All the movie trailers from Super Bowl 2019 including Guillermo del Toro’s Scary Stories and Avengers: Endgame
The 53rd staging of Super Bowl – one of the most-watched events on TV, took place on Sunday 3rd February 2019, and even though there weren’t as many big blockbusters teases this year, we still got looks at Avengers: Endgame, Captain Marvel, Wonder Park, Jordan Peele’s Us, and more.
Here are the trailers that aired during the big game and its pre-show:
Alita: Battle Angel (February 14, 2019)
Captain Marvel (March 7, 2019)
Wonder Park (March 14, 2019)
US (March, 2019)
Avengers: Endgame (April 25, 2019)
Toy Story 4 (June 20, 2019)
Fast & Furious Presents: Hobbs & Shaw (August, 2019)
Scary Stories to Tell in the Dark (August, 2019)
Don’t miss out advertising your brand alongside these blockbusters – guaranteed to usher in large cinema audiences across the Middle East.
Contact your respective Account Manager for a detailed list of movies releasing over the year ahead, or check out our 2019 Sizzle Reel.
Source: Vox
Motivate Val Morgan is proud to announce its twentieth year as a leading cinema advertising company in the Middle East.
Established in 1999 by Motivate Media Group and Val Morgan Cinema Network, Motivate Val Morgan launched with a six-screen multiplex in Ajman (UAE), one sales professional and a part-time administrative assistant. The business has since expanded exponentially and we now represent leading cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait, and comprise a team of more than 30 members.
We are fortunate to have experienced steady growth over the last two decades and are extremely proud of our accomplishments along the way.
Our success can be attributed to a clear and focused vision, along with a talented and dedicated team. Specifically:
There’s no doubt in saying that everybody loves cinema! It’s one of the favorite past times in the region and guarantees delivery of affluent audiences with high spending power.
Cinema is even recession proof!
For advertisers however, cinema had always been considered a local medium. And one of the main challenges faced when pitching for regional campaigns has been the lack of a footprint in Saudi Arabia – the main market in the GCC.
Following the lift on the 35-year-old ban on cinema in Saudi Arabia in May 2018 – a massive breakthrough for cinema in the region – Motivate Val Morgan was able to establish a new arm of its business in the Kingdom. 2019 will be the continuation of this new journey, as we gain greater market share in the coming years and foresee our team in KSA growing to the size of our regional team.
As we enter our twentieth year, we are sharply focused on the future strategy of the company. Our key goals include:
We sincerely thank our advertisers and business partners who are a valued part of our company’s growth and success, and look forward to your continued partnership and the opportunity to serve you in decades to come.
In addition to the company-wide celebrations of our 20th anniversary milestone, we would also like to express our genuine gratitude to our valued advertisers by:
Additionally:
Finally, a big thank you out to all the team members of Motivate Val Morgan. Thanks to their dedication and hard work, we are strongly positioned to grow our geographical footprint and continue to be recognized as a leader in cinema advertising, offering innovative solutions in an ever-changing industry landscape.
Motivate Val Morgan – connecting brands to cinema: a blockbuster pairing
VOX Cinemas recently added two new locations to its portfolio – Al Jimi Mall in UAE and City Centre Suhar in Oman.
On Thursday 24th January 2019, VOX Cinemas opened its first location in Al Ain (UAE) at Al Jimi Mall. The cinema is home to 8 screens with a total seating capacity of 646 seats, and includes MAX, Kids and Theatre by Rhodes experiences.
On Tuesday 22nd January 2019, VOX Cinemas opened its second location in Sohar (Oman) – City Centre Suhar. The cinema is home to 9 screens with a total seating capacity of 996 seats, and includes MAX and Kids experiences.
With the addition of these two new locations, VOX Cinemas presently operates 200 screens across 18 locations in the UAE and 58 screens across 12 locations in Oman.
Contact us for more information on cinema advertising opportunities across all locations operated by VOX Cinemas – UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.
Landmark Group recently booked an off screen digital pillar campaign through Motivate Val Morgan for brands Splash – the largest fast fashion retailer in the Middle East, and Babyshop – the very first brand launched by the Group, at VOX Cinemas – Mall of Egypt.
