The Super Bowl is a high-stakes game, and the ads and trailers aired during the event, in addition to the half-time performance, is as exciting as the game itself. With millions tuning in every year, the Super Bowl has become a prime advertising opportunity for big- companies, and studios hoping to whip up excitement for their upcoming blockbuster releases.
From the trailers of Doctor Strange and the Multiverse of Madness and Jurassic World Dominion, to ads from brands such as BMW and Booking.com, here’s what wowed the viewers and fans at Super Bowl LVI:
Ambulance
In this breakneck thriller from director-producer Michael Bay, decorated veteran Will Sharp desperate for money to cover his wife’s medical bills, asks for help from the one person he knows he shouldn’t—his adoptive brother Danny – a charismatic career criminal, Danny instead offers him a score: the biggest bank heist in Los Angeles history.
Release Date: 07 April 2022
Starring: Yahya Abdul-Mateen II, Jake Gyllenhaal, Eiza González
Sonic the Hedgehog 2
When Dr. Robotnik comes back, this time with a new partner, Knuckles, in search for an emerald that has the power to both build and destroy civilizations. Sonic teams up with his own sidekick, Tails, and together they embark on a journey to find the emerald before it falls into the wrong hands.
Release Date: 07 April 2022
Starring: Ben Schwart, Idris Elba, Jim Carrey
Doctor Strange in the Multiverse of Madness
Since he tampered with a forbidden spell (No Way Home) that opened the door to the multiverse, Dr.Strange has been unhinging the reality –which leads to an important question from Wanda. Why is he considered a hero when he does it, but she a villain? Get ready to experience ‘a new dimension of Strange’. Probably the much awaited trailer of the Super Bowl.
Release Date: 05 May 2022
Starring: Benedict Cumberbatch, Elizabeth Olsen, Rachel McAdams
Jurassic World Dominion
Even though the plot in this third installment from the franchise is kept under wraps, one thing is sure: Jurassic Park/World fans will be thrilled to see Chris Pratt, Bryce Dallas Howard, and the original Jurassic Park trio all together in one movie!
Release Date: 10 June 2022
Starring: Chris Pratt, Bryce Dallas Howard, Laura Dern
Nope
Oscar winner Jordan Peele disrupted and redefined modern horror with Get Out (2017) and then Us (2019). Now, he reimagines the summer movie with a new pop nightmare: the expansive horror epic, Nope.
Release Date: 21 July 2022
Starring: Keke Palmer, Barbie Ferreira, Daniel Kaluuya
See the full line-up of blockbusters releasing in 2022 in our Sizzle Reel.
Porsche/Top Gun: Maverick
Porsche is bringing the speed in Top Gun: Maverick. Playing on the original movie’s “I feel the need for speed” quote, the trailer showcases snippets of the movie in-between promotional footage of some of Porsche’s cars.
BMW
Zeus (Arnold Schwarzenegger) is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera (Salma Hayek), introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark.
Squarespace
Zendaya plays the role of Sally, who is looking to grow her seashell business, so she creates a store on Squarespace, which helps her become a seaside sensation.
Booking.com
In this ‘Big Game’ ad, Idris Elba takes you on a special journey into the heart and soul of Booking.com. In a way that only he could pull off. While staying on-script – mostly.
Lay’s
Seth Rogan and Paul Rudd remember some beautiful moments together that all revolve around Lay’s Potato Chips. Stay tuned until the end.
Verizon
We have officially entered the era of Cable Guy nostalgia. Jim Carrey reprises his role from the movie only to learn that cable is a thing of the past.
Kia
Every dog deserves to find their forever home. Even Robo Dog, who risks it all in Kia’s ‘Big Game’ ad to live fully charged with the all-electric Kia EV6. Kia’s Robo Dog is probably the ad that made the viewers tear up as they feel affectionate towards the #Robodog.
Amazon
What if Alexa could read your mind? That’s the issue plaguing real-world couple Scarlett Johansson and Colin Jost in this ad for Amazon’s home-based helper.
Flamin’ Hot Doritos and Cheetos
A group of animals are in the forest beatboxing the song “Push It” by Salt-N-Pepa, with a bunch of Flamin’ Hot chips nearby. What more could you want?
