 

 

Brand: Etisalat

Title: #TogetherMeans

Agency: Initiative Abu Dhabi

 

 

 

Brand: Hermès

Title: The Legend of Hermès Della Cavalleria

Agency: Havas Media ME

 

 

Brand: NEOM

Title: Made to Change

Agency: Starcom

 

 

 

Brand: Mercedes

Title: The New Mercedes-Maybach S-Class

Agency: OMD

 

 

Brand: TRA Bahrain

Title: Digital Theft

 

 

Brand: Gulf Bank

Title: AlDanah

Agency: Wavemaker MENA

 

Brand: Porsche

Title: Macan – Your Sidekick,Everywhere

Agency: BPG Kuwait

 

 

 

Looking Forward

 

There are a dizzying amount of exciting new movies coming to theaters in 2022. These are the top 10 movies you should be looking forward to in the coming year:

 

  1. Morbius – January 27
  2. The Batman – March 3
  3. Fantastic Beasts: The Secrets of Dumbledore – April 14
  4. Doctor Strange in the Multiverse of Madness – May 5
  5. John Wick: Chapter 4 – May 26
  6. Top Gun: Maverick – May 26
  7. Jurassic World: Dominion -June 9
  8. Thor: Love and Thunder – In cinemas July 7
  9. Black Panther: Wakanda Forever – In cinemas November 10
  10. Avatar 2 – In cinemas December 15

 

For more on the movies coming out in 2022, be sure to check out our sizzle reel, which launches towards the end of January 2022

 

 

Souces : Vox Cinemas, IMDB, Box Office Mojo

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UAE National Day | Cinema Campaigns | 2021

Here are the brands that advertised in cinema to celebrate UAE National Day 2021

 

United Arab Emirates celebrated its 50th National DayThe Year of the 50, on 2nd December 2021.

Set against the scenic landscape of Hatta’s dams, lakes, and valleys, the 50th National Day celebrations on a floating stage was a fitting extravaganza for the country’s Golden Jubilee.

The anniversary was also celebrated across the seven emirates and by their millions of residents – from many different faiths, races, cultures and nations, by gathering to watch firework displays and take part in a variety of celebratory activities, including a free day at Expo 2020.

To honour and celebrate the nation’s leadership, progress, history and values, three brands  launched cinema campaigns across the country:

 

ADNOC

Agency: Fusion 5

Ad Duration: 150 secs.

Campaign Duration: 2nd December to 9th December 2021

Cinema Locations: Multiple VOX, Cinemacity, Cine Royal and Oscar cinema locations

 

Sephora

Agency: Spark Foundry

Ad Duration: 20 secs.

Campaign Duration: 25th November to 4th December 2021

Cinema Locations: Multiple VOX locations and Reel Cinemas – The Dubai Mall

 

Etisalat

Agency: Initiative

Ad Duration: 20 secs.

Campaign Duration: 25th November to 25th December 2021

Cinema Locations: Across the Motivate Val Morgan cinema circuit

 

Contact us for cinema advertising opportunities to mark special occasions/events across our circuit in the GCC.

 

 

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Saudi National Day | Cinema Campaigns | 2021

Saudi Arabia celebrated its 91st National Day (also known as Al-Yaom-ul-Watany) on 23rd September 2021, commemorating the birth of the modern Saudi nation.

This year’s theme and slogan was ‘Heya Lana Dar’, which means ‘A Home for Us’ – appreciating the spirit of the country’s cultural diversity that makes everyone (Saudis and foreigners) feel at home.

To honour and celebrate the transformative journey the country has embarked on over the past 91 years, leading brands in Saudi Arabia launched cinema campaigns across the country:

 

Saudia

The national airline of Kingdom of Saudi Arabia launched its national day cinema campaign emphasizing the spirit of being a Saudi national and its prosperity through generations.

Commercial Duration: 60 sec.
Campaign Duration: 21 – 24 September 2021
Locations: VOX Cinemas (Riyadh Front and Red Sea Mall), Muvi Cinemas (Nakheel Mall and Mall of Dhahran), AMC Cinemas – Stars Avenue and Cinépolis Cinemas – Lulu Mall

 

STC

Saudi Telecom Company launched its cinema campaign that parades the evolution of digital life in the kingdom.

Commercial Duration: 90 sec.
Campaign Duration: 23 – 25 September 2021
Locations: VOX Cinemas (Riyadh Park Mall and Red Sea Mall), AMC Cinemas – Panorama, Muvi Cinemas (Mall of Arabia and Nakheel Mall) and Cinépolis Cinemas – Lulu Mall

 

Banque Saudi Fransi

The Saudi based banking group’s national day campaign celebrates the vision and achievement of Saudi Arabia as a nation in various sectors.