The campaign was booked from 20th January 2019 to 23rd February 2019 to screen across the 4 digital pillars in the foyer area of the cinema – displaying a discount offer of up to 70% at both Splash and Babyshop.
Other off screen advertising opportunities available at VOX Cinemas – Mall of Egypt include:
Download the off screen advertising rate card for Egypt, and contact us for more information on similar advertising opportunities across the Middle East.
Related Articles:
In 2019, Walt Disney Studios may break box office records for having the highest-grossing year of all-time for a Hollywood studio.
Since the start of Hollywood’s golden age, Disney has been at the forefront, pushing forward creativity – mainly animation movies.
While Disney experimented in live-action films over the years, it wasn’t until the 2000s that they really took the medium seriously – with their very first Pirates of the Caribbean movie, The Curse of the Black Pearl.
Gore Verbinski’s 2003 Pirates of the Caribbean movie was the studio’s first PG-13 film ever, and its overwhelming success ultimately convinced Disney to pursue more movies in that vein.
Eventually, that meant acquiring Marvel Entertainment in 2009 and Lucasfilm in 2012. Thanks to a steady stream of Marvel, Pixar, and Star Wars releases, as well as a new trend in live-action remakes from the company’s flagship studio, Disney has managed to dominate the worldwide box office, and 2019 seems to be the year where the studio will take things to the next level.
Walt Disney Studios is set to release nine blockbusters in 2019, and while nine releases are a lot for one year, it’s actually the size of them that’s truly overwhelming:
Captain Marvel (March)
Dumbo (March)
Avengers: Endgame (April)
Aladdin (May)
Toy Story 4 (June)
The Lion King (July)
Artemis Fowl (August)
Frozen 2 (November)
*Awaiting the release of the trailer
Star Wars: Episode IX (December)
*Awaiting the release of the trailer
Taking all of these movies into account – two saga endings, two massive live-action remakes, and several other highly-anticipated films, Disney is on track to top their record of being the only studio in history to earn US$6 billion at the worldwide box office twice. In fact, they just might be the first studio to hit US$7 billion (if not higher) in 2019. With Avengers and Star Wars releasing in the same year, not to mention another Frozen film, it’s VERY possible.
Disney Movie Success – UAE
Don’t miss out on advertising your brand alongside these highly anticipated Disney Blockbusters of 2019.
Contact us for more information on cinema advertising opportunities across the Motivate Val Morgan circuit.
Sources: ScreenRant, YouTube and MVM Analysis
Valentine’s Day is a key gifting period – presenting advertisers with opportunities to target audiences who are open to inspiration.
Whether you’re a brand wanting to promote a new line of jewellery or launch a new fragrance, booking a cinema campaign close upon of Valentine’s Day will successfully move your brand closer to its target audience.
Movies screening at the cinema in the weeks leading up to Valentine’s Day 2019 include:
Dog’s Way Home – 31st January 2019
Destroyer – 31st January 2019
Cold Pursuit – 7th February 2019
What Men Want – 7th February 2019
The Prodigy – 7th February 2019
Movies screening at the cinema on Valentine’s Day 2019 include:
Alita: Battle Angel – 14th February 2019
Happy Death Day 2U – 14th February 2019
Isn’t It Romantic – 14th February 2019 (TBC in Middle East)
Example Valentine’s Day on screen ads booked through MVM:
Liali
Damas
Beyond on screen advertising, we offer a variety of off screen options for your brand to engage with cinemagoers at this special time of year:
Foyer/Sampling Displays
Cinema Activations
Contact us for more information on cinema advertising opportunities leading up to Valentine’s Day.
Careem, leading transportation network company based in Dubai with operations in over 100 cities in 14 countries in the Middle East, Africa and South Asia, recently booked an exclusive integrated cinema campaign with Motivate Val Morgan – through Wizzora Advertising Agency, at VOX Cinemas – City Centre Alexandria in Egypt. The cinema campaign included a 60 sec. on-screen ad and an off-screen foyer display.
