Muvi Cinemas Opens at Mall of Dhahran in KSA

Muvi Cinemas celebrated the opening of its tenth and largest cinema location yet – Mall of Dhahran, on Thursday 15th October 2020.

The cinema is the first destination for movie lovers in the major administrative center for the Saudi oil industry – located in the Eastern province of KSA, and features 18 screens with a total of 2368 seats, including four unique cinema experiences: ScreenX, Dolby Cinema, Samsung Onyx and muvi SUITES.


Muvi Cinemas launch at Mall of Dhahran - KSA


The new cinema was inaugurated by Dhahran Municipality Chief Eng. Mohammed Al Jassim and Sultan Alhokair, CEO of Muvi Cinemas, in the presence of representatives from the Quality of Life Program, Arabian Centers CompanyGeneral Commission for Audiovisual Media, social media celebrities, and media representatives. The opening also included a special screening of the 2020 American horror movie Antebellum to VIPs and invitees.

Commenting on the opening of the cinema at Mall of Dhahran, Mahmoud Mirza, Marketing Director of Muvi Cinemas, said: “It is extremely gratifying to introduce another advanced and luxurious cinema concept for our customers in Saudi Arabia. Entertainment has been an important part of the Saudi entertainment business, and it is our responsibility to continue to offer enhanced experiences to our customers.”

He further added, “The new cinema complex which is considered as the largest in Saudi Arabia with its splendid aesthetics stands tall as one of the most advanced Muvi Cinemas in Saudi Arabia and we are excited for our customers to witness the captivating and immersive experience. We are certain that the newest Muvi Cinema in Dhahran Mall will be the next entertainment hub of the Eastern province.”


More on Mall of Dhahran

Mall of Dhahran by Arabian Centres which opened in 2005, is one of the best malls in Saudi Arabia and a key destination in the triplet cities of Dhahran, Dammam, and Al Khobar. Spread across one floor spanning 160,647 SQM, the mall provides more than 400 stores, 70 eateries and a variety of entertaining activities, dedicated to creating a vibrant and unique environment for all its guests.

From small boutiques and high-end brand stores, to new retailers and international brands, the mall is home to popular brands such as: Adidas, DKNY, The Body Shop, Zara, New Yorker, Swatch and many more. In terms of restaurants and cafés, the variety of food offerings range from stylish and contemporary international brands, popular fast-food chains and coffee and cake shops.

To complement its shopping and dining facilities, the mall boasts not only the first home-grown cinema chain – Muvi Cinemas, but also the world’s largest indoor playground – Billy Beez, and kids gaming and play center – Sparky’s.

The mall is Arabian Centres’ No. 1 mall in Saudi Arabia, with an occupancy rate of 94.6%, and its 2019 footfall was over 12.5 million.


As the official cinema advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on the launch of Mall of Dhahran and warmly welcomes this new location to our cinema circuit in Saudi Arabia.

Contact us for cinema advertising opportunities at this new location.



Sources: Muvi Cinemas, Zawya, Mall of Dhahran and argaam



Muvi Cinemas Opens Saudi Arabia’s First Dolby Screen

Muvi Cinemas – Saudi Arabia’s first home-grown cinema brand, has opened the first Dolby Cinema screen in KSA, located at the U-Walk Boulevard, Arabian Centres in Riyadh

Dolby Cinema™ is a premium cinema created by Dolby Laboratories that combines Dolby proprietary technologies such as Dolby Vision™ and Dolby Atmos®, as well as other signature entrance and intrinsic design features, designed to make every visit a completely captivating cinematic event.

Dolby Vision™ brings the story alive with amazing brightness and darker darks to offer a more lifelike sense of depth, rendering colors and detail unlike other movie screens, and Dolby Atmos® transports audiences into the movie with breathtakingly realistic, moving audio that fills the room, while the clarity and precision creates a stunning, textured soundscape that adds layers of depth to each scene.

Dolby Cinema Screen at Muvi Cinemas in U-Walk


Films to be screened at the Dolby Cinema in U-Walk include Arabic drama/comedy Shams Al Maarif, English films My Spy and animation Trolls World Tour and Arabic comedy Al Ghasala.

There are a total of 251 Dolby Cinemas globally, with an additional 200 Dolby Cinema screens committed, and more than 300 movie titles being released or announced in Dolby Vision™ and Dolby Atmos®.

Fact - 2019 Dolby Cinema Format Movies


Speaking on the opening of the Dolby Cinema at U-Walk, Sultan Alhokair, CEO of Muvi Cinemas, said: “We are very excited to be opening Dolby Cinema and bringing the most powerful image and sound technology to Saudi Arabia. Dolby Cinema will provide a different experience for Saudi cinemagoers and will be the first of three screens to be added to our extensive portfolio of offerings.”

Muvi Cinemas was established in 2019 with headquarters in Riyadh. Last year, Muvi announced an expansion plan to launch 250 new screens across the Kingdom within 24 months to offer unique and exclusive experiences for all guests, and recruit and train more local talent. The cinema chain operates a total of 41 screens across the following locations in KSA: Mall of Arabia (Jeddah), Al Hamra Mall (Riyadh), Nakheel Mall (Dammam) and U-Walk (Riyadh).

Contact us for cinema advertising opportunities across the four locations of Muvi Cinemas in Saudi Arabia.



Sources: Muvi Cinemas, Arab News and BroadcastPro Middle East

Motivate Val Morgan Welcomes Muvi Cinemas to Our Circuit in KSA

Motivate Val Morgan has signed an exclusive advertising sales partnership with Muvi Cinemas in Saudi Arabia.


Muvi Cinemas – owned and operated by The Next Generation Company, is the first and only home-grown cinema brand in the Kingdom of Saudi Arabia. Having opened its first cinema at Mall of Arabia in Jeddah on 10th August 2019, the cinema chain plans to launch 250 screens across the Kingdom over the next 24 months – offering customers a range of cinema experiences, which include: SCREENX, Junior, Suites and bespoke Xperience.


A look at Muvi Cinemas - Mall of Arabia



Sultan Alhokair, Chairman and Founder of Muvi Cinemas said: “Muvi Cinemas is committed to delivering a world class experience to the Kingdom of Saudi Arabia.


Motivate Val Morgan presently has exclusive advertising partnerships with 7 other cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia, and a circuit of over 580 cinema screens.


Speaking on the new partnership, Ian Fairservice, Managing Partner of Motivate Media Group said: “Our continued expansion into The Kingdom of Saudi Arabia is key to fulfilling our business objectives. We are pleased to be associated with Muvi Cinemas and look forward to a successful partnership for many years to come.”


As the official cinema advertising partner, Motivate Val Morgan warmly welcomes Muvi Cinemas to our circuit in KSA.


Contact us for more information on cinema advertising opportunities at this new location.


For more information on Muvi Cinemas, please visit