Nezo – salt manufacturer, recently booked an off-screen popcorn box branding campaign through Motivate Val Morgan at various VOX Cinemas locations across the UAE.
The branded popcorn tubs were distributed to moviegoers starting Thursday 21st November 2019, and will continue to be dispensed until stocks last.
The aim of the campaign was to highlight the importance of Nezo salt in food items, similar to the importance and significance of having popcorn while watching movies at the cinema.
A total of 50,000 popcorn boxes were branded with Nezo graphics. 5,000 boxes were allocated at each cinema location. The campaign kicked off at VOX Cinemas – Mall of the Emirates and also ran across the following VOX locations:
Mall of the Emirates
Cineplex Grand Hyatt
Mercato
City Centre Deira
Burjuman
City Centre Sharjah
City Centre Ajman
Marina Mall – Abu Dhabi
Al Jimi Mall – Al Ain
The campaign also ran across VOX Cinemas – City Centre Mirdif.
Other off-screen advertising opportunities include:
Got a campaign which would require off-screen cinema advertising?
Contact a member of our sales team for more information on branding options and on/off-screen advertising opportunities across the Middle East!
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United Arab Emirates celebrated 47 glorious years as a nation on 02nd December 2018.
National Day is one of the most celebrated days in the country – as it marks the historical moment when the seven emirates came together to form one country, and this year took on even greater importance having been labelled the ‘Year of Zayed’ which marks 100 years since the birth of UAE’s founding father late Sheikh Zayed bin Sultan Al Nahyan.
To honour and celebrate the nation’s leadership, progress, history and values, leading brands in the UAE launched cinema campaigns across the country.
Dubai Holding
Dubai Holding commemorated the legacy of the late Sheikh Zayed bin Sultan Al Nahyan with a comprehensive campaign highlighting his enduring values that have shaped today’s nation –inclusiveness, tolerance and humanity.
The campaign launched on 27th November 2018 with a video being broadcasted on television, in cinema and promoted online via social media.
A 60 sec. on-screen ad was booked through Motivate Val Morgan to screen from 27th November – 03rd December 2018 at the following cinema locations:
Dubai
VOX Cinemas – City Centre Mirdif, Mercato Mall
Reel Cinemas – The Dubai Mall
Roxy Cinemas – City Walk
Abu Dhabi
VOX Cinemas – YAS Mall Abu Dhabi
Centrepoint
Centrepoint – GCC’s biggest and most coveted multi-brand retailer, launched a national day campaign titled ‘United by Harmony’, which pays tribute to the UAE (home to over 200 nationalities) and celebrates the spirit of tolerance, diversity and unity.
As one of Motivate Val Morgan’s loyal clients for many years, Centrepoint ran a 1 min 42 sec. on-screen ad (in both English and Arabic) from 29th November – 05th December 2019 at the following cinema locations:
Dubai
Cinemacity – Arabian Center
Roxy Cinemas – City Walk
Reel Cinemas – The Dubai Mall
VOX Cinemas – City Centre Mirdif and Mall of the Emirates
Sharjah
Cinemacity – Zero 6 Mall
Abu Dhabi
Cine Royal Cinema – Dalma Mall
VOX Cinemas – Nation Towers and YAS Mall
ADNOC (Abu Dhabi National Oil Company)
ADNOC launched a community campaign titled ‘Remembering 47 Wonderful Years Together’ – a social media-focused storytelling program designed to evoke cherished memories of life in UAE.
The campaign kicked off with the official launch of ADNOC’s special National Day tribute video ‘Memories’ – unveiled at ADNOC’s Headquarters for its employees. The video has been described as a powerful, historical and endearing visual pastiche of life in Abu Dhabi and the broader UAE.
The video was advertised online, as well as in cinemas across the UAE – helping to raise awareness for the campaign and to remind citizens, residents and visitors of what makes life in the seven emirates so unique.
A 60 sec. on-screen ad was booked through Motivate Val Morgan from 27th November 2018 – 04th December 2018 at the following cinema locations:
Dubai:
Reel Cinemas – The Dubai Mall and Dubai Marina Mall
Roxy Cinemas – City Walk
Cinemacity – Arabian Center
VOX Cinemas – City Centre Deira, City Centre Mirdif, Mercato Mall, Mall of the Emirates, and Cineplex Grand Hyatt
Abu Dhabi
Cine Royal Cinema – Deerfields Mall, Khalidiyah Mall, Ruwais Mall, and Dalma Mall
VOX Cinemas – YAS Mall, Nation Towers and Marina Mall
Al Ain
Oscar Cinema – Al Foah Mall, Al Raha Mall and Al Wahda Mall
Sharjah
Oscar Cinema – Al Shaab Village
VOX Cinemas – City Centre Sharjah
Ajman
VOX Cinemas – City Centre Ajman
Ras Al Khaimah
VOX Cinemas – Al Hamra Mall
Fujairah
VOX Cinemas – City Centre Fujairah
du
du, the fastest growing mobile communications and technology provider in the UAE, launched a campaign titled ‘#UAEBlessings’ – inviting people from all corners of the country to recognise the astonishing feats and contributions of the country’s founding fathers and visionary leaders.