On-screen Ad
With Egypt’s streets barely being pedestrian-friendly for the average Egyptian at the best of times, it’s safe to assume that for those with a disability, it’s a nightmare.
It is only recently, that numerous Egyptian organisations and groups have begun to do their part by giving back to the community – starting several initiatives that work towards including people with special needs into the community.
2018 was dubbed the year of those challenged with a disability and has seen efforts and decisions being made in order to facilitate the lives of those with a disability.
Aiming to make themselves more accessible to all Egyptians without exception, Careem launched its newest feature yet, ‘Careem Assist’, which eases commute and transportation for passengers with motor disability in Alexandria. ‘Careem Assist’ offers ‘wheelchair accessible’ vehicles which can be accessed through the Careem app.
Additionally, Careem is also in the process of creating ramps around Alexandria to enable Egyptians with motor disabilities to move around freely. Having already built ramps on main streets and next to pedestrian crossing signs, they’ve also set up a track in Alexandria’s Mandara beach.
With approximately 290,612 Alexandrians living with special needs, Careem hopes to not only facilitate their transportation around the seaside city but to also encourage the community to recognise the importance of including all segments of society.
To promote ‘Careem Assist’ in Alexandria, Egypt, Careem booked a 60 sec. on-screen advertisement at VOX Cinemas – City Centre Alexandria for a period of 5 weeks (14th December 2018 – 17th January 2019).
Off-screen Foyer Display
Careem also booked a display which was set up in the foyer area of VOX Cinemas – City Centre Alexandria for a period of 2 weeks (13th December 2018 – 29th December 2018).
The foyer display advertised an offer to save 40% when booking a ride with Careem – using promotion code SAWA.
Here are some other recent integrated cinema campaigns booked through Motivate Val Morgan:
Interested in booking similar integrated campaigns?
Contact a member of our sales team for more information on cinema advertising opportunities.
Source: Cairo Scene
United Arab Emirates celebrated 47 glorious years as a nation on 02nd December 2018.
National Day is one of the most celebrated days in the country – as it marks the historical moment when the seven emirates came together to form one country, and this year took on even greater importance having been labelled the ‘Year of Zayed’ which marks 100 years since the birth of UAE’s founding father late Sheikh Zayed bin Sultan Al Nahyan.
To honour and celebrate the nation’s leadership, progress, history and values, leading brands in the UAE launched cinema campaigns across the country.
Dubai Holding
Dubai Holding commemorated the legacy of the late Sheikh Zayed bin Sultan Al Nahyan with a comprehensive campaign highlighting his enduring values that have shaped today’s nation –inclusiveness, tolerance and humanity.
The campaign launched on 27th November 2018 with a video being broadcasted on television, in cinema and promoted online via social media.
A 60 sec. on-screen ad was booked through Motivate Val Morgan to screen from 27th November – 03rd December 2018 at the following cinema locations:
Dubai
VOX Cinemas – City Centre Mirdif, Mercato Mall
Reel Cinemas – The Dubai Mall
Roxy Cinemas – City Walk
Abu Dhabi
VOX Cinemas – YAS Mall Abu Dhabi
Centrepoint
Centrepoint – GCC’s biggest and most coveted multi-brand retailer, launched a national day campaign titled ‘United by Harmony’, which pays tribute to the UAE (home to over 200 nationalities) and celebrates the spirit of tolerance, diversity and unity.
As one of Motivate Val Morgan’s loyal clients for many years, Centrepoint ran a 1 min 42 sec. on-screen ad (in both English and Arabic) from 29th November – 05th December 2019 at the following cinema locations:
Dubai
Cinemacity – Arabian Center
Roxy Cinemas – City Walk
Reel Cinemas – The Dubai Mall
VOX Cinemas – City Centre Mirdif and Mall of the Emirates
Sharjah
Cinemacity – Zero 6 Mall
Abu Dhabi
Cine Royal Cinema – Dalma Mall
VOX Cinemas – Nation Towers and YAS Mall
ADNOC (Abu Dhabi National Oil Company)
ADNOC launched a community campaign titled ‘Remembering 47 Wonderful Years Together’ – a social media-focused storytelling program designed to evoke cherished memories of life in UAE.