Nissan
The ad introduces Nissan’s brand-new range of 2023 high-tech models – Nissan Z and the all-electric Nissan Ariya. Eugene Levy stars as a high-octane pedal-to-the-metal action star, along with Brie Larson, Dave Bautista, and Danai Gurira.
Chevrolet
Continuing the all-electric vehicle trend of the evening, Chevrolet channeled ‘The Sopranos’ for a commercial starring Jamie-Lynn Sigler set to the show’s iconic theme.
Watch all the Super Bowl 2022 commercials here.
Source: Gamespot
Attention movie-lovers!
While cinemas in certain countries still remain closed in response to the COVID-19 pandemic, and big movie titles keep shifting global cinematic release dates, there’s still some interesting news from the world of movies which you ought to know.
Here’s a round-up of the big announcements made in July 2020:
20th Century Studios has released a new teaser trailer for the long-delayed The New Mutants.
The New Mutants was produced by 20th Century Fox and writer/director Josh Boone shot the film back in 2017, when it was understood that it would be released as a new Fox Marvel movie akin to Logan or Dark Phoenix. However, the film was consistently delayed and pushed back to the point that when Disney bought Fox, The New Mutants was still unreleased. It’s a ‘holdover’ film that doesn’t have any specific connective tissue to the Marvel Cinematic Universe, so fans have been eager to see how Disney would handle it.
The film is currently slated to hit cinemas on August 28 – but Disney/20th Century Studios may continue to hold onto its theatrical release if things don’t improve on the COVID-19 front.
Check out the teaser trailer below:
Read more on this at Collider
Studios continue to move movie premiere dates due to US theatres remaining closed as a result of the COVID-19 pandemic. Here are some of the shifts announced in the month of July 2020:
Tenet (August 12, 2020 to TBD, 2020)
Mulan (August 21, 2020 to TBD)
The Broken Hearts Gallery (August 7, 2020 to TBD)
Bill & Ted Face the Music (August 28, 2020 to September 1, 2020)
A Quiet Place 2 (September 4, 2020 to April 23, 2021)
What About Love (September 25, 2020 to February 12, 2021)
The Conjuring: The Devil Made Me Do It (September 11, 2020 to June 4, 2021)
The French Dispatch (October 16, 2020 to TBD)
Top Gun: Maverick (December 23, 2020 to July 2, 2021)
Image Credits: Ng Han Guan-AP-Shutterstock
Movie theatres in China began reopening in July, and Chinese authorities also gave the go-ahead for cinemas in Beijing to reopen. With about 835 cinemas open across the country (about 12% of the total), the Chinese box office has been steadily climbing in July with films such as Sheep Without A Shepherd, Dolittle, and Bloodshot drawing audiences back to cinemas. More big Hollywood titles are to follow including the anniversary re-release of Harry Potter and the Sorcerer’s Stone, 1917, and Bad Boys for Life.
This is definitely good news for the cinema industry as China was the fastest growing film market in the world prior to the COVID-19 outbreak.
Read more on this at Deadline
Warner Bros. has taken Christopher Nolan’s latest espionage thriller Tenet off the release calendar due to the surge COVID-19. The film was set to become the first major studio film back in theatres, however, the studio assured fans that the film is still coming to theatres in 2020.
However, Warner Bros. has mentioned that they will be tossing the traditional global day-and-date release, and working on a non-traditional strategy to maintain its commitment to the theatrical experience around the world by first releasing overseas where cinemas have reopened – Europe, Asia, Middle East and 12% of the total in China, for two thirds of the global box office for a blockbuster such as Tenet typically comes from outside the US.
The studio is giving exact release dates, but sources elsewhere say the studio hopes to begin opening Tenet in international markets in late August before it arrives in the US in the first part of September (even if only in select cities).
Fingers crossed for Tenet – the push we’ve been waiting for to jump-start the cinema industry in times of post COVID-19 recovery.
Read more on this at The Hollywood Reporter
With most countries starting to reopen borders, especially Europe, Tom Cruise is hoping to return to Norway with his crew this fall to continue filming Mission: Impossible 7.
The upcoming sequel is back on track with filming and was recently granted permission to start shooting again after being delayed by the pandemic. Cruise is also continuing his plans to make history with the first narrative feature shot in space, and Universal Pictures is in negotiations to land the new film, which will be shot in cooperation with NASA on the International Space Station.
