Discover the best Christmas ads of 2025 in our curated roundup of this year’s festive campaigns.
Christmas ad season is here again. Brands across the world have released their festive films, each trying to capture attention with emotion, humour or pure holiday charm. This year’s lineup delivers a mix of nostalgia, strong characters and simple human stories.
Here is a curated list of the ads that stood out and earned a place in our annual tradition. Enjoy watching!
Apple
A Critter Carol
Apple joins the best Christmas ads 2025 list with a warm story about woodland animals who find an iPhone 17 Pro and turn it into a tool for simple creativity. Their homemade song becomes a small gesture of friendship that lands the emotional note of the season.
Argos
There’s more to the store than toys
A lively sibling story that shows how a simple trip to Argos can turn into a full family adventure. The film keeps the pace fast and fun, reminding you that the store brings more than presents, it brings plans and play.
Barbour
Wallace and Gromit unite again
The iconic duo return with a warm and witty stop motion tale built around care, craft and classic Barbour charm. It feels familiar, funny, and true to what people love about the brand.
Boots
Gift Happily Ever After
Puss takes centre stage in a bright, animated journey to find the perfect beauty gifts. Each stop in his quest reveals a small delight, leading to a Snow Queen’s Ball that ties the story together with simple festive cheer.
Burberry
’Twas the Knight Before…
A star filled holiday gathering inside a London townhouse. Jennifer Saunders leads a cast that celebrates friendship and style with a confident British tone. The film blends fashion and festivity with ease.
Disney
Best Christmas Ever
Disney’s festive short earns its place among the best Christmas ads 2025 with a warm story about imagination and connection. The film blends strong character moments with Taika Waititi’s familiar emotional style.
Great Ormond Street Hospital
A story made inside the hospital
Real families, real patients and a gentle version of All My Love give this film a grounded emotional weight. It quietly shows the strength inside the hospital and why support matters.
John Lewis
If you can’t find the words, find the gift
John Lewis stands out in the best Christmas ads 2025 lineup with a music led story that taps into 90s nostalgia. The message is simple and clear, find the gift that speaks when words fall short.
Lidl
Why do we love Christmas so much
A child’s voice guides a simple reflection on kindness and giving. The film feels light, sincere and close to real families. It ends on a clear call to donate to the annual toy bank.
M&S Food
Traffic Jamming
Dawn French and Tom Kerridge turn a traffic jam into a food filled celebration. The idea is playful and the delivery quick. It highlights M&S treats with a fun musical setup.
National Lottery
Add Some Play to Christmas
Tom Daley unveils the Scratchcard-igan, a clever twist that mixes holiday knitwear with real prizes. The tone is upbeat and the idea keeps the film entertaining and easy to share.
Sainsbury’s
BFG saves the feast
A friendly BFG steps in to stop a greedy giant from stealing Christmas dinner. The story is warm and cinematic. It lands on a message about sharing that feels right for the season.
Tesco
That’s What Makes It Christmas
Short slices of real families and real festive moments. The ad embraces the messy parts of the holiday and treats them as the moments people remember. It keeps the tone human and relaxed.
Waitrose
A festive romcom
Keira Knightley and Joe Wilkinson lead a four minute story built around food and connection. It feels like a small Christmas film. Funny, charming and powered by strong character moments.
Home Instead
Home But Not Alone
A gentle reminder that support at home can bring comfort during the holidays. The film uses a nod to a familiar Christmas classic to talk about care in a simple and reassuring way.
JCPenney
It’s What They Thought That Counts
A warm story about people trying to choose gifts that feel right for the ones they love. It highlights the thought behind giving and keeps the sentiment grounded.
Ocean Spray
Just Add Cran. Beware of Cranpus
Bryan Cranston turns a cranberry stealing creature into a comic holiday villain. The idea is unexpected and gives the brand a standout festive moment. It is bold, memorable and fun to watch.
Sources: LLLITL, Ad Age, Kantar, Famous Campaigns
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