The campaign kicked off with the official launch of ADNOC’s special National Day tribute video ‘Memories’ – unveiled at ADNOC’s Headquarters for its employees. The video has been described as a powerful, historical and endearing visual pastiche of life in Abu Dhabi and the broader UAE.
The video was advertised online, as well as in cinemas across the UAE – helping to raise awareness for the campaign and to remind citizens, residents and visitors of what makes life in the seven emirates so unique.
A 60 sec. on-screen ad was booked through Motivate Val Morgan from 27th November 2018 – 04th December 2018 at the following cinema locations:
Dubai:
Reel Cinemas – The Dubai Mall and Dubai Marina Mall
Roxy Cinemas – City Walk
Cinemacity – Arabian Center
VOX Cinemas – City Centre Deira, City Centre Mirdif, Mercato Mall, Mall of the Emirates, and Cineplex Grand Hyatt
Abu Dhabi
Cine Royal Cinema – Deerfields Mall, Khalidiyah Mall, Ruwais Mall, and Dalma Mall
VOX Cinemas – YAS Mall, Nation Towers and Marina Mall
Al Ain
Oscar Cinema – Al Foah Mall, Al Raha Mall and Al Wahda Mall
Sharjah
Oscar Cinema – Al Shaab Village
VOX Cinemas – City Centre Sharjah
Ajman
VOX Cinemas – City Centre Ajman
Ras Al Khaimah
VOX Cinemas – Al Hamra Mall
Fujairah
VOX Cinemas – City Centre Fujairah
du
du, the fastest growing mobile communications and technology provider in the UAE, launched a campaign titled ‘#UAEBlessings’ – inviting people from all corners of the country to recognise the astonishing feats and contributions of the country’s founding fathers and visionary leaders.
Centering on four key pillars of Happiness, Harmony, Safety, and Opportunity, the video restates how lucky are the people of UAE to live and thrive in the land of endless opportunity. It also aims to evoke feelings of admiration and warmth citizens experience for the homeland every day.
du booked a 30 sec. on-screen ad through Motivate Val Morgan from 07th December – 12th December 2018 at all locations operated by VOX Cinemas in the UAE.
Contact a member of our sales team for more information on cinema advertising opportunities to mark special occasions in 2019.
Sources: Emirates Business, Emirates News Agency, Behance, du and YouTube
Animation has come a long way since the early days of hand-drawn cartoons, and over the years, Hollywood has delivered a number of animation movies that have performed consistently well at worldwide box office.
Disney films have enjoyed lucrative re-releases prior to the home video era, and also enjoyed later success following the acquisition of Pixar in 2006, of which the Toy Story films, Finding Nemo films, and Inside Out have been the best performers. Beyond Pixar animation, the Shrek, Ice Age, Madagascar and Despicable Me series have met with the most success.
Animation Movies Success – Worldwide:
Animation Movies Success – Middle East:
So, what’s the draw to animated movies? It can’t just be the kids’ attraction – is it the parents’ attraction too? Or is it because with a fair amount of violence and nefarious activity in our modern world, it’s nice to occasionally escape with a family-friendly movie that warms our adult hearts and gives us hope?
Animation movies are clever at weaving parts of the adult and children’s’ worlds together. They are cute and funny – which is why they appeal to kids, but also depict deeper meaning and complex visual stories – appreciated and enjoyed by older audiences as well.
It’s a genre similar to that of fine wine – it gets better with age!
Here are 4 reasons why adults enjoy animated films as much as kids:
1. They remind us of our childhood
Remember the good old days when ‘nap time’ was a requirement, rent and bills were non-existent, and a trip to the cinema meant watching a movie on a giant screen, with lots of giggles and plenty of popcorn. Who doesn’t like reminiscing on the glory days of being a child?
Animation movies give us adults a taste of our youth while simultaneously warming our cold and bitter grown-up hearts. As the saying goes, age is nothing but a number, and childlike wonder is attractive at any age.