Read more on this at Deadline
Image Credits: The Playlist
Edgar Wright, the beloved filmmaker behind movies such as Shaun of the Dead and Baby Driver, has signed on to develop, executive produce, and direct a ghostly film named Stage 13 – an adaptation of one of novelist/screenwriter Simon Rich‘s recent short stories. Despite the presence of a ghost, Stage 13 won’t be a traditional horror film. The film centres on a young, aspiring director who’s plucked from obscurity and hired to direct a movie on major film studio’s backlot – only to discover that the only reason he was given the chance in the first place is because the sound stage is haunted and the studio head is trying to get rid of the ghost, an aspiring actress who still desperately wants to be a star.
Read more on this at /Film
Image Credits: Paramount Pictures
Paramount’s Grease prequel Summer Lovin’ is revving up its engine, with the studio tapping Brett Haley to direct the film. The new movie tells the story of greaser Danny and good girl Sandy’s summer fling, originally hinted at in the song Summer Nights in the original 1978 movie. Leah McKendrick penned the script with Temple Hill and Picturestart producing.
The film will mark Haley’s first film at a major studio after cutting his teeth on the indie and streaming service circuit.
Read more on this at Deadline
Image Credits: Warner Bros
In a live web panel at the first inaugural Justice Con, Zack Snyder revealed that Zach Snyder’s Justice League (The Snyder’s Cut) will be more than 214 minutes and confirmed none of Joss Whedon’s shots will be in this version.
The director didn’t come empty handed, for he shared a brief unfinished clip, along with a few details about the process of completing his film.
Snyder also said that he was in the process working on restoring the aspect ratio of the film back to the full frame, IMAX cut what he originally intended. He also revealed that he’s been collaborating with composer Junkie XL as they complete the score alongside the film’s additional footage.
Justice Con ran from 25 – 26 July 2020 and was organized by The Nerd Queens (Cole and Nana) and Wonder Meg, Justice Con. The event brought together fans, cast and crew members Snyder’s Justice League, and charitable organizations Ink to the People, and the American Foundation for Suicide Prevention, for a series of live panels dedicated to the release of the Snyder Cut and its charity affiliates.
Read more on this at The Hollywood Reporter
Attention movie-lovers! Cinemas may still remain closed in response to COVID-19, but that doesn’t mean you shouldn’t stay up-to-date with what’s happening in the world of movies!
Here are some of the big announcements made in May 2020:
Image Credits – Omaze
While the word eagerly awaits the release of Wonder Woman 1984, and even though there is no official on the big screen, Patty Jenkins has story ideas for Wonder Woman 3 and the planned Amazonian spin-off.
But of course, Wonder Woman 1984 needs to release first.
“I’m not going to nail down a fresh thought about it until [Wonder Woman 1984] comes out, because I kind of want to give myself a palette cleanser, and be fresh of mind. But yeah, there’s an arc that I have in mind for the first movie, and then the second movie, and then the Amazon movie, and then the third movie,” said Patty Jenkins.
Read more on this at ScreenRant and CinemaBlend
Image Credits – Warner Bros./Instagram
Warner Bros. has unveiled a new image from the Dune adaptation from director Denis Villeneuve – due to hit cinemas in December this year, which also features the sandy landscape of Abu Dhabi in the background.
Scenes for this highly anticipated sci-fi movie were filmed in Jordan and the UAE, as well as Budapest.
Read more on this at The National and Empire
Image Credits – ScreenRant
One small step for Tom Cruise, one giant leap for moviemaking?
Cruise is partnering with NASA to shoot a movie, at least in part, aboard the Intl. Space Station – the first narrative feature to be shot in space.
It’s unclear how Cruise will pull off this feat, but one thing’s for sure, knowing him, even at 57 he’ll probably insist on doing his own stunts (remember the freefall at 200 mph in 2018’s Mission: Impossible — Fallout?)
Read more on this at Variety an ScreenRant
Image Credits – Warner Bros.
Yes, it’s highly unlikely that anyone will ever win an Oscar for playing the caped crusader – Batman, but this does not mean that the pressure is off when portraying the character.
