Kibsons International Cinema Campaign 2019

May 20, 2019

Kibsons International, online home delivery service in in the fresh produce category, booked its second cinema campaign with Motivate Val Morgan in April 2019 – which included a sampling activity and three on-screen advertisements at various cinema locations across the UAE.

Sampling Activity

A sampling activity was booked to be executed in three bursts:

1^st Burst
Locations: VOX Cinemas – Nation Towers and Yas Mall in Abu Dhabi
Campaign Duration: Friday 26^th April – Sunday 28^th April 2019

2^nd Burst
Locations: VOX Cinemas – Marina Mall, Nation Towers and Yas Mall in Abu Dhabi, and City Centre Mirdif in Dubai
Campaign Duration: Thursday 2nd May – Saturday 4th May 2019

3^rd Burst (scheduled to be executed in June)
Locations: VOX Cinemas – Marina Mall, Nation Towers and Yas Mall in Abu Dhabi, and City Centre Mirdif in Dubai
Campaign Duration: Thursday 6th June – Saturday 8th June 2019

As part of the sampling activity, a box filled with fruits was distributed to moviegoers at the entrance of three screens at each cinema location.

On-screen Advertisement

In addition to the sampling activity, three on-screen advertisements were booked to screen on rotation at VOX Cinemas, Reel Cinemas and Cine Royal Cinema.

Exhibitor: VOX Cinemas
Locations: Marina Mall, Nation Towers, Yas Mall in Abu Dhabi and City Centre Mirdif in Dubai
Campaign Duration: Thursday 25th April 2019 – Wednesday 8th May 2019 (2 weeks)

Exhibitor: Reel Cinemas
Locations: The Dubai Mall, Dubai Marina Mall and Al Ghurair Centre
Campaign Duration: 24 weeks

• 1^st Burst: Thursday 25^th April 2019 – Wednesday 8^th May 2019 (2 weeks)
• 2^nd Burst: Thursday 30th May 2019 – Wednesday 30th October 2019 (22 weeks)

Exhibitor: Cine Royal Cinema
Locations: Khalidiyah Mall, Dalma Mall and Deerfields Mall in Abu Dhabi
Campaign Duration: 28 weeks

• 1^st Burst: Thursday 25^th April 2019 – Wednesday 8^th May 2019 (2 weeks)
• 2^nd Burst: Thursday 30th May 2019 – Wednesday 27^th November 2019 (26 weeks)

Ad 1:
Campaign Name: Kibsons Grandmother
Commercial Duration: 30 sec.

Ad 2:
Campaign Name: Kibsons Women
Commercial Duration: 30 sec.

Ad 3:
Campaign Name: Kibsons Football
Commercial Duration: 20 sec.

Contact us to book similar cinema campaigns across the Middle East.

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Source: Kibsons International