2.They universally speak to all generations
Animated movie characters speak to the importance of close relationships found in family and friends and encourage bravery, open-mindedness, kindness and loyalty. Then there is the appeal of happy endings – whilst most of characters experience some challenges and make mistakes along the way, they always end up where they belong and alongside the people they belong with. They are movies about overcoming obstacles, forming friendships and growing up, and they offer valuable life lessons to all audiences regardless of age or experience.
3.We finally get all of the jokes
While the jokes never fail to enrapture children in laughter, there is also a layer of more discreet, mature humor that you only understand once you watch the film as an older viewer. In fact, mature audiences take away a whole different message from many of the films than do young viewers.
For instance, Disney/Pixar’s most popular and profitable properties Toy Story featured more than just a few adult jokes – which possibly flew above our heads as kids:
When Buster needs to get out of the room, Jessie hops on a toy car and rides it like a skateboard, launching herself on the door handle to help Buster escape. A wide-eyed Buzz is clearly awestruck and his wings shoot up – fully ‘perpendicular’.
When the Barbies at Al’s Toy Barn draw a lot of attention from the other toys, who are obviously attracted to them. When Mr. Potato Head later finds himself next to Tour Guide Barbie, he repeats to himself, “I’m a married spud, I’m a married spud…”
And If you’ve seen the original Madagascar, remember Marty the zebra who occasionally exclaimed ‘Sugar Honey Iced Tea!’. As kids, this meant nothing to us, but as adults we can distinguish that the first letter of each word spells out a somewhat frequently used ‘not-so-kid-friendly’ term – and that knowledge alone is simply remarkable!
4.The morals hit far closer to home now than they did when we were kids
Remember that time that Andy from Toy Story had to move away to college and decided to give away his beloved toys?
Or being able to identify with Nemo’s need for independence as he grows and understanding Marlin’s difficultly with accepting his son’s growth, as our own parents have had to learn to accept?
There’s no denying that animated movies are awesome!
As per research conducted by IPSOS in the UAE, 68.5% of cinemagoers enjoy watching animation movies – of which 71.6% are aged between 25-34 and 67.2% are aged 35+.
With appeal across multiple age groups and having continued to deliver extraordinary results (in terms of box office earning and admissions) over the last couple of years, animation movies provide advertisers with a platform to target larger audiences.
Upcoming blockbuster animation movies in 2019 include:
*Movie release dates are subject to change.
Contact a member of our sales team for cinema advertising opportunities alongside upcoming animation movies.
Sources: Cult Critic, The Bottom Line, The Artifice, The Odyssey Online, Ranker, BBC Magazine, Mic Network Inc, The Numbers, Wikipedia, MVM-IPSOS Report and MVM Analysis.
Making a splash over the weekend leading up to Christmas is Hollywood blockbuster Bumblebee – the sixth installment in the live-action Transformers series. Transformers: The Last Knight may not have performed so well back in 2017, but with Oscar nominated animation director Travis Knight (founder of Laika Studios and director of the charming Kubo and The Two Strings) replacing Michael Bay behind the camera, rumour has it that this spin-off will be ‘the one’ that gives back the franchise its soul.
Bumblebee takes place decades before the Transformers franchise, as a young, metal-loving teen named Charlie, discovers a beaten up yellow VW Beetle in her garage. When she goes to inspect it, the car reveals itself to be a frightened ‘Autobot’, who cowers in the corner of the garage. He hasn’t gained the ability to talk, but Charlie notes that the sounds he makes sound like a bumblebee, giving the future scout of Optimus Prime his famous name.
The movie stars Hailee Steinfeld, John Cena and Jorge Lendeborg – with iconic ‘Autobot’ Optimus Prime also set to make an appearance, and will hit theaters across the Middle East on 21st December 2018.
Transformers franchise worldwide box office collection:
Transformers franchise UAE Admissions statistics:
Given the buzz surrounding its full-length trailer, there’s no doubt the movie will attract audiences who choose to nestle at cinema amidst family and friends for some yuletide joy.
Don’t miss out on advertising your brand alongside the MEGA Blockbuster – one which depicts the symbiotic relationship between man and machine. Contact us for more information on cinemas advertising opportunities alongside Bumblebee.
Sources: Hindustan Times, The Numbers, Den of Geek, Screen Rant and YouTube