Robert Pattinson – the new Caped Crusader, says he has found a ‘gap’ to make Batman his own – in contrast to the likes of Val Kilmer’s cheeseball effort.
“I kind of like the fact that not only are there very, very, very well-done versions of the character which seem pretty definitive, but I was thinking that there are multiple definitive playings of the character,” said Pattinson.
You’ve seen this sort of lighter version, you’ve seen a kind of jaded version, a kind of more animalistic version. And the puzzle of it becomes quite satisfying, to think: Where’s my opening? And also, do I have anything inside me which would work if I could do it? And then also, it’s a legacy part, right? I like that,” he added.
Read more on this at: The Guardian
Image Credits – ScreenRant
You know who’s great at spicing things up and adding much-needed levity to franchises that have become somewhat bogged down in their own mythology? Taika Waititi!
Disney has announced that Taika Waititi will direct and co-write a new Star Wars movie for theatrical release.
Rumors of a Waititi-helmed Star Wars movie first surfaced in January, though it’s unclear if this movie is the one that Marvel Studios president Kevin Feige is reportedly developing.
Read more on this at The Verge and Wired
Image Credit – Paramount
Paramount Pictures has dated a new, untitled live-action Transformers film to be released in theaters on June 24, 2022.
As Paramount and Hasbro press forward to revamp the franchise, two new Transformers projects are being developed simultaneously, with Joby Harold (Army of the Dead) and James Vanderbilt (Zodiac) each penning a script. Plot details are being kept under wraps and no directors are currently attached to either.
Also, An untitled animated prequel to the Transformers franchise is in the works at Paramount Pictures and Hasbro’s eOne with Toy Story 4 director Josh Cooley.
Read more on this at TheWrap and Variety
The Mission: Impossible franchise is the fine wine of action series – it only gets better with age.
It’s been over two decades since we first saw Ethan Hunt (Tom Cruise) drop down into the CIA headquarters in Langley, Virginia, and each of the five Mission: Impossible films has brought something entirely new and exciting to the table.
May it be an awesome new stunt or a crazy new villain, each and every installment in this long-running spy series has carved out a niche for itself and added to the overall Mission: Impossible narrative.
On that note, our hopes are currently sky high that Mission: Impossible 6 – officially titled Mission: Impossible – Fallout, can recapture the unique balance of style and substance when it finally hits cinemas on Thursday 26th July 2018.
Here’s everything we know about Mission: Impossible — Fallout so far:
The Plot
Image Credits: Slash Film
The series maintains a very loose sense of continuity between films, so it’s generally pretty difficult to tell where the franchise will go from one entry to the next.
Ethan Hunt and his various teams have prevented nuclear winters, the release of deadly viruses, the funding of secret wars, and even taken down mysterious doomsday devices. Clearly, nothing is off the table for this franchise
However, with the release of the official title came a plot synopsis that does give us a lot more to go on. Apparently, Mission: Impossible – Fallout will involve a “race against time” after a “mission gone wrong,” and director Christopher McQuarrie recently revealed that the subtitle has a dual meaning. Not only will the threat of nuclear terrorism be a focus of the sixth installment in the franchise, but Ethan will also be dealing with “the fallout of all his good intentions,” with the plot being driven by “the end result of choices that Ethan Hunt has made in his life.”
The Director
Image Credits: Variety
Mission: Impossible – Fallout is going to take the espionage franchise into uncharted territory with its particular choice for director. Chris McQuarrie (the man behind Mission: Impossible — Rogue Nation) has stepped behind the camera for the sixth installment of the series, thus making him the first filmmaker to direct more than one Mission: Impossible film. McQuarrie is a longtime collaborator with Tom Cruise (having also worked on Jack Reacher, as well as The Mummy and Edge of Tomorrow), so it’s pretty clear that these two have a very strong rapport and a very comfortable working relationship. Their recent projects have currently put them on a seriously impressive hot streak, so there’s no reason not to assume that the sixth Mission: Impossible movie will continue that tradition.