Commercial Duration: 30 sec.
Campaign Duration: 21 – 27 September 2021
Locations: VOX Cinemas (Riyadh Park Mall, Kingdom Tower, Riyadh Front and Red Sea Mall), AMC Cinemas (Panorama and Riyadh Gallery) and Muvi Cinemas (Nakheel Mall Riyadh, U Walk, Mall of Arabia, Nakheel Mall Dammam and Mall of Dhahran)

 

Tamimi Markets

One of the fastest-growing supermarket chains in Saudi Arabia booked an ad to commemorate the Kingdom’s prosperity and greatness.

Commercial Duration: 15 sec.
Campaign Duration: 22 – 28 September 2021
Locations: 25 locations covering multiple VOX, Muvi, AMC and Cinépolis cinema locations

 

The General Presidency for the affairs of the Grand Mosque and the Prophet’s Mosque

The government agency launched its campaign welcoming pilgrims and aiming to facilitate worshipers to perform the religious worship at the grand mosques with a prompt for being dutiful and generous in the times of the pandemic.

Commercial Duration: 60 sec.
Campaign Duration: 23 – 25 September 2021
Locations: VOX Cinemas – Town Square, Muvi Cinemas – Nakheel Mall in Dammam and AMC Cinemas – Azizia Plaza

 

With National Days of Oman (18th November), UAE (2nd December), Bahrain (16th December) and Qatar (18th December) around the corner, contact a member of our sales team for more information on cinema advertising opportunities to mark these special days!

 

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Ramadan Ads | Middle East | 2020

Ramadan is a month of spirituality, downtime, and is also an eventful period for the ad world – similar to a month-long Super Bowl extravaganza.

Ramadan ad spots present an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year, for the ads usually focus more on the themes of the holy month than the individual product itself.

We haven’t seen that many Ramadan ads from across the Middle East this year, may be due to the coronavirus pandemic. Nonetheless, here’s a glimpse of the campaigns that did release, keeping the tradition alive.

 

 Careem Bahrain

View this post on Instagram

No matter how much the world changes around us, our Ramadan values and traditions always remain. Our family gatherings, the food we love, Ramadan decorations, the TV shows we all wait for & the shared value of giving during this holy month to keep us together and bring us closer. Ramadan Careem ??✨ . . العالم يتغير حولنا كل يوم , لكن لذّة رمضان تكتمل بقيمنا وعاداتنا وتقاليدنا التي تعودنا عليها . تجمعاتنا العائلية ، صوت المدفع الذي يجمع الكل على سفرة الطعام ، زينة رمضان المبهجة، البرامج التلفزيونية و المسلسلات التي ننتظرها جميعًا وأهمية العطاء المتبادل بين الجميع خلال هذا الشهر المبارك. لتبقينا سويا و تقربنا أكثر. رمضان كريم ??✨

A post shared by Careem Bahrain (@careembah) on

 

Cartier

 

 batelco

 

Bahrain Tourism and Exhibitions Authority (BTEA)

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لتبقى روح الشهر الفضيل كما هي ? مبارك عليكم الشهر وكل عام وانتم بخير ✨ The spirit of the holy month will remain the same. ? Stay safe. Ramadan Kareem. ✨ __________________________________ #BahrainOursYours #البحرين #رمضان_الأسرة

A post shared by BTEA (@tourismbh) on

 

Lifebuoy

 

Fairy Arabia

 

Comfort Arabia

 

Splash

 

Qatar Airways

 

Homecentre

 

Namshi

 

Ounass

 

du

 

Omantel

 

McDonald’s

 

Hyundai MEA

 

Etihad Airways

 

 Talabat

 

Ooredoo 

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✨? ? سعداء بمواصلة واجبنا تجاه مختلف فئات المجتمع خلال رمضان، لا سيما في ظل الظروف الاستثنائية التي نشهدها جميعاً، حيث قدمنا الهدايا لحمالية سوق واقف وفقاً للاشتراطات الاحترازية ووسائل الوقاية اللازمة. #عطاء_متواصل_في_شهر_الخير #هدايا_Ooredoo ✨?? Proud to have been able to continue our support for our local communities this #Ramadan, especially in such difficult times. We delivered Ramadan gifts to labourers at Souq Waqif Hamaliah , According to preventive measures #GivingMoreInRamadan #HadayaOoredoo #Ooredoo

A post shared by Ooredoo Qatar (@ooredooqatar) on

 

stc

 

 

Mobily

 

Nada

 

Almarai

 

 

Sources: YouTube, Instagram and Campaign Middle East