Centering on four key pillars of Happiness, Harmony, Safety, and Opportunity, the video restates how lucky are the people of UAE to live and thrive in the land of endless opportunity. It also aims to evoke feelings of admiration and warmth citizens experience for the homeland every day.
du booked a 30 sec. on-screen ad through Motivate Val Morgan from 07th December – 12th December 2018 at all locations operated by VOX Cinemas in the UAE.
Contact a member of our sales team for more information on cinema advertising opportunities to mark special occasions in 2019.
Sources: Emirates Business, Emirates News Agency, Behance, du and YouTube
Motivate Val Morgan recently acquired new cinema locations across Saudi Arabia, Kuwait and UAE.
Operational Cinema Locations:
1.VOX Cinemas | Riyadh Park Mall | Saudi Arabia
VOX Cinemas launched at Riyadh Park Mall in May 2018. The cinema features 4 screens with a total seating capacity of 330 seats, and includes an IMAX and Kids screen.
2.VOX Cinemas | The Avenues | Kuwait
VOX Cinemas launched at The Avenues Kuwait in May 2018. The cinema is the biggest in Kuwait with 17 screens and 1645 seats. The cinema includes 4 Theatre by Rhodes screens, 2 MAX screens and 2 Kids screens.
3.VOX Cinemas | City Centre Sharjah | UAE
VOX Cinemas launched at City Centre Sharjah on 14th June 2018. The cinema is home to 12 screens with a total seating capacity of 1268 seats, and includes 1 Max screen, 2 Kids screens and 2 Gold by Rhodes screens.
4.Cinemacity | 06 Mall Sharjah | UAE
Cinemacity launched its brand-new cinema at 06 Mall in Sharjah on April 10th 2018. The cinema has 8 screens with a total seating capacity of 1293 seats.
The cinema is home to UAE’s biggest IMAX screen to date (366 seats), which also includes an exclusive VIP lounge for IMAX ticket holders. The IMAX cinemas also offers three different classes of seating – Deluxe Class leather wrapped seats, Club Class seats with semi reclining chairs as well as extra legroom, and the luxurious full reclining VIP Star Class seats that come with in-theater service.
The cinema also features 2 Star Theaters (Gold Class theaters) with a private lounge.
Motivate Val Morgan presently services 6 cinema operators (VOX Cinemas, Reel Cinemas, Oscar Cinema, Cine Royal Cinema, Roxy Cinemas and Cinemacity) across 51 cinema locations in 8 countries (UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia). We have a total of 471 screens and 59686 seats as part of our cinema network.
Cinema Locations Coming Soon:
1.VOX Cinemas | Aloft City Centre Deira | UAE
Movie lovers, be prepared to be transported into the world of film at Aloft City Centre Deira, Dubai – offering the regions first movie themed suites alongside a VOX Cinemas OUTDOOR screen with 40 seats.
Bringing a fresh vibe to Deira, Aloft City Centre is now open, but the OUTDOOR cinema is scheduled to open soon.
2.Reel Cinemas | Rove Downtown | UAE
Reel Cinemas will further expand its local footprint with a brand-new concept – the first hotel-cinema – located in Rove Downtown, the contemporary midscale hotel in Downtown Dubai. The hotel-cinema will add to the convenience of hotel guests, catering to the needs of contemporary travellers and urban residents.
Scheduled to launch in Q3 2018, the boutique Reel Cinemas – Rove Downtown will feature 1 screen with approximately 49 seats, and will include state-of-the-art audiovisual technologies.
3.Reel Cinemas | The Springs Souq | UAE
The Springs Souk, a development by Emaar is now open in the heart of the Springs community.
The new retail and leisure destination is made up of around 100 shops and restaurants split across two levels. Inside, you’ll also find a large Carrefour Market, family clinic and a gym.
Reel Cinemas is set to open a cinema at the mall. Details of the number of screens and seating capacity are still to be confirmed.
Stay tuned for more updates on the 3 cinema locations opening soon!
Sources: Arabian Business, City Centre Deira, Reel Cinemas and What’s On