Tom Cruise as Ethan Hunt
Image Credits: itv.com
Throughout two decades, five directors, and a wide variety of stories, one thing has remained consistent within the Mission: Impossible franchise: Tom Cruise and his always reliable portrayal of super spy Ethan Hunt. Despite the fact that he’s one of the biggest action stars in Hollywood (not to mention one of the last real “movie stars”) Mission: Impossible is Cruise’s only real franchise that he has regularly returned to over the course of his career. Sure, he has returned to the role of Jack Reacher for Jack Reacher: Never Go Back, but Ethan Hunt is the franchise role that Tom Cruise will always be known for.
That said, despite the consistency, we should note that Cruise’s take on Ethan has changed to match the style of the director that he has worked under. In Brian De Palma’s original Mission: Impossible he had an everyman quality to him, in John Woo’s Mission: Impossible 2 he was a gun-toting action hero, in J.J. Abrams’ Mission: Impossible 3 he was basically a superhero, and in Brad Bird’s Mission: Impossible – Ghost Protocol he was more of a bumbling, comedic character. Under the guidance of Chris McQuarrie, Cruise seems to have consolidated all of those versions of Ethan into a single character, and as such our hope remains high that we will see the endlessly badass and equally charming Ethan from Mission: Impossible – Rogue Nation in the next film.
The Rest of the Cast
Image Credits: Den of Geek
A lot of familiar folks will co-star alongside Tom Cruise in Mission: Impossible – Fallout. Among the returning faces will be Rebecca Ferguson as Ilsa Faust, Ving Rhames as Luther Stickell (who is the only other actor besides Cruise to appear in all of these movies), Simon Pegg as Benji Dunn, Alec Baldwin as Alan Hunley and Sean Harris as Solomon Lane. With the exception of Lane, all of these individuals are Ethan’s allies in one way or another, so bringing them back makes sense. As for Mr. Lane, the former head of The Syndicate, he was last seen in Mission: impossible – Rogue Nation being taken into IMF custody, so it will be interesting to see how he is involved in the sixth movie, be it as an antagonist again (the likelier possibility) or being coerced into assisting the main agents.
One notable absentee from the group is Jeremy Renner, who played William Brandt in Mission Impossible – Ghost Protocol and Mission: Impossible – Rogue Nation. No reason was given for why Renner will not be part of the Mission: Impossible – Fallout cast, but since he is currently wielding the bow and arrow again as Hawkeye in the back-to-back Avengers: Infinity War and Avengers 4 shoot, one can surmise that his Marvel duties got in the way. Assuming that Renner isn’t able to sneak away to secretly cameo in Mission: Impossible – Fallout, hopefully the movie will address what happened to Brandt, whether he was killed in the line of duty, transferred elsewhere or some other reason.
Joining the franchise are newcomers Henry Cavill, Angela Bassett, and Vanessa Kirby.
Film Shooting
Image Credits: SegmentNext
The film was shot in London, Paris and New Zealand.
The climax sequence of Tom Cruise’s Mission: Impossible – Fallout is set in Kashmir, but was recreated in New Zealand.
“We wanted to shoot in Paris and we knew that we are based in London, so something needs to happen there. And we knew we wanted a helicopter chase sequence. The only country which would let us do it was New Zealand and we wanted something which was more political complex than New Zealand. It didn’t feel like something politically dangerous would be happening in New Zealand and we looked at places which had some similarities to New Zealand, and that is why we picked Kashmir,” said director Christopher McQuarrie.
Crazy Stunts
Image Credit: Polygon
It’s well known that Tom Cruise loves to do his own stunts in movies, no matter how dangerous they are.
During production on Mission: Impossible – Fallout in mid-August 2017, Cruise broke his ankle while performing a stunt that required him to jump between buildings. While it was thought for a while that his injury would lead to the release date getting pushed back, that didn’t happen at the time. Cruise was able to take several weeks off to heal, and director Christopher McQuarrie used the down time in filming to get to work on editing the movie so there would be less of that to do after production finally wraps.
Seven weeks after his injury, Cruise was back at work on the movie, and in January of 2018 he was already filming stunts again.
Paramount Pictures shared a featurette from Mission: Impossible – Fallout starring Tom Cruise where he completes a ‘High-Altitude Low Open’ skydive jump. Cruise is apparently the first actor to ever perform such a stunt on camera.
The two-and-a-half-minute video offers both an explanation of the maneuver, as well as the rehearsals the actor went through in order to prepare himself for the dangerous feat. You’ll also be able to check out the helmet the crew had to design especially for this stunt, which was described as both a prop and a lifesaving device. “No one thought it would require over 100 jumps to get the scene,” noted director Christopher McQuarrie.
Toward the end of the video, you’ll actually be able to watch Cruise perform his jump from a plane hovering at a height of 25,000 feet. He then opens his chute once he’s less than 2,000 feet above the ground. Getting the shot was a challenge in and of itself, as lighting was key — there was only a three-minute window every day available to the crew.
“I can’t wait for an audience to see this,” says Cruise in the video, and honestly, neither can we!
The helicopter stunt behind-the-scenes video released by Paramount offers a fascinating peek at Cruise learning how to fly a helicopter in order to film one of the movie’s key sequences — one that has Ethan Hunt performing some complicated maneuvers high in the sky.
Cruise’s commitment to realism in the stunt scenes for the Mission: Impossible movies is a long-standing tradition, and clearly that hasn’t changed with Mission: Impossible – Fallout. The camera rig built for Cruise’s helicopter is particularly noteworthy, as it isn’t often that filmmakers want to capture what’s going on inside the cockpit (which is usually occupied by stunt pilots) just as much as what’s happening outside of it.
The movies was also shot in IMAX 3D, which is fitting for a movie that contains so much action and thrills, and will certain make the crazy sequence Tom Cruise has been practicing for over a year look even more insane.
Movie Rating
Image Credits: CinemaBlend
Although the Mission: Impossible franchise has changed and evolved considerably since the first installment in the franchise hit theaters back in 1996, the rating has remained consistent. Mission: Impossible has pretty much always been a franchise that has relied on the tried and true PG-13 rating, and we do not see that changing anytime soon. The rationale makes plenty of sense, as PG-13 allows the Mission: Impossible films to utilize quite a bit of brutality and violent content, while still casting a wide enough net to draw in the largest possible demographic for audiences.
The movie rating in the Middle East is still to be confirmed. However, based on the fact that Mission: Impossible – Rogue Nation released in the UAE with a rating PG-15, It’s safe to presume that the sixth installment of the franchise will release with a similar rating.
A Trailer You Can’t Refuse
Mission: Impossible — Fallout got its first full trailer February 4, 2018, with Paramount releasing the preview after a series of teases and sneak peeks in the days leading up to its debut.
Along with introducing many of the new additions to the Mission: Impossible franchise and the film’s returning characters for this chapter, the trailer for Mission: Impossible – Fallout also offers an early look at some of the death-defying stunts that will fill the latest installment of the series.
Mission: Impossible has blossomed into the best modern-day action franchise, and unlike most franchises, Mission: Impossible has generally improved with each subsequent entry.
The total production budget for the first five Mission Impossible movies (up to Rogue Nation) adds up to $645,000,00, and the Worldwide Box Office earnings adds up to $2,800,369,451 – MI1 (1996) $457,697,994, MI2 (2000) $549,588,516 , MI3 (2006) $397,501,348, MI4 (2011) $694,713,230 and MI5 (2015) $700,868,363.
In the UAE, Mission: Impossible – Rogue Nation (2015) ran for 14 weeks and did approximately 525K admissions, while Missions: Impossible – Ghost Protocol (2011) ran for 21 weeks and did approximately 651K admissions.
Mission: Impossible – Rogue Nation was No. 4 in UAE’s Top 10 Movies of 2015 and Mission: Impossible – Ghost Protocol was No. 1 in UAE’s Top 10 Movies of 2011.
It’s interesting to note that because Mission: Impossible – Ghost Protocol released in December 2011, it ran for just 2 weeks in 2011 and was the No.1 movie in the UAE for 2011, and ran for a further 19 weeks in 2012 and was No. 12 in UAE’s Top 20 Movies of 2012.
Mission: Impossible – Fallout releases on Thursday 26th July 2018 (Wednesday 25th July 2018 in Egypt) and is guaranteed to usher in large audiences.
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Contact a member of our sales team for more information on cinema advertising opportunities alongside Mission: Impossible – Fallout in UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.
Sources: CinemaBlend, Digital Trends, YouTube (Paramount Pictures), NDTV and Slashfilm
